2026-2030年全球数位影片内容市场

全球数位影片内容市场预计将在 2025 年至 2030 年间成长至 1.603 兆美元，预测期内复合年增长率为 19.9%。

本报告对全球数位影片内容市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括高速连接的普及和观看设备数量的增加、对独家原创内容的投资不断增长和全球内容竞争加剧、消费行为的加速变化以及线性电视的衰落。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，短影片作为一种主要内容形式的成熟是未来几年推动全球数位影片内容市场成长的关键因素之一，同时，直播和电商领域的融合发展，以及生成式人工智慧在内容创作方面的革命性影响，预计将在市场中产生巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球数位影片内容市场
• 按部署方式分類的细分市场分析，2020-2024 年
• 应用细分市场分析，2020-2024 年
• 2020-2024年业务板块分析
• 区域区隔市场分析，2020-2024 年
• 国家细分市场分析，2020-2024 年

第六章 定性分析

• 人工智慧的影响：全球数位影片内容市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 依部署方式进行市场区隔

• 比较：依部署方式
• 付费电视
• OTT
• 按部署方式分類的市场机会

第九章 按应用进行市场细分

• 比较：透过应用
• 智慧型手机
• 桌上型电脑和笔记型电脑
• 智慧电视
• 其他的
• 按应用分類的市场机会

第十章 按行业分類的市场细分

• 比较：按业务
• 订阅
• 广告
• 下载拥有 (DTO)
• 其他的
• 市场机会：依业务分类

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 埃及
  • 奈及利亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Amazon.com Inc.
• Apple Inc.
• AT and T Inc.
• Google LLC
• JioStar India Pvt Ltd.
• Lions Gate Entertainment Corp.
• Meta Platforms Inc.
• NBCUNIVERSAL MEDIA LLC.
• Netflix Inc.
• Roku, Inc.
• Snap Inc.
• Sony Pictures Networks
• Verizon Communications Inc.
• Walmart Inc.
• X Corp.

第十六章附录

The global digital video content market is forecasted to grow by USD 1060.3 bn during 2025-2030, accelerating at a CAGR of 19.9% during the forecast period. The report on the global digital video content market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by ubiquitous high-speed connectivity and proliferation of viewing devices, intensifying investment in exclusive original content and global content wars, accelerating shift in consumer behavior and decline of linear television.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital video content market is segmented as below:

By Deployment

• Pay TV
• OTT

By Application

• Smart phones
• Desktop and laptop
• Smart TV
• Others

By Business Segment

• Subscription
• Advertising
• Download-to-own (DTO)
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the maturation of short-form video into premier content format as one of the prime reasons driving the global digital video content market growth during the next few years. Also, global expansion of integrated live streaming and commerce and disruptive force of generative AI in content creation will lead to sizable demand in the market.

The report on the global digital video content market covers the following areas:

• Global digital video content market sizing
• Global digital video content market forecast
• Global digital video content market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital video content market vendors that include Amazon.com Inc., Apple Inc., AT and T Inc., Google LLC, JioStar India Pvt Ltd., Lions Gate Entertainment Corp., Meta Platforms Inc., NBCUNIVERSAL MEDIA LLC., Netflix Inc., One Day Video Ltd., Roku, Inc., Snap Inc., Sony Pictures Networks, Verizon Communications Inc., Walmart Inc., X Corp., Youku Tudou Inc.. Also, the global digital video content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Video Content Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Video Content Market 2020 - 2024 ($ billion)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ billion)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ billion)
• 5.4 Business segment analysis 2020 - 2024
  • Historic Market Size - Business Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on global digital video content market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Pay TV - Market size and forecast 2025-2030
• 8.4 OTT - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Smart phones - Market size and forecast 2025-2030
• 9.4 Desktop and laptop - Market size and forecast 2025-2030
• 9.5 Smart TV - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Application
  • Market opportunity by Application ($ billion)

10 Market Segmentation by Business Segment

• 10.1 Market segments
• 10.2 Comparison by Business Segment
• 10.3 Subscription - Market size and forecast 2025-2030
• 10.4 Advertising - Market size and forecast 2025-2030
• 10.5 Download-to-own (DTO) - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Ubiquitous high-speed connectivity and proliferation of viewing devices
  • Intensifying investment in exclusive original content and global content wars
  • Accelerating shift in consumer behavior and decline of linear television
• 13.2 Market challenges
  • Content saturation and audience fragmentation
  • Monetization complexity and subscription fatigue
  • Digital piracy and intellectual property protection
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Maturation of short-form video into premier content format
  • Global expansion of integrated live streaming and commerce
  • Disruptive force of generative AI in content creation

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.6 AT and T Inc.
  • AT and T Inc. - Overview
  • AT and T Inc. - Business segments
  • AT and T Inc. - Key news
  • AT and T Inc. - Key offerings
  • AT and T Inc. - Segment focus
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.8 JioStar India Pvt Ltd.
  • JioStar India Pvt Ltd. - Overview
  • JioStar India Pvt Ltd. - Product / Service
  • JioStar India Pvt Ltd. - Key offerings
  • SWOT
• 15.9 Lions Gate Entertainment Corp.
  • Lions Gate Entertainment Corp. - Overview
  • Lions Gate Entertainment Corp. - Product / Service
  • Lions Gate Entertainment Corp. - Key offerings
  • SWOT
• 15.10 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.11 NBCUNIVERSAL MEDIA LLC.
  • NBCUNIVERSAL MEDIA LLC. - Overview
  • NBCUNIVERSAL MEDIA LLC. - Product / Service
  • NBCUNIVERSAL MEDIA LLC. - Key offerings
  • SWOT
• 15.12 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
• 15.13 Roku, Inc.
  • Roku, Inc. - Overview
  • Roku, Inc. - Product / Service
  • Roku, Inc. - Key offerings
  • SWOT
• 15.14 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 15.15 Sony Pictures Networks
  • Sony Pictures Networks - Overview
  • Sony Pictures Networks - Product / Service
  • Sony Pictures Networks - Key offerings
  • SWOT
• 15.16 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Product / Service
  • Walmart Inc. - Key offerings
  • SWOT
• 15.18 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations