市场调查报告书
商品编码
1466478
美容护肤市场:产品类型、型态、皮肤配方、分布、性别 - 全球预测 2024-2030Cosmetic Skin Care Market by Product Type (Anti-acne, Anti-aging, Anti-scars Solution), Form (Aerosols, Capsules, Creams / Emulsions), Skin Preparation, Distribution, Gender - Global Forecast 2024-2030 |
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预计2023年美容护肤市场规模为1,890.7亿美元,预计2024年将达1,996.2亿美元,2030年将达2,819.3亿美元,复合年增长率为5.87%。
美容护肤包括一系列旨在维持和改善皮肤外观的产品和实践。与医学和药物护肤不同,美容护肤专注于增强皮肤的美感,而不是治疗临床皮肤状况。通常归类为美容护肤的产品包括保湿霜、洁面乳、去角质剂、精华液、面膜和防晒油。消费者对护肤习惯和护肤品健康益处的认识不断提高,以及中产阶级家庭可支配收入的增加正在推动市场成长。此外,数位行销和社群媒体的影响力已成为品牌推广和消费者教育的关键驱动力。此外,美容护肤市场还面临产品配方和声称的严格监管以及皮肤副作用和过敏的发生等挑战,这可能会阻碍行业的成长。然而,主要企业正在投资新颖的产品配方,并提供根据客户皮肤类型量身定制的产品,以防止副作用的发生。此外,有机和天然成分产品的开发、抗老化技术的进步以及化妆品护肤品中永续原材料的使用也可能会促进成长。
主要市场统计 | |
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基准年[2023] | 1890.7亿美元 |
预测年份 [2024] | 1996.2亿美元 |
预测年份 [2030] | 2819.3亿美元 |
复合年增长率(%) | 5.87% |
产品类型 由于饮食和生活方式的改变,痤疮盛行率增加,对抗痤疮产品的需求增加
抗痤疮类别包括专门用于治疗痤疮皮肤的产品。这些产品的作用是抑制皮脂分泌、清洁毛孔和减少痤疮疤痕的出现。喜欢抗痤疮产品的消费者通常是正在经历荷尔蒙变化的青少年和成年人。抗老化护肤品用于解决老化征兆,如皱纹、细纹和皮肤弹性丧失。市场对此类产品的需求是由寻求保持年轻外观治疗方法的老龄化人口所推动的。抗疤痕产品旨在减少痤疮、受伤、手术等造成的疤痕的出现。这些产品是寻求改善皮肤质地和外观的恢復治疗的人的首选。干性护肤品以滋润、滋养肌肤为目标,针对自然干燥或受季节变化影响的肌肤消费者。婴幼儿护肤为婴幼儿幼儿娇嫩的肌肤提供温和、安全的产品。这些产品满足了想要保护宝宝免受皮肤刺激和过敏的父母的需求。私密卫生产品旨在维持 pH 平衡并防止刺激敏感区域。这些产品的目标消费者主要是注重个人卫生的女性。敏感肌肤护肤产品类型的配方旨在防止敏感肌肤类型的人受到发炎和发炎。该类别的消费者正在寻找低过敏且无香料的产品。美白美容产品在许多地区很受欢迎,消费者希望提亮肤色并减少色素沉淀。除疣产品受到想要有效、安全地去除良性皮肤生长物的消费者的青睐。
形式:霜剂广泛用于护肤品中,并起到补水和保湿的作用。
气溶胶化妆品在压力下包装并以细小的喷雾形式喷出。它特别适用于防晒油、除臭剂、髮胶喷雾和刮鬍膏。根据您的需要,有一些偏好,例如快干、覆盖均匀、涂布时方便等。胶囊化妆品是指含有一次性使用量的胶囊。由于其功效、成分稳定性和便利性,它是美容液和抗衰老护理的首选。乳霜和乳液是最传统的护肤型态之一,为各种皮肤问题提供保湿和针对性治疗。这些产品受到想要密集补水和干性皮肤类型消费者的青睐。凝胶呈透明状,不黏腻,涂布后有清凉效果。它质地轻盈,吸收迅速,特别适合油性和易长粉刺的皮肤。乳液的质地比霜更轻盈,更容易被皮肤吸收,适合中性至微干性皮肤。另一方面,软膏的质地更厚、更黏稠,具有润肤作用,适合极度干燥或龟裂的皮肤。化妆粉有吸油、使皮肤雾面的作用。适合用作底妆和爽身粉。棒子方便直接涂抹瑕疵护理、防晒油和保湿霜等产品。携带方便不碍事,适合旅行或全天补妆。悬浮液是分散在液体中的固体颗粒的混合物。常用于难溶于溶剂的活性成分,在防晒油和彩妆品中广受欢迎。
皮肤准备:身体和护手产品变得越来越个性化,以适应各种皮肤类型。
身体保养和护手产品包括一系列专为滋润、保护和滋养皮肤而设计的护肤产品。对这些产品类型的基于需求的偏好通常与皮肤类型、环境因素和个人卫生习惯相关。身体保养和护手市场包括大众市场和高端产品。清洁子类别包括洗面乳、磨砂膏和卸妆油等产品。消费者的偏好往往集中在产品去除杂质和彩妆的功效以及与皮肤类型的兼容性。除毛产品就是除毛产品,人们的偏好往往会根据易用性、有效性和皮肤敏感性而有所不同。脸部和颈部护肤包括精华液、乳霜、护理产品和其他这些敏感区域皮肤的产品。消费者经常寻求抗老化、保湿和紧緻功效。足部爽身粉和足部喷雾注重足部卫生和舒适度,其偏好通常与气味控制和吸湿性有关。保湿产品对于保持健康的皮肤至关重要,其范围从淡乳液到浓霜。皮肤干燥、湿疹等患者往往需要强力保湿。夜间护理产品利用您睡眠时皮肤的自然修復过程。该领域的趋势是青睐含有类视色素A和胜肽等活性成分的产品。膏状面膜针对特定的皮肤问题,如痤疮、暗沉和脱水。消费者之所以喜欢这些,是因为它们有针对性的治疗选择和水疗般的体验。爽肤水和喷雾等皮肤清新剂很受欢迎,因为它们可以收紧毛孔,使皮肤清爽。根据您的皮肤类型,您可能更喜欢保湿、平衡或去角质配方。
