市场调查报告书
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1464899
教育应用市场:按平台、教育类型、配置和最终用户划分 - 2024-2030 年全球预测Education Apps Market by Platform (Mobile App, Web App), Education Type (Dictionary App, eBook Reading Application, Educational Games App), Deployment, End-user - Global Forecast 2024-2030 |
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预计2023年教育类应用市场规模为721亿美元,2024年将达785.7亿美元,2030年将达1,352.2亿美元,复合年增长率为9.39%。
教育应用程式由旨在增强传统课堂环境之外的学习和教育体验的软体应用程式组成。由于智慧型手机和网路连线的增加,教育应用程式的用户群正在扩大。世界对更高教育标准和更好技能的需求正在推动教育应用程式在世界各地的采用。学校和大学中越来越多的应用程式整合以补充传统教育也有助于市场扩张。然而,技术中断和网路连接不佳限制了欠发达地区的市场成长。资料隐私问题和不断增加的资料外洩可能会对市场成长带来挑战。此外,协作学习平台允许使用者与同侪和导师互动,创造互动学习的空间。根据学习者表现和回馈调整内容的演算法和模型的开拓也有望为市场提供重大成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 721亿美元 |
预测年份 [2024] | 785.7亿美元 |
预测年份 [2030] | 1352.2亿美元 |
复合年增长率(%) | 9.39% |
对行动应用程式的偏好增加,以提高平台用户的便利性
行动应用程式因其可访问性和用户友好的介面而迅速流行。行动应用程式是行动学习、语言应用程式和短期课程的首选。行动应用程式是寻求弹性和便利性的用户的理想选择,提供具有通知和离线存取功能的互动式和引人入胜的工具。可透过浏览器存取的网路应用程式在学术学习环境中很普及,并提供广泛的课程和资源。 Web 应用程式特别适合寻求深度学习材料和认证的学生和专业人士。
最终用户:中小学教育综合考试准备应用程序
高等教育应用程式将教育应用程式用于多种用途,包括虚拟教室、作业提交、同侪协作以及存取丰富的学术资源。高等教育应用程式满足本科生、研究生和博士生的需求,并促进同步和非同步学习体验。高等教育更喜欢提供全面学术资源、强大互动平台和个人化学习体验的应用程式。学前教育应用程式透过互动和引人入胜的内容着重于阅读、写作、算术和基本认知技能等基础技能。在学前教育领域,出于吸引幼儿学习者註意力的需要,首选互动性强、直觉且具有视觉吸引力的应用程式。适用于中小学教育的教育应用程式旨在补充正规课程。教育应用涵盖语言艺术、科学、数学和社会研究等各种学科,并提供互动式学习工具、影片课程、测验等。教育应用程式因其全面的、与课程一致的内容来支援家庭作业和考试准备而受到青睐。
区域洞察
由于智慧型装置和高速网路的普及,美洲地区,尤其是美国和加拿大,教育科技(包括应用程式)的采用正在增加。美洲市场的特点是老牌公司数量众多,专注于 STEM 教育和语言学习等利基领域的新兴企业数量不断增加。美洲的消费者越来越喜欢个人化和适应性强的学习体验,促使开发人员将人工智慧和机器学习演算法融入他们的解决方案中。欧盟的教育应用程式深受该地区多样化语言和教育体系的影响。重点是提供多种语言课程的语言学习应用程式和平台。由于人口年轻且智慧型手机普及不断提高,中东和非洲地区是一个充满活力的教育应用市场。在中东,对语言学习和以 STEM 为重点的应用程式以及符合伊斯兰教育价值观的平台的需求不断增长。亚太地区是一个竞争激烈的市场,教育应用程式具有巨大的成长潜力。中国正透过政府和私人对数位教育的大量投资快速推进教育科技创新。日本注重终身学习和人力资源开发,导致对专业技能开发应用程式的需求。印度拥有庞大的学生人口和不断增长的互联网普及,对学术和非学术学习应用程式的需求都很高。
FPNV定位矩阵
FPNV定位矩阵对于评估教育应用市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对教育应用市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.教育类APP市场规模及预测为何?
2.教育应用市场预测期内需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.教育应用市场的技术趋势和法规结构是什么?
4.教育App市场主要厂商的市场占有率为何?
5.进入教育应用市场的合适型态和策略手段是什么?
[195 Pages Report] The Education Apps Market size was estimated at USD 72.10 billion in 2023 and expected to reach USD 78.57 billion in 2024, at a CAGR 9.39% to reach USD 135.22 billion by 2030.
The education apps comprise software applications designed to enhance learning and education experiences outside the traditional classroom environment. Increased access to smartphones and internet connectivity broadens the user base for education apps. Rising educational standards and the global need for skill enhancement encourage the adoption of education apps worldwide. Increasing integration of apps in schools and universities to complement traditional teaching also contributes to the market expansion. However, technological disruptions & poor internet connectivity in underdeveloped regions restrict the market growth. Data privacy issues and increasing incidences of data breaches may challenge the market growth. Moreover, collaborative learning platforms create spaces for interactive learning, allowing users to engage with peers and mentors, which are expected to create significant market growth. The development of algorithms and models that adapt content based on learner performance and feedback is also expected to generate substantial growth opportunities in the market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 72.10 billion |
Estimated Year [2024] | USD 78.57 billion |
Forecast Year [2030] | USD 135.22 billion |
CAGR (%) | 9.39% |
Platform: Increasing preference for mobile apps for better user convenience
Mobile apps have soared in popularity due to their accessibility and user-friendly interfaces. Mobile apps are favored for on-the-go learning, language apps, and short courses. Mobile apps are ideal for users seeking flexibility and convenience and offer interactive and engaging tools with notifications and offline access. Web apps, accessible through browsers, are prevalent in institutional learning environments, offering extensive courses and resources. Web apps are particularly suitable for students and professionals seeking in-depth learning materials and certifications.
End-user: Applications in primary and secondary education for comprehensive exam preparation
The higher education apps leverage education apps for broad purposes, including virtual classrooms, assignment submissions, peer collaboration, and access to a wealth of academic resources. Higher education apps cater to undergraduate, postgraduate, and doctoral students' needs, facilitating synchronous and asynchronous learning experiences. The key preference in higher education is for apps that offer comprehensive academic resources, robust interaction platforms, and personalized learning experiences. Pre-primary education apps focus on foundational skills such as literacy, numeracy, and basic cognitive skills through interactive and engaging content. The need-based preference in the Pre-primary education sector is for highly interactive, intuitive, and visually engaging applications to hold young learners' attention. Educational apps for primary and secondary education aim to complement the formal curriculum. Educational apps cover various subjects, including languages, sciences, mathematics, and social studies, providing interactive learning tools, video lessons, quizzes, and more. Educational apps are preferred for comprehensive, curriculum-aligned content that supports homework and exam preparation.
Regional Insights
In the Americas region, particularly the United States and Canada witness a high adoption of education technologies including apps, attributed to the widespread access to smart devices and high-speed internet. The Americas market is characterized by a strong presence of established players and a growing number of startups focusing on niche areas, such as STEM education and language learning. Consumers in the Americas region show a preference for personalized, adaptable learning experiences, pushing developers to incorporate AI and machine learning algorithms into their solutions. Education apps within the EU are heavily influenced by the region's diverse languages and educational systems. There is a significant emphasis on language learning apps, as well as platforms that offer courses in multiple languages. The MEA region presents a dynamic market for education apps, driven by a young demographic and increasing smartphone penetration. In the Middle East, there is a growing demand for language learning and STEM-focused apps, alongside platforms that adhere to Islamic educational values. Asia Pacific stands out as a highly competitive market with significant growth potential for education apps. China is advancing rapidly in EdTech innovations with substantial government and private investment in digital education. Japan focuses on lifelong learning and workforce development, leading to a demand for professional skill development apps. India, with its vast student population and increasing internet penetration, shows a high demand for both academic and non-academic learning apps.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Education Apps Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Education Apps Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Education Apps Market, highlighting leading vendors and their innovative profiles. These include Age of Learning Inc., Alphabet Inc., Babbel GmbH, BenchPrep, Blackboard Inc., Brainly, BrainPOP, BYJU'S by Think and Learn Pvt. Ltd., Chegg, ClassDojo, Coursera Inc., Duolingo Inc., Educomp Solutions Ltd., edX LLC, Elevate Labs, LLC, Hologo World Inc., Khan Academy Inc., Lumos Labs, MyScript, Quizlet Inc., Rosetta Stone Ltd. by IXL Learning, Testbook Edu Solutions Pvt. Ltd., Unacademy by Sorting Hat Technologies Pvt. Ltd., Vedantu Innovations Pvt. Ltd., and WizIQ Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Education Apps Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Education Apps Market?
3. What are the technology trends and regulatory frameworks in the Education Apps Market?
4. What is the market share of the leading vendors in the Education Apps Market?
5. Which modes and strategic moves are suitable for entering the Education Apps Market?