2026-2030年全球衣物洗护市场

预计从 2025 年到 2030 年，全球衣物洗涤护理市场规模将成长 247.339 亿美元，预测期内复合年增长率为 4.0%。

本报告对全球衣物护理市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析，而整体市场环境的驱动因素包括永续性、日益增强的环保意识、产品创新、优质化、对便利性的需求以及电子商务和直接面向消费者管道的兴起。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究发现，环保配方和循环包装的普及是未来几年推动全球衣物护理市场成长的关键因素。此外，透过产品创新和智慧技术追求极致便捷，以及低致敏性和温和配方的推广，预计也将创造巨大的市场需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球衣物洗护市场
• 2020-2024年通路細項分析
• 2020-2024年产品细分市场分析
• 应用细分市场分析 2020-2024
• 类型细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球衣物洗护市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按分销管道进行市场区隔

• 比较：按分销管道
• 离线
• 在线的
• 按分销管道分類的市场机会

第九章 按产品进行市场细分

• 比较：按产品
• 清洁剂
• 衣物柔顺剂
• 其他的
• 按产品分類的市场机会

第十章 按应用程式进行市场细分

• 比较：透过应用
• 住宅
• 商业的
• 按应用分類的市场机会

第十一章 按类型分類的市场区隔

• 比较：按类型
• 液体
• 粉末
• 荚
• 床单
• 固态
• 按类型分類的市场机会

第十二章 客户状况

第十三章 区域情势

• 区域细分
• 区域比较
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 埃及
  • 土耳其
• 各区域的市场机会

第十四章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十五章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十六章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Amway Corp.
• Church and Dwight Co. Inc.
• Colgate Palmolive Co.
• Fena Pvt. Ltd.
• Godrej Enterprises Group
• Grove Collaborative Inc.
• Henkel AG and Co. KGaA
• Jyothy Labs Ltd.
• Kao Corp.
• Procter and Gamble Co.
• Reckitt Benckiser Group Plc
• RSPL Group
• The Clorox Co.
• Unilever PLC
• Venus Laboratories

第十七章附录

The global laundry care market is forecasted to grow by USD 24733.9 mn during 2025-2030, accelerating at a CAGR of 4.0% during the forecast period. The report on the global laundry care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative of sustainability and heightened eco-consciousness, product innovation, premiumization, and demand for convenience, ascendancy of e-commerce and direct-to-consumer channels.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global laundry care market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Laundry detergent
• Fabric softner
• Others

By Application

• Residential
• Commercial

By Type

• Liquids
• Powders
• Pods
• Sheets
• Bar soaps

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
  • Turkey
• Rest of World (ROW)

This study identifies the ubiquity of eco-conscious formulations and circular packaging as one of the prime reasons driving the global laundry care market growth during the next few years. Also, hyper-convenience driven by product innovation and smart technology and mainstreaming of hypoallergenic and gentle formulations will lead to sizable demand in the market.

The report on the global laundry care market covers the following areas:

• Global laundry care market sizing
• Global laundry care market forecast
• Global laundry care market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global laundry care market vendors that include Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Fena Pvt. Ltd., Godrej Enterprises Group, Grove Collaborative Inc., Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kao Corp., Lion Corp., Procter and Gamble Co., Puracy, PZ Cussons Plc, Reckitt Benckiser Group Plc, RSPL Group, S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., Unilever PLC, Venus Laboratories. Also, the global laundry care market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Laundry Care Market 2020 - 2024
  • Historic Market Size - Data Table on Global Laundry Care Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global laundry care market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Laundry detergent - Market size and forecast 2025-2030
• 9.4 Fabric softner - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Residential - Market size and forecast 2025-2030
• 10.4 Commercial - Market size and forecast 2025-2030
• 10.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Market Segmentation by Type

• 11.1 Market segments
• 11.2 Comparison by Type
• 11.3 Liquids - Market size and forecast 2025-2030
• 11.4 Powders - Market size and forecast 2025-2030
• 11.5 Pods - Market size and forecast 2025-2030
• 11.6 Sheets - Market size and forecast 2025-2030
• 11.7 Bar soaps - Market size and forecast 2025-2030
• 11.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 APAC - Market size and forecast 2025-2030
  • 13.3.1 China - Market size and forecast 2025-2030
  • 13.3.2 India - Market size and forecast 2025-2030
  • 13.3.3 Japan - Market size and forecast 2025-2030
  • 13.3.4 South Korea - Market size and forecast 2025-2030
  • 13.3.5 Australia - Market size and forecast 2025-2030
  • 13.3.6 Indonesia - Market size and forecast 2025-2030
• 13.4 North America - Market size and forecast 2025-2030
  • 13.4.1 US - Market size and forecast 2025-2030
  • 13.4.2 Canada - Market size and forecast 2025-2030
  • 13.4.3 Mexico - Market size and forecast 2025-2030
• 13.5 Europe - Market size and forecast 2025-2030
  • 13.5.1 Germany - Market size and forecast 2025-2030
  • 13.5.2 UK - Market size and forecast 2025-2030
  • 13.5.3 France - Market size and forecast 2025-2030
  • 13.5.4 Italy - Market size and forecast 2025-2030
  • 13.5.5 Spain - Market size and forecast 2025-2030
  • 13.5.6 The Netherlands - Market size and forecast 2025-2030
• 13.6 South America - Market size and forecast 2025-2030
  • 13.6.1 Brazil - Market size and forecast 2025-2030
  • 13.6.2 Argentina - Market size and forecast 2025-2030
  • 13.6.3 Colombia - Market size and forecast 2025-2030
• 13.7 Middle East and Africa - Market size and forecast 2025-2030
  • 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.7.2 UAE - Market size and forecast 2025-2030
  • 13.7.3 South Africa - Market size and forecast 2025-2030
  • 13.7.4 Egypt - Market size and forecast 2025-2030
  • 13.7.5 Turkey - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Imperative of sustainability and heightened eco-consciousness
  • Product innovation, premiumization, and demand for convenience
  • Ascendancy of e-commerce and direct-to-consumer channels
• 14.2 Market challenges
  • Stringent sustainability mandates and mitigating environmental impact
  • Navigating raw material volatility and supply chain instability
  • Adapting to fragmentation and evolving consumer behavior
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Ubiquity of eco-conscious formulations and circular packaging
  • Hyper-convenience driven by product innovation and smart technology
  • Mainstreaming of hypoallergenic and gentle formulations

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key news
  • Amway Corp. - Key offerings
  • SWOT
• 16.5 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
  • SWOT
• 16.6 Colgate Palmolive Co.
  • Colgate Palmolive Co. - Overview
  • Colgate Palmolive Co. - Business segments
  • Colgate Palmolive Co. - Key news
  • Colgate Palmolive Co. - Key offerings
  • Colgate Palmolive Co. - Segment focus
  • SWOT
• 16.7 Fena Pvt. Ltd.
  • Fena Pvt. Ltd. - Overview
  • Fena Pvt. Ltd. - Product / Service
  • Fena Pvt. Ltd. - Key offerings
  • SWOT
• 16.8 Godrej Enterprises Group
  • Godrej Enterprises Group - Overview
  • Godrej Enterprises Group - Product / Service
  • Godrej Enterprises Group - Key offerings
  • SWOT
• 16.9 Grove Collaborative Inc.
  • Grove Collaborative Inc. - Overview
  • Grove Collaborative Inc. - Product / Service
  • Grove Collaborative Inc. - Key offerings
  • SWOT
• 16.10 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
  • SWOT
• 16.11 Jyothy Labs Ltd.
  • Jyothy Labs Ltd. - Overview
  • Jyothy Labs Ltd. - Product / Service
  • Jyothy Labs Ltd. - Key offerings
  • SWOT
• 16.12 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 16.13 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 16.14 Reckitt Benckiser Group Plc
  • Reckitt Benckiser Group Plc - Overview
  • Reckitt Benckiser Group Plc - Business segments
  • Reckitt Benckiser Group Plc - Key news
  • Reckitt Benckiser Group Plc - Key offerings
  • Reckitt Benckiser Group Plc - Segment focus
  • SWOT
• 16.15 RSPL Group
  • RSPL Group - Overview
  • RSPL Group - Product / Service
  • RSPL Group - Key offerings
  • SWOT
• 16.16 The Clorox Co.
  • The Clorox Co. - Overview
  • The Clorox Co. - Business segments
  • The Clorox Co. - Key news
  • The Clorox Co. - Key offerings
  • The Clorox Co. - Segment focus
  • SWOT
• 16.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
• 16.18 Venus Laboratories
  • Venus Laboratories - Overview
  • Venus Laboratories - Product / Service
  • Venus Laboratories - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations