2026-2030年全球授权运动用品市场

全球授权体育用品市场预计在 2025 年至 2030 年间增长至 87.521 亿美元，预测期内复合年增长率为 4.8%。

本报告对全球授权体育商品市场进行了全面分析，包括市场规模和预测、趋势、成长要素、挑战以及对约 25 家公司的供应商分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括：设计和材料方面的创新推动了优质化产品的推出；名人代言对消费者购买决策的巨大影响；以及人们对健身活动的日益关注。

本研究客观地结合了一手和二手讯息，包括来自主要行业相关人员的信息。报告内容涵盖主要企业分析、全面的市场规模数据、区域細項分析以及供应商格局。报告包含历史数据和预测数据。

本研究指出，休閒日益普及将是未来几年全球授权运动用品市场成长的主要驱动力之一。此外，体育用品的客製化和分销网络的拓展预计也将带来显着的市场需求。

目录

第一章：执行摘要

第二章 Technavio 分析

• 分析定价、生命週期、顾客购买篮子、采用率和购买标准。
• 输入的重要性及差异化因素
• 混淆因素
• 促进因素和挑战的影响

第三章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场的定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模与表现

• 2020-2024年全球授权运动用品市场
• 2020-2024年通路細項分析
• 2020-2024年最终用户细分市场分析
• 类型细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年各国细分市场分析

第六章 定性分析

• 人工智慧的影响：全球授权体育用品市场

第七章：五力分析

• 五力模型概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 市场区隔：按分销管道

• 比较：按分销管道
• 离线
• 在线的
• 市场机会：依分销管道划分

第九章 市场区隔：依最终用户划分

• 比较：按最终用户
• 男性
• 女士
• 孩子们
• 市场机会：依最终用户划分

第十章 市场区隔：依类型

• 比较：按类型
• 服饰
• 鞋
• 配件
• 体育用品
• 其他的
• 市场机会：按类型划分

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 土耳其
  • 以色列
• 市场机会：按地区划分

第十三章 促进因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 促进因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 混乱局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 公司排名指标
• 企业市场定位
• 47 Brand LLC
• Adidas AG
• ANTA Sports Products Ltd.
• Boardriders Inc.
• Columbia Sportswear Co.
• Fanatics Inc.
• G III Apparel Group Ltd.
• Hanesbrands Inc.
• Nike Inc.
• Prada SpA
• PUMA SE
• Ralph Lauren Corp.
• Rawlings Sporting Goods Co.
• Under Armour Inc.
• VF Corp.

第十六章附录

The global licensed sports merchandise market is forecasted to grow by USD 8752.1 mn during 2025-2030, accelerating at a CAGR of 4.8% during the forecast period. The report on the global licensed sports merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by design and material innovations leading to product premiumization, high influence of celebrity endorsements on customer purchase decisions, increased awareness of fitness activities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global licensed sports merchandise market is segmented as below:

By Distribution Channel

• Offline
• Online

By End-User

• Men
• Women
• Children

By Type

• Apparel
• Footwear
• Accessories
• Sports equipment
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing popularity of athleisure as one of the prime reasons driving the global licensed sports merchandise market growth during the next few years. Also, customization of sports merchandise and expansion of distribution network will lead to sizable demand in the market.

The report on the global licensed sports merchandise market covers the following areas:

• Global licensed sports merchandise market sizing
• Global licensed sports merchandise market forecast
• Global licensed sports merchandise market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global licensed sports merchandise market vendors that include 47 Brand LLC, Adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., Fanatics Inc., Forever Collectibles, G III Apparel Group Ltd., Hanesbrands Inc., Logo Brands Inc., New Era Cap LLC, Nike Inc., Outerstuff LLC, Prada SpA, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co., Thornico AS, Under Armour Inc., VF Corp.. Also, the global licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Licensed Sports Merchandise Market 2020 - 2024
  • Historic Market Size - Data Table on Global Licensed Sports Merchandise Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact On Global Licensed Sports Merchandise Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Men - Market size and forecast 2025-2030
• 9.4 Women - Market size and forecast 2025-2030
• 9.5 Children - Market size and forecast 2025-2030
• 9.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Apparel - Market size and forecast 2025-2030
• 10.4 Footwear - Market size and forecast 2025-2030
• 10.5 Accessories - Market size and forecast 2025-2030
• 10.6 Sports equipment - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Design and material innovations leading to product premiumization
  • High influence of celebrity endorsements on customer purchase decisions
  • Increased awareness of fitness activities
• 13.2 Market challenges
  • Increasing competition from unorganized sectors
  • Environmental impact of production of sports merchandise
  • Stringent government regulations for procurement of leather
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing popularity of athleisure
  • Customization of sports merchandise
  • Expansion of distribution network

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 47 Brand LLC
  • 47 Brand LLC - Overview
  • 47 Brand LLC - Product / Service
  • 47 Brand LLC - Key offerings
  • SWOT
• 15.5 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 15.6 ANTA Sports Products Ltd.
  • ANTA Sports Products Ltd. - Overview
  • ANTA Sports Products Ltd. - Business segments
  • ANTA Sports Products Ltd. - Key news
  • ANTA Sports Products Ltd. - Key offerings
  • ANTA Sports Products Ltd. - Segment focus
  • SWOT
• 15.7 Boardriders Inc.
  • Boardriders Inc. - Overview
  • Boardriders Inc. - Product / Service
  • Boardriders Inc. - Key offerings
  • SWOT
• 15.8 Columbia Sportswear Co.
  • Columbia Sportswear Co. - Overview
  • Columbia Sportswear Co. - Business segments
  • Columbia Sportswear Co. - Key offerings
  • Columbia Sportswear Co. - Segment focus
  • SWOT
• 15.9 Fanatics Inc.
  • Fanatics Inc. - Overview
  • Fanatics Inc. - Product / Service
  • Fanatics Inc. - Key offerings
  • SWOT
• 15.10 G III Apparel Group Ltd.
  • G III Apparel Group Ltd. - Overview
  • G III Apparel Group Ltd. - Business segments
  • G III Apparel Group Ltd. - Key offerings
  • G III Apparel Group Ltd. - Segment focus
  • SWOT
• 15.11 Hanesbrands Inc.
  • Hanesbrands Inc. - Overview
  • Hanesbrands Inc. - Business segments
  • Hanesbrands Inc. - Key news
  • Hanesbrands Inc. - Key offerings
  • Hanesbrands Inc. - Segment focus
  • SWOT
• 15.12 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.13 Prada SpA
  • Prada SpA - Overview
  • Prada SpA - Business segments
  • Prada SpA - Key offerings
  • Prada SpA - Segment focus
  • SWOT
• 15.14 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 15.15 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key news
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
  • SWOT
• 15.16 Rawlings Sporting Goods Co.
  • Rawlings Sporting Goods Co. - Overview
  • Rawlings Sporting Goods Co. - Product / Service
  • Rawlings Sporting Goods Co. - Key offerings
  • SWOT
• 15.17 Under Armour Inc.
  • Under Armour Inc. - Overview
  • Under Armour Inc. - Business segments
  • Under Armour Inc. - Key news
  • Under Armour Inc. - Key offerings
  • Under Armour Inc. - Segment focus
  • SWOT
• 15.18 VF Corp.
  • VF Corp. - Overview
  • VF Corp. - Business segments
  • VF Corp. - Key news
  • VF Corp. - Key offerings
  • VF Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations