2026-2030年全球永续旅游市场

全球永续旅游市场预计将在 2025 年至 2030 年间成长至 3,1,452 亿美元，预测期内复合年增长率为 14.0%。

本报告对全球永续旅游市场进行了全面分析，包括市场规模和预测、趋势、成长要素、挑战以及对约 25 家公司的供应商分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括：消费者对真正环保旅行体验日益增长的需求、企业为实现脱碳目标所做的努力以及永续航空燃料的引入，以及供应链永续性和衡量方面的技术创新。

本研究采用客观的方法，结合一手和二手资料，包括来自主要产业相关人员的资讯。报告内容涵盖主要企业分析、全面的市场规模数据、区域細項分析以及供应商格局。报告还包含历史数据和预测数据。

本研究指出，融合本土文化和社区主导旅游模式将是未来几年全球永续旅游市场成长的关键驱动力之一。此外，人工智慧和数据分析在永续旅行管理和再生旅游领域的应用，以及企业政策的倡导，预计也将带来显着的市场需求。

目录

第一章：执行摘要

第二章 Technavio 分析

• 分析定价、生命週期、顾客购买篮子、采用率和购买标准。
• 输入的重要性及差异化因素
• 混淆因素
• 促进因素和挑战的影响

第三章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场的定义
• 市场区隔分析
• 2025年市场规模
• 市场展望，2025-2030年

第五章 市场规模与表现

• 2020-2024年全球永续旅游市场
• 类型細項分析，2020-2024 年
• 通路細項分析，2020-2024 年
• 2020-2024年年龄组細項分析
• 区域区隔市场分析，2020-2024 年
• 2020-2024年各国细分市场分析

第六章 定性分析

• 人工智慧的影响：全球永续旅游市场

第七章：五力分析

• 五力模型概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 市场区隔：依类型

• 比较：按类型
• 国内的
• 国外
• 市场机会：按类型划分

第九章 市场区隔：依通路

• 比较：按频道
• 电话预订
• 线上预订
• 商店预订
• 市场机会：按通路划分

第十章 市场区隔：依年龄组

• 比较：依年龄组
• 26-35岁
• 36-45岁
• 15-25岁
• 46-55岁
• 66-75岁
• 市场机会：依年龄组别划分

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 欧洲
  • 义大利
  • 西班牙
  • 德国
  • 瑞士
  • 法国
  • 英国
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 秘鲁
• 中东和非洲
  • 南非
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 肯亚
  • 埃及
• 市场机会：按地区划分

第十三章 促进因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 促进因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 混乱局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 公司排名指标
• 企业市场定位
• Adventure Alternative Ltd.
• andBeyond
• Aracari Travel
• Bouteco Ltd.
• Earth Changers
• Ecoventura
• G Adventures Inc.
• Intrepid Group Pty Ltd.
• Kind Traveler PBC
• Kynder LLC
• Mojosurf
• Responsible Travel
• Rickshaw Travel Ltd.
• Wild Frontiers Travel Ltd.
• Wilderness Safaris

第十六章附录

The global sustainable tourism market is forecasted to grow by USD 3145.2 bn during 2025-2030, accelerating at a CAGR of 14.0% during the forecast period. The report on the global sustainable tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising consumer demand for authentic and eco conscious travel experiences, corporate commitments to decarbonization and sustainable aviation fuel adoption, technological innovation in supply chain sustainability and measurement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sustainable tourism market is segmented as below:

By Type

• Domestic
• International

By Channel

• Phone booking
• Online booking
• In-person booking

By Age Group

• 26 to 35 years
• 36 to 45 years
• 15 to 25 years
• 46 to 55 years
• 66 to 75 years

Geography

• Europe
  • Italy
  • Spain
  • Germany
  • Switzerland
  • France
  • UK
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Peru
• Middle East and Africa
  • South Africa
  • UAE
  • Kenya
  • Egypt
• Rest of World (ROW)

This study identifies the integration of indigenous culture and community led tourism models as one of the prime reasons driving the global sustainable tourism market growth during the next few years. Also, ai and data analytics for sustainable travel management and regenerative tourism and corporate policy advocacy will lead to sizable demand in the market.

The report on the global sustainable tourism market covers the following areas:

• Global sustainable tourism market sizing
• Global sustainable tourism market forecast
• Global sustainable tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sustainable tourism market vendors that include Adventure Alternative Ltd., andBeyond, Aracari Travel, Bouteco Ltd., Byway, Earth Changers, Ecoventura, Exodus Travels Ltd., G Adventures Inc., Intrepid Group Pty Ltd., Kind Traveler PBC, Kynder LLC, Mojosurf, Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered Mountains Ltd., Wild Frontiers Travel Ltd., Wilderness Safaris. Also, the global sustainable tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Market Segmentation by Age Group
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sustainable Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sustainable Tourism Market 2020 - 2024 ($ billion)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.3 Channel segment analysis 2020 - 2024
  • Historic Market Size - Channel Segment 2020 - 2024 ($ billion)
• 5.4 Age Group segment analysis 2020 - 2024
  • Historic Market Size - Age Group Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Sustainable Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Domestic - Market size and forecast 2025-2030
• 8.4 International - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)

9 Market Segmentation by Channel

• 9.1 Market segments
• 9.2 Comparison by Channel
• 9.3 Phone booking - Market size and forecast 2025-2030
• 9.4 Online booking - Market size and forecast 2025-2030
• 9.5 In-person booking - Market size and forecast 2025-2030
• 9.6 Market opportunity by Channel
  • Market opportunity by Channel ($ billion)

10 Market Segmentation by Age Group

• 10.1 Market segments
• 10.2 Comparison by Age Group
• 10.3 26 to 35 years - Market size and forecast 2025-2030
• 10.4 36 to 45 years - Market size and forecast 2025-2030
• 10.5 15 to 25 years - Market size and forecast 2025-2030
• 10.6 46 to 55 years - Market size and forecast 2025-2030
• 10.7 66 to 75 years - Market size and forecast 2025-2030
• 10.8 Market opportunity by Age Group
  • Market opportunity by Age Group ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Italy - Market size and forecast 2025-2030
  • 12.3.2 Spain - Market size and forecast 2025-2030
  • 12.3.3 Germany - Market size and forecast 2025-2030
  • 12.3.4 Switzerland - Market size and forecast 2025-2030
  • 12.3.5 France - Market size and forecast 2025-2030
  • 12.3.6 UK - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 Australia - Market size and forecast 2025-2030
  • 12.5.5 South Korea - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Peru - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.4 Kenya - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising consumer demand for authentic and eco conscious travel experiences
  • Corporate commitments to decarbonization and sustainable aviation fuel adoption
  • Technological innovation in supply chain sustainability and measurement
• 13.2 Market challenges
  • Greenwashing and regulatory scrutiny in sustainability claims
  • High operational costs and supply chain decarbonization barriers
  • Over tourism and destination capacity management
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of indigenous culture and community led tourism models
  • AI and data analytics for sustainable travel management
  • Regenerative tourism and corporate policy advocacy

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adventure Alternative Ltd.
  • Adventure Alternative Ltd. - Overview
  • Adventure Alternative Ltd. - Product / Service
  • Adventure Alternative Ltd. - Key offerings
  • SWOT
• 15.5 andBeyond
  • andBeyond - Overview
  • andBeyond - Product / Service
  • andBeyond - Key offerings
  • SWOT
• 15.6 Aracari Travel
  • Aracari Travel - Overview
  • Aracari Travel - Product / Service
  • Aracari Travel - Key offerings
  • SWOT
• 15.7 Bouteco Ltd.
  • Bouteco Ltd. - Overview
  • Bouteco Ltd. - Product / Service
  • Bouteco Ltd. - Key offerings
  • SWOT
• 15.8 Earth Changers
  • Earth Changers - Overview
  • Earth Changers - Product / Service
  • Earth Changers - Key offerings
  • SWOT
• 15.9 Ecoventura
  • Ecoventura - Overview
  • Ecoventura - Product / Service
  • Ecoventura - Key offerings
  • SWOT
• 15.10 G Adventures Inc.
  • G Adventures Inc. - Overview
  • G Adventures Inc. - Product / Service
  • G Adventures Inc. - Key offerings
  • SWOT
• 15.11 Intrepid Group Pty Ltd.
  • Intrepid Group Pty Ltd. - Overview
  • Intrepid Group Pty Ltd. - Product / Service
  • Intrepid Group Pty Ltd. - Key offerings
  • SWOT
• 15.12 Kind Traveler PBC
  • Kind Traveler PBC - Overview
  • Kind Traveler PBC - Product / Service
  • Kind Traveler PBC - Key offerings
  • SWOT
• 15.13 Kynder LLC
  • Kynder LLC - Overview
  • Kynder LLC - Product / Service
  • Kynder LLC - Key offerings
  • SWOT
• 15.14 Mojosurf
  • Mojosurf - Overview
  • Mojosurf - Product / Service
  • Mojosurf - Key offerings
  • SWOT
• 15.15 Responsible Travel
  • Responsible Travel - Overview
  • Responsible Travel - Product / Service
  • Responsible Travel - Key offerings
  • SWOT
• 15.16 Rickshaw Travel Ltd.
  • Rickshaw Travel Ltd. - Overview
  • Rickshaw Travel Ltd. - Product / Service
  • Rickshaw Travel Ltd. - Key offerings
  • SWOT
• 15.17 Wild Frontiers Travel Ltd.
  • Wild Frontiers Travel Ltd. - Overview
  • Wild Frontiers Travel Ltd. - Product / Service
  • Wild Frontiers Travel Ltd. - Key offerings
  • SWOT
• 15.18 Wilderness Safaris
  • Wilderness Safaris - Overview
  • Wilderness Safaris - Product / Service
  • Wilderness Safaris - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations