2026-2030年全球礼品零售业展望

预计 2025 年至 2030 年间，全球礼品零售市场规模将成长 204.866 亿美元，预测期间内复合年增长率为 4.0%。

本报告对全球礼品零售市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家供应商的分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括体验式礼品和记忆型零售的兴起、全球范围内环保消费和循环礼品模式的兴起，以及企业健康管理和综合员工评估的策略性扩张。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含对主要企业的分析、全面的市场规模数据、区域細項分析以及供应商格局。报告提供历史数据和预测数据。

研究指出，社交电商和直播购物生态系统的兴起是未来几年推动全球礼品零售市场成长的主要因素之一。此外，市场结构向健康导向型和低调奢华礼品组合的转变，以及按需3D列印和本地微型製造技术的融合，预计也将为市场带来巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球礼品零售市场
• 2020-2024年通路細項分析
• 2020-2024年产品细分市场分析
• 类型细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球礼品零售市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按分销管道进行市场区隔

• 比较：按分销管道
• 离线
• 在线的
• 按分销管道分類的市场机会

第九章 按产品进行市场细分

• 比较：按产品
• 纪念品和新奇物品
• 季节性装饰品
• 礼品
• 贺卡
• 其他的
• 按产品分類的市场机会

第十章 按类型分類的市场细分

• 比较：按类型
• 个人礼物
• 节日礼物
• 企业礼品
• 其他的
• 按类型分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 土耳其
  • 埃及
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Aldi Inc.
• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• American Greetings Corp.
• Beyond Inc.
• Card Factory plc
• Enesco LLC
• GiftNow Pte Ltd.
• Hallmark Cards Inc.
• Macys Inc.
• Shutterfly Inc.
• Spencer Gifts LLC
• The Walt Disney Co.
• Walmart Inc.
• Williams Sonoma Inc.

第十六章附录

The global gifts retailing market is forecasted to grow by USD 20486.6 mn during 2025-2030, accelerating at a CAGR of 4.0% during the forecast period. The report on the global gifts retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of experiential gifting paradigm and memory-based retail, global escalation of eco-conscious consumption and circular gifting models, strategic expansion of corporate wellness and holistic employee recognition.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global gifts retailing market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Souvenirs and novelty items
• Seasonal decorations
• Giftware
• Greeting cards
• Others

By Type

• Personal gifts
• Festive gifts
• Corporate gifts
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the proliferation of social commerce and livestream shopping ecosystems as one of the prime reasons driving the global gifts retailing market growth during the next few years. Also, structural transition toward wellness-oriented and calm luxury gift portfolios and integration of on-demand 3d printing and localized micro-manufacturing will lead to sizable demand in the market.

The report on the global gifts retailing market covers the following areas:

• Global gifts retailing market sizing
• Global gifts retailing market forecast
• Global gifts retailing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global gifts retailing market vendors that include Aldi Inc., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Beyond Inc., Card Factory plc, Enesco LLC, Ferns N Petals Pvt. Ltd., GiftNow Pte Ltd., Hallmark Cards Inc., House of Fraser Ltd., Macys Inc., My Pet Gift Box, Penney IP LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., Williams Sonoma Inc.. Also, the global gifts retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Gifts Retailing Market 2020 - 2024
  • Historic Market Size - Data Table on Global Gifts Retailing Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global gifts retailing market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Souvenirs and novelty items - Market size and forecast 2025-2030
• 9.4 Seasonal decorations - Market size and forecast 2025-2030
• 9.5 Giftware - Market size and forecast 2025-2030
• 9.6 Greeting cards - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Personal gifts - Market size and forecast 2025-2030
• 10.4 Festive gifts - Market size and forecast 2025-2030
• 10.5 Corporate gifts - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 UAE - Market size and forecast 2025-2030
  • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Egypt - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of experiential gifting paradigm and memory-based retail
  • Global escalation of eco-conscious consumption and circular gifting models
  • Strategic expansion of corporate wellness and holistic employee recognition
• 13.2 Market challenges
  • Structural consumer bifurcation and volatility of discretionary spending
  • Regulatory complexity in sustainability and extended producer responsibility
  • Proliferation of AI-driven content and crisis of product differentiation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Proliferation of social commerce and livestream shopping ecosystems
  • Structural transition toward wellness-oriented and calm luxury gift portfolios
  • Integration of on-demand 3D printing and localized micro-manufacturing

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Aldi Inc.
  • Aldi Inc. - Overview
  • Aldi Inc. - Product / Service
  • Aldi Inc. - Key offerings
  • SWOT
• 15.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 American Greetings Corp.
  • American Greetings Corp. - Overview
  • American Greetings Corp. - Product / Service
  • American Greetings Corp. - Key offerings
  • SWOT
• 15.8 Beyond Inc.
  • Beyond Inc. - Overview
  • Beyond Inc. - Product / Service
  • Beyond Inc. - Key offerings
  • SWOT
• 15.9 Card Factory plc
  • Card Factory plc - Overview
  • Card Factory plc - Business segments
  • Card Factory plc - Key offerings
  • Card Factory plc - Segment focus
  • SWOT
• 15.10 Enesco LLC
  • Enesco LLC - Overview
  • Enesco LLC - Product / Service
  • Enesco LLC - Key offerings
  • SWOT
• 15.11 GiftNow Pte Ltd.
  • GiftNow Pte Ltd. - Overview
  • GiftNow Pte Ltd. - Product / Service
  • GiftNow Pte Ltd. - Key offerings
  • SWOT
• 15.12 Hallmark Cards Inc.
  • Hallmark Cards Inc. - Overview
  • Hallmark Cards Inc. - Product / Service
  • Hallmark Cards Inc. - Key offerings
  • SWOT
• 15.13 Macys Inc.
  • Macys Inc. - Overview
  • Macys Inc. - Product / Service
  • Macys Inc. - Key news
  • Macys Inc. - Key offerings
  • SWOT
• 15.14 Shutterfly Inc.
  • Shutterfly Inc. - Overview
  • Shutterfly Inc. - Product / Service
  • Shutterfly Inc. - Key offerings
  • SWOT
• 15.15 Spencer Gifts LLC
  • Spencer Gifts LLC - Overview
  • Spencer Gifts LLC - Product / Service
  • Spencer Gifts LLC - Key offerings
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Williams Sonoma Inc.
  • Williams Sonoma Inc. - Overview
  • Williams Sonoma Inc. - Product / Service
  • Williams Sonoma Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations