市场调查报告书
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A2P 和 P2A通讯市场:按类型、流量、通讯平台、产业、应用程式划分 - 2023-2030 年全球预测A2P & P2A Messaging Market by Type (A2P, P2A), Traffic (Multi-Country, National), Messaging Platform, Industry, Application - Global Forecast 2023-2030 |
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预计2022年A2P和P2A通讯市场规模将达671亿美元,预计2023年将达到717.7亿美元,2030年将达到1163.3亿美元,复合年增长率为7.11%。
全球 A2P 和 P2A通讯市场
主要市场统计 | |
---|---|
基准年[2022] | 671亿美元 |
预测年份 [2023] | 717.7亿美元 |
预测年份 [2030] | 1163.3亿美元 |
复合年增长率(%) | 7.11% |
A2P通讯(应用程式到个人的讯息传递)通常涉及从企业或组织运行的应用程式向个人使用者的装置发送讯息。这种通讯型态广泛用于多种目的,包括发送通知、警报、行销讯息、动态密码(OTP) 和促销内容。讯息内容可以透过简讯、彩信或应用程式内推播通知传递。 P2A通讯(个人到应用程式讯息传递)是 A2P 的逆过程,其中个人用户向应用程式发起通讯。这种类型的互动包括用户对 A2P讯息的回应,例如确认约会、要求资讯或参与基于 SMS 的调查或民意调查。 P2A通讯提供了客户和企业之间的双向沟通管道,促进参与并实现即时回馈。 A2P 和 P2A通讯市场的范围涵盖旨在利用行动传讯服务覆盖全球客户的所有业务领域。涵盖各种平台、服务和技术进步,以优化简讯发送和接收。由于需要与消费者互动以提高盈利、行动行销和全通路广告的增加、银行、医疗保健、零售和电子商务等领域采用客户通讯服务,A2P 和 P2A通讯市场正在成长。是。然而,A2P 和 P2A通讯传递的采用也带来了挑战,例如当地法规的存在以及特定国家的指导方针,以及识别和防止影响通讯业者收益的灰色路由滥用。 A2P通讯领域的进阶通讯服务(RCS)、人工智慧和机器学习的个人化通讯宣传活动的整合、通讯业者与 OTTOver-the-Top之间的合作预计将推动 A2P 和 P2A通讯市场的成长未来几年提供了一个潜在的机会
区域洞察
A2P(应用程式到个人)和 P2A(个人到应用程式)通讯服务在美洲(尤其是美国和加拿大)正在经历显着增长。智慧型手机普及不断上升、电子商务产业蓬勃发展以及先进技术的采用等因素推动了这一扩张。这些地区的消费者需求通常围绕着便利性、时间效率和个人化体验。 A2P通讯广泛用于行销、通知服务、银行警报、双因素认证系统等。在南美国家,随着移动经济的发展,A2P通讯的采用率也不断增加。该地区的客户往往对价格敏感,因此行动电话电信商创造性地将A2P通讯服务与其他服务捆绑在一起以吸引用户。中国和日本是亚太地区 A2P 和 P2A通讯的重要市场。这两个地区都表现出了对创新的兴趣,消费者对行动银行、网路购物和其他需要安全和快速通讯管道(包括 A2P通讯)的数位化服务表现出很高的接受度。中国拥有庞大的电子商务产业和配套的法规环境,使得A2P通讯成为业务和客户服务的基础。在年轻人口快速成长、智慧型手机使用量增加和数位转型措施的推动下,印度是一个快速成长的 A2P通讯传递市场。欧洲 A2P 和 P2A通讯市场日趋成熟,并得到优先考虑资料保护和隐私的强大法规结构(例如 GDPR(一般资料保护规范))的支持。企业正在部署用于消费者参与和交易通知的 A2P 解决方案。随着丰富的通讯服务的发展以及公司转向全通路传播策略,该市场预计将进一步扩大。中东和非洲的行动订阅数量正在快速增长,使其成为 A2P通讯的一个有吸引力的市场。这里的需求是由多种因素推动的,包括对行动金融服务的需求、政府对数位包容性的倡议以及精通科技的年轻人口。
FPNV定位矩阵
FPNV 定位矩阵对于评估 A2P 和 P2A通讯市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对 A2P 和 P2A通讯市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-A2P&P2A通讯市场的市场规模和预测是多少?
2-A2P 和 P2A通讯市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3-A2P 和 P2A通讯市场的技术趋势和法律规范是什么?
4-A2P 和 P2A通讯市场主要供应商的市场占有率是多少?
5-进入A2P&P2A通讯市场的合适型态和策略手段是什么?
[183 Pages Report] The A2P & P2A Messaging Market size was estimated at USD 67.10 billion in 2022 and expected to reach USD 71.77 billion in 2023, at a CAGR 7.11% to reach USD 116.33 billion by 2030.
Global A2P & P2A Messaging Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2022] | USD 67.10 billion |
Estimated Year [2023] | USD 71.77 billion |
Forecast Year [2030] | USD 116.33 billion |
CAGR (%) | 7.11% |
A2P messaging, or Application-to-Person messaging, directs the transmission of messages from an application, typically operated by a business or organization, to an individual user's device. This form of communication is widely used for various purposes, including sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content, among others. The message content can be delivered via SMS, MMS, or in-app push notifications. P2A messaging, or Person-to-Application messaging, is the inverted process of A2P, where the individual user initiates communication towards an application. This type of interaction includes user responses to A2P messages, such as confirming appointments, requesting information, or participating in SMS-based surveys or votes. P2A messaging provides a channel for two-way communication between customers and businesses, fostering engagement and allowing for immediate feedback. The scope of the A2P & P2A messaging market extends to all business sectors that aim to leverage mobile messaging services to reach out to customers globally. It covers various platforms, services, and technological advancements to optimize SMS delivery and reception. The A2P & P2A messaging market is growing due to the need to engage consumers in interactions to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in banking, healthcare, retail, and eCommerce. However, the adoption of A2P & P2A messaging faces certain challenges, such as the presence of local regulations coupled with country-specific guidelines and identifying and preventing gray route abuse affecting telecom operators' revenue. Rich communication services (RCS) in the A2P messaging space, integration of AI and machine learning for personalized messaging campaigns, and collaboration between the telecom operator and over-the-top (OTT) players present potential opportunities for the A2P & P2A messaging market to grow in the coming years.
Regional Insights
In the Americas, particularly in the United States and Canada, A2P (Application-to-Person) and P2A (Person-to-Application) messaging services are witnessing significant growth. Factors such as higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies contribute to this expansion. Consumer needs in these regions often revolve around convenience, time efficiency, and personalized experiences. A2P messaging is widely used for marketing, notification services, banking alerts, and two-factor authentication systems. In countries across South America, the adoption of A2P messaging is rising with the mobile economy's growth. Customers in this region tend to be price-sensitive, and mobile operators are creatively bundling A2P messaging services with other offerings to entice users. China and Japan represent significant markets in the Asia Pacific region for A2P and P2A messaging. Both regions exhibit an appetite for technological innovation, with consumers showing high receptivity to mobile banking, online shopping, and other digitally enabled services that require secure and prompt communication channels, including A2P messaging. In China, with the massive e-commerce industry and a supportive regulatory environment, A2P messaging is fundamental to operations and customer service. India is a burgeoning market for A2P messaging, fueled by a rapidly growing young demographic, increasing smartphone usage, and digital transformation initiatives. Europe's A2P & P2A messaging market is maturing, backed by a strong regulatory framework that prioritizes data protection and privacy, such as GDPR (General Data Protection Regulation). Enterprises are implementing A2P solutions to engage with consumers and for transactional notifications. The market is likely to further expand with the evolution of rich communication services and the increasing trend of businesses transitioning to omnichannel communication strategies. The Middle East and Africa exhibit rapid growth in mobile subscriptions and are increasingly becoming attractive markets for A2P messaging. The demand here is driven by a combination of factors, including the need for mobile financial services, government initiatives for digital inclusion, and a young, tech-savvy population.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the A2P & P2A Messaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the A2P & P2A Messaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the A2P & P2A Messaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the A2P & P2A Messaging Market?
3. What are the technology trends and regulatory frameworks in the A2P & P2A Messaging Market?
4. What is the market share of the leading vendors in the A2P & P2A Messaging Market?
5. Which modes and strategic moves are suitable for entering the A2P & P2A Messaging Market?