查看购物车
  • Traditional Chinese
  • English
2025-2029年全球人工智慧赋能客户体验提升市场
市场调查报告书
商品编码
1916054

2025-2029年全球人工智慧赋能客户体验提升市场

Global AI For Customer Experience Enhancement Market 2025-2029
出版日期: | 出版商: TechNavio | 英文 306 Pages | 订单完成后即时交付

价格
简介目录

全球用于改善客户体验的人工智慧市场预计将在2024年至2029年的预测期内成长至309.458亿美元，复合年增长率为27.9%。本报告对全球用于改善客户体验的人工智慧市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约25家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括：消费者对高度个人化和无缝体验的需求不断增长；先进人工智慧技术（尤其是生成式人工智慧）的广泛应用和普及；以及在竞争激烈的市场环境中对营运效率和成本优化的需求。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

市场覆盖范围
基准年 2025
目标期 2029
预测期 2025-2029
成长势头 加速度
同比 26.5%
复合年增长率 27.9%
增量 309.458亿美元

该研究指出，由生成式人工智慧驱动的超个人化趋势是未来几年推动全球客户体验人工智慧市场成长的关键因素之一。此外，向主动式和预测式客户参与模式转移，以及人工智慧作为全通路体验协调核心系统的作用，预计也将为市场带来巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

  • 价格、生命週期、顾客购买篮、采用率和购买标准分析
  • 投入与差异化因素的重要性
  • 混淆来源
  • 驱动因素和挑战的影响

第三章 市场情势

  • 市场生态系统
  • 市场特征
  • 价值链分析

第四章 市场规模

  • 市场定义
  • 市场区隔分析
  • 2024年市场规模
  • 2024-2029年市场展望

第五章 市场规模表现

  • 2019-2023年全球人工智慧赋能客户体验提升市场
  • 零件细分市场分析 2019-2023
  • 2019-2023年部署细分市场分析
  • 应用细分市场分析 2019-2023
  • 2019-2023年区域细分市场分析
  • 2019-2023年国家细分市场分析

第六章五力分析

  • 五力分析概述
  • 买方的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争威胁
  • 市场状况

7. 按组件进行市场细分

  • 比较：按组件
  • 软体
  • 服务
  • 按组件分類的市场机会

8. 依部署方式进行市场区隔

  • 比较：依部署方式
  • 基于云端的
  • 本地部署
  • 按部署方式分類的市场机会

第九章 按应用进行市场细分

  • 比较：按应用
  • 客户支援和聊天机器人
  • 个人化引擎
  • 客户回馈情绪分析
  • 销售和行销自动化
  • 其他的
  • 按应用分類的市场机会

第十章 客户情况

第十一章 区域情势

  • 区域细分
  • 区域比较
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 荷兰
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥伦比亚
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非
    • 以色列
    • 土耳其
  • 各区域的市场机会

第十二章：驱动因素、挑战与机会

  • 市场驱动因素
  • 市场挑战
  • 驱动因素和挑战的影响
  • 市场机会

第十三章 竞争格局

  • 概述
  • 竞争格局
  • 令人困惑的局面
  • 产业风险

第十四章 竞争分析

  • 公司简介
  • 企业排名指数
  • 公司市场定位
  • Adobe Inc.
  • Amazon Web Services Inc.
  • Freshworks Inc.
  • Genesys Telecom Lab Inc.
  • Google Cloud
  • IBM Corp.
  • Microsoft Corp.
  • NICE Ltd.
  • Oracle Corp.
  • Pegasystems Inc.
  • Salesforce Inc.
  • SAP SE
  • ServiceNow Inc.
  • Sprinklr Inc.
  • Zendesk Inc.

第十五章附录

简介目录
Product Code: IRTNTR81102

The global AI for customer experience enhancement market is forecasted to grow by USD 30945.8 mn during 2024-2029, accelerating at a CAGR of 27.9% during the forecast period. The report on the global AI for customer experience enhancement market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surging consumer demand for hyper-personalization and seamless experiences, proliferation and accessibility of advanced AI technologies, particularly generative ai, imperative for operational efficiency and cost optimization in a competitive landscape.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202526.5%
CAGR27.9%
Incremental Value$30945.8 mn

Technavio's global AI for customer experience enhancement market is segmented as below:

By Component

  • Software
  • Services

By Deployment

  • Cloud-based
  • On-premises

By Application

  • Customer support and chatbots
  • Personalization engines
  • Sentiment customer feedback
  • Sales and marketing automation
  • Others

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the ascendancy of hyper-personalization fueled by generative AI as one of the prime reasons driving the global AI for customer experience enhancement market growth during the next few years. Also, paradigm shift towards proactive and predictive customer engagement and ai as central nervous system for omnichannel experience orchestration will lead to sizable demand in the market.

The report on the global AI for customer experience enhancement market covers the following areas:

  • Global AI for customer experience enhancement market sizing
  • Global AI for customer experience enhancement market forecast
  • Global AI for customer experience enhancement market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI for customer experience enhancement market vendors that include Adobe Inc., Amazon Web Services Inc., COVEO, Freshworks Inc., Genesys Telecom Lab Inc., Google Cloud, IBM Corp., Medallia Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., ServiceNow Inc., Sprinklr Inc., Verint Systems Inc., Zendesk Inc.. Also, the global AI for customer experience enhancement market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Component
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

  • 5.1 Global AI For Customer Experience Enhancement Market 2019 - 2023
    • Historic Market Size - Data Table on Global AI For Customer Experience Enhancement Market 2019 - 2023 ($ million)
  • 5.2 Component segment analysis 2019 - 2023
    • Historic Market Size - Component Segment 2019 - 2023 ($ million)
  • 5.3 Deployment segment analysis 2019 - 2023
    • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
  • 5.4 Application segment analysis 2019 - 2023
    • Historic Market Size - Application Segment 2019 - 2023 ($ million)
  • 5.5 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.6 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

  • 6.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 6.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 6.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 6.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 6.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 6.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 6.7 Market condition

7 Market Segmentation by Component

  • 7.1 Market segments
  • 7.2 Comparison by Component
  • 7.3 Software - Market size and forecast 2024-2029
  • 7.4 Services - Market size and forecast 2024-2029
  • 7.5 Market opportunity by Component
    • Market opportunity by Component ($ million)

8 Market Segmentation by Deployment

  • 8.1 Market segments
  • 8.2 Comparison by Deployment
  • 8.3 Cloud-based - Market size and forecast 2024-2029
  • 8.4 On-premises - Market size and forecast 2024-2029
  • 8.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)

9 Market Segmentation by Application

  • 9.1 Market segments
  • 9.2 Comparison by Application
  • 9.3 Customer support and chatbots - Market size and forecast 2024-2029
  • 9.4 Personalization engines - Market size and forecast 2024-2029
  • 9.5 Sentiment customer feedback - Market size and forecast 2024-2029
  • 9.6 Sales and marketing automation - Market size and forecast 2024-2029
  • 9.7 Others - Market size and forecast 2024-2029
  • 9.8 Market opportunity by Application
    • Market opportunity by Application ($ million)

10 Customer Landscape

  • 10.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

  • 11.1 Geographic segmentation
  • 11.2 Geographic comparison
  • 11.3 North America - Market size and forecast 2024-2029
    • 11.3.1 US - Market size and forecast 2024-2029
    • 11.3.2 Canada - Market size and forecast 2024-2029
    • 11.3.3 Mexico - Market size and forecast 2024-2029
  • 11.4 Europe - Market size and forecast 2024-2029
    • 11.4.1 Germany - Market size and forecast 2024-2029
    • 11.4.2 UK - Market size and forecast 2024-2029
    • 11.4.3 France - Market size and forecast 2024-2029
    • 11.4.4 Italy - Market size and forecast 2024-2029
    • 11.4.5 Spain - Market size and forecast 2024-2029
    • 11.4.6 The Netherlands - Market size and forecast 2024-2029
  • 11.5 APAC - Market size and forecast 2024-2029
    • 11.5.1 China - Market size and forecast 2024-2029
    • 11.5.2 Japan - Market size and forecast 2024-2029
    • 11.5.3 India - Market size and forecast 2024-2029
    • 11.5.4 South Korea - Market size and forecast 2024-2029
    • 11.5.5 Australia - Market size and forecast 2024-2029
    • 11.5.6 Indonesia - Market size and forecast 2024-2029
  • 11.6 South America - Market size and forecast 2024-2029
    • 11.6.1 Brazil - Market size and forecast 2024-2029
    • 11.6.2 Argentina - Market size and forecast 2024-2029
    • 11.6.3 Colombia - Market size and forecast 2024-2029
  • 11.7 Middle East and Africa - Market size and forecast 2024-2029
    • 11.7.1 Saudi Arabia - Market size and forecast 2024-2029
    • 11.7.2 UAE - Market size and forecast 2024-2029
    • 11.7.3 South Africa - Market size and forecast 2024-2029
    • 11.7.4 Israel - Market size and forecast 2024-2029
    • 11.7.5 Turkey - Market size and forecast 2024-2029
  • 11.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

  • 12.1 Market drivers
    • Surging consumer demand for hyper-personalization and seamless experiences
    • Proliferation and accessibility of advanced AI technologies, particularly generative AI
    • Imperative for operational efficiency and cost optimization in a competitive landscape
  • 12.2 Market challenges
    • Navigating complex web of data privacy, security, and evolving regulatory frameworks
    • Prohibitive implementation costs, system integration complexity, and a scarcity of specialized talent
    • Mitigating risks of algorithmic bias, dehumanization, and ensuring effective human oversight
  • 12.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 12.4 Market opportunities
    • Ascendancy of hyper-personalization fueled by generative AI
    • Paradigm shift towards proactive and predictive customer engagement
    • AI as central nervous system for omnichannel experience orchestration

13 Competitive Landscape

  • 13.1 Overview
  • 13.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 13.3 Landscape disruption
    • Overview on factors of disruption
  • 13.4 Industry risks
    • Impact of key risks on business

14 Competitive Analysis

  • 14.1 Companies profiled
    • Companies covered
  • 14.2 Company ranking index
    • Company ranking index
  • 14.3 Market positioning of companies
    • Matrix on companies position and classification
  • 14.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 14.5 Amazon Web Services Inc.
    • Amazon Web Services Inc. - Overview
    • Amazon Web Services Inc. - Product / Service
    • Amazon Web Services Inc. - Key news
    • Amazon Web Services Inc. - Key offerings
    • SWOT
  • 14.6 Freshworks Inc.
    • Freshworks Inc. - Overview
    • Freshworks Inc. - Product / Service
    • Freshworks Inc. - Key offerings
    • SWOT
  • 14.7 Genesys Telecom Lab Inc.
    • Genesys Telecom Lab Inc. - Overview
    • Genesys Telecom Lab Inc. - Product / Service
    • Genesys Telecom Lab Inc. - Key offerings
    • SWOT
  • 14.8 Google Cloud
    • Google Cloud - Overview
    • Google Cloud - Product / Service
    • Google Cloud - Key offerings
    • SWOT
  • 14.9 IBM Corp.
    • IBM Corp. - Overview
    • IBM Corp. - Business segments
    • IBM Corp. - Key news
    • IBM Corp. - Key offerings
    • IBM Corp. - Segment focus
    • SWOT
  • 14.10 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 14.11 NICE Ltd.
    • NICE Ltd. - Overview
    • NICE Ltd. - Business segments
    • NICE Ltd. - Key news
    • NICE Ltd. - Key offerings
    • NICE Ltd. - Segment focus
    • SWOT
  • 14.12 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 14.13 Pegasystems Inc.
    • Pegasystems Inc. - Overview
    • Pegasystems Inc. - Product / Service
    • Pegasystems Inc. - Key offerings
    • SWOT
  • 14.14 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 14.15 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT
  • 14.16 ServiceNow Inc.
    • ServiceNow Inc. - Overview
    • ServiceNow Inc. - Product / Service
    • ServiceNow Inc. - Key news
    • ServiceNow Inc. - Key offerings
    • SWOT
  • 14.17 Sprinklr Inc.
    • Sprinklr Inc. - Overview
    • Sprinklr Inc. - Product / Service
    • Sprinklr Inc. - Key offerings
    • SWOT
  • 14.18 Zendesk Inc.
    • Zendesk Inc. - Overview
    • Zendesk Inc. - Product / Service
    • Zendesk Inc. - Key offerings
    • SWOT

15 Appendix

  • 15.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 15.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 15.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 15.4 Research methodology
    • Research methodology
  • 15.5 Data procurement
    • Information sources
  • 15.6 Data validation
    • Data validation
  • 15.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 15.8 Data synthesis
    • Data synthesis
  • 15.9 360 degree market analysis
    • 360 degree market analysis
  • 15.10 List of abbreviations
    • List of abbreviations