 |
市场调查报告书
商品编码
1664856
授权玩具市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测Licensed Toy Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
||||||
2023 年全球授权玩具市场价值为 289 亿美元，预计 2024 年至 2032 年期间将以 4.7% 的强劲年复合成长率(CAGR) 成长。 扩增实境 (AR)、虚拟实境 (VR) 和人工智慧 (AI) 等技术创新正在成为授权玩具的重要组成部分，增强了其互动性和吸引力。这些科技驱动的玩具通常与知名品牌有关，它们正在激发当今精通科技的消费者的更大参与度并推动其需求。
授权玩具市场按产品类型细分，包括动作人物、玩偶和毛绒玩具、工艺品、游戏和拼图、户外和运动玩具、建筑套装、益智玩具等。其中，2023 年可动人偶市场价值为 66 亿美元，预计 2024 年至 2032 年期间复合年增长率将达到 5.4%。专注于高品质、可收藏人物模型的公司继续满足爱好者的需求，为该行业的收入做出了重大贡献。
| 市场范围 | |
|---|---|
| 起始年份 | 2023 |
| 预测年份 | 2024-2032 |
| 起始值 | 289亿美元 |
| 预测值 | 441亿美元 |
| 复合年增长率 | 4.7％ |
从最终用途来看，授权玩具市场分为个人类和商业类。商业领域在 2023 年占据了 56% 的市场份额，预计在 2024 年至 2032 年期间的增长率将达到 4.8%。此外，与娱乐特许经营的合作通常会带来独家产品的推出，进一步刺激商业领域的需求。许多受欢迎的特许经营商策略性地使用授权玩具作为主题公园景点和活动商品的核心部分。
2023 年，美国授权玩具市场价值为 61 亿美元，预计到 2032 年将以 4.8% 的复合年增长率增长。热心收藏家社群和粉丝大会的存在继续推动对授权产品的需求，从而创造了一个充满活力且不断发展的市场。美国不仅是授权玩具市场的重要参与者，也是潮流引领者，影响着该产业的全球转变。
目录
第 1 章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测计算。
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 供应商概况
- 利润率分析
- 重要新闻及倡议
- 监管格局
- 衝击力
- 成长动力
- 系列和角色玩具的受欢迎程度
- 专注于教育和 STEM 玩具
- 产业陷阱与挑战
- 许可成本高
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL 分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按产品类型，2021-2032 年
- 主要趋势
- 活动人物
- 娃娃和毛绒玩具
- 艺术与手工艺
- 游戏和谜题
- 户外及运动玩具
- 建筑套件
- 益智玩具
- 其他（车辆等）
第六章：市场估计与预测：依价格范围，2021-2032 年
- 主要趋势
- 低的
- 中等的
- 高的
第七章：市场估计与预测：依年龄组，2021-2032 年
- 主要趋势
- 1 岁以下
- 1- 3岁
- 3- 5岁
- 年龄 5- 12 岁
- 年龄 12 岁以上
第 8 章：市场估计与预测：依最终用途，2021-2032 年
- 主要趋势
- 个人
- 商业的
第 9 章：市场估计与预测：按配销通路，2021-2032 年
- 主要趋势
- 在线的
- 电子商务网站
- 公司自有网站
- 离线
- 大卖场/超市
- 百货公司
- 专卖店
- 其他零售店
第 10 章：市场估计与预测：按地区，2021-2032 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- 中东及非洲
- 阿联酋
- 沙乌地阿拉伯
- 南非
第 11 章：公司简介
- Bandai Namco Holdings Inc.
- Basic Fun!
- Fisher-Price (Division of Mattel)
- Funko Inc.
- Hasbro Inc.
- JAKKS Pacific Inc.
- LEGO Group
- Mattel Inc.
- Mega Brands Inc. (Owned by Mattel)
- Melissa & Doug LLC
- Playmobil (Brand of Geobra Brandstätter Stiftung & Co. KG)
- Ravensburger AG
- Spin Master Corp.
- Tomy Company Ltd.
- VTech Holdings Ltd.
The Global Licensed Toy Market was valued at USD 28.9 billion in 2023 and is projected to grow at a robust compound annual growth rate (CAGR) of 4.7% from 2024 to 2032. Innovations in technology, including augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), are becoming essential components of licensed toys, enhancing their interactivity and appeal. These tech-driven toys, often associated with well-known franchises, are fueling greater engagement and driving up demand among today's tech-savvy consumers.
The licensed toy market is segmented by product type, which includes action figures, dolls and plush toys, arts and crafts, games and puzzles, outdoor and sports toys, construction sets, educational toys, and more. Among these, the action figures segment was valued at USD 6.6 billion in 2023 and is expected to grow at a strong CAGR of 5.4% from 2024 to 2032. The enduring popularity of action figures, often tied to successful movie franchises, TV shows, and video games, ensures a constant flow of consumer interest. Companies focusing on high-quality, collectible action figures continue to cater to enthusiasts, significantly contributing to the sector's revenue generation.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $28.9 Billion |
| Forecast Value | $44.1 Billion |
| CAGR | 4.7% |
From an end-use perspective, the licensed toy market is divided into individual and commercial categories. The commercial segment held 56% of the market share in 2023 and is anticipated to experience a growth rate of 4.8% from 2024 to 2032. Large retail chains and specialty toy stores play a crucial role in the distribution of licensed toys, ensuring widespread availability and securing prime shelf space for these coveted products. Moreover, collaborations with entertainment franchises often result in exclusive product launches, further boosting demand in the commercial sector. Many popular franchises strategically use licensed toys as a core part of their merchandise for theme park attractions and events.
The U.S. licensed toy market was valued at USD 6.1 billion in 2023 and is projected to grow at a CAGR of 4.8% through 2032. As the home of major entertainment companies, the U.S. remains a central hub for licensed toys, particularly during the release of new content tied to popular franchises. The presence of avid collector communities and fan conventions continues to drive demand for licensed products, creating a dynamic and ever-evolving market. The U.S. is not only a key player in the licensed toy market but also a trendsetter, influencing global shifts in the industry.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations.
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Popularity of franchise and character-based toys
- 3.6.1.2 Focus on educational and STEM toys
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 High licensing costs
- 3.6.1 Growth drivers
- 3.7 Growth potential analysis
- 3.8 Porter’s analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Billion Units)
- 5.1 Key trends
- 5.2 Action figures
- 5.3 Dolls & plush toys
- 5.4 Arts & crafts
- 5.5 Games & puzzles
- 5.6 Outdoor & sports toys
- 5.7 Construction sets
- 5.8 Educational toys
- 5.9 Others (Vehicles, Etc)
Chapter 6 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Billion Units)
- 6.1 Key trends
- 6.2 Low
- 6.3 Medium
- 6.4 High
Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2032 (USD Billion) (Billion Units)
- 7.1 Key trends
- 7.2 Below 1 Yrs.
- 7.3 Age 1- 3
- 7.4 Age 3- 5
- 7.5 Age 5- 12
- 7.6 Age 12+
Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Billion Units)
- 8.1 Key trends
- 8.2 Individual
- 8.3 Commercial
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Billion Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-Commerce website
- 9.2.2 Company owned website
- 9.3 Offline
- 9.3.1 Hypermarket/Supermarket
- 9.3.2 Departmental stores
- 9.3.3 Specialized stores
- 9.3.4 Other retail stores
Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Billion Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
Chapter 11 Company Profiles
- 11.1 Bandai Namco Holdings Inc.
- 11.2 Basic Fun!
- 11.3 Fisher-Price (Division of Mattel)
- 11.4 Funko Inc.
- 11.5 Hasbro Inc.
- 11.6 JAKKS Pacific Inc.
- 11.7 LEGO Group
- 11.8 Mattel Inc.
- 11.9 Mega Brands Inc. (Owned by Mattel)
- 11.10 Melissa & Doug LLC
- 11.11 Playmobil (Brand of Geobra Brandstätter Stiftung & Co. KG)
- 11.12 Ravensburger AG
- 11.13 Spin Master Corp.
- 11.14 Tomy Company Ltd.
- 11.15 VTech Holdings Ltd.
