市场调查报告书
商品编码
1465024
自行车鞍座市场:按自行车类型、通路划分 - 全球预测 2024-2030 年Bicycle Saddle Market by Bicycle Type (E-bikes, Mountain Bicycle, Road Bicycle), Distribution Channel (Offline, Online) - Global Forecast 2024-2030 |
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预计2023年自行车鞍座市场规模为17.7亿美元,预计2024年将达到18.5亿美元,2030年将达到25.3亿美元,复合年增长率为5.23%。
自行车鞍座,通常称为自行车座椅,对于骑乘者的舒适度和表现起着至关重要的作用。这是骑车人坐的自行车部分。座椅设计和材质对您的整体骑乘体验产生巨大影响,影响舒适度、效率和控制等因素。自行车作为一种交通、休閒和竞技运动交通途径的快速普及正在推动自行车鞍座的成长。电动式自行车(电动自行车)的兴起以及赛车、山地自行车和旅游专用自行车的普及,产生了对适合不同骑行条件和偏好的特定类型车座的需求。电动自行车(e-bike)的兴起以及赛车、山地自行车和旅行专用自行车的普及,产生了对适合不同骑行条件和偏好的特定类型车座的需求。与自行车鞍座相关的假冒产品的存在阻碍了市场的成长。技术和材料科学新兴市场的开拓导致更轻、更舒适、更耐用的自行车座的开发,预计将为市场成长创造机会。凝胶衬垫、人体工学设计和可定製配件等创新吸引了包括职业运动员和休閒用户在内的广泛消费者,从而扩大了市场。
主要市场统计 | |
---|---|
基准年[2023] | 17.7亿美元 |
预测年份 [2024] | 18.5亿美元 |
预测年份 [2030] | 25.3亿美元 |
复合年增长率(%) | 5.23% |
自行车类型:电动自行车的使用正在增加,因为它们支援直立骑乘姿势并优先考虑舒适性。
电动自行车因其能够放大电动力量并允许骑士以更少的力气行驶更远的距离而迅速普及。电动自行车车座旨在支持更直立的骑乘姿势,优先考虑长期舒适性。 E-BIKE 骑士可能会穿越各种地形,并且比传统自行车花更多的时间坐在车座上,因此E-BIKE 车座设计有缓衝垫以适应这种多种用途,它们通常被设计为增强性别和增加宽度。山地自行车专为越野骑乘而设计,其特点是崎岖的地形和多变的坡度。山地自行车车座的设计旨在方便移动,让骑士能够随着地形的变化快速调整自己的位置。它们也往往比电动自行车和公路自行车座椅更窄,从而减少用力踩踏和操纵时的擦伤。耐用性和抗风性也是重要的特征,因为车座必须能够承受越野骑行。公路车专为在铺砌路面上提供速度和效率而设计。因此,车座针对前方空气阻力较小的骑乘位置进行了最佳化。它们通常比电动自行车和山地自行车更窄、更硬,从而减少空气阻力并使动力从骑手到踏板的传递更加顺畅。流线型设计还最大限度地减轻了重量,这对于优先考虑速度和敏捷性的骑士来说是一个重要因素。许多公路自行车车座均设有切口,可缓解长途骑乘时敏感区域的压力。
分销管道 透过线上分销管道扩大自行车车座的供应
线上分销管道包括电子商务平台、品牌专用网站和线上市场销售。该管道之所以广受欢迎,是因为它为消费者提供了便利:能够从任何地方购物、存取各种产品以及轻鬆比较价格和功能。线上评论和评分也可以帮助指南买家做出明智的决定。此外,线上零售商通常提供有竞争力的价格和促销活动。然而,该通路的限制在于无法在购买前实际试用产品。线下通路包括自行车店、运动用品店、百货公司等传统实体店家。此通路的优势在于,消费者可以亲身体验产品,感受马鞍的材料、品质和舒适度,并经常获得专家的建议和组装服务。当地的自行车商店尤其可以根据骑车人的个人需求和偏好提供个人化提案。该管道的主要优势是触觉体验和即时产品可用性。然而,与网路商店相比,线下可购买的产品种类有限,而且由于实体零售空间相关的管理费用,价格可能会更高。
区域洞察
由于骑自行车作为休閒和交通途径越来越普及,特别是在面临交通拥堵和污染的都市区,美洲自行车座垫市场呈现稳定成长。注重舒适性、耐用性和性能的座椅设计创新,以及人们对骑乘活动和市场竞争活动日益浓厚的兴趣,正在推动市场扩张。普及环保交通途径的努力也促进了对自行车和高品质座椅的需求不断增长。由于都市化的加速、健康和健身意识的增强以及政府为减少交通拥堵和碳排放而提倡骑自行车的倡议,亚太地区成为了一个快速增长的市场。亚太地区是一个重要的消费市场,在製造业中发挥着重要作用,因为它是许多世界领先的自行车和自行车零件製造商的位置。该地区对入门级到高端自行车座椅的需求不断增长,满足了广泛的消费者需求。在强大的自行车文化的推动下,欧洲处于欧洲、中东和非洲地区自行车车座市场的前沿,尤其是在荷兰、德国和丹麦等国家。该市场的特点是对符合人体工学设计的优质车座的需求量很大,反映了该地区对骑乘舒适性和性能的重视。欧洲各国政府推动自行车作为永续交通途径的努力进一步增强了市场。同时,中东和非洲是新兴市场,由于人们对休閒自行车的兴趣日益浓厚以及对自行车基础设施的投资,因此具有潜在的成长机会。
FPNV定位矩阵
FPNV定位矩阵对于评估自行车座椅市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对自行车鞍座市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.自行车车座市场规模及预测是多少?
2.在自行车鞍座市场预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.自行车车座市场的技术趋势和法规结构是什么?
4.自行车车座市场主要厂商的市场占有率为何?
5.进入自行车车座市场适合的型态和策略手段是什么?
[187 Pages Report] The Bicycle Saddle Market size was estimated at USD 1.77 billion in 2023 and expected to reach USD 1.85 billion in 2024, at a CAGR 5.23% to reach USD 2.53 billion by 2030.
A bicycle saddle, commonly called a bike seat, plays a pivotal role in a cyclist's comfort and performance. It is the part of the bicycle on which the rider sits. The design and material of the saddle can significantly impact the overall riding experience, influencing factors such as comfort, efficiency, and control. The surge in cycling as a preferred mode of transportation, leisure activity, and competitive sport is driving the growth of the bicycle saddle. The rise of electric bicycles (e-bikes) and the popularity of specialized bikes for racing, mountain biking, and touring have created a demand for specific types of saddles suited to different riding conditions and preferences. The rise of electric bicycles (e-bikes) and the popularity of specialized bikes for racing, mountain biking, and touring have created a demand for specific types of saddles suited to different riding conditions and preferences. The availability of counterfeit products associated with bicycle saddles hampers the market growth. Rising advances in technology and materials science that lead to the development of lighter, more comfortable, and durable bicycle saddles are expected to create opportunities for market growth. Innovations such as gel padding, ergonomic designs, and customizable fittings have expanded the market by attracting a wider range of consumers, including professional athletes and recreational users.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 1.77 billion |
Estimated Year [2024] | USD 1.85 billion |
Forecast Year [2030] | USD 2.53 billion |
CAGR (%) | 5.23% |
Bicycle Type: Growing usage of E-bikes that support a more upright riding position and prioritize comfort
E-bikes, or electric bicycles, have surged in popularity due to their ability to amplify pedal power, enabling riders to cover longer distances with less exertion. The saddles for e-bikes are designed to support a more upright riding position, prioritizing comfort over extended periods. Since e-bike riders may traverse a variety of terrains and potentially spend more time in the saddle compared to traditional bikes, e-bike saddles often feature enhanced cushioning and a wider design to accommodate this diverse usage. Mountain bicycles are engineered for off-road cycling and are characterized by rugged terrain and variable inclines. Saddles for mountain bikes are designed to facilitate ease of movement, allowing the rider to adjust their position in response to the changing terrain quickly. They tend to be narrower than those found on e-bikes and road bicycles, aiding in reducing chafing during vigorous pedal strokes and maneuvers. Durability and resistance to the elements are also key features, as the saddles must withstand the demands of off-road cycling. Road bicycles are built for speed and efficiency on paved surfaces. Consequently, the saddles are optimized for a forward, aerodynamic riding posture. They are generally narrower and firmer than e-bikes and mountain bikes, which helps reduce drag and facilitate power transfer from the rider to the pedals. The streamlined design also minimizes weight, a critical factor for riders who prioritize speed and agility. While comfort is considered, the emphasis is on performance, with many road bike saddles featuring a cutout to relieve pressure on sensitive areas during long rides.
Distribution Channel: Growing availability of bicycle saddles through online distribution channels
The online distribution channel encompasses sales through e-commerce platforms, brand-specific websites, and online marketplaces. This channel has been gaining significant traction due to the convenience it offers to consumers, such as the ability to shop from any location, access a wide range of products, and compare prices and features easily. Online reviews and ratings also guide buyers in making informed decisions. Additionally, online retailers often offer competitive pricing and promotions. However, the inability to physically test the product before purchase is a limitation of this channel. The offline distribution channel includes traditional brick-and-mortar stores such as bicycle shops, sports goods stores, and department stores. This channel offers consumers the advantage of physically examining products, getting a real feel for the material, quality, and comfort level of the saddle, and often receiving expert advice and fitting services. Local bike shops, in particular, can provide personalized recommendations based on the cyclist's individual needs and preferences. The tactile experience and immediate product availability are key benefits of this channel. However, the range of products available offline might be limited compared to online stores, and prices can be higher due to the overhead costs associated with physical retail spaces.
Regional Insights
The bicycle saddle market in the Americas has shown steady growth due to the increasing adoption of cycling as both a leisure activity and a mode of transportation, especially in urban areas faced with traffic congestion and pollution. Innovations in saddle design focusing on comfort, durability, and performance, along with a rising interest in cycling activities and competitive events, are driving market expansion. Efforts toward promoting eco-friendly transportation options also contribute to the growth in demand for bicycles and high-quality saddles. The APAC region is experiencing rapid market growth due to increased urbanization, growing awareness about health and fitness, and government initiatives promoting cycling to reduce traffic congestion and carbon footprints. The APAC region is a significant consumer market and plays a crucial role in manufacturing, with many global bicycle and bicycle parts manufacturers located here. The demand for entry-level and high-end bicycle saddles is rising in this region, catering to a broad spectrum of consumers. Europe is at the forefront of the bicycle saddle market in the EMEA region, propelled by a strong cycling culture, particularly in countries such as the Netherlands, Germany, and Denmark. The market is characterized by high demand for premium, ergonomically designed saddles, reflecting the region's focus on cycling comfort and performance. Initiatives by European governments to promote cycling as a sustainable mode of transport further bolster the market. Meanwhile, the Middle East and Africa are emerging markets with potential growth opportunities, driven by an increasing interest in recreational cycling and investments in cycling infrastructure.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bicycle Saddle Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bicycle Saddle Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bicycle Saddle Market, highlighting leading vendors and their innovative profiles. These include Berthoud Cycles SAS, Blackburn Design, Inc., Cionlli, Ergon International GmbH, F.I.V. E. Bianchi S.p.A., Giant Manufacturing Co., Ltd., ISM Seat, LLC, MERIDA & CENTURION Germany GmbH, Ritchey Design Inc., SCOTT Sports SA, Selle Italia s.r.l., Selle Royal Group S.p.A., Serfas, Inc., Shimano Inc., Specialized Bicycle Components, Inc., SQlab GmbH, Terry Precision Cycling, LLC, Trek Bicycle Corporation, Velo Enterprise Co., Ltd., and WTB USA.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bicycle Saddle Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bicycle Saddle Market?
3. What are the technology trends and regulatory frameworks in the Bicycle Saddle Market?
4. What is the market share of the leading vendors in the Bicycle Saddle Market?
5. Which modes and strategic moves are suitable for entering the Bicycle Saddle Market?