市场调查报告书
商品编码
1466430
照片冲印和商品市场:按产品、技术、设计、销售管道和最终用途分类 - 2024-2030 年全球预测Photo Printing & Merchandise Market by Product (Calendars, Photo Cards, Photo Gifts), Technology (3D Printing, Digital Printing, Instant Printing), Design, Sales Channel, End-Use - Global Forecast 2024-2030 |
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照片冲印和商品市场规模预计到 2023 年为 263 亿美元,预计到 2024 年将达到 287.1 亿美元,到 2030 年将达到 488 亿美元,复合年增长率为 9.23%。
全球照片印刷和商品市场以客製化和个人化列印照片的需求为主,企业和组织广泛使用这些照片来建立品牌、建立团队精神并支持一项事业,并且随着其发展而多样化。使用电脑软体创建照片印刷品的先进数位印刷技术越来越受欢迎,因为与滚筒印刷、网版印刷和转印。透过线上管道客自订设计的照片列印产品的需求、使用照片列印进行品牌行销以及忠诚度计划的趋势正在推动市场。此外,使用高效能数位相机和印表机进行商务用大量相片列印会增加产品成本,从而限制市场成长。此外,自订设计的 T 恤、日历、礼品、口号等越来越多地被用作企业本身及其产品的当前和当代品牌策略。
主要市场统计 | |
---|---|
基准年[2023] | 263亿美元 |
预测年份 [2024] | 287.1亿美元 |
预测年份 [2030] | 488亿美元 |
复合年增长率(%) | 9.23% |
此外,一些企业,特别是中小型企业(SME)和新兴企业,正在使用照片列印产品技术来提高品牌知名度并吸引潜在客户的注意。因此,客製化印刷产品作为品牌工具的使用正在增加,预计将在预测期内扩大市场成长。
消费者对客製化照片礼品的偏好,优先考虑产品新颖性和情感联繫
个性化日历因其作为组织工具和个性化装饰物品的双重功能而受到稳定的需求。客户越来越多地在办公桌和墙壁上使用个人照片来客製化日历,这表明了对实用性和情感价值的需求。照片卡会经历季节性高峰,尤其是在节日和特殊活动期间。客户想要具有独特、高品质设计的照片卡。照片礼品包括马克杯、枕头、自订服装等等。客製化提供的新颖性和情感连结正在显着推动消费者的偏好。传统的照片冲印由重视有形记忆的忠实客户群维护。儘管经历了数位转型,照片印刷仍然很明显,特别是用于檔案和装饰目的。帆布印刷品、金属印刷品和裱框照片等墙壁装饰适合那些希望透过独特或精心挑选的艺术品来个性化其生活和工作空间的人。客户优先考虑墙壁装饰的品质、美学吸引力和客製化选项。
销售管道:网路平台提供各种照片冲印产品及商品
线下销售管道主要在实体店和售货亭直接向消费者提供照片冲印和产品服务。线下销售管道迎合了那些喜欢产品实物打样和直接人际互动以获得客製化服务的客户。客户转向离线管道来满足即时列印需求以及高度个人化的产品选择和设计帮助。线上销售管道包括电子商务平台和专用网站,您可以在其中订购照片列印和客製化产品,并将其送货上门。使用线上管道的客户通常优先考虑便利性、比较产品和价格的能力以及阅读客户评论的好处。对于大量订单以及无法在线下购买的独特或可自订产品,首选线上管道。线上管道提供无与伦比的便利性、多样性和产品比较功能,满足数位原生原住民和快速大规模寻求客製化解决方案的人们的需求。
区域洞察
随着 BFSI 等零售和商业部门越来越注重提高品牌知名度和建立客户忠诚度,美洲、欧洲和亚太地区各种类型的照片印刷和商品服务的使用正在不断扩大。美洲和亚太地区越来越多的新兴企业专注于提供可与社交媒体帐户整合的照片列印和商品服务,允许用户直接从各自的社交媒体资料中选择和列印照片,预计将有助于市场发展。生长。此外,体育活动和比赛的增加也推动了整个欧洲对客製化 T 恤和杯子的需求。线上平台的可用性和数位列印技术的进步扩大了世界各地各种照片列印和商品行销服务的可用性。可支配收入的增加以及消费者对使用新技术的礼品产品(如卡片、马克杯、相册、定制 T 恤等)的兴趣不断增加,推动了亚太地区和欧洲、中东和非洲地区照片打印和商品行销市场的增长。
FPNV定位矩阵
FPNV 定位矩阵对于评估照片列印和商品市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对照片冲印和商品市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.照片冲印及商品市场的市场规模与预测为何?
2.在照片印刷和商品市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.照片冲印及商品市场的技术趋势及法规结构是什么?
4.照片冲印及商品市场主要供应商的市场占有率为何?
5.进入照片冲印及商品市场的合适型态和策略手段是什么?
[195 Pages Report] The Photo Printing & Merchandise Market size was estimated at USD 26.30 billion in 2023 and expected to reach USD 28.71 billion in 2024, at a CAGR 9.23% to reach USD 48.80 billion by 2030.
The global photo printing & merchandise market is growing diversly with the rising need for customized and personalized printed photos widely used to help businesses and organizations establish branding, build team spirit, support a cause, and more. Several advanced digital printing techniques that involve the creation of photo prints with the help of styles conceptualized using computer software are gaining popularity over other troublesome and time-consuming printing techniques like roller, screen, and transfer printing owing to their cost-effectiveness. Demand for custom-designed, photo-printed merchandise through online channels and the use of photo printing for brand marketing, and the trend of loyalty programs are driving the market. Moreover, the use of high-performance digital cameras and printers for commercial and bulk photo printing limits the market growth due to the increased cost of the products. Additionally, custom-designed t-shirts, calendars, gift items, slogans, and others are being used by companies more promptly as a current and modern branding strategy by companies to brand their company and offerings.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 26.30 billion |
Estimated Year [2024] | USD 28.71 billion |
Forecast Year [2030] | USD 48.80 billion |
CAGR (%) | 9.23% |
Furthermore, several companies, especially small-medium enterprises (SMEs) and start-ups, use the photo printing merchandise technique to boost brand visibility and attract the attention of their prospective customers. Therefore, the growing use of customized printed products as a branding tool is expected to augment market growth over the forecast period.
Product: Consumer preference for customized photo gifts to prioritize novelty and emotional connection
Personalized calendars have seen a steady demand due to their dual functionality as organizational tools and personalized decor items. Customers lean towards customizing calendars with personal photos for desk or wall use, indicating a need for both practical utility and emotional value. The photo card boasts significant seasonal peaks, notably during holidays and special events. Clients seek unique, high-quality designs of photo cards that can be personalized. The photo gift encompasses many products, including mugs, pillows, and custom apparel. The novelty and emotional connection customization offers highly drive consumers' preferences. The traditional photo prints remain stable, with a dedicated customer base valuing tangible memories. Despite digital shifts, the photo prints are still revealed, particularly for archival and decorating purposes. Wall decor, including canvas prints, metal prints, and framed photos, caters to those looking to personalize their living or working spaces with unique or curated artwork. Customers prioritize quality, aesthetic appeal, and customization options in the wall decors.
Sales Channel: Wide availability of photo printing products and merchandise on online platforms
The offline sales channel primarily involves physical retail stores and kiosks offering photo printing and merchandise services directly to the consumer. The offline sales channel caters to customers who prefer physical proofing of their products and direct interpersonal interaction for customized service. Customers lean towards offline channels for immediate printing needs and when seeking highly personalized product selection and design assistance. Online sales channels include eCommerce platforms and dedicated websites that allow customers to order photo prints and customized merchandise to be delivered to their doorstep. Customers drawn to the online channel typically prioritize convenience, the ability to compare products and prices, and the benefit of reading customer reviews. The online channel is favored for bulk orders and when seeking unique or customizable merchandise that is not readily available offline. The online channel offers unparalleled convenience, variety, and the ability to compare products, catering to a digitally native audience and those seeking customized solutions on a larger scale quickly.
Regional Insights
Increasing focus on creating brand awareness and building customer loyalty across commercial sectors such as retail and BFSI is expanding the usage of various types of photo printing & merchandise services in the Americas, Europe, and APAC. The increasing number of start-ups across the Americas and Asia-Pacific and their focus on providing photo printing & merchandise services that can be integrated with social media accounts that allow users to directly select and print their photos from their respective social media profiles is expected to benefit the growth of the market. Additionally, increasing sports activities and tournaments increases the demand for customized t-shirts and cups across Europe. The availability of online platforms and advancements in digital printing technology is expanding the availability of various photo printing & merchandising services worldwide. Growing disposable income and rising consumer interest in exploring new technology-based gifting articles such as cards, mugs, photo books, and customized t-shirts are subsequently benefiting the photo printing & merchandising market growth in the Asia-Pacific and EMEA region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Photo Printing & Merchandise Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Photo Printing & Merchandise Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Photo Printing & Merchandise Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Card Factory, Cimpress PLC, Circle Graphics, Inc., Digitalab Ltd., District Photo, Inc., DocuMart, EZ Prints, Inc., Fujifilm Holdings Corporation, Google LLC by Alphabet Inc., Hallmark Cards, Incorporated, Kodak Alaris Holdings Limited, Miller's Professional Imaging Co., Minted, LLC, Nations Photolab, Photobox Limited, PlanetArt, LLC, Printful Inc., Printify, Inc., Printique LLC, ProDPI, Rakuten Shashinkan, Inc. by Rakuten Group, Inc., RitzPix, RPI Print, Inc., Saal Digital Corporation, Sfidante Co., Ltd. by MIXI, Inc., Shutterfly, LLC, Smartphoto Group NV, SmugMug, Inc., Teespring, Inc., Timpson Ltd., Walgreens Boots Alliance, Inc., Walmart Inc., WhiteWall USA Inc., Xpozer Europe B.V., Yourdesign, and Zoomin.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Photo Printing & Merchandise Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Photo Printing & Merchandise Market?
3. What are the technology trends and regulatory frameworks in the Photo Printing & Merchandise Market?
4. What is the market share of the leading vendors in the Photo Printing & Merchandise Market?
5. Which modes and strategic moves are suitable for entering the Photo Printing & Merchandise Market?