2026-2030年全球公共云端服务市场

全球公共云端服务市场预计从 2025 年到 2030 年将成长 2,756,736.5 亿美元，预测期内复合年增长率为 27.8%。

本报告对全球公共云端服务市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析，其驱动因素包括：主权云和区域数据管治的战略要务、FinOps（金融运营）和云端成本优化策略的製度化，以及产业专用的云平台和可组合架构的兴起。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，人工智慧即服务 (AIaaS) 和代理运算基础设施的加速发展是未来几年推动全球公共云端服务市场成长的关键因素之一。此外，产业专用的云端平台和垂直整合的自主解决方案的兴起，以及将永续性融入设计的绿色云端运算营运模式的普及，预计也将为市场带来巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球公共云端服务市场
• 2020-2024年服务细分市场分析
• 类型细分市场分析 2020-2024
• 应用细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球公共云端服务市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按服务进行市场区隔

• 比较：按服务
• SaaS
• IaaS
• PaaS
• 按服务分類的市场机会

第九章 按类型分類的市场细分

• 比较：按类型
• 小型企业
• 大公司
• 按类型分類的市场机会

第十章 按应用程式进行市场细分

• 比较：按应用
• 协作和生产力套件
• 分析和人工智慧服务
• CRM
• ERP
• 其他的
• 按应用分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 土耳其
  • 埃及
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Akamai Technologies Inc.
• Alibaba Cloud
• Amazon.com Inc.
• DigitalOcean Holdings Inc.
• Google LLC
• Hetzner Online GmbH
• Huawei Technologies Co. Ltd.
• IBM Corp.
• IONOS Inc.
• Linode LLC
• Microsoft Corp.
• Oracle Corp.
• OVH Groupe SA
• Scaleway SAS
• Tencent Holdings Ltd.

第十六章附录

The global public cloud services market is forecasted to grow by USD 2756736.5 mn during 2025-2030, accelerating at a CAGR of 27.8% during the forecast period. The report on the global public cloud services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic mandate for sovereign cloud and regional data governance, institutionalization of finops and cloud cost optimization strategies, rise of industry-specific cloud platforms and composable architecture.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global public cloud services market is segmented as below:

By Service

• SaaS
• IaaS
• PaaS

By Type

• SMEs
• Large enterprise

By Application

• Collaboration and productivity suites
• Analytics and AI services
• CRM
• ERP
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• Rest of World (ROW)

This study identifies the acceleration of aiaas and agentic computing infrastructure as one of the prime reasons driving the global public cloud services market growth during the next few years. Also, emergence of industry cloud platforms and verticalized sovereign solutions and adoption of sustainable-by-design and green cloud computing operations will lead to sizable demand in the market.

The report on the global public cloud services market covers the following areas:

• Global public cloud services market sizing
• Global public cloud services market forecast
• Global public cloud services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global public cloud services market vendors that include Akamai Technologies Inc., Alibaba Cloud, Amazon.com Inc., DigitalOcean Holdings Inc., Google LLC, Hetzner Online GmbH, Huawei Technologies Co. Ltd., IBM Corp., IONOS Inc., Linode LLC, Microsoft Corp., Oracle Corp., OVH Groupe SA, Scaleway SAS, Tencent Holdings Ltd., VULTR, Yandex NV. Also, the global public cloud services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Public Cloud Services Market 2020 - 2024
  • Historic Market Size - Data Table on Global Public Cloud Services Market 2020 - 2024 ($ million)
• 5.2 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global public cloud services market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Service

• 8.1 Market segments
• 8.2 Comparison by Service
• 8.3 SaaS - Market size and forecast 2025-2030
• 8.4 IaaS - Market size and forecast 2025-2030
• 8.5 PaaS - Market size and forecast 2025-2030
• 8.6 Market opportunity by Service
  • Market opportunity by Service ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 SMEs - Market size and forecast 2025-2030
• 9.4 Large enterprise - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Collaboration and productivity suites - Market size and forecast 2025-2030
• 10.4 Analytics and AI services - Market size and forecast 2025-2030
• 10.5 CRM - Market size and forecast 2025-2030
• 10.6 ERP - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic mandate for sovereign cloud and regional data governance
  • Institutionalization of finops and cloud cost optimization strategies
  • Rise of industry-specific cloud platforms and composable architecture
• 13.2 Market challenges
  • Prohibitive operational costs and complexity of AI-driven finops
  • Regulatory fragmentation and rise of sovereign cloud mandates
  • Critical talent deficit and widening technical proficiency gap
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Acceleration of AIaaS and agentic computing infrastructure
  • Emergence of industry cloud platforms and verticalized sovereign solutions
  • Adoption of sustainable-by-design and green cloud computing operations

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Akamai Technologies Inc.
  • Akamai Technologies Inc. - Overview
  • Akamai Technologies Inc. - Business segments
  • Akamai Technologies Inc. - Key news
  • Akamai Technologies Inc. - Key offerings
  • Akamai Technologies Inc. - Segment focus
  • SWOT
• 15.5 Alibaba Cloud
  • Alibaba Cloud - Overview
  • Alibaba Cloud - Product / Service
  • Alibaba Cloud - Key offerings
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 DigitalOcean Holdings Inc.
  • DigitalOcean Holdings Inc. - Overview
  • DigitalOcean Holdings Inc. - Business segments
  • DigitalOcean Holdings Inc. - Key offerings
  • DigitalOcean Holdings Inc. - Segment focus
  • SWOT
• 15.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.9 Hetzner Online GmbH
  • Hetzner Online GmbH - Overview
  • Hetzner Online GmbH - Product / Service
  • Hetzner Online GmbH - Key offerings
  • SWOT
• 15.10 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Business segments
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • Huawei Technologies Co. Ltd. - Segment focus
  • SWOT
• 15.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.12 IONOS Inc.
  • IONOS Inc. - Overview
  • IONOS Inc. - Product / Service
  • IONOS Inc. - Key offerings
  • SWOT
• 15.13 Linode LLC
  • Linode LLC - Overview
  • Linode LLC - Product / Service
  • Linode LLC - Key offerings
  • SWOT
• 15.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.15 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.16 OVH Groupe SA
  • OVH Groupe SA - Overview
  • OVH Groupe SA - Product / Service
  • OVH Groupe SA - Key news
  • OVH Groupe SA - Key offerings
  • SWOT
• 15.17 Scaleway SAS
  • Scaleway SAS - Overview
  • Scaleway SAS - Product / Service
  • Scaleway SAS - Key offerings
  • SWOT
• 15.18 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations