市场调查报告书
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1471118
语音合成市场:按组件、类型、语言、部署型态、组织规模、产业 - 2024-2030 年全球预测Text-to-Speech Market by Component (Services, Software or Solution), Type (Neural & Custom, Non-Neural), Language, Deployment Mode, Organization size, Vertical - Global Forecast 2024-2030 |
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预计2023年语音合成市场规模为50.2亿美元,预计2024年将达55.1亿美元,2030年将达97.2亿美元,复合年增长率为9.88%。
文字转语音合成 (TTS) 是一种透过将书面文字转换为口语来大声朗读数位文字的辅助技术。语音合成市场的范围包括TTS引擎的开发、部署到不同平台(行动装置、桌面、云端服务等)以及针对不同语言和语音的客製化。自然语言处理的不断进步正在推动语音合成市场的成长。对手持设备不断增长的需求以及对残疾人客户体验管理的日益重视正在推动对语音合成解决方案的需求。此外,人工智慧在各个领域的普及正在增加对更人性化、更具上下文感知能力的语音合成系统的需求。然而,语言语音和语调的复杂性可能会阻碍自然语音的开拓并限制市场成长。市场也面临高品质 TTS 软体的高成本和持续更新的需求的挑战。此外,语音合成在游戏、汽车和物联网设备中的日益普及预计将为市场带来巨大潜力。客製化多语言支援解决方案和改善语音合成中的情绪语调是市场空间中的新机会。
主要市场统计 | |
---|---|
基准年[2023] | 50.2亿美元 |
预测年份 [2024] | 55.1亿美元 |
预测年份 [2030] | 97.2亿美元 |
复合年增长率(%) | 9.88% |
改进组件语音合成软体和解决方案的功能和性能的进步。
语音合成服务部门专注于为最终用户提供有关语音合成技术及其与多个平台整合的维护、支援和咨询。对于需要专业知识将语音合成功能融入新产品或增强现有系统的公司来说,这些服务至关重要。对服务的需求源自于客製化、故障排除和升级以改善语音合成过程的需求。该领域的提供者提供各种服务,包括专业咨询、整合协助、客户支援和实施后服务。在软体或解决方案类别中,核心产品是文字转语音引擎,或提供将文字转换为合成语音的能力的完整软体包。该软体可以是独立产品,也可以整合到更大的系统中。语音合成软体通常是首选,因为需要强大且弹性的应用程序,可以扩展和客製化以满足不同的业务需求。软体解决方案的使用者范围从将语音合成建置到应用程式和服务中的开发人员到内部部署解决方案以提高可访问性或自动化客户服务的组织。
AI和ML驱动型神经和自订TTS领域的创新
神经和自订语音合成 (TTS) 技术代表了合成语音生成领域的最新进展。此类技术利用深度学习技术来产生高度自然、类似人类的语音,并且在娱乐、客户服务和辅助技术等各个领域都有很高的需求。当使用者体验至关重要且您的应用程式需要独特的语音品牌和个人化时,就会出现对神经和自订TTS 的需求。非神经 TTS 是指一种较传统的 TTS 引擎形式,可与级联或共振峰合成配合使用。这些技术的计算强度通常低于神经技术,因此适用于处理能力较低的设备以及高音讯品质较不重要的应用。当成本是更重要的因素或技术部署在互动性较低的环境(例如 GPS 系统或简单的警报讯息)时,首选非神经 TTS。
部署方式:云端基础的TTS解决方案由于成本效益而受到青睐。
云端基础的TTS 解决方案託管在供应商的伺服器上并透过网际网路存取。该模型提供灵活的可扩展性,成本通常取决于处理的文字或应用程式介面 (API) 呼叫的数量。不想在基础设施上投入大量资金或需求不稳定的公司通常会选择云端基础的TTS,它采用计量型的定价模式。非常适合需要全球可访问性、价值创新和快速部署的公司。使用本机 TTS 解决方案,您可以在自己的基础架构上安装并执行该软体。这种类型的部署可让您完全控制 TTS 系统和资料安全,并允许进行广泛的自订。本地 TTS 是那些对资料隐私有严格顾虑、需要广泛定製或在资料储存和处理法规严格的行业中运营的公司的首选。
按行业:在教育领域更多地采用 TTS 解决方案,以实现知识的公平分配
语音合成技术作为视觉障碍者和阅读障碍残障人士的辅助工具提供了巨大的好处。此类工具有助于将文字转换为语音,使用户可以轻鬆获得内容。在汽车和交通领域,语音合成技术透过从导航系统和连接设备提供即时、免持语音资讯来改善驾驶员的体验。它还可以让驾驶员的注意力集中在道路上,从而有助于安全。银行、金融服务和保险 (BFSI) 正在利用语音合成的力量来提高客户参与、可近性和监管合规性。语音合成支援语音 ATM、语音电话银行和交易期间语音警报等服务。语音合成的消费应用包括个人助理、智慧家居设备以及各种消费性电子产品的辅助工具。语音合成技术也可以用于教育,帮助各个年龄层和能力的学习者进行语言学习和阅读理解。企业正在采用语音合成技术来实现客户服务自动化、企业培训和员工无障碍。政府和法律机构使用文字转语音向公众提供资讯、提高透明度并遵守无障碍法律。 TTS 可以将官方文件、法律文件和通知进行语音转语音。医疗保健组织正在为患者照护、医疗文件和警报系统实施语音合成技术。语音合成透过提供语音产品描述、协助导航和实现基于语音的客户服务来改善零售和电子商务体验。在旅游和酒店业,语音合成技术可以为外国旅客提供翻译服务、自动化客户服务以及透过语音获取旅游资讯。
区域洞察
在美洲,由于先进的技术基础设施和对研发的大量投资,美国和加拿大呈现出蓬勃发展的语音合成市场。在美洲,主要参与者正在以更自然的语调和口音更新他们的服务,以迎合多样化的人群,从而促进该地区的市场成长。在欧洲国家,数位可近性和隐私法规对 EMEA 地区的语音合成市场产生了重大影响。有关资料保护和语音资料处理透明度的严格法规支撑了欧洲、中东和非洲地区的情况。在亚太地区,人工智慧和机器学习正在推动重大进步,语音合成在中国、印度和日本的采用迅速增加。亚洲方言的复杂性导致亚太地区对本地语言处理技术的投资增加。
FPNV定位矩阵
FPNV定位矩阵对于评估语音合成市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对语音合成市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.语音合成市场的市场规模与预测是多少?
2.在语音合成市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.语音合成市场的技术趋势与法规结构是什么?
4.语音合成市场主要厂商的市场占有率为何?
5.进入语音合成市场合适的型态与策略手段是什么?
[185 Pages Report] The Text-to-Speech Market size was estimated at USD 5.02 billion in 2023 and expected to reach USD 5.51 billion in 2024, at a CAGR 9.88% to reach USD 9.72 billion by 2030.
Text-to-speech (TTS) is an assistive technology that reads digital text aloud by converting any written text into spoken words. The scope of the Text-to-speech market encompasses the development of TTS engines, deployment across various platforms (such as mobile devices, desktops, and cloud services), and customization to suit different languages and voices. The ongoing advancements in natural language processing are stimulating the growth of the Text-to-Speech market. The increased demand for handheld devices and higher emphasis on customer experience management for individuals with disabilities has enhanced the need for Text-to-Speech solutions. The proliferation of AI in various sectors also bolsters the demand for more human-like and context-aware Text-to-Speech systems. However, the complexity of language's phonetics and intonation may hinder the development of natural-sounding speech, limiting the market growth. The high cost of quality TTS software and the need for continuous updates also pose challenges in the market arena. Moreover, the increased adoption of Text-to-Speech in gaming, automotive, and IoT devices is expected to create significant potential for the market. Tailoring solutions for multilingual support and improving emotional intonation in speech synthesis are emerging opportunities in the market space.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 5.02 billion |
Estimated Year [2024] | USD 5.51 billion |
Forecast Year [2030] | USD 9.72 billion |
CAGR (%) | 9.88% |
Component: Advancements to improve the functionality and performance of software or solution of text-to-speech
The services sector in text-to-speech focuses on providing end-users with maintenance, support, and consulting regarding text-to-speech technologies and their integration into multiple platforms. These services are essential for organizations seeking specialized expertise to enhance their existing systems or to incorporate text-to-speech functionalities into new products. The need for services arises from the necessity of customization, troubleshooting, and upgrading to improve the speech synthesis process. Providers in this sector offer a range of services that might include professional consulting, integration assistance, customer support, and post-deployment services. In the software or solution category, the core product is the text-to-speech engine or the complete software package that provides the capability to convert text into synthetic speech. This software is either a standalone product or integrated into larger systems. The preference for text-to-speech software is generally driven by the need for a robust and flexible application that can be scaled and customized to fit different business needs. Users of software solutions range from developers incorporating text-to-speech into apps and services to organizations deploying in-house solutions for accessibility enhancement or customer service automation.
Type: Innovations in the field of AI and ML driving the neural and custom TTS sector
Neural and custom text-to-speech (TTS) technologies represent the latest advancements in the field of synthetic voice generation. This type leverages deep learning techniques to produce highly natural and human-like speech, which is increasingly in demand across various sectors such as entertainment, customer service, and assistive technologies. The need for neural & custom TTS arises when user experience is paramount and the application requires unique voice branding or personalization. Non-neural TTS refers to more traditional forms of TTS engines that operate on concatenative or formant synthesis. These technologies are generally less computationally intensive than their neural counterparts, making them suitable for devices with less processing power or applications where advanced voice quality is less critical. The preference for non-neural TTS arises in contexts where cost is a more significant factor or when the technology is being deployed in less interactive environments, such as GPS systems or simple alert messages.
Deployment Mode: Preference for cloud-based deployment of TTS solutions due to its cost-effectiveness
Cloud-based TTS solutions are hosted on the provider's servers and are accessed over the Internet. This model provides flexible scalability, with costs typically based on the amount of text processed or the amount of application programming interface (API) calls made. Organizations that prefer not to invest heavily in infrastructure or have fluctuating demands often opt for cloud-based TTS due to its pay-as-you-go pricing model. It is ideal for companies that require global accessibility and have a focus on innovation and quick deployment. On-premise TTS solutions involve software that is installed and runs on the client's own infrastructure. This type of deployment offers complete control over the TTS system and data security and can accommodate extensive customization. On-premise TTS is preferred by organizations with strict data privacy concerns, extensive customization needs, or those that operate in sectors with tight regulations around data storage and processing.
Vertical: Increasing adoption of TTS solutions in the education sector to enable equitable distribution of knowledge
As an assistant tool for the visually impaired or disabilities (dyslexic readers), text-to-speech technology offers substantial benefits as an assistant tool for individuals with visual impairments or reading disabilities such as dyslexia. Such tools help in converting text into audio, enabling users to consume content easily. In the automotive and transportation sector, text-to-speech technology enhances the driver experience by providing real-time, hands-free audio information from navigation systems and connected devices. It also contributes to safety by allowing drivers to keep their eyes on the road. The banking, financial services, and insurance (BFSI) sector leverages text-to-speech capabilities to improve customer engagement, accessibility, and compliance with various regulations. It enables services such as audio-enabled ATMs, voice-directed phone banking, and spoken alerts for transactions. Consumer applications of text-to-speech include personal assistants, smart home devices, and accessibility tools for various appliances. Text-to-speech technology finds significant utility in the educational field, assisting learners of all ages and abilities and also aids in language learning and reading comprehension capabilities. Enterprises adopt text-to-speech technology for customer service automation, corporate training, and employee accessibility. Government and legal institutions utilize text-to-speech to make information accessible to the public, promote transparency, and adhere to accessibility laws. TTS enables audio conversion of public documents, legal texts, and notifications. Healthcare institutions implement text-to-speech technology in patient care, medical documentation, and alert systems. Text-to-speech enhances the retail and e-commerce experience by providing audible product descriptions, assisting with navigation, and enabling voice-based customer service. In the travel and hospitality sector, text-to-speech technology enables translation services for international travelers, customer service automation, and access to audible travel information.
Regional Insights
In the Americas region, the United States and Canada are showcasing a thriving Text-to-speech market due to their advanced technological infrastructure and heavy investment in R&D. The Americas region has a strong presence of key players updating their offerings with more natural inflections and accents to cater to a diverse population, contributing to the market growth in the region. The European countries have a strong focus on digital accessibility and privacy regulations influencing the Text-to-speech market in the EMEA region. The stringent regulations for data protection and transparency in voice data handling provide a supportive landscape in the EMEA region. In the APAC region, China, India, and Japan are witnessing a surge in text-to-speech adoption, with significant advancements driven by AI and machine learning. The investments in local language processing technologies are rising in the APAC region, given the complexity of the regional dialects in Asian countries.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Text-to-Speech Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Text-to-Speech Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Text-to-Speech Market, highlighting leading vendors and their innovative profiles. These include Acapela Group, Alphabet, Inc., Amazon Web Services, Inc., Baidu, Inc., CereProc Ltd, GL Communications Inc., GoVivace Inc., IBM Corporation, iFLYTEK Corporation, iSpeech, Inc., LumenVox LLC, Microsoft Corporation, Nexmo Inc., NextUP Technologies, LLC., and Nuance Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Text-to-Speech Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Text-to-Speech Market?
3. What are the technology trends and regulatory frameworks in the Text-to-Speech Market?
4. What is the market share of the leading vendors in the Text-to-Speech Market?
5. Which modes and strategic moves are suitable for entering the Text-to-Speech Market?