市场调查报告书
商品编码
1464721
农业旅游市场:按活动、游客类型、年龄层和预订管道划分 - 全球预测 2024-2030Agritourism Market by Activity (Accommodations, Educational Tourism, Event and Recreation), Tourist Type (Group Travelers, Individual Travelers), Age Group, Booking Channel - Global Forecast 2024-2030 |
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预计2023年休閒农业市场规模为298.6亿美元,预计2024年将达322.3亿美元,2030年将达515.7亿美元,复合年增长率为8.11%。
农业旅游是一种结合农业和旅游元素的旅游型态,为游客提供与农业、粮食生产和乡村生活方式相关的体验。基本上,它包括以农业为基础的企业和活动,吸引游客前往农场、牧场、农业、园艺、农产品等。农业旅游活动从农场住宿、水果和蔬菜采摘、酒庄参观,到参与农业活动、学习永续农业实践、参加农业节和农贸市场等更高级的体验,内容涵盖面很广。这种型态的旅游为游客提供了有关农业部门的娱乐和教育,为农民提供了新的收入来源,并有助于保护农村传统和生活方式。越来越多的游客正在寻求永续的旅行体验,从而推动了对农业旅游的需求。此外,消费者越来越倾向于了解他们的食物来自哪里并参与其生产过程,这大大增加了他们对农业旅游活动的兴趣。然而,许多农村地区缺乏必要的基础设施,交通联繫不畅,导致游客游览困难。在某些地区,主人和游客之间的语言差异和文化误解可能是一个挑战。政府提案透过各种措施和投资政策鼓励农业旅游产业,这对主要企业来说是一个巨大的机会。
主要市场统计 | |
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基准年[2023] | 298.6亿美元 |
预测年份 [2024] | 322.3亿美元 |
预测年份 [2030] | 515.7亿美元 |
复合年增长率(%) | 8.11% |
活动:将多元化的娱乐活动融入农业旅游中,吸引更多的旅游爱好者,同时增加业务成长。
农业旅游使农民能够利用现有资源赚取额外收入。农场行销允许农民将他们的产品直接出售给消费者。农场销售允许客户在农场内购买农产品,满足对有机农产品日益增长的需求。活动和休閒增加了顾客对农业旅游的兴趣。为了扩大农业旅游,农民举办农场市集、万圣节南瓜节、圣诞节农场参观等活动,让游客有机会体验乡村生活,逃离喧嚣的城市生活。农场和牧场可以为不同年龄的游客提供教育体验。游客透过参与陶艺、食品生产、农业历史等休閒,知识面不断拓宽、拓宽。住宿设施是一项农场服务,拥有维护良好的基础设施,可以提供更好的客户支援。游客住宿设施是农业旅游业的重要组成部分,可扩大业务成长。
预订管道:快速、方便、便利,增加偏好
线上预订管道包括允许游客直接透过网路预订农业场所和活动的网站和应用程式。这种方法提供了便利性和可访问性,使用户可以随时随地进行安排,并且通常可以立即确认并获得大量触手可及的资讯。相较之下,线下预订管道包括电话预订、旅行社、现场直接预订等较传统的方式。儘管它们缺乏在线提供的即时便利性和广泛的信息,但这些方法允许个人互动,并且可以提供在线无法提供的独特套餐和优惠。两种管道各有优势,迎合了想要体验农家乐的游客的不同偏好与需求。
区域洞察
美洲的农业旅游包括农场住宿和农产品收穫体验、葡萄酒之旅和农业节庆等。它特别吸引那些寻求教育体验的家庭以及对有机和当地食品感兴趣的消费者。美国农业部国家农业图书馆定期更新资料和信息,以促进该领域的发展。同时,EMEA(欧洲、中东和非洲)拥有悠久的农业旅游传统,以义大利和法国为首。根植于当地风土的体验包括葡萄酒之旅、起司製作研讨会和农场住宿。欧盟的通用农业政策支持农村发展,包括农业旅游。由于都市区对乡村生活方式和永续农业的兴趣日益浓厚,亚太地区的农业旅游市场正在经历显着增长。中阶的壮大、可支配收入的增加以及促进线上预订的网路连线不断扩大等因素促成了这一上升趋势。泰国、印度、日本和中国等国家利用其丰富的文化遗产、多样化的农业和风景名胜吸引游客,在这一增长中发挥关键作用。
FPNV定位矩阵
FPNV定位矩阵对于评估休閒农业市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对农业旅游市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 休閒农业市场规模及预测如何?
2. 在农业旅游市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3. 休閒农业市场的技术趋势和法规结构是什么?
4. 休閒农业市场主要厂商的市场占有率是多少?
5. 进入休閒农业市场的合适型态和策略手段是什么?
[185 Pages Report] The Agritourism Market size was estimated at USD 29.86 billion in 2023 and expected to reach USD 32.23 billion in 2024, at a CAGR 8.11% to reach USD 51.57 billion by 2030.
Agritourism is a form of tourism that combines elements of agriculture and tourism to offer visitors experiences related to farming, food production, and rural lifestyle. Essentially, it involves any agriculturally based operation or activity that brings tourists to a farm, ranch, or any agricultural, horticultural, or agribusiness operation. Agritourism activities can range from farm stays, u-pick fruit and vegetable operations, and winery tours to more involved experiences such as participating in farming activities, learning about sustainable agriculture practices, or attending agricultural festivals and farmers' markets. This form of tourism provides entertainment and education to visitors about the agricultural sector, serves as an additional revenue stream for farmers, and contributes to the preservation of rural traditions and lifestyles. A growing number of tourists seek authentic and sustainable travel experiences, driving demand for agritourism. In addition, there's a rising trend among consumers to understand the origin of their food and to participate in its production process, significantly fueling interest in agritourism activities. However, many rural and farming areas lack the necessary infrastructure and accessibility, making visiting difficult for tourists. Language differences and cultural misunderstandings between hosts and visitors may pose challenges in some regions. Moreover, the government proposes to encourage the agriculture tourism industry through various initiatives and investment policies, which is a significant opportunity for the key companies.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 29.86 billion |
Estimated Year [2024] | USD 32.23 billion |
Forecast Year [2030] | USD 51.57 billion |
CAGR (%) | 8.11% |
Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth
Agrotourism allows farmers to generate additional income from their existing resources. On-farm sales allow the farmers to sell their produce directly to consumers. On-farm sales enable customers to purchase produce on the farm property and meet the increasing need for organic farm products. Events and recreational activities increase customer interest in agrotourism. To expand agrotourism, the farm owner conducts events such as farm festivals, pumpkin fests on Halloween, and farm visits during Christmas, which offer visitors the opportunity to experience rural life and a break from the hustle of urban life. Farms and ranches can provide educational experiences to visitors of different age groups. Engaging visitors with pottery recreational activities, food production, and agricultural history expands and broadens the knowledge of the visitors. Accommodation facilities are the farm's services by having well-maintained infrastructure for better customer assistance. Accommodation for tourists is a vital component of the agrotourism industry that expands business growth.
Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility
Online booking channels encompass websites and applications that allow tourists to reserve their visits to agricultural sites or activities directly through the internet. This method offers convenience and accessibility, enabling users to make arrangements anytime and anywhere, often providing immediate confirmation and a wealth of information at their fingertips. In contrast, offline booking channels include more traditional methods such as phone reservations, travel agencies, or direct bookings at the venue. While lacking the immediate convenience and breadth of online information, these methods offer personalized interaction and can sometimes provide unique packages or offers unavailable online. Both channels have distinct advantages and serve different preferences and needs of tourists looking to experience agritourism.
Regional Insights
Agritourism in the Americas varies widely from farm stays and pick-your-own produce to wine tours and agricultural festivals. It appeals particularly to families seeking educational experiences and consumers interested in organic and locally-produced food. The USDA National Agricultural Library periodically updates resources and information, fostering growth in this sector. At the same time, EMEA has a strong tradition of agritourism, with Italy and France being notable examples. The experiences are deeply embedded in the local terroir, offering wine tours, cheese-making workshops, and farm stays. The EU's Common Agricultural Policy supports rural development, including agritourism. The agritourism market in the Asia Pacific region is experiencing significant growth due to increased interest in rural lifestyles and sustainable agriculture practices among urban populations. Factors such as the rising middle class, higher disposable incomes, and the expansion of internet connectivity facilitating online bookings have contributed to this uptrend. Countries such as Thailand, India, Japan, and China are significant in this growth by leveraging their rich cultural heritage, diverse agriculture, and scenic landscapes to attract tourists.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Agritourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Agritourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Agritourism Market, highlighting leading vendors and their innovative profiles. These include Agria Tours, AgriTravel by Leisure Time Group, Agriturismo.it by Feries Srl, Agrotours, Ananta Group Pvt. Ltd., Bay Farm Tours, Blackberry Farm, LLC, Dan Company, Expedia, Inc., Fair Oaks Farms, Farm to Farm Tours, FarmCamps B.V., Field Farm Tours, Green Mount Travel, GTI Travel, Hokkaido Farm Tomita, Liberty Mills Farm, Rupiper Tours, Select Holidays, Star Destinations, Trump Tours Inc., Underwood Family Farms, and ZAMAG Tours and Safaris.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Agritourism Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Agritourism Market?
3. What are the technology trends and regulatory frameworks in the Agritourism Market?
4. What is the market share of the leading vendors in the Agritourism Market?
5. Which modes and strategic moves are suitable for entering the Agritourism Market?