胸罩市场 - 全球产业规模、份额、趋势、机会和预测，按产品类型、原材料、配销通路、地区和竞争细分，2020-2030 年

2024 年全球胸罩市场价值为 381.8 亿美元，预计到 2030 年将达到 535.5 亿美元，预测期内复合年增长率为 5.8%。全球胸罩市场正在经历显着成长，这得益于消费者对舒适度、合身度和风格的认识不断提高，以及对自我照顾和身体积极性的日益重视。可支配收入的增加，尤其是在新兴经济体，正在鼓励消费者投资高端和专业内衣。此外，吸湿排汗、弹性和透气材料等织物技术的进步正在彻底改变这个产业。电子商务和数位行销策略的激增，加上提供个人化试穿和人工智慧尺寸推荐的线上零售商的日益普及，使得购买胸罩变得更加容易。由于人们越来越关注健身和积极的生活方式，对运动胸罩的需求正在迅速增长，而由于消费者需求的变化，哺乳胸罩和黏合胸罩也越来越受欢迎。永续发展趋势正在塑造市场动态，品牌纷纷采用有机棉和再生布料等环保材质。从地区来看，北美和欧洲凭藉高消费支出和品牌忠诚度引领市场，而以中国和印度为首的亚太地区则在快速城市化和时尚潮流变化的推动下，增长速度最快。

市场驱动因素

消费者越来越重视舒适性、功能性和包容性

主要市场挑战

尺寸不一致和高退货率

主要市场趋势

可持续环保内衣的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球胸罩市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（运动胸罩、哺乳胸罩、多功能胸罩、黏合胸罩、其他）
  • 依原料（棉、雪纺、丝绸、其他）
  • 依配销通路（大卖场/超市、专卖店、网上）
  • 按地区
  • 其他五大公司（2024 年）
• 全球胸罩市场地图与机会评估
  • 依产品类型
  • 按原料
  • 按配销通路
  • 按地区

第六章：北美胸罩市场展望

• 市场规模和预测
• 市场占有率和预测

第七章：欧洲胸罩市场展望

• 市场规模和预测
• 市场占有率和预测

第 8 章：亚太地区胸罩市场展望

• 市场规模和预测
• 市场占有率和预测

第九章：中东与非洲胸罩市场展望

• 市场规模和预测
• 市场占有率和预测

第十章：南美胸罩市场展望

• 市场规模和预测
• 市场占有率和预测

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品类型发布（如果有）
• 最新动态

第 13 章：SWOT 分析

• 力量
• 弱点
• 机会
• 威胁

第 14 章：竞争格局

• 公司简介
  • Jockey International, Inc.
  • PVH Corp.
  • Hanesbrands Inc.
  • Lavinia Lingerie Inc.
  • Calida Holding AG
  • Victoria's Secret & Co.
  • Triumph Intertrade AG
  • Nike, Inc.
  • Wolf Lingerie SAS
  • Modenik Lifestyle Pvt. Ltd.

第 15 章：策略建议/行动计划

• 重点关注领域
  • 目标产品类型
  • 目标原料
  • 目标配销通路

第16章调查会社について・免责事项

Global bra market was valued at USD 38.18 Billion in 2024 and is expected to reach USD 53.55 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global bra market is experiencing significant growth, driven by increasing consumer awareness of comfort, fit, and style, along with a growing emphasis on self-care and body positivity. Rising disposable incomes, particularly in emerging economies, are encouraging consumers to invest in premium and specialty lingerie. Additionally, advancements in fabric technology, such as moisture-wicking, stretchable, and breathable materials, are revolutionizing the industry. The surge in e-commerce and digital marketing strategies, combined with the growing penetration of online retailers offering personalized fittings and AI-driven size recommendations, has made purchasing bras more accessible. The demand for sports bras is rapidly increasing due to a rising focus on fitness and active lifestyles, while nursing and adhesive bras are also gaining traction due to changing consumer needs. Sustainability trends are shaping market dynamics, with brands incorporating eco-friendly materials like organic cotton and recycled fabrics. Regionally, North America and Europe lead the market due to high consumer spending and brand loyalty, whereas the Asia-Pacific region, led by China and India, is witnessing the fastest growth, driven by rapid urbanization and changing fashion trends.

Market Drivers

Increasing Consumer Focus on Comfort, Functionality, and Inclusivity

One of the most significant drivers of the bra market is the rising consumer preference for comfort and functionality in lingerie. With changing lifestyle patterns, women are seeking bras that provide long-lasting comfort without compromising on style. The growing trend of working from home and casual dressing has further accelerated the demand for non-wired, seamless, and breathable bras. Consumers are increasingly looking for bras made from soft, skin-friendly fabrics such as organic cotton, modal, and bamboo fiber that offer a perfect blend of comfort and support. Furthermore, inclusivity is playing a crucial role in reshaping the market. There is a strong demand for bras that cater to diverse body types, shapes, and sizes. Many brands have expanded their size ranges and introduced inclusive lingerie collections to ensure a better fit for all customers. The emergence of gender-neutral lingerie is also gaining traction, with consumers seeking bras that move beyond traditional gender norms. Adaptive lingerie designed for individuals with physical disabilities has also started to gain market recognition, contributing to the overall expansion of the industry.

Key Market Challenges

Sizing Inconsistencies and High Return Rates

One of the biggest challenges in the bra market is the lack of standardized sizing across brands, leading to inconsistent fit and frequent consumer dissatisfaction. Unlike other apparel categories, bras require precise measurements for optimal support and comfort, but variations in cup size, band width, and material stretchability create confusion among buyers. This issue is particularly prominent in online shopping, where customers cannot physically try on products before purchasing. As a result, high return rates due to incorrect sizing increase operational costs for retailers and brands, impacting profitability. Although many companies have implemented AI-powered fitting tools and virtual try-on solutions to address this issue, these technologies are still evolving and may not always provide accurate recommendations. Until a universally accepted sizing standard is established, brands will continue to struggle with customer dissatisfaction and increased return processing expenses.

Key Market Trends

Rise of Sustainable and Eco-Friendly Lingerie

Sustainability has become a defining trend in the lingerie industry, with consumers increasingly prioritizing eco-friendly materials and ethical production practices. As environmental concerns grow, brands are moving toward biodegradable, recycled, and organic fabrics to minimize their ecological footprint. Materials like organic cotton, bamboo fiber, and recycled polyester are being incorporated into bra designs to provide sustainable alternatives without compromising comfort or durability. Major lingerie brands, including Victoria's Secret, ThirdLove, and Triumph, have launched eco-conscious collections featuring sustainable fabrics and non-toxic dyes. Additionally, the demand for sustainable packaging-such as biodegradable wrapping and minimal plastic use-is rising as consumers seek eco-friendly purchasing options. Transparency in sourcing and ethical labor practices have also become key factors influencing buying decisions, pushing companies to disclose their supply chain details and fair-trade certifications. Moreover, circular fashion initiatives are gaining momentum, with brands introducing recycling programs that encourage consumers to return old bras for proper disposal or repurposing. This trend is expected to continue shaping the industry as regulatory bodies and environmentally conscious shoppers push for more responsible manufacturing processes.

Key Market Players

• Jockey International, Inc.
• PVH Corp.
• Hanesbrands Inc.
• Lavinia Lingerie Inc.
• Calida Holding AG
• Victoria's Secret & Co.
• Triumph Intertrade AG
• Nike, Inc.
• Wolf Lingerie SAS
• Modenik Lifestyle Pvt. Ltd.

Report Scope:

In this report, the global bra market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bra Market, By Product Type:

• Sports Bra
• Nursing Bra
• Multi-Way Bra
• Adhesive Bra
• Others

Bra Market, By Raw Material:

• Cotton
• Chiffon
• Silk
• Others

Bra Market, By Distribution Channel:

• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

Bra Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global bra market.

Available Customizations:

Global Bra market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Bra Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Sports Bra, Nursing Bra, Multi-Way Bra, Adhesive Bra, Others)
  • 5.2.2. By Raw Material Market Share Analysis (Cotton, Chiffon, Silk, Others)
  • 5.2.3. By Distribution Channel Market Share Analysis (Hypermarket/Supermarket, Specialty Stores, Online)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Bra Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Raw Material Market Mapping & Opportunity Assessment
  • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Bra Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Raw Material Market Share Analysis
  • 6.2.3. By Distribution Channel Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Bra Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
      • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
      • 6.2.4.1.2.1. By Product Type Market Share Analysis
      • 6.2.4.1.2.2. By Raw Material Market Share Analysis
      • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.2. Canada Bra Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
      • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
      • 6.2.4.2.2.1. By Product Type Market Share Analysis
      • 6.2.4.2.2.2. By Raw Material Market Share Analysis
      • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.3. Mexico Bra Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
      • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
      • 6.2.4.3.2.1. By Product Type Market Share Analysis
      • 6.2.4.3.2.2. By Raw Material Market Share Analysis
      • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Bra Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Raw Material Market Share Analysis
  • 7.2.3. By Distribution Channel Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Bra Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
      • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
      • 7.2.4.1.2.1. By Product Type Market Share Analysis
      • 7.2.4.1.2.2. By Raw Material Market Share Analysis
      • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.2. Germany Bra Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
      • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
      • 7.2.4.2.2.1. By Product Type Market Share Analysis
      • 7.2.4.2.2.2. By Raw Material Market Share Analysis
      • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.3. Spain Bra Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
      • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
      • 7.2.4.3.2.1. By Product Type Market Share Analysis
      • 7.2.4.3.2.2. By Raw Material Market Share Analysis
      • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.4. Italy Bra Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
      • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
      • 7.2.4.4.2.1. By Product Type Market Share Analysis
      • 7.2.4.4.2.2. By Raw Material Market Share Analysis
      • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.5. United Kingdom Bra Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
      • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
      • 7.2.4.5.2.1. By Product Type Market Share Analysis
      • 7.2.4.5.2.2. By Raw Material Market Share Analysis
      • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Bra Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Raw Material Market Share Analysis
  • 8.2.3. By Distribution Channel Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Bra Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
      • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
      • 8.2.4.1.2.1. By Product Type Market Share Analysis
      • 8.2.4.1.2.2. By Raw Material Market Share Analysis
      • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.2. Japan Bra Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
      • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
      • 8.2.4.2.2.1. By Product Type Market Share Analysis
      • 8.2.4.2.2.2. By Raw Material Market Share Analysis
      • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.3. India Bra Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
      • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
      • 8.2.4.3.2.1. By Product Type Market Share Analysis
      • 8.2.4.3.2.2. By Raw Material Market Share Analysis
      • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.4. Vietnam Bra Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
      • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
      • 8.2.4.4.2.1. By Product Type Market Share Analysis
      • 8.2.4.4.2.2. By Raw Material Market Share Analysis
      • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.5. South Korea Bra Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
      • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
      • 8.2.4.5.2.1. By Product Type Market Share Analysis
      • 8.2.4.5.2.2. By Raw Material Market Share Analysis
      • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Bra Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Raw Material Market Share Analysis
  • 9.2.3. By Distribution Channel Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Bra Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
      • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
      • 9.2.4.1.2.1. By Product Type Market Share Analysis
      • 9.2.4.1.2.2. By Raw Material Market Share Analysis
      • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.2. Saudi Arabia Bra Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
      • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
      • 9.2.4.2.2.1. By Product Type Market Share Analysis
      • 9.2.4.2.2.2. By Raw Material Market Share Analysis
      • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.3. UAE Bra Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
      • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
      • 9.2.4.3.2.1. By Product Type Market Share Analysis
      • 9.2.4.3.2.2. By Raw Material Market Share Analysis
      • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.4. Turkey Bra Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
      • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
      • 9.2.4.4.2.1. By Product Type Market Share Analysis
      • 9.2.4.4.2.2. By Raw Material Market Share Analysis
      • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.5. Kuwait Bra Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
      • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
      • 9.2.4.5.2.1. By Product Type Market Share Analysis
      • 9.2.4.5.2.2. By Raw Material Market Share Analysis
      • 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.6. Egypt Bra Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
      • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
      • 9.2.4.6.2.1. By Product Type Market Share Analysis
      • 9.2.4.6.2.2. By Raw Material Market Share Analysis
      • 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Bra Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Raw Material Market Share Analysis
  • 10.2.3. By Distribution Channel Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Bra Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
      • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
      • 10.2.4.1.2.1. By Product Type Market Share Analysis
      • 10.2.4.1.2.2. By Raw Material Market Share Analysis
      • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.2. Argentina Bra Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
      • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
      • 10.2.4.2.2.1. By Product Type Market Share Analysis
      • 10.2.4.2.2.2. By Raw Material Market Share Analysis
      • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.3. Colombia Bra Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
      • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
      • 10.2.4.3.2.1. By Product Type Market Share Analysis
      • 10.2.4.3.2.2. By Raw Material Market Share Analysis
      • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Type Launches (If Any)
• 12.3. Recent Developments

13. SWOT Analysis

• 13.1. Strength
• 13.2. Weaknesses
• 13.3. Opportunity
• 13.4. Threat

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Jockey International, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Product Types & Services
    • 14.1.1.4. Financials (As Reported)
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Personnel Details
  • 14.1.2. PVH Corp.
  • 14.1.3. Hanesbrands Inc.
  • 14.1.4. Lavinia Lingerie Inc.
  • 14.1.5. Calida Holding AG
  • 14.1.6. Victoria's Secret & Co.
  • 14.1.7. Triumph Intertrade AG
  • 14.1.8. Nike, Inc.
  • 14.1.9. Wolf Lingerie SAS
  • 14.1.10. Modenik Lifestyle Pvt. Ltd.

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
  • 15.1.1. Target Product Type
  • 15.1.2. Target Raw Material
  • 15.1.3. Target Distribution Channel

16. About Us & Disclaimer