市场调查报告书
商品编码
1150103
农业旅游全球市场规模/份额/行业趋势分析报告,按活动(户外休閒、农场销售、娱乐、教育旅行、住宿、其他)、销售渠道、地区、展望/预测,2022-2028 年版Global Agritourism Market Size, Share & Industry Trends Analysis Report By Activity (Outdoor Recreation, On-farm Sales, Entertainment, Educational Tourism, Accommodations and Others), By Sales Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球农业旅游市场规模预计将达到 107 亿美元,预测期内復合年增长率为 10.7%。
关于农业旅游的研究还很少。大多数农业旅游组织并没有专注于研究,而是在促进和支持旅游。任何吸引游客到农场或牧场的以农业为导向的业务或活动都称为农业旅游。
农业旅游似乎是最近才出现的现象,但实际上已经存在了很长时间。 dude ranches 起源于 1880 年代的美国,吸引了当地人和国际游客通过骑马、放牛和帮忙干农活来体验“狂野西部”。在 20 世纪初,以色列采用了称为基布兹的公共农场的概念,人们可以在那里过夜工作。
COVID-19 影响分析
全球经济受到 COVID-19 大流行的严重影响。世界各国已实施封锁和社会隔离规定,以阻止冠状病毒的连锁反应和传播。为此,它对世界各地的国内和国际航班产生了很大的影响。由于许多经济体的所有旅行和旅游活动全部或部分停止,预计危机将在可预见的未来继续存在。由于不确定的情况,很难预测农业旅游市场的规模,但一旦情况好转,预计将以相应的速度恢復。
市场增长因素
农产品旅游越来越受欢迎
农产品旅游正在迅速普及,各地都在蓬勃发展。农业旅游的农民有很大的机会通过农产品旅游销售他们的区域和当地美食来增加收入和盈利能力。游客可以通过参观农场和农村地区并品嚐当地农产品来参与农业食品旅游。农家美食旅游 农民可以通过当地的美食、饮食、农产品等方式介绍自己的历史、文化和风景。农业食品旅游还为生产者、工匠和农民提供了在国内外游客面前发展品牌和产品的机会。
政府对发展农业旅游的支持
预计农业旅游将成为该行业的主要驱动力,各国政府正着力加强农业经济。例如,农业旅游帮助美国农民和牧场主为休閒和教育赚钱,例如农场旅游和“收穫体验”。为了保持竞争力,新来者和中小型农民越来越多地转向农业旅游。农业旅游还可以使农业对公众更具吸引力,促进农村经济并保护农业遗产。
市场製约因素
新兴经济体中有很多无组织的行业
农业旅游业务的混乱结构是其扩张的主要障碍。许多经济体缺乏明确的农业旅游法律定义,限制了市场的快速扩张。经济发展的一个主要方面和决定农业政策的一个关键因素是新兴经济体农业的相对衰退。关于这种下降原因的文献集中在需求因素上,特别是恩格尔定律引起的相对价格效应,而不是相对要素禀赋变化和技术进步速度不均等供给方变量。
活动展望
农业旅游市场按活动分为农产品销售、户外休閒、娱乐、教育旅游、住宿和其他活动。 2021 年,农场销售部门在农业旅游市场中占据了很大的收入份额。这是因为农场活动包括农业工作、农产品和临时/季节性工作。从价值链的角度来看,农场工作发生在价值链的“起点”。所有在农场外发生的与农场相关的活动都是农场外收入。
销售渠道前景
按销售渠道划分,农业旅游市场分为旅行社和直销。直销部门在 2021 年占据了农业旅游市场最大的收入份额。这是因为该机构提供的大型旅行和旅行套餐推动了市场扩张,同时牢记世界各地游客的舒适度和财务状况。
区域展望
按地区划分,分析了北美、欧洲、亚太地区和 LAMEA 的农业旅游市场。北美部分在 2021 年提高了农业旅游市场的最高收入份额。这是因为整个地区的收入水平不断提高,美国和加拿大的商业环境有所改善,以及政府鼓励农场旅游活动的努力。此外,该地区的农民已将辅助业务和收入流纳入他们的正常农业经营,预计这将在预测期内刺激市场扩张。
The Global Agritourism Market size is expected to reach $10.7 billion by 2028, rising at a market growth of 10.7% CAGR during the forecast period.
People who visit working farmers or other agriculture activities for recreation, education, or other direct involvement are said to be engaging in agritourism. Numerous different activities are included in agritourism, which gives farmers a way to diversify their businesses and increase their income. Wildlife Research, horseback riding, cannery tours, cooking lessons, wine sampling, harvest festivals, barn dancing, farm vacations, tour guides, and petting zoos are a few examples of such pursuits.
While many tourists partake in agro-tourism for little periods, like an afternoon spent picking berries, others stay for days and, in some cases, labor on the farm. Organic farmers are interested in learning more about successful agro-tourism companies and diversifying their sources of income is a key risk management technique. Additionally, they want a deeper comprehension of the dangers and obligations associated with hosting guests on the farm.
Almost minimal research has been done on agrotourism yet. Instead of focusing on research, the majority of agritourism organizations promote and support travel. Any agriculturally oriented operation or activity that draws guests to a farm or ranch is referred to as agritourism.
Though that may seem like a recent idea, agritourism has been around for a while. The first dude ranches appeared in the USA in the 1880s, drawing both locals and visitors from abroad who wanted to experience the "wild west" by riding horses, herding cattle, and helping out on the farm. Early in the 20th century, Israel adopted the kibbutz concept of communal farming, where guests may stay and work.
COVID-19 Impact Analysis
The worldwide economy had been severely impacted by the COVID-19 pandemic. Lockdown and social segregation regulations were enacted by numerous nations worldwide to stop the chain reaction and spread of the coronavirus. This had a terrible effect on both domestic and international flights worldwide. Due to the entire or partial stoppage of all travel and tourism operations across numerous economies, the crisis is predicted to last for the foreseeable future. It is challenging to forecast the market figures for the agritourism sector due to the uncertainty surrounding the scenario, but with improvements in the situation, the market is anticipated to rebound at a respectable rate.
Market Growth Factor
Agri-Food Tourism is Becoming More and More Popular
Agri-food tourism is gaining popularity quickly and is growing quickly in many places. Agritourism farm owners have a tremendous opportunity to increase their income and profitability by marketing their regional or local cuisines through agri-food tourism. Visitors are welcome to tour farms and rural areas while participating in agri-food tourism, where they can sample residents' specialty foods. Agrotourism farms can showcase their history, culture, and scenery through regional cuisine, alcoholic beverages, and agricultural products due to agri-food tourism. Agri-food tourism also gives producers, craftspeople, and farmers the chance to grow their brands and products in front of both domestic and international visitors.
The Growing Support of Government for Agritourism
By encouraging agritourism, which is expected to be a key growth driver for the industry, governments in various economies are concentrating on enhancing the agriculture economy. For instance, agritourism assists American farmers and ranchers in making money from leisure or educational pursuits like farm tours or "pick-your-own" initiatives. To stay competitive, new and small- to medium-sized farms are increasingly looking towards agritourism. Agritourism also can promote agriculture to the general public, revive rural economies, and protect agricultural heritage.
Market Restraining Factor
The Less Organized Industry is More Common in Developing Economies
The disorganized structure of the agritourism business is a significant barrier to its expansion. There is no clear legal definition of agrotourism in many economies, which limits the market's rapid expansion. A key aspect of economic development and a significant factor in determining agricultural policies is the relative fall of agriculture in economies that are developing. In contrast to supply-side variables such as shifts in relative factor endowments and unequal rates of technical progress, the literature on the reasons for this fall has concentrated on the relative pricing effects resulting from demand factors, particularly Engel's law.
Activity Outlook
Based on the Activity, the Agritourism Market is segmented into On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations, and Others. The on-farm sales segment recorded a significant revenue share in the agritourism market in 2021. It is because farming and agricultural output, as well as occasional and seasonal labor, are included in on-farm activities. On-farm work takes place at the "start" of the value chain as viewed through the perspective of a value chain. All agriculture-related activities that take place off the farm fall under the category of off-farm revenue.
Sales Channel Outlook
On the basis of Sales Channel, the Agritourism Market is divided into Travel Agents and Direct Sales. The direct sales segment garnered the largest revenue share in the agritourism market in 2021. It is due to the massive trips and travel packages provided by the agencies, which are fueling market expansion and keeping tourists' comfort and finances in mind worldwide.
Regional Outlook
Region-wise, the Agritourism Market analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the agritourism market in 2021. Because of increasing income levels across the region, a bettering business climate in the U.S. and Canada, and governmental efforts to promote farm tourist activities. Additionally, the farmers in the area are incorporating supplementary businesses and sources of income into their normal farming operations, which is anticipated to spur market expansion during the projection period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Farm to Farm Tours, Bay Farm Tours, Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel, Blackberry Farm LLC, GTI Travel, Kansas Tourism and Trump Tours, Inc.
Market Segments covered in the Report:
By Activity
By Sales Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures