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纸巾市场规模、份额和成长分析（按产品类型、材料、包装类型、应用、分销管道和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1899506

纸巾市场规模、份额和成长分析（按产品类型、材料、包装类型、应用、分销管道和地区划分）－2026-2033年产业预测

Tissue Paper Market Size, Share, and Growth Analysis, By Product Type (Paper Tissues (made from pulp), Wet Wipes), By Material, By Packaging Type, By Application, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球卫生纸市场规模将达到 245.1 亿美元，到 2025 年将达到 255.6 亿美元，到 2033 年将达到 358 亿美元，预测期（2026-2033 年）的复合年增长率为 4.3%。

全球卫生纸市场预计将受益于人们日益增强的卫生、清洁和卫生意识。对可生物降解纸巾产品的需求激增，这与政府推广永续消费选择的倡议相契合，主要企业正致力于创新可回收和环保产品，以减少对环境的影响。此外，在纸巾产品中添加杏仁油和芦荟等天然成分，可提高其预防细菌感染的功效。人口成长和医疗费用支出增加也推动了个人保健产品需求的成长。都市化和大规模基础设施建设进一步促进了市场扩张。然而，气候变迁和森林砍伐等问题也为纸浆产品在不断变化的环境中的发展带来了挑战。

全球卫生纸市场驱动因素

人们日益增强的卫生和清洁意识是全球纸巾市场的主要驱动力。随着消费者越来越重视个人护理和清洁，包括厕所用卫生纸、面纸和纸巾在内的各种纸巾产品的需求不断增长。此外，消费者对环保和永续产品的偏好日益增强，促使企业投入资源进行研发，以创造创新产品。政府推广环保和永续消费品的宣传活动进一步强化了这一趋势，标誌着人们正在集体转向负责任的消费方式，并致力于改善整体和环境健康。

限制全球生活用纸市场发展的因素

全球卫生纸市场面临许多挑战，主要源自于森林砍伐和全球暖化等环境问题。纸浆和造纸产业对自然资源（尤其是树木）的依赖，加剧了森林砍伐和环境破坏。此外，卫生纸生产还会产生大量废弃物，进一步恶化污染问题。因此，人们对环保永续的卫生纸替代品（例如再生纸和可生物降解产品）的需求日益增长。然而，这些环保产品生产成本较高，严重阻碍了市场成长，也削弱了产业响应消费者不断变化的偏好的能力。

全球卫生纸市场趋势

全球卫生纸市场正呈现出向环保永续产品发展的显着趋势，这主要得益于消费者对环保产品的日益偏好。人们对生态问题的日益关注，促使卫生纸市场大幅转向使用再生材料製成的卫生纸和可生物降解产品，以最大程度地减少对环境的影响。为此，各公司正持续创新产品线，添加芦荟和杏仁油等天然成分，这些成分不仅能提升使用者体验，还能发挥抗菌功效。这种对永续性和健康特性的关注，反映了消费者价值和环保意识的转变，也推动了市场的强劲成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Procter & Gamble（USA）
Kimberly-Clark Corporation（USA）
Essity AB（Sweden）
Sofidel Group（Italy）
Georgia-Pacific LLC（USA）
WEPA Group（Germany）
Metsa Tissue Corporation（Finland）
Cascades Inc.（Canada）
Hengan International Group Company Limited（China）
APP（Asia Pulp & Paper）Sinar Mas（Indonesia）
Oji Holdings Corporation（Japan）
CMPC Tissue SA（Chile）
SCA Hygiene Australasia Pty Ltd（Australia）
Clearwater Paper Corporation（USA）
Kruger Products LP（Canada）
Industrias Forestales SA（INFORSA）（Chile）
Resolute Forest Products（Canada）
First Quality Tissue（USA）

结论与建议

简介目录

Product Code: SQMIG30K2026

Global Tissue Paper Market size was valued at USD 24.51 Billion in 2024 and is poised to grow from USD 25.56 Billion in 2025 to USD 35.8 Billion by 2033, growing at a CAGR of 4.3% during the forecast period (2026-2033).

The global tissue paper market is poised for growth, driven by heightened consumer focus on hygiene, cleanliness, and sanitation awareness. The surge in demand for biodegradable tissue products aligns with government pushes for sustainable consumer choices, prompting key players to innovate in recyclable and eco-friendly offerings to mitigate environmental impacts. Additionally, the incorporation of natural ingredients like almond oils and aloe vera in tissue products enhances their effectiveness in preventing bacterial infections. The increasing population and healthcare expenditure also contribute to rising demand for personal care products. Urbanization and extensive infrastructural development further stimulate market expansion. However, concerns regarding climate change and deforestation present challenges for the growth of pulp-based products in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tissue Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tissue Paper Market Segments Analysis

Global Tissue Paper Market is segmented by Product Type, Material, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Wet Wipes, Facial Tissue, Paper Napkin, Paper Towels, Bathroom Tissues, Tissue Wipes and Others. Based on Material, the market is segmented into Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK), High Yield Pulp (HYP), Recovered Fiber and Others. Based on Packaging Type, the market is segmented into Rolls, Napkins, Folded Tissues, V-fold, W-fold, Z-fold, C-fold and Others. Based on Application, the market is segmented into Household, Hotels, Restaurants, Malls, Cafes, Hospitals, Salons and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Departmental Stores, Retail Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tissue Paper Market

Growing awareness surrounding hygiene and sanitation significantly propels the global tissue paper market. With consumers prioritizing personal care and cleanliness, the appetite for various tissue paper items, including toilet paper, facial tissues, and paper towels, is on the rise. Furthermore, the increasing preference for eco-friendly and sustainable options is prompting companies to dedicate resources to research and development, leading to the creation of innovative products. This trend is further intensified by governmental campaigns promoting environmentally friendly and sustainable consumer goods, showcasing a collective shift towards responsible consumption and a commitment to enhancing overall public health and environmental wellbeing.

Restraints in the Global Tissue Paper Market

The global tissue paper market faces several challenges, primarily driven by environmental concerns such as deforestation and global warming. The pulp and paper industry's dependence on natural resources, particularly trees, contributes to significant deforestation and environmental harm. Additionally, tissue paper production generates considerable waste, exacerbating pollution issues. As a result, there is a growing demand for eco-friendly and sustainable tissue paper alternatives, including recycled and biodegradable products. However, the elevated production costs associated with these environmentally friendly options pose a substantial barrier to market growth, hampering the industry's ability to adapt to shifting consumer preferences.

Market Trends of the Global Tissue Paper Market

The Global Tissue Paper market is witnessing a notable trend toward eco-friendly and sustainable products, driven by a growing consumer preference for environmentally responsible choices. As awareness of ecological issues increases, there is a marked shift towards tissue paper made from recycled materials and biodegradable options that minimize environmental impact. Companies are responding by innovating in their product lines, incorporating natural additives like aloe vera and almond oil that not only enhance the user experience but also offer antibacterial benefits. This commitment to sustainability and health-oriented features positions the market for robust growth, reflecting shifting consumer values and environmental priorities.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Tissue Paper Market Size by Product Type & CAGR (2026-2033)

Market Overview
Paper Tissues (made from pulp)
Wet Wipes
Facial Tissue
Paper Napkin
Paper Towels
Bathroom Tissues
Tissue Wipes
Others

Global Tissue Paper Market Size by Material & CAGR (2026-2033)

Market Overview
Bleached Softwood Kraft Pulp (BSK)
Birch Hardwood Kraft Pulp (BHK)
High Yield Pulp (HYP)
Recovered Fiber
Others

Global Tissue Paper Market Size by Packaging Type & CAGR (2026-2033)

Market Overview
Rolls
Napkins
Folded Tissues
V-fold
W-fold
Z-fold
C-fold
Others

Global Tissue Paper Market Size by Application & CAGR (2026-2033)

Market Overview
Household
Hotels
Restaurants
Malls
Cafes
Hospitals
Salons
Others

Global Tissue Paper Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarkets/Supermarkets
Convenience Stores
Departmental Stores
Retail Stores
Online Stores
Others

Global Tissue Paper Market Size & CAGR (2026-2033)

North America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- US
- Canada
Europe (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Material, Packaging Type, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Material, Packaging Type, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sofidel Group (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Georgia-Pacific LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WEPA Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metsa Tissue Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cascades Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
APP (Asia Pulp & Paper) Sinar Mas (Indonesia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SCA Hygiene Australasia Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clearwater Paper Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kruger Products L.P. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Industrias Forestales S.A. (INFORSA) (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Resolute Forest Products (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Tissue (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments