2026-2030年全球纸巾市场

预计 2025 年至 2030 年间，全球卫生纸市场规模将成长 321.58 亿美元，预测期内复合年增长率为 5.8%。

本报告对全球卫生纸市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括全球健康和卫生意识的提高、新兴经济体可支配收入的增加和都市化进程、持续的产品创新以及市场优质化。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，永续替代纤维原料的普及是未来几年推动全球卫生纸市场成长的关键因素之一，专业和利基产品类型的扩张以及智慧技术和数据分析在分配系统中的日益融合预计将推动市场需求的大幅成长。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球生活用纸市场
• 应用细分市场分析 2020-2024
• 2020-2024年通路細項分析
• 2020-2024年产品细分市场分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧正在推动全球纸巾市场的发展

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 按应用进行市场细分

• 比较：透过应用
• 商业的
• 住宅
• 按应用分類的市场机会

9. 按分销管道进行市场区隔

• 比较：按分销管道
• 大卖场和超级市场
• 便利商店
• 线上零售
• 药局和药房
• 按分销管道分類的市场机会

第十章 按产品进行市场细分

• 比较：按产品
• 厕所用卫生纸
• 面纸
• 纸巾
• 其他的
• 按产品分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 埃及
  • 土耳其
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Carmen Tissues SAE
• Cascades Inc.
• Empresas CMPC SA
• Essity AB
• Georgia Pacific LLC
• Hengan Group Co. Ltd.
• Kimberly Clark Corp.
• Kruger Inc.
• Marcal Paper
• Metsa Group
• Procter and Gamble Co.
• Sofidel Group
• Solaris Paper Inc.
• Unicharm Corp.
• WEPA Hygieneprodukte GmbH

第十六章附录

The global tissue paper market is forecasted to grow by USD 32158.0 mn during 2025-2030, accelerating at a CAGR of 5.8% during the forecast period. The report on the global tissue paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating global emphasis on health and hygiene awareness, increasing disposable income and urbanization in emerging economies, continuous product innovation and market premiumization.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global tissue paper market is segmented as below:

By Application

• Commercial
• Residential

By Distribution Channel

• Hypermarkets and supermarkets
• Convenience stores
• Online retail
• Drug and pharmacy stores

By Product

• Toilet paper
• Facial tissue
• Paper towel
• Others

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
  • Turkey
• Rest of World (ROW)

This study identifies the mainstreaming of sustainable and alternative fiber sources as one of the prime reasons driving the global tissue paper market growth during the next few years. Also, proliferation of specialized and niche product categories and integration of smart technology and data analytics in dispensing systems will lead to sizable demand in the market.

The report on the global tissue paper market covers the following areas:

• Global tissue paper market sizing
• Global tissue paper market forecast
• Global tissue paper market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global tissue paper market vendors that include Carmen Tissues SAE, Cascades Inc., Empresas CMPC S.A., Essity AB, First Quality Enterprises, Georgia Pacific LLC, Hengan Group Co. Ltd., Indevco Paper Making, J.D. Irving Ltd., Kimberly Clark Corp., Kruger Inc., Marcal Paper, Metsa Group, Procter and Gamble Co., Sofidel Group, Solaris Paper Inc., Suzano SA, Unicharm Corp., WEPA Hygieneprodukte GmbH. Also, the global tissue paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Tissue Paper Market 2020 - 2024
  • Historic Market Size - Data Table on Global Tissue Paper Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The impact of AI on global tissue paper market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Commercial - Market size and forecast 2025-2030
• 8.4 Residential - Market size and forecast 2025-2030
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Hypermarkets and supermarkets - Market size and forecast 2025-2030
• 9.4 Convenience stores - Market size and forecast 2025-2030
• 9.5 Online retail - Market size and forecast 2025-2030
• 9.6 Drug and pharmacy stores - Market size and forecast 2025-2030
• 9.7 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Product

• 10.1 Market segments
• 10.2 Comparison by Product
• 10.3 Toilet paper - Market size and forecast 2025-2030
• 10.4 Facial tissue - Market size and forecast 2025-2030
• 10.5 Paper towel - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Escalating global emphasis on health and hygiene awareness
  • Increasing disposable income and urbanization in emerging economies
  • Continuous product innovation and market premiumization
• 13.2 Market challenges
  • Pervasive raw material price volatility and supply chain vulnerabilities
  • Intensifying environmental scrutiny and mandate for sustainability
  • Market saturation in developed economies and intense price-based competition
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Mainstreaming of sustainable and alternative fiber sources
  • Proliferation of specialized and niche product categories
  • Integration of smart technology and data analytics in dispensing systems

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Carmen Tissues SAE
  • Carmen Tissues SAE - Overview
  • Carmen Tissues SAE - Product / Service
  • Carmen Tissues SAE - Key offerings
  • SWOT
• 15.5 Cascades Inc.
  • Cascades Inc. - Overview
  • Cascades Inc. - Business segments
  • Cascades Inc. - Key offerings
  • Cascades Inc. - Segment focus
  • SWOT
• 15.6 Empresas CMPC S.A.
  • Empresas CMPC S.A. - Overview
  • Empresas CMPC S.A. - Business segments
  • Empresas CMPC S.A. - Key offerings
  • Empresas CMPC S.A. - Segment focus
  • SWOT
• 15.7 Essity AB
  • Essity AB - Overview
  • Essity AB - Business segments
  • Essity AB - Key offerings
  • Essity AB - Segment focus
  • SWOT
• 15.8 Georgia Pacific LLC
  • Georgia Pacific LLC - Overview
  • Georgia Pacific LLC - Product / Service
  • Georgia Pacific LLC - Key offerings
  • SWOT
• 15.9 Hengan Group Co. Ltd.
  • Hengan Group Co. Ltd. - Overview
  • Hengan Group Co. Ltd. - Business segments
  • Hengan Group Co. Ltd. - Key offerings
  • Hengan Group Co. Ltd. - Segment focus
  • SWOT
• 15.10 Kimberly Clark Corp.
  • Kimberly Clark Corp. - Overview
  • Kimberly Clark Corp. - Business segments
  • Kimberly Clark Corp. - Key news
  • Kimberly Clark Corp. - Key offerings
  • Kimberly Clark Corp. - Segment focus
  • SWOT
• 15.11 Kruger Inc.
  • Kruger Inc. - Overview
  • Kruger Inc. - Product / Service
  • Kruger Inc. - Key offerings
  • SWOT
• 15.12 Marcal Paper
  • Marcal Paper - Overview
  • Marcal Paper - Product / Service
  • Marcal Paper - Key offerings
  • SWOT
• 15.13 Metsa Group
  • Metsa Group - Overview
  • Metsa Group - Product / Service
  • Metsa Group - Key offerings
  • SWOT
• 15.14 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 15.15 Sofidel Group
  • Sofidel Group - Overview
  • Sofidel Group - Product / Service
  • Sofidel Group - Key offerings
  • SWOT
• 15.16 Solaris Paper Inc.
  • Solaris Paper Inc. - Overview
  • Solaris Paper Inc. - Product / Service
  • Solaris Paper Inc. - Key offerings
  • SWOT
• 15.17 Unicharm Corp.
  • Unicharm Corp. - Overview
  • Unicharm Corp. - Business segments
  • Unicharm Corp. - Key offerings
  • Unicharm Corp. - Segment focus
  • SWOT
• 15.18 WEPA Hygieneprodukte GmbH
  • WEPA Hygieneprodukte GmbH - Overview
  • WEPA Hygieneprodukte GmbH - Product / Service
  • WEPA Hygieneprodukte GmbH - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations