2026-2030年全球胸罩市场

预计从 2025 年到 2030 年，全球胸罩市场规模将成长 221.259 亿美元，预测期内复合年增长率为 7.9%。

本报告对全球胸罩市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家供应商的分析。

该报告对当前市场状况、最新市场趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动力包括生物识别技术的整合和智慧纺织品的进步、专业高性能运动服的扩张以及全球范围内包容性尺寸的推广，而这一切都得益于人工智慧和精准个人化技术。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究指出，技术融合和智慧内衣的兴起是未来几年推动全球胸罩市场成长的关键因素，而环保和循环经济的采用、数位化个人化以及包容性尺寸预计将在市场上产生巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球胸罩市场
• 类型细分市场分析 2020-2024
• 2020-2024年通路細項分析
• 2020-2024年产品类型细分市场分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧对全球胸罩市场的影响

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 按类型分類的市场区隔

• 比较：按类型
• T恤胸罩
• 运动胸罩
• 哺乳胸罩
• 隐形胸罩
• 其他的
• 按类型分類的市场机会

9. 按分销管道进行市场区隔

• 比较：按分销管道
• 离线
• 在线的
• 按分销管道分類的市场机会

第十章 依产品类型进行市场区隔

• 比较：依产品类型
• 附衬垫
• 无衬垫类型
• 按产品类型分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿拉伯聯合大公国
  • 埃及
  • 土耳其
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Anita Dr. Helbig GmbH
• Calida Holding AG
• Chantelle Lingerie Inc.
• Cosabella LLC
• Hanesbrands Inc.
• Hennes and Mauritz AB
• Hunkemoller BV
• Jockey International Inc.
• Marks and Spencer Group.
• Nike Inc.
• PVH Corp.
• UNIQLO Co
• Van de Velde NV
• Victorias Secret and Co.
• Wacoal Holdings Corp.

第十六章附录

The global bra market is forecasted to grow by USD 22125.9 mn during 2025-2030, accelerating at a CAGR of 7.9% during the forecast period. The report on the global bra market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advancements in biometric integration and smart textiles, expansion of specialized high-performance activewear, AI and precision personalization for global inclusive sizing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global bra market is segmented as below:

By Type

• T-shirt bra
• Sports bra
• Nursing bra
• Stick-on bra
• Others

By Distribution Channel

• Offline
• Online

By Product Type

• Padded
• Non-padded

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • UAE
  • Egypt
  • Turkey
• Rest of World (ROW)

This study identifies the technological convergence and rise of smart intimate apparel as one of the prime reasons driving the global bra market growth during the next few years. Also, ecological stewardship and adoption of circularity and digitally enabled personalization and inclusive sizing will lead to sizable demand in the market.

The report on the global bra market covers the following areas:

• Global bra market sizing
• Global bra market forecast
• Global bra market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global bra market vendors that include Anita Dr. Helbig GmbH, Calida Holding AG, Chantelle Lingerie Inc., Cosabella LLC, Cosmo Lady China Holdings Co, Fashion Nova LLC, Global Intimates LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group., MAS Holdings Pvt. Ltd., Nike Inc., PVH Corp., UNIQLO Co, Van de Velde NV, Victorias Secret and Co., Wacoal Holdings Corp., Wolf Lingerie SAS. Also, the global bra market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Bra Market 2020 - 2024
  • Historic Market Size - Data Table on Global Bra Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Bra Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 T-shirt bra - Market size and forecast 2025-2030
• 8.4 Sports bra - Market size and forecast 2025-2030
• 8.5 Nursing bra - Market size and forecast 2025-2030
• 8.6 Stick-on bra - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
• 10.2 Comparison by Product Type
• 10.3 Padded - Market size and forecast 2025-2030
• 10.4 Non-padded - Market size and forecast 2025-2030
• 10.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 South Africa - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Advancements in biometric integration and smart textiles
  • Expansion of specialized high-performance activewear
  • AI and precision personalization for global inclusive sizing
• 13.2 Market challenges
  • Regulatory tightening and environmental accountability
  • Supply chain volatility and workforce structural shifts
  • Strategic market consolidation and retail transformation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Technological convergence and rise of smart intimate apparel
  • Ecological stewardship and adoption of circularity
  • Digitally enabled personalization and inclusive sizing

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Anita Dr. Helbig GmbH
  • Anita Dr. Helbig GmbH - Overview
  • Anita Dr. Helbig GmbH - Product / Service
  • Anita Dr. Helbig GmbH - Key offerings
  • SWOT
• 15.5 Calida Holding AG
  • Calida Holding AG - Overview
  • Calida Holding AG - Business segments
  • Calida Holding AG - Key offerings
  • Calida Holding AG - Segment focus
  • SWOT
• 15.6 Chantelle Lingerie Inc.
  • Chantelle Lingerie Inc. - Overview
  • Chantelle Lingerie Inc. - Product / Service
  • Chantelle Lingerie Inc. - Key offerings
  • SWOT
• 15.7 Cosabella LLC
  • Cosabella LLC - Overview
  • Cosabella LLC - Product / Service
  • Cosabella LLC - Key offerings
  • SWOT
• 15.8 Hanesbrands Inc.
  • Hanesbrands Inc. - Overview
  • Hanesbrands Inc. - Business segments
  • Hanesbrands Inc. - Key news
  • Hanesbrands Inc. - Key offerings
  • Hanesbrands Inc. - Segment focus
  • SWOT
• 15.9 Hennes and Mauritz AB
  • Hennes and Mauritz AB - Overview
  • Hennes and Mauritz AB - Product / Service
  • Hennes and Mauritz AB - Key news
  • Hennes and Mauritz AB - Key offerings
  • SWOT
• 15.10 Hunkemoller B.V.
  • Hunkemoller B.V. - Overview
  • Hunkemoller B.V. - Product / Service
  • Hunkemoller B.V. - Key offerings
  • SWOT
• 15.11 Jockey International Inc.
  • Jockey International Inc. - Overview
  • Jockey International Inc. - Product / Service
  • Jockey International Inc. - Key offerings
  • SWOT
• 15.12 Marks and Spencer Group.
  • Marks and Spencer Group. - Overview
  • Marks and Spencer Group. - Business segments
  • Marks and Spencer Group. - Key offerings
  • Marks and Spencer Group. - Segment focus
  • SWOT
• 15.13 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.14 PVH Corp.
  • PVH Corp. - Overview
  • PVH Corp. - Business segments
  • PVH Corp. - Key offerings
  • PVH Corp. - Segment focus
  • SWOT
• 15.15 UNIQLO Co
  • UNIQLO Co - Overview
  • UNIQLO Co - Product / Service
  • UNIQLO Co - Key offerings
  • SWOT
• 15.16 Van de Velde NV
  • Van de Velde NV - Overview
  • Van de Velde NV - Business segments
  • Van de Velde NV - Key offerings
  • Van de Velde NV - Segment focus
  • SWOT
• 15.17 Victorias Secret and Co.
  • Victorias Secret and Co. - Overview
  • Victorias Secret and Co. - Business segments
  • Victorias Secret and Co. - Key offerings
  • Victorias Secret and Co. - Segment focus
  • SWOT
• 15.18 Wacoal Holdings Corp.
  • Wacoal Holdings Corp. - Overview
  • Wacoal Holdings Corp. - Business segments
  • Wacoal Holdings Corp. - Key news
  • Wacoal Holdings Corp. - Key offerings
  • Wacoal Holdings Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations