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市场调查报告书
商品编码
1698430

游戏内广告市场：未来预测（2025-2030）

In-Game Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计到 2025 年游戏内广告市场价值将达到 108.22 亿美元，复合年增长率为 10.29%，到 2030 年市场规模将达到 176.58 亿美元。

由于电玩游戏日益普及，为广告主提供了推广其产品和服务的绝佳空间，预计游戏内广告市场在预测期内将大幅成长。由于智慧型手机的广泛使用和更快的网路连接，手机游戏的快速成长正在推动游戏内广告市场的发展。此外，广告主对定向广告的需求增加也在推动市场扩张。

市场趋势：

  • 扩大手机游戏内建广告的商机：随着智慧型手机及手持设备的广泛使用，手机游戏已发展成为一个巨大的市场，为用户提供了随时随地玩游戏的便利性。据美国互动广告局称，三分之二的美国人口玩电子游戏，凸显了游戏内广告的巨大潜力。
  • 增加对游戏内广告的投资：增加对游戏内广告领域的资金投入正在推动市场成长，并能够创造更具互动性和沈浸感的广告体验。例如，Admix 已筹集 2500 万美元用于加强其游戏内广告平台，为广告商创造新的机会。
  • 转向非侵入式广告：为了克服颠覆性广告的挑战，该产业正在转向非侵入式广告形式。这些广告无缝融入游戏体验，不会干扰游戏玩法，预计将在预测期内推动游戏内广告市场的发展。
  • 亚太地区成长潜力：作为全球最大的游戏市场，亚太地区游戏内广告市场预计将显着成长。印度、中国和东南亚等国家对手机游戏的需求正在蓬勃发展。
  • 北美市场领导地位：受强劲的游戏产业和 Admix 和 Bidstack 等主要参与者的推动，北美占据游戏内广告市场的大部分份额。这些公司正在开拓先进的广告技术，进一步加强其在该地区的市场主导地位。

本报告中介绍的主要企业包括 Admix、Bidstack Limited、Adverty AB 和 Rapidfire Inc.

本报告的主要优点

  • 深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适用范围广：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

游戏内广告市场细分为以下几个部分：

按广告类型

  • 静态广告
  • 动态广告
  • 广告游戏

按游戏类型

  • 桌上型电脑/笔记型电脑游戏
  • 游戏机游戏
  • 智慧型手机/平板电脑游戏

按地区

  • 北美洲
  • 欧洲
  • 亚太地区
  • 南美洲
  • 中东和非洲

目录

第一章 引言

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章分析方法

  • 分析设计
  • 分析过程

第三章执行摘要

  • 主要发现

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章 游戏内广告市场（依广告类型划分）

  • 介绍
  • 静态广告
  • 动态广告
  • 游戏式广告

第六章 游戏内广告市场（依游戏类型）

  • 介绍
  • 桌上型电脑/笔记型电脑游戏
  • 游戏机游戏
  • 智慧型手机/平板电脑游戏

第七章 游戏内广告市场区域分布

  • 介绍
  • 北美洲
    • 按广告类型
    • 按游戏类型
    • 按国家
  • 南美洲
    • 按广告类型
    • 按游戏类型
    • 按国家
  • 欧洲
    • 按广告类型
    • 按游戏类型
    • 按国家
  • 中东和非洲
    • 按广告类型
    • 按游戏类型
    • 按国家
  • 亚太地区
    • 按广告类型
    • 按游戏类型
    • 按国家

第八章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併、协议、商业合作
  • 竞争仪錶板

第九章 公司简介

  • Admix
  • Bidstack Limited
  • Adverty AB
  • Rapidfire, Inc.
  • Playwire
  • Gamelin
  • Engage
  • ironSource

第十章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061613510

The In-Game Advertising Market, valued at US$10.822 billion in 2025, is projected to grow at a CAGR of 10.29%, reaching a market size of US$17.658 billion by 2030.

The In-Game advertising market is anticipated to grow significantly during the forecast period due to the rising popularity of video games, offering a perfect space for advertisers to promote their products or services. The surge in mobile gaming due to the widespread adoption of smartphones and faster internet connectivity is driving the in-game advertising market. Moreover, the increase in demand from advertisers' targeted ad placements is also boosting the market expansion.

Market Trends:

  • Expanding Opportunities for In-Game Advertising in Mobile Gaming: The rising popularity of smartphones and handheld devices has turned mobile gaming into a massive market, offering users the convenience of playing games anytime, anywhere. According to the Interactive Advertising Bureau, two-thirds of the U.S. population engages in video gaming, highlighting the vast potential for in-game advertising.
  • Rising Investments in In-Game Advertising: Increased funding in the in-game advertising sector is driving market growth, enabling the creation of more interactive and immersive ad experiences. For example, Admix raised $25 million to enhance its in-game advertising platform, opening up new opportunities for advertisers.
  • Shift Toward Non-Intrusive Ads: To overcome the challenge of disruptive ads, the industry is moving toward non-intrusive advertising formats. These ads seamlessly blend into the gaming experience without interrupting gameplay, a trend expected to propel the in-game advertising market during the forecast period.
  • Asia-Pacific's Growth Potential: The Asia-Pacific region is poised for significant growth in the in-game advertising market, driven by its status as the largest gaming market globally. Countries like India, China, and Southeast Asia are witnessing a surge in mobile gaming demand. The region's growing economies and diverse demographics are fueling the integration of advertising into its booming gaming industry.
  • North America's Market Leadership: North America holds a substantial share of the in-game advertising market, supported by a strong gaming industry and the presence of key players like Admix and Bidstack. These companies are pioneering advanced advertising technologies, further solidifying the region's market dominance.

Some of the major players covered in this report include Admix, Bidstack Limited, Adverty AB, and Rapidfire Inc., among others.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

In-Game Advertising Market is analyzed into the following segments:

By Ad Type

  • Static Ads
  • Dynamic Ads
  • Advergaming

By Game Type

  • PC/Laptop Games
  • Console Games
  • Smartphone/ Tablet Games

By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study

1.4. Market Segmentation

  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. IN-GAME ADVERTISING MARKET BY AD TYPE

  • 5.1. Introduction
  • 5.2. Static Ads
  • 5.3. Dynamic Ads
  • 5.4. Advergaming

6. IN-GAME ADVERTISING MARKET BY GAME TYPE

  • 6.1. Introduction
  • 6.2. PC/Laptop Games
  • 6.3. Console Games
  • 6.4. Smartphone/Tablet Games

7. IN-GAME ADVERTISING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Ad Type
    • 7.2.2. By Game Type
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Ad Type
    • 7.3.2. By Game Type
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Ad Type
    • 7.4.2. By Game Type
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Spain
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Ad Type
    • 7.5.2. By Game Type
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Ad Type
    • 7.6.2. By Game Type
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. India
      • 7.6.3.4. South Korea
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Admix
  • 9.2. Bidstack Limited
  • 9.3. Adverty AB
  • 9.4. Rapidfire, Inc.
  • 9.5. Playwire
  • 9.6. Gamelin
  • 9.7. Engage
  • 9.8. ironSource

10. APPENDIX

  • 10.1. Currency
  • 10.2. Assumptions
  • 10.3. Base and Forecast Years Timeline
  • 10.4. Key benefits for the stakeholders
  • 10.5. Research Methodology
  • 10.6. Abbreviations