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封面
市场调查报告书
商品编码
1858170

游戏内广告市场：依游戏类型、格式、游戏格式、参与度、目标受众和平台划分－全球预测，2025-2032年

In-Game Advertising Market by Game Genre, Format Type, Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，游戏内广告市场规模将达到 106.7 亿美元，复合年增长率为 8.05%。

关键市场统计数据
基准年 2024 57.4亿美元
预计年份：2025年 62亿美元
预测年份 2032 106.7亿美元
复合年增长率 (%) 8.05%

本书权威地介绍了身临其境型平台、创新形式和不断发展的衡量标准如何融合，从而重新定义互动娱乐领域的广告机会。

互动娱乐覆盖范围的不断扩大以及程序化和创新执行能力的日益成熟，已将游戏内广告推向现代媒体策略的核心地位。随着玩家在主机、PC、行动装置和创新实境平台上花费的时间越来越多，广告主得以进入使用者註意力高度集中、意图往往清晰的身临其境型环境。本报告阐述了广告商和平台合作伙伴的机会，揭示了创意形式、受众导向和平台经济如何融合，为品牌变现和品牌互动开闢清晰路径。

对影响互动娱乐平台创新、衡量标准和获利模式的结构和技术曲折点进行简要分析

市场正经历一场变革性的转变，这场转变正在影响着游戏和广告生态系统的创新执行、获利模式和供应链经济。广告主正在重新分配预算，将资金投入到能够持续吸引用户注意力的场景中，互动娱乐正日益与传统管道争夺高端广告支出。同时，即时渲染、云端串流媒体和跨平台身分解决方案等技术的进步，正在拓展广告体验的边界，并实现对可见性和互动度的更精准衡量。

重点评估2025年关税如何改变了互动娱乐生态系统的供应链、设备经济和广告商策略。

2025年，贸易政策决定引发的关税措施在硬体供应链、零件采购和物流造成了显着的摩擦，并对互动娱乐价值炼和游戏内广告生态系统产生了连锁反应，而后者依赖设备的普及率和平台的健康状况。某些电子产品类别关税的提高增加了部分市场周边设备、耳机和主机的到岸成本，从而影响了消费者的购买决策，并减缓了某些细分市场的升级週期。这些措施也影响了广告库存的组成，因为设备组合和玩家群会随着价格讯号的变化而改变。

一个全面的、以细分为导向的框架，将类型、格式、受众、互动和平台等细微差别转化为广告主可执行的启动策略。

我们详尽的細項分析揭示了受众行为、创新形式和平台属性如何决定互动娱乐中有效的激活路径。从游戏类型检验，动作类游戏（格斗、射击、潜行）往往提供高强度的互动窗口，而情境化、短时间的广告形式在这些窗口内效果最佳。在射击类游戏中，第一人称和第三人称射击体验展现出不同的镜头和HUD特征，这会影响迭加广告和可玩广告的整合方式。冒险游戏，包括图像冒险、文字冒险和视觉小说，提供叙事丰富的环境，并倾向于将品牌巧妙地融入与游戏背景故事和奖励机制相契合的体验中，从而优化游戏节奏。运动游戏，分为个人、竞速和团队运动，提供规律的自然休息时间和类似直播的精彩瞬间，适合插入插播广告和动态赞助内容。策略游戏，无论是即时战略还是回合製战略，都会产生较长的决策窗口，而有针对性的情报单元和品牌推广工具可以在不打断游戏流程的情况下提升价值。

对美洲、欧洲、中东和非洲以及亚太地区不同区域生态系统将如何改变创新、合规和平台策略进行细緻评估。

美洲、欧洲、中东和非洲以及亚太地区的区域需求、创新规范和分销机制持续变化，各自对游戏内广告提出了不同的商业性要求。在美洲，成熟的行动和主机生态系统与完善的程序化供应链和成熟的衡量市场并存，创造了跨设备归因和品牌安全标准高度发展的环境。该市场青睐可扩展的创新系统和策略伙伴关係关係，这些系统和合作伙伴关係能够在遵守隐私和监管规范的前提下，争取在高知名度游戏中获得优质广告位。

深刻洞察平台控制、发布商策略、广告技术能力和创新专长如何决定广告资源品质和伙伴关係经济效益

平台所有者、发行商、广告网路和创新工作室之间的竞争动态会影响广告资源品质、衡量透明度和合作伙伴的经济效益。平台所有者控制着关键的介面和软体开发工具包 (SDK)，这些介面和工具包决定了延迟、可见性以及技术上可行的创新体验类型，进而影响发行商的商业化战略和广告主的投资意愿。拥有线上服务型游戏的发行商通常优先考虑长期用户参与度和玩家留存率，这为持续赞助和阶段性品牌植入创造了机会，而这些机会与短期插播广告的盈利模式截然不同。

为产业领导者提供可操作的、优先考虑的建议，以扩展创新生产、衡量框架、商业性保障措施和平台多元化策略。

领导者应采取一系列切实可行的优先行动，将洞察转化为收益和永续的玩家体验。首先，将针对特定受众和类型的创新指南融入製作流程，从而能够大规模製作可玩且基于奖励的游戏模式，并以较低的重复成本交付。这缩短了创新前置作业时间，并透过使游戏模式选择与游戏类型和会话时长相匹配来提高相关性。其次，投资于能够将会话期间的曝光量与后续行为关联起来的衡量框架，同时尊重不断变化的隐私要求。

我们对结合定性和技术研究方法的研究方法进行了透明的描述，该方法检验于跨平台和跨类型的营运、创新和供应链洞察。

本执行摘要所依据的研究整合了第一手和第二手资料，旨在全面了解游戏内广告的动态。第一手资料包括与广告专家、平台产品负责人、发行商变现团队、创新总监和资料工程师进行的结构化访谈和研讨会，以了解实际营运和策略意图。这些质性研究辅以对现有远端检测和效能模式的分析，检验跨平台类型和游戏类型的行为和参与假设。

一项结论性的综合分析表明，创新、技术和商业功能的协调执行对于充分发挥游戏内广告的潜力至关重要。

游戏内广告如今正处于战略十字路口。技术能力、创新创新以及区域和监管力量相互交织，既带来了机会，也带来了挑战。能够采取严谨的细分策略、投资可扩展的创新系统并建立既能提供可操作讯号又能尊重用户隐私的衡量体系的产业，将能够掌握这一机会。近几个週期以来，供应链压力和贸易政策动态的累积效应凸显了平台多元化和营运韧性的重要性，但这并未削弱沉浸式、高注意力环境的根本价值。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 将基于玩家行为分析的超个人化广告整合到开放世界游戏中
  • 由运动游戏即时资料馈送产生的动态游戏内广告牌
  • 在行动扩增实境游戏体验中迭加品牌内容的扩增实境效果
  • 实施基于奖励的广告互动，为您的目标受众解锁专属游戏内资源。
  • 程序化采购平台的发展使得在即时游戏环境中进行情境广告插入成为可能。
  • 利用人工智慧生成的NPC对话实现无缝品牌推荐与身临其境型产品植入
  • 利用来自主机、PC 和云端游戏的用户资料流，拓展跨平台广告宣传。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章 按游戏类型分類的游戏内广告市场

  • 行动
    • 斗争
    • 射击
      • 第一人称射击游戏
      • 第三人称观点
    • 隐身
  • 冒险
    • 图形冒险
    • 文字冒险
    • 视觉小说
  • 运动的
    • 个人运动
    • 赛车
    • 团队运动
  • 策略
    • 即时战略
    • 回合製策略

第九章：依格式类型分類的游戏内广告市场

  • 横幅
  • 间质
  • 可玩
  • 基于奖励

第十章：游戏内广告市场类型

  • 游戏
  • 游戏之外
  • 游戏内广告

第十一章：以游戏形式分類的游戏内广告市场

  • 合作游戏
  • 大型多人线上游戏
  • 多人游戏
  • 单人游戏

第十二章：按参与度分類的游戏内广告市场

  • 长时间游戏
  • 短时游戏

第十三章：依目标受众分類的游戏内广告市场

  • 成人
    • 赌场游戏
    • 模拟游戏
  • 10岁以下儿童
    • 冒险游戏
    • 教育游戏
  • 青少年
    • 竞技游戏
    • 社交游戏

第十四章：依平台分類的游戏内广告市场

  • 主机
    • 任天堂
    • PlayStation
    • Xbox
  • 移动的
    • 智慧型手机
    • 药片
  • PC
  • 虚拟实境

第十五章：各地区的游戏内广告市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十六章：按群体分類的游戏内广告市场

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十七章：各国游戏内广告市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十八章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • AdInMo Ltd.
    • Adverty AB
    • Amazon Web Services, Inc.
    • Anzu Virtual Reality Ltd.
    • AppsFlyer Ltd.
    • Bidstack
    • Blizzard Entertainment, Inc.
    • Chartboost, Inc. by Zynga
    • Electronic Arts Inc.
    • Frameplay Corporation
    • Gadsme
    • Google LLC by Alphabet Inc.
    • GumGum, Inc.
    • InMobi Pte. Ltd.
    • Ironsource Ltd.
    • MediaSpike, Inc
    • Motive Interacttuive Inc.
    • NeoReach
    • Network N
    • Overwolf, Ltd.
    • Playwire LLC
    • Pubfinity LLC
    • Rapidfire Inc.
    • Super League Enterprise, Inc.
    • Venatus Media Limited
    • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market is projected to grow by USD 10.67 billion at a CAGR of 8.05% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 5.74 billion
Estimated Year [2025] USD 6.20 billion
Forecast Year [2032] USD 10.67 billion
CAGR (%) 8.05%

An authoritative introduction that frames how immersive platforms, creative formats, and evolving measurement converge to redefine advertising opportunities in interactive entertainment

The in-game advertising landscape now occupies a central role in contemporary media strategies, driven by the broadening reach of interactive entertainment and the maturation of programmatic and creative execution capabilities. As players spend increasing amounts of time across console, PC, mobile, and virtual reality platforms, advertisers gain access to immersive contexts where attention is sustained and user intent is often clear. This report frames the opportunity set for advertisers and platform partners, highlighting how creative formats, audience targeting, and platform economics converge to create distinct pathways for monetization and brand engagement.

Beyond raw reach, the landscape requires a nuanced understanding of where and how ads integrate into player experiences without undermining engagement. The intersection of ad format innovation, evolving measurement standards, and shifting platform dynamics demands strategic choices that balance monetization, user experience, and long-term brand equity. This introduction outlines the core themes addressed in subsequent sections: structural shifts reshaping supply and demand, regulatory and trade influences affecting cost and availability of interactive hardware, granular segmentation insights for precision activation, regional differentiators, competitive behavior among key firms, and practical recommendations for industry leaders. Throughout, the emphasis remains on translating observational analysis into actionable directives that allow marketers, publishers, and technology providers to align investment with value creation.

A concise analysis of the structural and technological inflection points reshaping creative formats, measurement, and monetization across interactive entertainment platforms

The market is undergoing transformative shifts that affect creative execution, monetization models, and supply chain economics across games and advertising ecosystems. One major dynamic is the migration of ad dollars within the broader digital media mix; advertisers are reallocating budget to contexts that deliver sustained attention, and interactive entertainment increasingly competes with legacy channels for premium spend. Concurrently, technological advances in real-time rendering, cloud streaming, and cross-platform identity solutions have expanded the canvas for ad experiences while enabling more robust measurement of viewability and engagement.

Another pivotal shift is the maturation of creative formats that move beyond static placements toward contextual and playable units that respect player agency while driving measurable outcomes. Programmatic demand-side sophistication and publisher-side ad server capabilities are converging to enable dynamic creative optimization tied to in-session behaviors. At the same time, regulatory pressures on privacy and data usage are prompting a re-evaluation of targeting strategies, accelerating investment in first-party telemetry and contextual signals. Finally, platform diversification continues to alter distribution economics: mobile remains central for scale, consoles and PC for premium inventory, and virtual reality for emerging high-attention environments. Together, these shifts are reshaping the levers available to brand, performance, and monetization leads, and they require coordinated product, creative, and measurement responses to capture value.

A focused assessment of how 2025 tariff actions reshaped supply chains, device economics, and advertiser strategies across interactive entertainment ecosystems

In 2025, tariff dynamics originating from trade policy decisions introduced measurable friction across hardware supply chains, component procurement, and logistics, creating ripple effects for the interactive entertainment value chain and the in-game advertising ecosystem that depends on device penetration and platform health. Increased duties on certain categories of electronics raised landed costs for peripherals, headsets, and consoles in some markets, which in turn influenced consumer purchasing decisions and slowed upgrade cycles in specific segments. These developments had downstream consequences for advertising inventory composition as device mix and player demographics shifted in response to changing price signals.

Beyond device pricing, tariffs contributed to greater supply-chain complexity by accelerating manufacturers' diversification strategies. Component sourcing transitioned toward alternative geographies and second-tier suppliers to mitigate duty exposure, which led to temporary production bottlenecks and timing mismatches for product launches. Shipping and insurance costs also experienced upward pressure, increasing total cost of ownership for hardware and associated accessories. These cost dynamics affected platform makers' promotional cadence and the availability of bundled ad-supported offerings, thereby influencing partner negotiations and revenue-sharing arrangements between publishers and ad networks.

From an advertiser perspective, the tariff-induced volatility emphasized the value of platform-agnostic strategies that prioritize flexible creative formats and cross-device activation. Marketers shifted emphasis to inventory types that required less dependence on new hardware adoption-such as mobile and PC environments-while experimenting with blended placements that adapt to variable session lengths and device capabilities. Measurement teams focused on isolating tariff-driven behavioral shifts from underlying audience trends to avoid erroneous optimizations. In sum, trade policy in 2025 acted as a catalyst for supply-chain resilience and tactical reallocation, prompting stakeholders to hedge exposure through diversified platform strategies and closer collaboration across product, procurement, and commercial functions.

A comprehensive segmentation-driven framework that maps genre, format, audience, engagement, and platform nuances to actionable activation strategies for advertisers

Deep segmentation analysis reveals how audience behavior, creative formats, and platform attributes jointly determine effective activation paths within interactive entertainment. When examining game genre, Action titles-encompassing Fighting, Shooter, and Stealth-tend to deliver high-intensity engagement windows where contextual, short-duration formats perform best; within Shooter subtypes, First-Person Shooter and Third-Person Shooter experiences exhibit different camera and HUD characteristics that change how overlays and playable ads integrate. Adventure titles, including Graphic Adventure, Text Adventure, and Visual Novels, provide narrative-rich environments that favor subtle, lore-aligned brand integrations and reward-based experiences that complement pacing. Sports games split across Individual Sports, Racing, and Team Sports present periodic natural breaks and broadcast-like moments suitable for interstitials and dynamic sponsorships. Strategy genres, whether Real-Time Strategy or Turn-Based Strategy, produce extended decision-making windows where targeted informational units and branded utilities can add value without disrupting flow.

Format type segmentation highlights the trade-offs between visibility and intrusiveness: banner and interstitial units deliver straightforward reach but require careful frequency controls to preserve experience, while playable and reward-based formats drive higher engagement at the cost of greater production investment. Type segmentation across around-the-game, away-from-the-game, and blended in-game placements illuminates how brand integration can range from peripheral sponsorships to deeply embedded mechanics tied to gameplay loops. Game format matters as well: Co-Operative Play and Massively Multiplayer Online environments introduce social and community dynamics that amplify earned attention and word-of-mouth, whereas Multiplayer and Single-Player formats demand different pacing and measurement approaches.

Engagement level stratification between Long-Session Play and Short-Session Play dictates creative length and call-to-action design, with longer sessions supporting narrative or utility-driven experiences and short sessions favoring immediate, low-friction interactions. Target audience segmentation clarifies content alignment: Adults skew toward Casino Games and Simulation Games that tolerate certain monetization models; Kids and Pre-Teens favor Adventure Games and Educational Games that require heightened sensitivity to privacy and creative suitability; Teenagers engage mainly with Competitive Games and Social Games that prize performance and community identity. Platform segmentation across Console-differentiated among Nintendo, PlayStation, and Xbox-Mobile-broken into Smartphone and Tablet-PC, and Virtual Reality informs technical constraints, input modalities, and creative lifecycles. Mapping these segmentation dimensions onto campaign objectives enables more precise creative briefs, media mixes, and measurement plans that respect both player experience and advertiser outcomes.

A nuanced assessment of how diverse regional ecosystems-covering the Americas, Europe Middle East & Africa, and Asia-Pacific-reshape creative, compliance, and platform strategies

Regional dynamics continue to shape localized demand, creative norms, and distribution mechanics across the Americas, Europe Middle East & Africa, and Asia-Pacific, each presenting distinct commercial imperatives for in-game advertising. In the Americas, established mobile and console ecosystems co-exist with a sophisticated programmatic supply chain and a mature measurement marketplace, producing an environment where cross-device attribution and brand safety standards are highly developed. This market rewards scalable creative systems and strategic partnerships that can negotiate premium placements within high-attention titles while aligning to privacy and regulatory norms.

In Europe, Middle East & Africa, fragmentation across languages, regulatory frameworks, and purchasing power requires nuanced localization and compliance strategies. Advertisers find success by investing in culturally-resonant creative and by working closely with regional publishers to tailor frequency and format to local play patterns. Meanwhile, Asia-Pacific demonstrates a rapid pace of innovation in both gameplay formats and monetization models, driven by strong mobile-first engagement and platform-native payment systems. This region often leads in creative experimentation, live-service mechanics, and social integrations, demanding agility from advertisers who wish to capitalize on emergent product forms and viral distribution vectors.

Cross-region considerations include differing platform mixes-such as higher mobile penetration in some Asia-Pacific markets versus console concentration in parts of the Americas-and regulatory variances that affect data usage and ad targeting. Successful regional strategies combine centralized governance for measurement and creative standards with decentralized execution that adapts messaging, pacing, and monetization constructs to local norms. As a result, global programs must embed regional intelligence into audience segmentation, creative localization, and media planning to unlock performance while preserving brand consistency.

An incisive view of how platform control, publisher strategies, ad tech capabilities, and creative specialization determine inventory quality and partnership economics

Competitive dynamics among platform owners, publishers, ad networks, and creative studios influence inventory quality, measurement transparency, and partner economics. Platform owners control critical interfaces and SDKs that dictate latency, viewability, and the types of creative experiences that are technically feasible, which in turn influences publisher monetization strategies and advertiser willingness to invest. Publishers that operate live-service titles often prioritize long-term engagement and player retention, creating opportunities for sustained sponsorships and episodic brand integrations that differ materially from short-term interstitial monetization.

Ad tech providers and demand-side platforms drive the velocity and targeting precision of campaigns, but their value is conditional on data partnerships and measurement interoperability with publishers. Creative studios and in-house production teams increasingly specialize in interactive ad units that are optimized for session context and platform constraints, blending game design sensibilities with marketing objectives. Strategic partnerships-for example, between large brands and marquee titles-continue to set the benchmark for cultural resonance and earned media. As a result, companies investing in open, privacy-respecting measurement frameworks and developer-friendly monetization APIs are more likely to sustain long-term partnerships and capture premium demand.

Finally, organizational alignment within these companies-across product, commercial, and legal functions-determines the speed at which new formats can be authorized and scaled. Firms that streamline approval pathways, invest in reusable creative templates, and prioritize transparent reporting will present more compelling value propositions to advertisers seeking predictable outcomes and lower friction during campaign setup and optimization.

Actionable, prioritized recommendations for industry leaders to scale creative production, measurement frameworks, commercial guardrails, and platform diversification strategies

Leaders should pursue a set of pragmatic, prioritized actions to convert insight into revenue and sustainable player experiences. First, embed audience and genre-specific creative guidelines into production workflows so that playable and reward-based formats can be produced at scale and delivered with low iterative cost. This reduces creative lead times and increases relevance by aligning format selection with genre and session length. Second, invest in measurement frameworks that link in-session exposure to downstream behaviors while respecting evolving privacy requirements; prioritize event-level telemetry and deterministic signals where available and complement these with robust contextual baselines.

Third, diversify platform exposure to hedge supply-side and policy risks. Mobile and PC activations can provide immediate scale while console- and VR-focused initiatives can be staged as premium pilots that validate value propositions before heavy investment. Fourth, strengthen commercial agreements to include clear service-level expectations around latency, viewability, and fraud mitigation; these contractual guardrails foster trust and reduce reconciliation overhead. Fifth, localize campaigns to regional norms and regulatory expectations; creative localization and compliance-aware targeting materially improve receptivity and reduce operational friction. Finally, cultivate strategic partnerships with creative studios and game teams to create branded integrations that enhance rather than interrupt gameplay, and allocate a portion of experimental budget to test blended and playable formats under controlled conditions. These steps, taken together, enable leaders to scale responsibly while capturing premium value in high-attention environments.

A transparent explanation of the combined qualitative and technical research approach that validated operational, creative, and supply-chain insights across platforms and genres

The research underpinning this executive summary synthesizes primary and secondary evidence to construct a comprehensive understanding of in-game advertising dynamics. Primary inputs included structured interviews and workshops with advertising specialists, platform product leads, publisher monetization teams, creative directors, and measurement technologists to capture operational realities and strategic intent. These qualitative engagements were complemented by analysis of available telemetry and performance patterns to verify behavioral and engagement hypotheses across platform types and game genres.

Secondary research involved a systematic review of public statements, developer documentation, policy updates, and technical specifications across platform SDKs and advertising integrations. The methodology emphasized triangulation: insights were validated through cross-referencing interview findings with operational artifacts and platform capabilities. Where trade policy or macroeconomic developments were implicated, supply-chain interviews and logistics reporting were used to contextualize timing and operational impacts. Analytical techniques included comparative segmentation mapping, scenario analysis for tariff and supply-chain disruptions, and creative-format suitability assessments tied to session length and control schema. Throughout the process, confidentiality protocols protected commercial sensitivities, and findings were stress-tested with practitioner feedback loops to ensure practical relevance and accuracy.

A conclusive synthesis asserting that coordinated execution across creative, technical, and commercial functions is essential to realize the full potential of in-game advertising

In-game advertising now occupies a strategic crossroads: technological capabilities, creative innovation, and regional and regulatory forces intersect to create both opportunity and complexity. The sectors that capitalize on this moment will be those that adopt disciplined segmentation, invest in scalable creative systems, and build measurement architectures that honor privacy while delivering actionable signal. The cumulative effect of supply-chain pressures and trade policy dynamics in recent cycles has underscored the importance of platform diversification and operational resilience, but it has not diminished the fundamental value proposition of immersive, attention-rich contexts.

Consequently, success will depend on coordinated execution across product, commercial, and creative teams. Brands and advertisers should treat in-game environments as distinctive media ecosystems that require bespoke creative approaches and tolerant measurement horizons. Publishers and platform operators must continue to evolve SDKs, ad formats, and reporting standards to reduce friction and enhance transparency. Taken together, these efforts will mature the category, enabling advertisers to deploy campaigns that deliver both short-term outcomes and long-term brand value within interactive entertainment.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Integration of hyper-personalized ad placements driven by player behavior analytics in open world games
  • 5.2. Emergence of dynamic in-game billboards powered by real-time data feeds for sports titles
  • 5.3. Adoption of augmented reality overlays for branded content in mobile AR gaming experiences
  • 5.4. Implementation of reward-based ad interactions unlocking exclusive in-game assets for targeted audiences
  • 5.5. Growth of programmatic buying platforms enabling contextual ad insertion within live service game environments
  • 5.6. Use of AI-generated NPC dialogue for seamless brand endorsements and immersive product placements
  • 5.7. Expansion of cross-platform ad campaigns leveraging console, PC, and cloud gaming user data streams

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. In-Game Advertising Market, by Game Genre

  • 8.1. Action
    • 8.1.1. Fighting
    • 8.1.2. Shooter
      • 8.1.2.1. First-Person Shooter
      • 8.1.2.2. Third-Person Shooter
    • 8.1.3. Stealth
  • 8.2. Adventure
    • 8.2.1. Graphic Adventure
    • 8.2.2. Text Adventure
    • 8.2.3. Visual Novels
  • 8.3. Sports
    • 8.3.1. Individual Sports
    • 8.3.2. Racing
    • 8.3.3. Team Sports
  • 8.4. Strategy
    • 8.4.1. Real-Time Strategy
    • 8.4.2. Turn-Based Strategy

9. In-Game Advertising Market, by Format Type

  • 9.1. Banner
  • 9.2. Interstitial
  • 9.3. Playable
  • 9.4. Reward-Based

10. In-Game Advertising Market, by Type

  • 10.1. Around-the-game
  • 10.2. Away-from-the-game
  • 10.3. Blended in-game

11. In-Game Advertising Market, by Game Format

  • 11.1. Co-Operative Play
  • 11.2. Massively Multiplayer Online
  • 11.3. Multiplayer
  • 11.4. Single-Player

12. In-Game Advertising Market, by Engagement Level

  • 12.1. Long-Session Play
  • 12.2. Short-Session Play

13. In-Game Advertising Market, by Target Audience

  • 13.1. Adults
    • 13.1.1. Casino Games
    • 13.1.2. Simulation Games
  • 13.2. Kids and Pre-Teens
    • 13.2.1. Adventure Games
    • 13.2.2. Educational Games
  • 13.3. Teenagers
    • 13.3.1. Competitive Games
    • 13.3.2. Social Games

14. In-Game Advertising Market, by Platform

  • 14.1. Console
    • 14.1.1. Nintendo
    • 14.1.2. PlayStation
    • 14.1.3. Xbox
  • 14.2. Mobile
    • 14.2.1. Smartphone
    • 14.2.2. Tablet
  • 14.3. PC
  • 14.4. Virtual Reality

15. In-Game Advertising Market, by Region

  • 15.1. Americas
    • 15.1.1. North America
    • 15.1.2. Latin America
  • 15.2. Europe, Middle East & Africa
    • 15.2.1. Europe
    • 15.2.2. Middle East
    • 15.2.3. Africa
  • 15.3. Asia-Pacific

16. In-Game Advertising Market, by Group

  • 16.1. ASEAN
  • 16.2. GCC
  • 16.3. European Union
  • 16.4. BRICS
  • 16.5. G7
  • 16.6. NATO

17. In-Game Advertising Market, by Country

  • 17.1. United States
  • 17.2. Canada
  • 17.3. Mexico
  • 17.4. Brazil
  • 17.5. United Kingdom
  • 17.6. Germany
  • 17.7. France
  • 17.8. Russia
  • 17.9. Italy
  • 17.10. Spain
  • 17.11. China
  • 17.12. India
  • 17.13. Japan
  • 17.14. Australia
  • 17.15. South Korea

18. Competitive Landscape

  • 18.1. Market Share Analysis, 2024
  • 18.2. FPNV Positioning Matrix, 2024
  • 18.3. Competitive Analysis
    • 18.3.1. AdInMo Ltd.
    • 18.3.2. Adverty AB
    • 18.3.3. Amazon Web Services, Inc.
    • 18.3.4. Anzu Virtual Reality Ltd.
    • 18.3.5. AppsFlyer Ltd.
    • 18.3.6. Bidstack
    • 18.3.7. Blizzard Entertainment, Inc.
    • 18.3.8. Chartboost, Inc. by Zynga
    • 18.3.9. Electronic Arts Inc.
    • 18.3.10. Frameplay Corporation
    • 18.3.11. Gadsme
    • 18.3.12. Google LLC by Alphabet Inc.
    • 18.3.13. GumGum, Inc.
    • 18.3.14. InMobi Pte. Ltd.
    • 18.3.15. Ironsource Ltd.
    • 18.3.16. MediaSpike, Inc
    • 18.3.17. Motive Interacttuive Inc.
    • 18.3.18. NeoReach
    • 18.3.19. Network N
    • 18.3.20. Overwolf, Ltd.
    • 18.3.21. Playwire LLC
    • 18.3.22. Pubfinity LLC
    • 18.3.23. Rapidfire Inc.
    • 18.3.24. Super League Enterprise, Inc.
    • 18.3.25. Venatus Media Limited
    • 18.3.26. WPP PLC

LIST OF FIGURES

  • FIGURE 1. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. NORTH AMERICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. LATIN AMERICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. EUROPE IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. MIDDLE EAST IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. ASEAN IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. GCC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. EUROPEAN UNION IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. BRICS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. G7 IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. NATO IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 33. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 34. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 305. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 306. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 307. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 308. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 309. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 310. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 311. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 312. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 313. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 314. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 315. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 316. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 317. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 318. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 319. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 320. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 321. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 322. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 323. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 324. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 325. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY