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市场调查报告书

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1937147

2026-2030年全球游戏内广告（IGA）市场

Global In-Game Advertising (IGA) Market 2026-2030

出版日期: 2026年02月11日 | 出版商:

TechNavio | 英文 300 Pages | 订单完成后即时交付

价格

简介目录

全球游戏内广告 (IGA) 市场预计将从 2025 年到 2030 年将成长 850.169 亿美元，预测期内复合年增长率为 11.2%。

本报告对约 25 家公司进行了全面的分析，包括市场规模和预测、趋势、成长要素、挑战以及供应商分析。

该报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析，而整体市场环境的驱动因素包括：本质上非侵入式广告形式的普及、激励影片和价值交换模式的快速增长，以及程序化技术和人工智慧的融合。

本研究采用客观的方法，结合一手和二手资料，并参考了主要行业相关人员的意见。报告分析了主要企业，提供了全面的市场规模数据、区域细分市场分析以及供应商格局。报告同时提供了历史数据和预测数据。

市场覆盖范围
基准年	2026
目标年份	2030
预测期	2026-2030
成长势头	加速度
2026 年与前一年相比	10.3%
复合年增长率	11.2%
增量	850.169亿美元

该研究指出，程序化游戏内广告和自动即时竞价的兴起是未来几年推动全球游戏内广告 (IGA) 市场成长的关键因素之一，而基于元宇宙的广告和身临其境型品牌世界的扩张，以及电子竞技作为拥有高度活跃受众的高端管道的主导地位，预计将在市场中产生巨大的需求。

区域细分
区域比较
北美洲
- 我们
- 加拿大
- 墨西哥
亚太地区
- 中国
- 日本
- 韩国
- 印度
- 印尼
- 澳洲
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 荷兰
中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
- 埃及
- 奈及利亚
南美洲
- 巴西
- 阿根廷
- 哥伦比亚
各区域的市场机会

第十三章：驱动因素、挑战与机会

市场驱动因素
市场挑战
驱动因素和挑战的影响
市场机会

第十四章竞争格局

概述
竞争格局
令人困惑的局面
产业风险

第十五章竞争分析

公司简介
企业排名指数
公司市场定位
Activision Blizzard Inc.
AdInMo Ltd.
Adverty AB
Alphabet Inc.
Anzu Virtual Reality Ltd.
AppLovin Corp.
AppsFlyer Ltd.
Azerion Group NV
Bidstack Ltd.
Chartboost Inc.
Frameplay
Gadsme
InMobi Pte. Ltd.
Unity Technologies Inc.
Verve Group SE

第十六章附录

简介目录

Product Code: IRTNTR43136

The global in-game advertising (iga) market is forecasted to grow by USD 85016.9 mn during 2025-2030, accelerating at a CAGR of 11.2% during the forecast period. The report on the global in-game advertising (iga) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of intrinsic and non-intrusive advertising formats, rapid growth of rewarded video and value-exchange model, integration of programmatic technology and artificial intelligence.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	10.3%
CAGR	11.2%
Incremental Value	$85016.9 mn

Technavio's global in-game advertising (iga) market is segmented as below:

By Platform

Mobile
Computing
Console

By Type

Static ads
Dynamic ads
Advergaming

By Pricing Scheme

Cost per mille
Hybrid or outcome-based
Cost per completed view
Cost per click
Cost per action

Geography

North America
- US
- Canada
- Mexico
APAC
- China
- Japan
- South Korea
- India
- Indonesia
- Australia
Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
Middle East and Africa
- South Africa
- UAE
- Egypt
South America
- Brazil
- Argentina
- Colombia
Rest of World (ROW)

This study identifies the rise of programmatic in-game advertising and automated real-time bidding as one of the prime reasons driving the global in-game advertising (iga) market growth during the next few years. Also, expansion of metaverse-based advertising and immersive brand worlds and dominance of esports as premium channel for highly engaged audiences will lead to sizable demand in the market.

The report on the global in-game advertising (iga) market covers the following areas:

Global in-game advertising (iga) market sizing
Global in-game advertising (iga) market forecast
Global in-game advertising (iga) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global in-game advertising (iga) market vendors that include Activision Blizzard Inc., AdInMo Ltd., AdMaven, Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., AppLovin Corp., AppsFlyer Ltd., Azerion Group N.V, Bidstack Ltd., Chartboost Inc., Frameplay, Gadsme, InMobi Pte. Ltd., Liftoff Inc., Mistplay Inc., PubScale, Unity Technologies Inc., Verve Group SE. Also, the global in-game advertising (iga) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Pricing Scheme
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global In-Game Advertising (IGA) Market 2020 - 2024
- Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2020 - 2024 ($ million)
5.2 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ million)
5.3 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.4 Pricing Scheme segment analysis 2020 - 2024
- Historic Market Size - Pricing Scheme Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in global in-game advertising (IGA) market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Platform

8.1 Market segments
8.2 Comparison by Platform
8.3 Mobile - Market size and forecast 2025-2030
8.4 Computing - Market size and forecast 2025-2030
8.5 Console - Market size and forecast 2025-2030
8.6 Market opportunity by Platform
- Market opportunity by Platform ($ million)

9 Market Segmentation by Type

9.1 Market segments
9.2 Comparison by Type
9.3 Static ads - Market size and forecast 2025-2030
9.4 Dynamic ads - Market size and forecast 2025-2030
9.5 Advergaming - Market size and forecast 2025-2030
9.6 Market opportunity by Type
- Market opportunity by Type ($ million)

10 Market Segmentation by Pricing Scheme

10.1 Market segments
10.2 Comparison by Pricing Scheme
10.3 Cost per mille - Market size and forecast 2025-2030
10.4 Hybrid or outcome-based - Market size and forecast 2025-2030
10.5 Cost per completed view - Market size and forecast 2025-2030
10.6 Cost per click - Market size and forecast 2025-2030
10.7 Cost per action - Market size and forecast 2025-2030
10.8 Market opportunity by Pricing Scheme
- Market opportunity by Pricing Scheme ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
12.2 Geographic comparison
12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 Japan - Market size and forecast 2025-2030
- 12.4.3 South Korea - Market size and forecast 2025-2030
- 12.4.4 India - Market size and forecast 2025-2030
- 12.4.5 Indonesia - Market size and forecast 2025-2030
- 12.4.6 Australia - Market size and forecast 2025-2030
12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 Germany - Market size and forecast 2025-2030
- 12.5.2 UK - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
12.6 Middle East and Africa - Market size and forecast 2025-2030
- 12.6.1 South Africa - Market size and forecast 2025-2030
- 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
- 12.6.3 UAE - Market size and forecast 2025-2030
- 12.6.4 Egypt - Market size and forecast 2025-2030
- 12.6.5 Nigeria - Market size and forecast 2025-2030
12.7 South America - Market size and forecast 2025-2030
- 12.7.1 Brazil - Market size and forecast 2025-2030
- 12.7.2 Argentina - Market size and forecast 2025-2030
- 12.7.3 Colombia - Market size and forecast 2025-2030
12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Proliferation of intrinsic and non-intrusive advertising formats
- Rapid growth of rewarded video and value-exchange model
- Integration of programmatic technology and artificial intelligence
13.2 Market challenges
- Fragmented attribution standards and difficulty of cross-platform measurement
- Critical balance between monetization and player immersion
- Regulatory compression and complexities of data privacy compliance
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Rise of programmatic in-game advertising and automated real-time bidding
- Expansion of metaverse-based advertising and immersive brand worlds
- Dominance of esports as premium channel for highly engaged audiences

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Activision Blizzard Inc.
- Activision Blizzard Inc. - Overview
- Activision Blizzard Inc. - Product / Service
- Activision Blizzard Inc. - Key offerings
- SWOT
15.5 AdInMo Ltd.
- AdInMo Ltd. - Overview
- AdInMo Ltd. - Product / Service
- AdInMo Ltd. - Key offerings
- SWOT
15.6 Adverty AB
- Adverty AB - Overview
- Adverty AB - Product / Service
- Adverty AB - Key offerings
- SWOT
15.7 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
15.8 Anzu Virtual Reality Ltd.
- Anzu Virtual Reality Ltd. - Overview
- Anzu Virtual Reality Ltd. - Product / Service
- Anzu Virtual Reality Ltd. - Key offerings
- SWOT
15.9 AppLovin Corp.
- AppLovin Corp. - Overview
- AppLovin Corp. - Business segments
- AppLovin Corp. - Key offerings
- AppLovin Corp. - Segment focus
- SWOT
15.10 AppsFlyer Ltd.
- AppsFlyer Ltd. - Overview
- AppsFlyer Ltd. - Product / Service
- AppsFlyer Ltd. - Key offerings
- SWOT
15.11 Azerion Group N.V
- Azerion Group N.V - Overview
- Azerion Group N.V - Business segments
- Azerion Group N.V - Key offerings
- Azerion Group N.V - Segment focus
- SWOT
15.12 Bidstack Ltd.
- Bidstack Ltd. - Overview
- Bidstack Ltd. - Product / Service
- Bidstack Ltd. - Key offerings
- SWOT
15.13 Chartboost Inc.
- Chartboost Inc. - Overview
- Chartboost Inc. - Product / Service
- Chartboost Inc. - Key offerings
- SWOT
15.14 Frameplay
- Frameplay - Overview
- Frameplay - Product / Service
- Frameplay - Key offerings
- SWOT
15.15 Gadsme
- Gadsme - Overview
- Gadsme - Product / Service
- Gadsme - Key offerings
- SWOT
15.16 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
- SWOT
15.17 Unity Technologies Inc.
- Unity Technologies Inc. - Overview
- Unity Technologies Inc. - Business segments
- Unity Technologies Inc. - Key news
- Unity Technologies Inc. - Key offerings
- Unity Technologies Inc. - Segment focus
- SWOT
15.18 Verve Group SE
- Verve Group SE - Overview
- Verve Group SE - Business segments
- Verve Group SE - Key offerings
- Verve Group SE - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations

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License/价格

2026-2030年全球游戏内广告（IGA）市场

Global In-Game Advertising (IGA) Market 2026-2030

目录

第一章执行摘要

第二章 Technavio 分析

第三章市场情势

第四章市场规模

第五章市场规模表现

第六章定性分析

第七章五力分析

8. 按平台分類的市场区隔

第九章按类型分類的市场细分

第十章依定价结构进行市场细分

第十一章客户情况

第十二章区域情势