市场调查报告书
商品编码
1470489
骑行服市场:按产品类型、分销管道和最终用户划分 - 全球预测 2024-2030Cycling Wear Market by Product Type (Clothing, Eyewear, Footwear), Distribution Channel (Offline Stores, Online Stores), End-User - Global Forecast 2024-2030 |
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预计2023年骑行服市场规模为43.6亿美元,2024年达46亿美元,2030年预计将达65.4亿美元,复合年增长率为5.95%。
骑行服装包括专用骑行者设计的各种产品,包括服装、鞋类、护具和配件。人们对骑自行车等户外运动的健康益处的个人健康意识不断提高,因此增加了各种骑行服装的使用。环保交通途径的日益普及,加强了对自行车及相应配件的需求,扩大了骑行服装的范围。此外,世界各国政府推动健身活动的努力也推动了骑行服的需求。生产优质产品的高製造成本和对自行车专用磨损的认识有限阻碍了市场的成长。智慧穿戴产品市场开拓,其中包含用于监测生命体征、追踪性能指标和提供导航指导的电子感测器,预计将为市场成长创造利润丰厚的机会。
主要市场统计 | |
---|---|
基准年[2023] | 43.6亿美元 |
预测年份 [2024] | 46亿美元 |
预测年份 [2030] | 65.4亿美元 |
复合年增长率(%) | 5.95% |
产品类型:活性化研发活动,推出先进的骑乘服装
服装旨在为骑乘者提供舒适、安全和提高的表现。骑乘服主要着重吸湿排汗材质、反光元素和舒适贴合。眼镜产品对于保护骑乘者的眼睛免受有害紫外线 (UV)、风、灰尘和昆虫的侵害至关重要。主要特点包括防雾镜片、可调式鼻垫片和轻质结构。骑行鞋可以支撑骑乘者的双脚,同时提高踩踏效率。鞋类偏好会根据防滑钉相容性、闭合系统、鞋底硬度等因素而有所不同。骑乘时手套可提供保护、舒适性和抓握力。该产品有重大改进,包括减震垫片、透气性和触控萤幕相容性。骑乘者的头盔包括头盔、防汗带、动态等。膝盖和手肘垫片可在骑车时跌倒或碰撞时提供衝击保护。根据需要,优选轻质材料,这样不会限制运动并提供足够的保护。
分销管道:各种骑行服装可透过线上平台购买。
线下商店仍然是消费者购买骑行服的热门选择。实体店的优点在于可以在购买前试穿产品,确保您选择正确的尺寸和合身度。骑乘者更喜欢线下商店,因为经验丰富的工作人员可以提供个人化的建议和咨询。数位平台让消费者在方便的时候虚拟地浏览广泛的产品系列。一些寻求当地无法买到的利基或特色产品的自行车手,或者想要以折扣价购买上一季装备的自行车手正在转向线上零售商。
最终用户:职业自行车手对优质骑行服的偏好日益增长
职业自行车手优先考虑骑乘服中的性能增强功能。竞技活动和比赛需要设计能够增强动态、减少阻力并在长时间内提供最佳舒适度的服装。休閒骑乘者优先考虑舒适性和实用性,参加休閒骑乘、週末短途旅行和健身活动。职业自行车手以高价位寻求专业的性能增强服装,而休閒自行车手以实惠的价格寻求舒适且实用的服装。
区域洞察
在美国和加拿大,政府支持和促进体育和户外活动的努力不断扩大,推动了美洲市场的成长。根据美国劳工统计局的数据,到 2021 年,96% 的美国将花时间参与体育和休閒活动。 2023年2月,加拿大政府将向加拿大自行车协会提供45万美元资金,以消除障碍并增加民众对休閒运动的参与。产品发布活动的开展以及该地区主要参与者的存在是推动骑行服装普及的关键因素。为了增加全部区域的运动员数量,加大了鼓励户外运动的投资,政府倡议也很积极,对欧洲、中东和非洲地区的骑行服需求产生了积极影响。亚太、欧洲和美洲电商平台的快速扩张正在为骑行服装市场的成长创造潜在的平台。
FPNV定位矩阵
FPNV定位矩阵对于评估骑乘服市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对自行车服装市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.骑行服市场的市场规模和预测是多少?
2.在自行车服饰市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.骑行服市场的技术趋势和法规结构是什么?
4.骑行服市场主要厂商的市场占有率是多少?
5.进入骑行服市场的合适型态和策略手段是什么?
[181 Pages Report] The Cycling Wear Market size was estimated at USD 4.36 billion in 2023 and expected to reach USD 4.60 billion in 2024, at a CAGR 5.95% to reach USD 6.54 billion by 2030.
Cycling wear includes a wide range of products designed specifically for cyclists, including apparel, footwear, protective gear, and accessories. Increased health awareness among individuals regarding the health benefits of outdoor sports activities such as cycling is elevating the usage of various cycling wear. The growing popularity of eco-friendly modes of transportation has bolstered the demand for bicycles and corresponding accessories, expanding the scope for cycling wear. In addition, the ongoing government initiatives worldwide promoting fitness activities are propelling the demand for cycling wear. High manufacturing costs associated with producing high-quality products and limited awareness about specialized cycling clothing hamper the market's growth. The ongoing development of smart clothing products that incorporate electronic sensors for monitoring vital signs, tracking performance metrics, or offering navigational guidance is expected to create lucrative opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.36 billion |
Estimated Year [2024] | USD 4.60 billion |
Forecast Year [2030] | USD 6.54 billion |
CAGR (%) | 5.95% |
Product Type: Rising R&D activities to introduce advanced types of cycling apparel
Clothing is designed to offer comfort, safety, and enhanced performance for cyclists. Cycling wear is mostly moisture-wicking fabrics, reflective elements, and a snug fit. Eyewear is essential for cyclists to protect their eyes from harmful ultraviolet (UV) rays, wind, dust, and insects. Key features include anti-fogging lenses, adjustable nose pads, and lightweight construction. Cycling footwear enhances pedaling efficiency while offering support to the cyclist's feet. The preference for footwear varies based on aspects such as cleat compatibility, closure system, and sole stiffness. Hand gloves offer protection, comfort, and enhanced grip during cycling. Significant improvements in products include padding for shock absorption, breathability, and touchscreen compatibility. Headgear for cyclists includes helmets, sweatbands, and caps, and the primary need for headgear is safety through impact protection while considering the cycle's weight, ventilation, and aerodynamics. Knee and elbow pads provide impact protection during falls or crashes while cycling. The need-based preference includes lightweight materials that do not restrict movement but offer sufficient protection.
Distribution Channel: Increasing availability of various range of cycling wear through online platforms
Offline stores remain a popular choice for consumers seeking to purchase cycling wear. Brick-and-mortar establishments offer the advantage of enabling customers to try on products before making a purchase, ensuring the selection of the correct size and fit. Cyclists prefer offline shops as they provide personalized advice and consultation from experienced staff members. Digital platforms enable consumers to browse through extensive product collections virtually at their convenience. Several cyclists seeking niche or specialized products unavailable in their local area or hoping to find deals on previous seasons' gear at discounted prices shift to online retailers.
End-User: Expanding preference of high-quality cycling wear by professional cyclists
Professional cyclists prioritize performance-enhancing features in their cycling wear. Participating in competitive events and races requires apparel designed to enhance aerodynamics, reduce air resistance, and offer optimal comfort for long durations. Recreational cyclists prioritize comfort and practicality in their cycling wear and typically engage in casual rides, weekend excursions, and fitness-oriented activities. While professional cyclists require specialized performance-enhancing garments at premium prices, recreational cyclists seek comfortable yet functional apparel at affordable prices.
Regional Insights
The growing implementation of government initiatives to support and promote sports and outdoor activities across the U.S. and Canada boosts the market growth in the Americas. According to the U.S. Bureau of Labor Statistics, in 2021, 96% of Americans spent time on sports and leisure activities. In February 2023, the Government of Canada provided USD 450,000 in funding for Cycling Canada to eliminate barriers and increase participation in recreational sports for underrepresented groups. Progressing product launching activities and the presence of key players in the region are significant factors driving the usage of cycling wear. Rising investments encouraging outdoor sports activities to increase the number of athletes across the European region with favorable governmental initiatives positively influence the demand for cycling wear in the EMEA. The rapid expansion of eCommerce platforms in the Asia-Pacific, Europe, and the Americas creates a potential platform for the growth of the cycling wear market.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cycling Wear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cycling Wear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cycling Wear Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty Ltd., 7mesh Industries Inc., Adidas AG, ASSOS of Switzerland GmbH, Black Sheep Cycling, Bohangsports, Cafe du Cycliste, Capo Cycling Apparel, Champion System, Chrome Industries, Inc., DHB Sport, DUER, Endura Limited by Pentland Brands Limited, GIRO SPORT DESIGN by Vista Outdoor Inc., Hangzhou Lameda Sports Co., Ltd., Isadore Apparel, JRD Cycling, La Fonte Pads SRL, La Passione Srl, Le Col, Louis Garneau, Lusso Bike, MAAP Co Pty Ltd., Madison Clothing by H Young (Operations) Ltd., Maloja Clothing USA Inc., Manifattura Valcismon S.p.A., Marcello Bergamo Australia, Mission Workshop, LLC., Moment CC, Monton Sports, NIKE, Inc., Oakley, Inc., Ornot Bike, Osloh Bicycle Jeans, Pas Normal Studios ApS, Pearl izumi by United Sports Brands, POC Sweden AB, Proviz Sports, Puma SE, Rapha Racing Limited, Runtowell, SANTINI S.P.A., Shimano Inc., Sigr AB, Specialized Bicycle Components, Inc., SRAM LLC, The Pedla, Triple2 Sportswear GmbH, Vaela Limited, and W. L. Gore & Associates, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cycling Wear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cycling Wear Market?
3. What are the technology trends and regulatory frameworks in the Cycling Wear Market?
4. What is the market share of the leading vendors in the Cycling Wear Market?
5. Which modes and strategic moves are suitable for entering the Cycling Wear Market?