影片内容的未来：资金、格式和分发的展望

本报告考察并分析了视讯内容市场，提供了有关当前动态和预测变化的信息，包括关键市场趋势、新的内容融资方式以及视讯格式的演变。

目录

第一章：摘要整理

第二章：市场基本面

• 应用
• 影片订阅：价值从电视转向串流媒体
• 广告竞争加剧
• 人工智慧的到来
• 人工智慧对媒体和娱乐价值链的颠覆性影响
• 人工智慧协助个人化体验

第三章：内容融资方式的转变

• 奖励创作者
• 主要科技公司的贡献公司与串流媒体领导企业
• 众筹 - Web3
• 公共资金

第四章 内容格式与应用程式

• 体育赛事版权正向串流转移
• 利用智慧财产权：电子游戏视听改编案例
• 人工智慧生成的创作者视频
• 沉浸式/空间视频
• 围绕内容的互动与社群活动
• 创作者内容的专业化
• 品牌内容
• 垂直短剧

第五章：新的串流生态系

• 串流平台的演变
• 串流媒体格式与平台
• 关键技术影响
• YouTube 和 TikTok 将社群媒体作为串流媒体中心

第六章：展望

• 影片内容市场的发展趋势
• 影片内容未来趋势概述

This study provides an analysis of current dynamics and prospects for change in the video content sector.

First, the report highlights the major trends in the audiovisual market, both in terms of usage and revenue models. A particular focus is placed on the contributions of artificial intelligence to the development of the sector.

The second part examines new methods of financing content, with a focus on the creator economy and crowdfunding mechanisms. The role and influence of major streaming platforms and key tech players are also assessed.

The next chapter looks at the evolution of video formats, including content from creators, the exploitation of intellectual property (IP) and sports competitions. Immersive solutions applied to content are also analysed.

The study continues with an analysis of the structuring role played by video distribution platforms in the organisation of the market.

Finally, the report concludes with a look at future developments in content and user experience.

Table of Contents

1. Executive Summary

2. Market fundamentals

• 2.1. Uses
• 2.2. Video subscriptions: value shifts from TV to streaming
• 2.3. The battle for the advertising market will become increasingly fierce
• 2.4. The arrival of artificial intelligence
• 2.5. AI-related disruptions in the media and entertainment value chain
• 2.6. AI for personalising the experience

3. Changes in content financing

• 3.1. Remuneration of creators
• 3.2. The contribution of tech giants and streaming leaders
• 3.3. Crowdfunding - Web3
• 3.4. Public funds

4. Content formats and exploitation

• 4.1. Sports rights are migrating to streaming
• 4.2. IP exploitation: examples of audiovisual adaptations of video games
• 4.3. AI-generated creator videos
• 4.4. Immersive/spatial video
• 4.5. Interactivity and social activity around content
• 4.6. The professionalisation of creator content
• 4.7. Branded content
• 4.8. Vertical miniseries

5. A new distribution ecosystem

• 5.1. The evolution of distribution platforms
• 5.2. Distribution formats and platforms
• 5.3. The influence of tech giants
• 5.4. YouTube and TikTok place social media at the heart of distribution

6. Outlook

• 6.1. Evolving trends in the video content market
• 6.2. Summary of trends for the future of video content