全球零售媒体网路市场，2025-2029年

全球零售媒体网路市场预计在 2024 年至 2029 年间成长 188.044 亿美元，预测期内复合年增长率为 11.2%。

本报告对全球零售媒体网路市场进行了全面分析，包括市场规模和预测、趋势、成长要素、挑战以及对约 25 家供应商的分析。

本报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析，其驱动因素包括：随着第三方 cookie 价值下降，第一方数据日益普及；对闭合迴路归因和提高可衡量性的需求；以及零售商追求更高收益和多元化的收入来源。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究发现，在未来几年，拓展自有资产以外的业务将成为全球零售媒体网路市场成长的关键驱动力之一，弥合数位与实体之间的鸿沟以及实现访问民主化可能会在市场中创造巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2024年市场规模
• 2024-2029年市场展望

第五章 市场规模表现

• 2019-2023年全球零售媒体网路市场
• 平台细分市场分析 2019-2023
• 2019-2023年按类型分類的细分市场分析
• 2019-2023年最终用户细分市场分析
• 2019-2023年区域细分市场分析
• 2019-2023年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球零售媒体网路市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按平台分類的市场区隔

• 比较：按平台
• 零售商自有网络
• 第三方网路
• 平台市场机会

第九章 按类型分類的市场细分

• 比较：按类型
• 展示广告
• 赞助产品
• 影片广告
• 其他的
• 按类型分類的市场机会

第十章 按最终用户进行市场细分

• 比较：按最终用户
• 消费品
• 电子与技术
• 服装与时尚
• 杂货和食品配送
• 其他的
• 按最终用户分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 印尼
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 土耳其
  • 以色列
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Albertsons Co. Inc
• Amazon.com Inc.
• Best Buy Co. Inc.
• Carrefour SA
• CVS Health Corp.
• eBay Inc.
• JD.com Inc.
• Lowes Co. Inc.
• Macys Inc.
• Maplebear Inc.
• Target Corp.
• The Home Depot Inc.
• The Kroger Co.
• Walmart Inc.
• Wayfair Inc.

第十六章附录

The global retail media networks market is forecasted to grow by USD 18804.4 mn during 2024-2029, accelerating at a CAGR of 11.2% during the forecast period. The report on the global retail media networks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of first-party data amidst third-party cookie depreciation, demand for closed-loop attribution and enhanced measurability, retailers pursuit of high-margin, diversified revenue streams.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global retail media networks market is segmented as below:

By Platform

• Retailer owned networks
• Third party networks

By Type

• Display ads
• Sponsored products
• Video ads
• Others

By End-User

• Consumer packaged goods
• Electronics and technology
• Apparel and fashion
• Grocery and food delivery
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the expansion beyond owned properties as one of the prime reasons driving the global retail media networks market growth during the next few years. Also, bridging digital and physical divide and democratization of access will lead to sizable demand in the market.

The report on the global retail media networks market covers the following areas:

• Global retail media networks market sizing
• Global retail media networks market forecast
• Global retail media networks market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global retail media networks market vendors that include Albertsons Co. Inc, Alibaba Group Holding Ltd., Amazon.com Inc., Best Buy Co. Inc., Carrefour SA, CVS Health Corp., eBay Inc., JD.com Inc., Lowes Co. Inc., Macys Inc., Maplebear Inc., Target Corp., Tesco Plc, The Home Depot Inc., The Kroger Co., Walmart Inc., Wayfair Inc.. Also, the global retail media networks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global Retail Media Networks Market 2019 - 2023
  • Historic Market Size - Data Table on Global Retail Media Networks Market 2019 - 2023 ($ million)
• 5.2 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on global retail media networks market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition

8 Market Segmentation by Platform

• 8.1 Market segments
• 8.2 Comparison by Platform
• 8.3 Retailer owned networks - Market size and forecast 2024-2029
• 8.4 Third party networks - Market size and forecast 2024-2029
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Display ads - Market size and forecast 2024-2029
• 9.4 Sponsored products - Market size and forecast 2024-2029
• 9.5 Video ads - Market size and forecast 2024-2029
• 9.6 Others - Market size and forecast 2024-2029
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Consumer packaged goods - Market size and forecast 2024-2029
• 10.4 Electronics and technology - Market size and forecast 2024-2029
• 10.5 Apparel and fashion - Market size and forecast 2024-2029
• 10.6 Grocery and food delivery - Market size and forecast 2024-2029
• 10.7 Others - Market size and forecast 2024-2029
• 10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • 12.3.1 US - Market size and forecast 2024-2029
  • 12.3.2 Canada - Market size and forecast 2024-2029
  • 12.3.3 Mexico - Market size and forecast 2024-2029
• 12.4 Europe - Market size and forecast 2024-2029
  • 12.4.1 Germany - Market size and forecast 2024-2029
  • 12.4.2 UK - Market size and forecast 2024-2029
  • 12.4.3 France - Market size and forecast 2024-2029
  • 12.4.4 Italy - Market size and forecast 2024-2029
  • 12.4.5 Spain - Market size and forecast 2024-2029
  • 12.4.6 The Netherlands - Market size and forecast 2024-2029
• 12.5 APAC - Market size and forecast 2024-2029
  • 12.5.1 China - Market size and forecast 2024-2029
  • 12.5.2 Japan - Market size and forecast 2024-2029
  • 12.5.3 India - Market size and forecast 2024-2029
  • 12.5.4 Australia - Market size and forecast 2024-2029
  • 12.5.5 South Korea - Market size and forecast 2024-2029
  • 12.5.6 Indonesia - Market size and forecast 2024-2029
• 12.6 Middle East and Africa - Market size and forecast 2024-2029
  • 12.6.1 Saudi Arabia - Market size and forecast 2024-2029
  • 12.6.2 UAE - Market size and forecast 2024-2029
  • 12.6.3 South Africa - Market size and forecast 2024-2029
  • 12.6.4 Turkey - Market size and forecast 2024-2029
  • 12.6.5 Israel - Market size and forecast 2024-2029
• 12.7 South America - Market size and forecast 2024-2029
  • 12.7.1 Brazil - Market size and forecast 2024-2029
  • 12.7.2 Argentina - Market size and forecast 2024-2029
  • 12.7.3 Colombia - Market size and forecast 2024-2029
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of first-party data amidst third-party cookie depreciation
  • Demand for closed-loop attribution and enhanced measurability
  • Retailers pursuit of high-margin, diversified revenue streams
• 13.2 Market challenges
  • Lack of standardization and growing fragmentation
  • Complexity in measurement and proving incrementality
  • Balancing advertising revenue with customer experience
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities
  • Expansion beyond owned properties
  • Bridging digital and physical divide
  • Democratization of access

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Albertsons Co. Inc
  • Albertsons Co. Inc - Overview
  • Albertsons Co. Inc - Product / Service
  • Albertsons Co. Inc - Key offerings
  • SWOT
• 15.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.6 Best Buy Co. Inc.
  • Best Buy Co. Inc. - Overview
  • Best Buy Co. Inc. - Business segments
  • Best Buy Co. Inc. - Key news
  • Best Buy Co. Inc. - Key offerings
  • Best Buy Co. Inc. - Segment focus
  • SWOT
• 15.7 Carrefour SA
  • Carrefour SA - Overview
  • Carrefour SA - Business segments
  • Carrefour SA - Key offerings
  • Carrefour SA - Segment focus
  • SWOT
• 15.8 CVS Health Corp.
  • CVS Health Corp. - Overview
  • CVS Health Corp. - Business segments
  • CVS Health Corp. - Key offerings
  • CVS Health Corp. - Segment focus
  • SWOT
• 15.9 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.10 JD.com Inc.
  • JD.com Inc. - Overview
  • JD.com Inc. - Business segments
  • JD.com Inc. - Key offerings
  • JD.com Inc. - Segment focus
  • SWOT
• 15.11 Lowes Co. Inc.
  • Lowes Co. Inc. - Overview
  • Lowes Co. Inc. - Product / Service
  • Lowes Co. Inc. - Key news
  • Lowes Co. Inc. - Key offerings
  • SWOT
• 15.12 Macys Inc.
  • Macys Inc. - Overview
  • Macys Inc. - Product / Service
  • Macys Inc. - Key news
  • Macys Inc. - Key offerings
  • SWOT
• 15.13 Maplebear Inc.
  • Maplebear Inc. - Overview
  • Maplebear Inc. - Product / Service
  • Maplebear Inc. - Key offerings
  • SWOT
• 15.14 Target Corp.
  • Target Corp. - Overview
  • Target Corp. - Product / Service
  • Target Corp. - Key news
  • Target Corp. - Key offerings
  • SWOT
• 15.15 The Home Depot Inc.
  • The Home Depot Inc. - Overview
  • The Home Depot Inc. - Business segments
  • The Home Depot Inc. - Key offerings
  • The Home Depot Inc. - Segment focus
  • SWOT
• 15.16 The Kroger Co.
  • The Kroger Co. - Overview
  • The Kroger Co. - Product / Service
  • The Kroger Co. - Key news
  • The Kroger Co. - Key offerings
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key news
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Wayfair Inc.
  • Wayfair Inc. - Overview
  • Wayfair Inc. - Business segments
  • Wayfair Inc. - Key news
  • Wayfair Inc. - Key offerings
  • Wayfair Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations