授权体育用品市场规模、份额、成长分析、按产品、分布、最终用户、地区 - 产业预测，2024-2031 年

2022年全球体育用品授权市场规模为331亿美元，从2023年的349亿美元成长到2031年的527亿美元，复合年增长率预计为5.3%。

由于体育迷数量的增加、都市化的快速发展以及线上零售业的蓬勃发展，体育用品市场正在经历强劲增长。国内外体育联赛的激增进一步推动市场扩张。消费者更喜欢提供广泛选择和便捷购物体验的线上平台，从而可以轻鬆获得正品、优质授权运动服装。由于可支配收入的增加和对体育执照的投资，带有标誌性球队标誌的球衣、T 恤和配件等商品越来越受欢迎。儘管预计将恢復到疫情前的活动水平，导致消费者持续参与，但在对体育运动的兴趣日益增长和女性参与度增加的推动下，包括服饰、器材和配件在内的授权体育用品市场将继续蓬勃发展。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

授权体育用品市场规模：依产品及复合年增长率（2024-2031）

• 市场概况
• 运动服装
  • T 恤和上衣
  • 运动衫和连帽衫
  • 夹克
  • 下装
  • 其他的
• 运动鞋
• 玩具和游戏
• 其他的

授权体育用品市场规模：按分销和復合年增长率（2024-2031）

• 市场概况
• 在线的
• 离线
  • 超级市场和大卖场
  • 专卖店
  • 其他的

授权体育用品市场规模：依最终用户和复合年增长率（2024-2031）

• 市场概况
• 男性
• 女士
• 孩子

授权体育用品市场规模及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• 耐吉公司（美国）
• Fanatics, Inc.（美国）
• 阿迪达斯（德国）
• PUMA SE（德国）
• 新时代（美国）
• 47 品牌（美国）
• Under Armour, Inc.（美国）
• 迪克体育用品（美国）
• Sports Direct International plc（英国）
• VF 公司（美国）
• 盖子（美国）
• 永远收藏品（美国）
• 世界之巅（美国）
• 米切尔和内斯（美国）
• 莱德韦尔（澳洲）
• JD Sports Fashion plc（英国）
• Foot Locker, Inc.（美国）
• 希贝特体育公司（美国）
• 狂热集团（美国）
• 东方竞技（美国）

结论和建议

Global Licenced Sports Merchandise Market size was valued at USD 33.1 billion in 2022 and is poised to grow from USD 34.9 billion in 2023 to USD 52.7 billion by 2031, growing at a CAGR of 5.3% during the forecast period (2024-2031).

The sports merchandise market is witnessing robust growth driven by an increasing number of sports fans, rapid urbanization, and a booming online retail sector. The proliferation of both local and international sports leagues is further stimulating market expansion. Consumers prefer online platforms for their extensive product offerings and convenient shopping experiences, making it easier to access genuine, premium licensed sports apparel. Items like jerseys, t-shirts, and accessories featuring iconic team logos are gaining popularity, bolstered by rising disposable incomes and investments in sports licensing. Despite a projected return to pre-pandemic activity levels, leading to sustained consumer engagement, the market for licensed sports merchandise-including clothing, equipment, and accessories-will continue to thrive, powered by a growing interest in sports and increased female participation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licenced Sports Merchandise market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licenced Sports Merchandise Market Segmental Analysis

Global Licensed Sports Merchandise Market is segmented by Product, Distribution, End Use and Region. Based on Product, the market is segmented into Sports Apparel (T-shirts and Tops, Sweatshirts and Hoodies, Jackets, Bottom Wear, Others), Sports Footwear, Toys and Games, Others. Based on Distribution, the market is segmented into Online, Offline (Supermarkets and Hypermarkets, Specialty Stores, Others). Based on End User, the market is segmented into Men, Women, Kids. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licenced Sports Merchandise Market

The rising global enthusiasm for sports serves as a significant driving force behind the licensed sports merchandise market. As sports remain a dominant form of entertainment and leisure for people around the world, more fans are seeking ways to express their support and loyalty through official merchandise. This increasing interest in various sporting events, teams, and athletes fuels the demand for licensed products, creating a vibrant market filled with opportunities for retailers and brands. Consequently, the growing popularity of sports not only enhances consumer engagement but also drives sales in the licensed merchandise sector, reflecting the profound connection between fans and their favorite sports.

Restraints in the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market faces certain limitations, notably seasonal demand fluctuations. Sales of licensed merchandise are significantly impacted by the performance of specific teams and athletes, with periods of success spurring increased consumer interest and purchasing behavior. Conversely, underwhelming performance on the field can result in decreased demand, causing a downturn in merchandise sales. This cyclical nature of demand creates challenges for retailers and manufacturers in the sports merchandise sector, as they must navigate the unpredictable patterns of consumer interest tied to the achievements of teams and players throughout various sports seasons.

Market Trends of the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market is witnessing significant growth driven by an upsurge in sports participation and heightened health consciousness among consumers. Over the past decade, the increasing demand for entertainment and the establishment of various sports leagues have expanded the market's geographical reach, further bolstered by enhanced media coverage. This evolving landscape has transformed sports into a thriving industry with limitless potential, as more individuals enter the workforce and embrace fitness-focused lifestyles. Consequently, the rising inclination towards officially licensed sports gear reflects a burgeoning fan culture and the interplay between recreational activities and consumer trends, positioning the market for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Licensed Sports Merchandise Market Size by Product & CAGR (2024-2031)

• Market Overview
• Sports Apparel
  • Tshirts and Tops
  • Sweatshirts and Hoodies
  • Jackets
  • Bottom Wears
  • Others
• Sports Footwear
• Toys and Games
• Others

Licensed Sports Merchandise Market Size by Distribution & CAGR (2024-2031)

• Market Overview
• Online
• Offline
  • Super markets and Hypermarkets
  • Specialty Stores
  • Others

Licensed Sports Merchandise Market Size by End User & CAGR (2024-2031)

• Market Overview
• Men
• Women
• KIds

Licensed Sports Merchandise Market Size & CAGR (2024-2031)

• North America (Product, Distribution, End User)
  • US
  • Canada
• Europe (Product, Distribution, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product, Distribution, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product, Distribution, End User)
  • Brazil
  • Rest of Latin Product, Distribution, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 47 Brand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICK's Sporting Goods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Direct International plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lids (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Collectibles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top of the World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitchell & Ness (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ryderwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hibbett Sports, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fanatics Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Athletic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation