市场调查报告书
商品编码
1413923
EMaaS(活动管理即服务)市场:按服务类型、组织规模、活动类型、最终用途 - 2024-2030 年全球预测Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
EMaaS(活动管理即服务)市场规模预计到 2023 年为 48.8 亿美元,2024 年达到 53.1 亿美元,到 2030 年将增长到 94.4 亿美元,复合年增长率为 9.87%。美元。
EMaaS(活动管理即服务)的全球市场
主要市场统计 | |
---|---|
基准年[2023] | 48.8亿美元 |
预测年份 [2024] | 53.1亿美元 |
预测年份 [2030] | 94.4亿美元 |
复合年增长率(%) | 9.87% |
EMaaS(活动管理即服务)(EMAaS) 涉及透过云端託管平台提供一整套与活动相关的服务,使客户能够有效地规划、执行和分析他们的活动。我会做到的。 EMaaS 包括为企业和活动组织者按需提供的活动註册、票务、物流管理、分析和行销工具。 EMaaS 解决方案专为活动管理生态系统中的各种相关人员而设计,包括企业活动策划者、行销公司、非营利组织、政府机构和独立活动协调员。这些服务专为满足虚拟和实体活动的需求而量身定制,使您能够弹性高效处理端到端活动管理任务。由于全球企业部门的扩张,对简化活动规划和管理流程的需求不断增长,推动了 EMaaS(活动管理即服务)市场的成长。由于全球健康问题,虚拟和混合活动的日益普及也推动了对远端活动管理解决方案的需求。与社交媒体和行销自动化工具的整合也正在推动市场扩张。对资料安全和隐私的担忧以及对网路连线的日益依赖正在阻碍市场的成长。用于预测分析、个人化活动体验和增强的客户参与策略的分析和人工智慧 (AI) 技术进步预计将为市场成长创造机会。
区域洞察
由于其庞大的娱乐产业和企业活动文化,以及客户对个性化和创新活动解决方案的高需求,美洲地区是 EMaaS(活动管理即服务)市场的主要推动者。我是。趋势包括越来越多地使用 VR(虚拟实境)和 AR(扩增实境)等技术来增强活动体验。欧盟地区呈现多样化的活动管理格局,适应不同国家的文化动态。艺术和音乐节的悠久历史与商务会议的传统相结合,强调了对复杂活动管理解决方案的需求。 GDPR 和资料保护法也影响服务运营,使客户关係和数位活动平台中的隐私受到重视。中东地区(尤其是阿拉伯联合大公国和沙乌地阿拉伯)正在大力投资基础设施,并出现举办奢华大型活动的趋势。该地区还正在转向数位转型并增强传统的活动管理方法。蓬勃发展的亚太地区的特点是活动管理领域客户购买行为丰富。中国市场的特点是快速的数位化和电子商务整合,而日本则优先考虑在活动中精心组织和创新地使用技术,这符合更广泛的精确和技术文化趋势。
FPNV定位矩阵
FPNV 定位矩阵对于评估 EMaaS(事件管理即服务)市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对 EMaaS(事件管理即服务)市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵考察,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-EMaaS(事件管理即服务)市场的市场规模与预测是多少?
2-EMaaS(事件管理即服务)市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3-EMaaS(事件管理即服务)市场的技术趋势与法律规范是什么?
4-EMaaS(事件管理即服务)市场主要供应商的市场占有率是多少?
5-进入EMaaS(活动管理即服务)市场的适当型态和策略手段是什么?
[197 Pages Report] The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.
Global Event Management as a Service Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.88 billion |
Estimated Year [2024] | USD 5.31 billion |
Forecast Year [2030] | USD 9.44 billion |
CAGR (%) | 9.87% |
Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
Regional Insights
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Event Management as a Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Event Management as a Service Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Event Management as a Service Market?
3. What are the technology trends and regulatory frameworks in the Event Management as a Service Market?
4. What is the market share of the leading vendors in the Event Management as a Service Market?
5. Which modes and strategic moves are suitable for entering the Event Management as a Service Market?