2026 年至 2032 年零售媒体网路市场（按类型、广告格式、零售业类型和地区划分）

零售媒体网路市场评估 - 2026-2032

零售媒体网路 (RMN) 市场受多种因素影响而迅速扩张。消费者纷纷接受数位媒体，导致线上购物和广告支出增加。零售商正在利用大量消费者数据来打造精准的广告宣传。预计到 2024 年，该市场规模将突破 20.3 亿美元，到 2032 年将达到约 72.8 亿美元的估值。

事实证明，RMN 广告的投资报酬率高于传统广告管道。零售商可以在购买点触达客户，从而提高转换率。随着第一方资料和隐私法规的不断完善，RMN 对于希望避免使用第三方资料的广告主更具吸引力。对经济高效的零售媒体网路的需求日益增长，将推动市场在 2026 年至 2032 年期间以 19.03% 的复合年增长率成长。

零售媒体网路市场定义/概述

零售媒体网路 (RMN) 是零售商自有的数位广告平台，可让企业在零售商的网站、行动应用程式和其他媒体平台上销售其产品。这些网路使负责人能够直接存取零售商的客户群和数据，从而实现高度精准的个人化广告投放。 RMN 也提供第三方平台上的异地广告，利用零售商数据来优化广告投放。对广告主而言，其主要优势在于能够在购买旅程的关键时刻精准投放合适的广告，从而提高转换率和客户参与。

随着商家意识到第一方数据的价值，零售媒体网路市场预计将大幅扩张。第三方cookie的减少和电子商务的兴起，促使企业增加对零售媒体网路（RMN）的投资，以提升其数位行销成效。 RMN 未来可能会包含更复杂的数据分析、人工智慧驱动的客製化功能以及在外部平台上更强大的影响力，从而为负责人提供更多与客户沟通的机会。随着数位广告格局的成熟，RMN 将在全通路行销策略中发挥关键作用，推动精准广告和消费者体验的创新。

消费者购买行为转向电子商务是否会推动零售媒体网路市场的发展？

消费者购物习惯向电子商务的转变正在推动零售媒体网路市场的发展。网路购物的快速成长迫使零售商创造新的途径来使其数位平台收益。根据美国人口普查局的数据，2021年美国电子商务销售额将超过8,708亿美元，较2020年成长14.2%，较2019年成长50.5%。线上零售的大规模扩张为零售媒体网路的蓬勃发展创造了理想的环境，使商家能够利用其数位影响力进行精准广告投放并提高产生收入。

零售媒体网路 (RMN) 市场受数位广告支出成长的驱动。随着传统广告管道的效率下降，负责人正在将预算转向 RMN 等数位平台。 eMarketer 的数据显示，2021 年美国数位广告支出将达到 2,112 亿美元，较 2020 年成长 38.3%。这项投资成长表明，市场对精准有效的广告解决方案的需求旺盛，而 RMN 则能够利用这一趋势，为零售商提供第一方数据和数位平台。

资料隐私问题会影响零售媒体网路市场的成长吗？

资料隐私问题预计将影响零售媒体网路 (RMN) 市场的成长。由于 RMN 主要依赖第一方客户资料来投放个人化广告，更严格的资料保护法规和消费者隐私意识的提升可能会限制个人资讯的收集和使用。遵守 GDPR 和 CCPA 等隐私法规可能会增加营运成本，并降低目标广告的效率。

零售媒体网路市场的扩张可能会受到网路公司竞争的影响。数位广告市场的主要竞争对手包括Google、亚马逊和Facebook，它们提供先进的系统，拥有丰富的客户数据和强大的广告定位能力。这些科技巨头拥有完善的基础设施和广泛的覆盖范围，这使得零售媒体网路（RMN）难以在广告收入方面竞争。经营自有媒体网路的零售商可能难以匹敌这些主导平台提供的规模、技术和受众洞察，从而限制了RMN的成长潜力。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章零售媒体网路市场（按类型）

• 店内
• 在线的

第五章 零售媒体网路市场（以广告形式）

• 展示广告
• 影片广告
• 赞助产品

第六章零售媒体网路市场（依零售业类型）

• 大型零售公司
• 杂货连锁店
• 电商平台
• 专业零售商

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Retail Media Networks Market Valuation - 2026-2032

The retail media networks (RMN) market is expanding rapidly due to a variety of causes. Consumer acceptance of digital media has resulted in an increase in online purchasing and advertising. Retailers are using their massive consumer data to build tailored advertising campaigns that are relevant to their target demographic. The market size surpass USD 2.03 Billion valued in 2024 to reach a valuation of around USD 7.28 Billion by 2032.

The effectiveness of RMN advertising has been demonstrated to give a higher ROI than traditional advertising channels. Retailers can reach their customers at the point of purchase, improving the chances of conversion. The increase in first-party data and privacy rules has made RMN a more appealing alternative for advertisers looking to avoid using third-party data. The rising demand for cost-effective and efficient retail media networks is enabling the market grow at a CAGR of 19.03% from 2026 to 2032.

Retail Media Networks Market: Definition/ Overview

Retail Media Networks (RMNs) are digital advertising platforms owned by retailers that enable companies to market their products on the retailer's website, mobile applications, and other media properties. These networks provide marketers with direct access to a retailer's customer base and data, allowing for highly targeted and personalized advertising. RMNs also feature off-site advertising on third-party platforms, which uses retailer data to improve ad placements. The key advantage for advertisers is the ability to target in-market buyers with appropriate ads at critical times in the purchasing process, resulting in increased conversions and customer engagement.

The retail media networks market is expected to increase significantly as merchants grasp the value of their first-party data. With the decline of third-party cookies and the development of e-commerce, firms are increasingly investing in RMNs to improve their digital marketing efforts. RMNs are likely to include more sophisticated data analytics, AI-driven customization, and a stronger presence on external platforms, giving marketers more opportunities to communicate with customers. As the digital advertising landscape matures, RMNs are likely to play a key role in omnichannel marketing strategies, driving innovation in targeted advertising and consumer experience.

Will the Shift in Consumer Shopping Behavior Towards E-commerce Drive the Retail Media Networks Market?

The movement in customer buying habits toward e-commerce is propelling the retail media networks market. The fast growth of online shopping has created new ways for retailers to monetize their digital platforms. According to the Census Bureau, e-commerce sales in the United States will exceed USD 870.8 Billion in 2021, up 14.2% from 2020 and 50.5% from 2019. This enormous expansion in online retail creates an ideal environment for retail media networks to thrive, allowing merchants to use their digital presence for targeted advertising and enhanced revenue creation.

The retail media networks (RMNs) market is being driven by increased digital ad spending. As traditional advertising channels lose effectiveness, marketers are transferring their budgets to digital platforms like RMNs. According to eMarketer, digital ad spending in the US will reach USD 211.20 Billion in 2021, up 38.3% from 2020. This increased investment demonstrates a high desire for targeted and effective advertising solutions, allowing RMNs to capitalize on this trend by providing access to retailers' first-party data and digital platforms.

Will the Data Privacy Concerns Impact the Growth for the Retail Media Networks Market?

Concerns over data privacy are anticipated to have an impact on the retail media network (RMN) market's growth. As RMNs rely primarily on first-party customer data to deliver customized advertising, stronger data protection legislation and increased consumer awareness of privacy concerns may limit the gathering and use of personal information. Compliance with privacy legislation such as GDPR and CCPA may raise operating costs and impair the efficiency of targeted ads, thereby stalling market growth while retailers and marketers manage these hurdles.

The expansion of the Retail Media Networks (RMNs) market is likely to be impacted by competition from internet companies. Major competitors in the digital advertising market include Google, Amazon, and Facebook, which provide advanced systems with extensive customer data and robust ad targeting capabilities. These tech behemoths have established infrastructures and vast reach, making it tough for RMNs to compete for advertising dollars. Retailers who run their own media networks may struggle to match the scale, technology, and audience insights provided by these dominating platforms, limiting RMNs' growth potential.

Category-Wise Acumens

Will the Widespread Adoption of E-Commerce Fuel the Online Segment for the Retail Media Networks Market?

The online segment of the retail media networks market is currently dominating. The increased usage of e-commerce is propelling the online component of the retail media networks (RMN) market. As more people shop online, merchants are increasingly using their digital platforms to send tailored ads directly to interested customers. The rise of e-commerce increases the exposure and effectiveness of RMNs by providing companies with access to large online audiences and extensive customer data, making the online segment a key driver of growth in the RMN market.

Advanced targeting capabilities are propelling the online component of the Retail Media Networks (RMN) market. These features enable businesses to use extensive consumer data to send targeted, relevant advertisements to specific audiences, hence enhancing campaign success. As marketers seek more accurate targeting to boost conversion rates and customer engagement, RMNs' ability to provide highly personalized ads based on consumer behavior makes them an appealing alternative, driving growth in the online section of the market.

Will the Driving Brand Awareness Raise the Display Ads Segment for the Retail Media Networks Market?

The display ads segment currently leads the retail media networks market. Driving brand awareness is an essential factor driving the display ads section of the retail media networks (RMNs) market. Display advertising is extremely visible and helps companies attract attention throughout a retailer's digital channels, making it an excellent way to establish brand recognition. As organizations prioritize reaching large audiences to increase awareness, display advertising is becoming a popular choice due to its visual nature and prominent placement, fueling growth in this area of RMNs.

The Retail Media Networks (RMNs) market's display ads segment is driven by targeted audience reach. Display advertisements within RMNs allow advertisers to target particular, high-intent audiences based on merchants' first-party data, ensuring that ads are displayed to the appropriate customers at the right time. This tailored strategy improves the effectiveness of display advertisements, increasing engagement and conversion rates, making them a more appealing alternative for advertisers and driving growth in the market.

Gain Access into Retail Media Networks Market Report Methodology

Country/Region-wise Acumens

Will the Digital Advertising Spend Accelerate the North American Region for the Retail Media Networks Market?

The North America region currently dominates the retail media networks market. Digital advertising spend will fuel the Retail Media Networks market in North America. The market is expanding rapidly due to a strong demand for tailored advertising solutions, with digital ad expenditure in the US expected to reach USD 270.54 Billion in 2023, up from USD 240.42 Billion in 2022, according to eMarketer. GroupM expects retail media advertising in the US to reach USD 55.8 Billion by 2024, up from USD 31.4 Billion in 2021. This rise is being driven by advertisers who recognize the importance of first-party data, which allows them to contact customers closer to the point of purchase.

Advanced technological capabilities are propelling the retail media networks market in North America. With U.S. retail media ad spending expected to reach USD 51.36 Billion in 2023, a 27.8% increase over 2022, this growth is mostly due to the use of advanced technologies such as artificial intelligence and machine learning. According to a Merkle poll, 81% of users see advanced targeting as a crucial benefit, and the Interactive Advertising Bureau (IAB) reports that 74% of advertisers intend to increase their expenditure on these networks. The growing desire for personalized, data-driven advertising is leading retailers to invest in novel technology that will improve the effectiveness and appeal of their retail media networks.

Will the Rapidly Growing E-commerce Drive the Asia Pacific Region for the Retail Media Networks Market?

The Asia Pacific region is experiencing the fastest growth in the retail media networks market. The rapidly expanding e-commerce business will propel the retail media networks market in Asia Pacific. The region's increasing internet penetration and acceptance of online shopping are important drivers of this expansion. According to a report by Google, Temasek, and Bain & Company, the Southeast Asian e-commerce business will be worth USD 234 Billion by 2025, while eMarketer predicts retail e-commerce sales in Asia Pacific will reach USD 3.5 Trillion in 2024. The growing digitalization of nations such as India, where internet users are estimated to reach 900 million by 2025, increases this tendency. As more people purchase online, merchants are investing in retail media networks to successfully engage customers at important stages in their purchasing journeys, with 44% of APAC marketers planning to boost their retail media investment this year.

The enormous and diverse population of Asia Pacific will considerably drive the retail media networks market. With over 4.3 billion individuals, or around 60% of the world's population, this demographic diversity expands Retail Media Networks' reach and targeting capabilities, making them very enticing to advertisers. Dentsu International predicts that the region would account for 70% of globally advertising spend growth in 2022, while eMarketer predicts that digital ad expenditure will increase from USD 192.9 Billion in 2022 to USD 250.2 Billion by 2024, driven by significant growth in e-commerce advertising. The epidemic has boosted digital adoption in Southeast Asia, adding 60 million new digital customers and increasing internet usage by 80%.

Competitive Landscape

The retail media networks market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the retail media networks market include:

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

Latest Developments

• In May 2024, Walmart Connect announced plans to expand its Walmart Connect product overseas, with the goal of reaching new advertiser bases and monetizing its huge customer base.
• In April 2024, Instacart Ads announced a deal with Google to use Google Shopping data in their advertising platform. This agreement intends to provide CPG (Consumer Packaged Goods) brands with more targeted advertising options through the Instacart app.
• In May 2024, Macy's Media Network hired a new Vice President with previous leadership experience at Walmart Connect. This initiative shows that Macy's intends to expand its retail media network capabilities.

Retail Media Networks Market, By Category

• Type:
• In-Store
• Online
• Advertising Format:
• Display Ads
• Video Ads
• Sponsored Products
• Retailer Type:
• Big-Box Retailers
• E-commerce Platforms
• Grocery Chains
• Specialty Retailers
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Retail Media Networks Market, By Type

• In-Store
• Online

5. Retail Media Networks Market, By Advertising Format

• Display Ads
• Video Ads
• Sponsored Products

6. Retail Media Networks Market, By Retailer Type

• Big Box Retailers
• Grocery Chains
• E-commerce Platforms
• Specialty Retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Amazon Advertising
• Walmart Connect
• Kroger Precision Marketing
• Target Media Network
• Instacart Ads
• eBay Advertising
• Criteo
• The Home Depot Media
• Macy's Media Network
• CVS Health Media

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References