首页 > 市场调查报告书 > 消费品

家居用品清扫用品

住宅及衣物护理市场规模、份额及成长分析（按类型、分销管道及地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1904867

住宅及衣物护理市场规模、份额及成长分析（按类型、分销管道及地区划分）－2026-2033年产业预测

Home And Laundry Care Market Size, Share, and Growth Analysis, By Type (Laundry Care, Household Cleaners), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球住宅和洗衣护理市场规模将达到 2,147.8 亿美元，到 2025 年将达到 2,291.7 亿美元，到 2033 年将达到 3,850.1 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.7%。

全球住宅及衣物护理市场正经历显着增长，这主要得益于消费者日益增强的家居卫生和清洁意识。可支配收入的增加以及製造商推出有机清洁产品进一步推动了市场扩张，而线上销售管道在提供产品购买管道方面发挥关键作用。消费者对永续和环保产品的需求不断增长，这反映出他们倾向于选择环保产品，同时也关注传统清洁产品带来的健康隐患。此外，随着消费者寻求高效的清洁解决方案，加速的都市化和基础设施投资也在增强市场动态。总而言之，健康意识、产品创新和环保意识的共同作用预计将为这个充满活力的行业创造充足的成长机会。

推动全球住宅和衣物护理市场发展的因素

全球住宅及衣物护理市场的主要驱动力是人们对清洁和卫生的内在追求。消费者越来越注重保持一尘不染的居住环境和洁净的衣物，刺激了对各种清洁产品和服务的需求。这种对清洁的追求不仅影响着个人的购买行为，也推动了产业创新和新解决方案的发展。随着卫生意识的不断提高，在消费者对能够满足其洁净生活环境愿望的有效清洁解决方案的持续需求驱动下，市场持续扩张。

全球住宅和洗衣护理市场面临的限制因素

随着环保意识的增强以及对永续性和减少废弃物的日益重视，消费者越来越关注其家用产品对地球的影响。这种消费者偏好的转变正在推动对天然环保替代品的需求，这可能会限制那些不优先考虑永续实践的传统住宅和衣物护理品牌的成长。随着市场的发展，未能适应这些价值观变化的公司可能会发现自己处于劣势，因为消费者越来越倾向于选择符合其环境保护和负责任消费理念的产品。

全球住宅及衣物护理市场趋势

全球住宅和衣物护理市场正经历着向永续性的重大转变，这主要得益于消费者对环保产品日益增长的需求。不断增强的环保意识促使消费者在日常清洁中积极寻求环保替代方案，迫使製造商开发并扩大其可生物降解、无毒且永续来源的解决方案范围。这一趋势不仅体现了消费者对健康和安全的承诺，也与减少碳足迹和倡导负责任消费的更广泛努力相契合。因此，优先考虑永续性的品牌正在获得竞争优势，并推动市场格局转向以符合道德规范且环保的家居护理解决方案为中心的转变。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Procter & Gamble（United States）
Unilever（United Kingdom）
The Clorox Company（United States）
Henkel AG & Co. KGaA（Germany）
Reckitt Benckiser Group plc（United Kingdom）
Colgate-Palmolive Company（United States）
Church & Dwight Co., Inc.（United States）
Kao Corporation（Japan）
LG Household & Health Care Ltd.（South Korea）
Amway Corporation（United States）
SC Johnson & Son, Inc.（United States）
Lion Corporation（Japan）
Electrolux AB（Sweden）
Whirlpool Corporation（United States）
Samsung Electronics Co., Ltd.（South Korea）
Miele & Cie. KG（Germany）
Dyson Ltd.（United Kingdom）
SharkNinja Operating LLC（United States）
Haier Group Corporation（China）
Panasonic Corporation（Japan）

结论与建议

简介目录

Product Code: SQMIG30K2016

Global Home And Laundry Care Market size was valued at USD 214.78 Billion in 2024 and is poised to grow from USD 229.17 Billion in 2025 to USD 385.01 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global home and laundry care market is experiencing significant growth driven by heightened consumer awareness regarding household hygiene and cleanliness. Increasing disposable incomes and the introduction of organic cleaning solutions by manufacturers are further propelling market expansion, with online sales channels playing a key role in accessibility. The demand for sustainable and eco-friendly products is rising, reflecting consumer preferences for environmentally conscious options while addressing health concerns linked to traditional cleaning agents. Additionally, accelerated urbanization and infrastructure investments are enhancing market dynamics, as consumers seek effective cleaning solutions. Overall, the combined effects of health consciousness, product innovation, and environmental considerations are expected to present ample opportunities for growth within this vibrant industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segments Analysis

Global Home And Laundry Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home And Laundry Care Market

A significant driving force in the global home and laundry care market is the inherent desire for cleanliness and hygiene. Consumers are increasingly focused on maintaining spotless homes and fresh clothing, which in turn stimulates the demand for various cleaning products and services. This quest for cleanliness not only influences individual purchasing behavior but also fosters innovation and the development of new solutions within the industry. As awareness of hygiene standards rises, the market continues to expand, propelled by the ongoing need for effective cleaning solutions that cater to consumers' aspirations for a pristine living environment.

Restraints in the Global Home And Laundry Care Market

The growing emphasis on environmental concerns has led consumers to be more discerning about the impact of household products on the planet, as sustainability and waste reduction gain prominence. This shift in consumer preferences is driving demand for natural and eco-friendly alternatives, potentially limiting the growth of traditional home and laundry care brands that do not prioritize sustainable practices. As the market evolves, companies that fail to adapt to these changing values may find themselves at a disadvantage, as consumers increasingly gravitate towards products that align with their commitment to environmental stewardship and responsible consumption.

Market Trends of the Global Home And Laundry Care Market

The Global Home and Laundry Care market is experiencing a significant shift towards sustainability, driven by an increasing consumer demand for environmentally friendly products. As awareness of environmental issues rises, consumers are actively seeking eco-conscious alternatives in their cleaning routines, prompting manufacturers to innovate and expand their offerings of biodegradable, non-toxic, and sustainably sourced solutions. This trend not only reflects a commitment to health and safety but also aligns with broader efforts to reduce carbon footprints and promote responsible consumption. Consequently, brands prioritizing sustainability are gaining a competitive edge, reshaping the market landscape to focus on ethical and eco-friendly home care solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Home And Laundry Care Market Size by Type & CAGR (2026-2033)

Market Overview
Laundry Care
Household Cleaners
Dishwashing Detergents
Polishes, Room Scents & Insecticides

Global Home And Laundry Care Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Home And Laundry Care Market Size & CAGR (2026-2033)

North America (Type, Distribution Channel)
- US
- Canada
Europe (Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Electrolux AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Whirlpool Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Miele & Cie. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharkNinja Operating LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments