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市场调查报告书
商品编码
1915676
2025-2029年全球企业生成式人工智慧市场Global Enterprise Generative AI Market 2025-2029 |
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全球企业生成式人工智慧市场预计将从 2024 年到 2029 年成长 92.435 亿美元，预测期内复合年增长率为 36.2%。
本报告对全球企业生成式人工智慧市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家供应商的分析。
本报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长要素包括对超自动化和营运效率的强劲需求、易于使用的AI平台和活性化的开发者生态系统的普及、日益激烈的竞争压力以及对新收入来源的探索。
本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。
| 市场覆盖范围 | |
|---|---|
| 基准年 | 2025 |
| 目标期 | 2029 |
| 预测期 | 2025-2029 |
| 成长势头 | 加速度 |
| 2025年与前一年相比 | 30.7% |
| 复合年增长率 | 36.2% |
| 增量 | 92.435亿美元 |
研究指出，多模态和领域特定基础设施模型的转变是未来几年推动全球企业级生成式人工智慧市场成长的关键因素之一。此外，透过企业级平台和管治框架实现生成式人工智慧的运营，以及垂直整合的加速和封闭生态系统的构建，预计也将为市场带来巨大的需求。
目录
第一章执行摘要
第二章 Technavio 分析
- 价格回应性、生命週期、顾客购买篮子、采纳率和购买标准分析
- 投入与差异化因素的重要性
- 混淆来源
- 驱动因素和挑战的影响
第三章 市场情势
- 市场生态系统
- 市场特征
- 价值链分析
第四章 市场规模
- 市场定义
- 市场区隔分析
- 2024年市场规模
- 2024-2029年市场展望
第五章五力分析
- 五力分析概述
- 买方的议价能力
- 供应商的议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争威胁
- 市场状况
6. 按技术分類的市场细分
- 比较：按技术
- 大规模语言模型（LLM）
- 针对特定字段
- 多模态模型
- 开放原始码
- 科技市场机会
第七章 按应用程式进行市场区隔
- 比较：按应用
- 内容创作
- 程式码生成
- 数据增强
- 其他的
- 按应用分類的市场机会
8. 依部署方式进行市场区隔
- 比较：依部署方式
- 基于云端的
- 杂交种
- 本地部署
- 按部署方式分類的市场机会
第九章 客户状况
第十章 区域情势
- 区域细分
- 区域比较
- 北美洲
- 美国
- 加拿大
- 墨西哥
- 亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 印尼
- 欧洲
- 德国
- 英国
- 法国
- 荷兰
- 西班牙
- 义大利
- 中东和非洲
- 阿拉伯聯合大公国
- 沙乌地阿拉伯
- 以色列
- 南非
- 土耳其
- 南美洲
- 巴西
- 阿根廷
- 哥伦比亚
- 各区域的市场机会
第十一章：驱动因素、挑战与机会
- 市场驱动因素
- 市场挑战
- 驱动因素和挑战的影响
- 市场机会
第十二章 竞争格局
- 概述
- 竞争格局
- 令人困惑的局面
- 产业风险
第十三章 竞争分析
- 公司简介
- 企业排名指数
- 公司市场定位
- Adobe Inc.
- Amazon Web Services Inc.
- Anthropic
- Cohere
- Databricks Inc.
- Google Cloud
- Hugging Face
- IBM Corp.
- Microsoft Corp.
- NVIDIA Corp.
- OpenAI
- Oracle Corp.
- Salesforce Inc.
- ServiceNow Inc.
- Snowflake Inc.
第十四章附录
The global enterprise generative AI market is forecasted to grow by USD 9243.5 mn during 2024-2029, accelerating at a CAGR of 36.2% during the forecast period. The report on the global enterprise generative AI market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surging demand for hyper-automation and operational efficiency, proliferation of accessible AI platforms and a flourishing developer ecosystem, intensifying competitive pressures and pursuit of novel revenue streams.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 30.7% |
| CAGR | 36.2% |
| Incremental Value | $9243.5 mn |
Technavio's global enterprise generative AI market is segmented as below:
By Technology
- LLMs
- Domain-specific
- Multimodal models
- Open-source
By Application
- Content creation
- Code generation
- Data augmentation
- Others
By Deployment
- Cloud-based
- Hybrid
- On-premises
Geography
- North America
- US
- Canada
- Mexico
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Europe
- Germany
- UK
- France
- The Netherlands
- Spain
- Italy
- Middle East and Africa
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
- Rest of World (ROW)
This study identifies the shift towards multimodal and domain specific foundation models as one of the prime reasons driving the global enterprise generative AI market growth during the next few years. Also, operationalization of generative AI through enterprise grade platforms and governance frameworks and accelerating vertical integration and creation of walled ecosystems will lead to sizable demand in the market.
The report on the global enterprise generative AI market covers the following areas:
- Global enterprise generative AI market sizing
- Global enterprise generative AI market forecast
- Global enterprise generative AI market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global enterprise generative AI market vendors that include Adobe Inc., AI21 Labs, Amazon Web Services Inc., Anthropic, Cohere, Databricks Inc., Google Cloud, Hugging Face, IBM Corp., Meta Platforms Inc., Microsoft Corp., Mistral AI, NVIDIA Corp., OpenAI, Oracle Corp., Salesforce Inc., SAP SE, Scale, ServiceNow Inc., Snowflake Inc.. Also, the global enterprise generative AI market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 5.7 Market condition
6 Market Segmentation by Technology
- 6.1 Market segments
- 6.2 Comparison by Technology
- 6.3 LLMs - Market size and forecast 2024-2029
- 6.4 Domain-specific - Market size and forecast 2024-2029
- 6.5 Multimodal models - Market size and forecast 2024-2029
- 6.6 Open-source - Market size and forecast 2024-2029
- 6.7 Market opportunity by Technology
- Market opportunity by Technology ($ million)
7 Market Segmentation by Application
- 7.1 Market segments
- 7.2 Comparison by Application
- 7.3 Content creation - Market size and forecast 2024-2029
- 7.4 Code generation - Market size and forecast 2024-2029
- 7.5 Data augmentation - Market size and forecast 2024-2029
- 7.6 Others - Market size and forecast 2024-2029
- 7.7 Market opportunity by Application
- Market opportunity by Application ($ million)
8 Market Segmentation by Deployment
- 8.1 Market segments
- 8.2 Comparison by Deployment
- 8.3 Cloud-based - Market size and forecast 2024-2029
- 8.4 Hybrid - Market size and forecast 2024-2029
- 8.5 On-premises - Market size and forecast 2024-2029
- 8.6 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- 10.2 Geographic comparison
- 10.3 North America - Market size and forecast 2024-2029
- 10.3.1 US - Market size and forecast 2024-2029
- 10.3.2 Canada - Market size and forecast 2024-2029
- 10.3.3 Mexico - Market size and forecast 2024-2029
- 10.4 APAC - Market size and forecast 2024-2029
- 10.4.1 China - Market size and forecast 2024-2029
- 10.4.2 Japan - Market size and forecast 2024-2029
- 10.4.3 India - Market size and forecast 2024-2029
- 10.4.4 South Korea - Market size and forecast 2024-2029
- 10.4.5 Australia - Market size and forecast 2024-2029
- 10.4.6 Indonesia - Market size and forecast 2024-2029
- 10.5 Europe - Market size and forecast 2024-2029
- 10.5.1 Germany - Market size and forecast 2024-2029
- 10.5.2 UK - Market size and forecast 2024-2029
- 10.5.3 France - Market size and forecast 2024-2029
- 10.5.4 The Netherlands - Market size and forecast 2024-2029
- 10.5.5 Spain - Market size and forecast 2024-2029
- 10.5.6 Italy - Market size and forecast 2024-2029
- 10.6 Middle East and Africa - Market size and forecast 2024-2029
- 10.6.1 UAE - Market size and forecast 2024-2029
- 10.6.2 Saudi Arabia - Market size and forecast 2024-2029
- 10.6.3 Israel - Market size and forecast 2024-2029
- 10.6.4 South Africa - Market size and forecast 2024-2029
- 10.6.5 Turkey - Market size and forecast 2024-2029
- 10.7 South America - Market size and forecast 2024-2029
- 10.7.1 Brazil - Market size and forecast 2024-2029
- 10.7.2 Argentina - Market size and forecast 2024-2029
- 10.7.3 Colombia - Market size and forecast 2024-2029
- 10.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
11 Drivers, Challenges, and Opportunity
- 11.1 Market drivers
- Surging demand for hyper-automation and operational efficiency
- Proliferation of accessible AI platforms and a flourishing developer ecosystem
- Intensifying competitive pressures and pursuit of novel revenue streams
- 11.2 Market challenges
- Navigating data privacy, security, and intellectual property complexities
- Prohibitive implementation costs and a critical shortage of specialized talent
- Addressing ethical dilemmas, model inaccuracies, and an unsettled regulatory landscape
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 11.4 Market opportunities
- Shift towards multimodal and domain specific foundation models
- Operationalization of generative AI through enterprise grade platforms and governance frameworks
- Accelerating vertical integration and creation of walled ecosystems
12 Competitive Landscape
- 12.1 Overview
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.1 Companies profiled
- Companies covered
- 13.2 Company ranking index
- Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
- 13.5 Amazon Web Services Inc.
- Amazon Web Services Inc. - Overview
- Amazon Web Services Inc. - Product / Service
- Amazon Web Services Inc. - Key news
- Amazon Web Services Inc. - Key offerings
- SWOT
- 13.6 Anthropic
- Anthropic - Overview
- Anthropic - Product / Service
- Anthropic - Key offerings
- SWOT
- 13.7 Cohere
- Cohere - Overview
- Cohere - Product / Service
- Cohere - Key offerings
- SWOT
- 13.8 Databricks Inc.
- Databricks Inc. - Overview
- Databricks Inc. - Product / Service
- Databricks Inc. - Key offerings
- SWOT
- 13.9 Google Cloud
- Google Cloud - Overview
- Google Cloud - Product / Service
- Google Cloud - Key offerings
- SWOT
- 13.10 Hugging Face
- Hugging Face - Overview
- Hugging Face - Product / Service
- Hugging Face - Key offerings
- SWOT
- 13.11 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
- 13.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 13.13 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus
- SWOT
- 13.14 OpenAI
- OpenAI - Overview
- OpenAI - Product / Service
- OpenAI - Key offerings
- SWOT
- 13.15 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 13.16 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
- 13.17 ServiceNow Inc.
- ServiceNow Inc. - Overview
- ServiceNow Inc. - Product / Service
- ServiceNow Inc. - Key news
- ServiceNow Inc. - Key offerings
- SWOT
- 13.18 Snowflake Inc.
- Snowflake Inc. - Overview
- Snowflake Inc. - Product / Service
- Snowflake Inc. - Key offerings
- SWOT
14 Appendix
- 14.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- Research methodology
- 14.5 Data procurement
- Information sources
- 14.6 Data validation
- Data validation
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.8 Data synthesis
- Data synthesis
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
- List of abbreviations