分销:由于方便/购物导向,偏好线上分销管道
百货公司和便利商店在化妆品护肤品的分销中发挥着至关重要的作用。喜欢这些管道的顾客寻求有形的购物体验,让他们在购买前看到产品的质地、气味和包装。这些商店通常提供各种品牌的多种产品可供选择,并为消费者提供即时的满足感,因为他们可以在购买后立即将想要的商品带回家。线上管道迎合了优先考虑便利性、多样性和经常进行价格比较的消费者。电子商务平台提供广泛的产品,包含详细资讯、客户评论,而且价格通常更具竞争力。药房是经过皮肤病学测试和推荐的护肤产品的可靠来源,通常被认为更专业、更注重健康。喜欢在药局购物的消费者可能有特定的护肤问题或敏感肌肤,需要经过临床检验的产品。
性别:不断变化的社会趋势导致对男士优质美容护肤品的需求
男士护肤通常专注于简单的多功能产品,以解决油性、剃须刺激和皮肤坚韧等特定问题。人们对针对男性典型的厚油性皮肤而配製的产品的需求不断增长,这些产品专注于可带来明显效果的活性成分。男性通常喜欢节省时间且不需要长期照护的产品。女性的护肤通常涉及多个步骤,重点关注肤色、质地、水分和抗老化等特定问题。针对细纹、老年斑和暗沉的化妆品的需求量很大。具有护肤的化妆品也有很大的市场,称为药用化妆品。女性消费者越来越个性化、自然化、有机化。
区域洞察
以美国和加拿大为中心的美洲地区的特点是化妆品行业蓬勃发展,因为消费者意识到外表的社会和健康益处。此外,该地区领先的现有主要企业不断投资新产品配方以扩大其影响力。美洲的值得注意的倡议包括对数位皮肤分析工具和人工智慧主导的个人化护肤建议的大量投资。欧盟拥有成熟的化妆品护肤市场。欧盟消费者优先考虑产品功效、成分透明度和购买的环境足迹。我非常喜欢不含对羟基苯甲酸酯、合成色素和香料的产品。欧盟国家有机和天然认证的增加证明了该地区致力于永续性。护肤是许多欧洲消费者的日常生活,具有多功能功效的产品,如祛斑霜 (BB) 和调色霜 (CC) 正在稳步增长。在亚太地区,文化影响力正在深刻影响着护肤市场。中国和印度是重要的市场,中阶不断壮大,人们对护肤功效的认知不断增强。鼓励国内品牌而非国际品牌的新政策正在影响中国、印度、日本和韩国的购买行为。对传统美容护肤品的需求也越来越重要。
FPNV定位矩阵
FPNV定位矩阵对于评估美容护肤市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对美容护肤市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.美容护肤市场的市场规模及预测是多少?
2.在美容护肤市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3. 美容护肤市场的技术趋势和法规结构是什么?
4.美容护肤市场主要厂商的市场占有率是多少?
5.进入美容护肤市场合适的型态和策略手段是什么?
[199 Pages Report] The Cosmetic Skin Care Market size was estimated at USD 189.07 billion in 2023 and expected to reach USD 199.62 billion in 2024, at a CAGR 5.87% to reach USD 281.93 billion by 2030.
Cosmetic skin care encompasses a broad range of products and practices that aim to maintain and improve the appearance of skin. Unlike medical or pharmaceutical skin care, cosmetic skin care focuses on the enhancement of skin's aesthetic appeal rather than treating clinical skin conditions. Products typically classified under cosmetic skin care include moisturizers, cleansers, exfoliators, serums, masks, and sunscreens. Heightened consumer awareness about the health benefits of skincare routines and products and rising disposable incomes among middle-class households are bolstering market growth. Furthermore, digital marketing and social media influences have become key drivers in brand promotion and consumer education. However, incidences of product recall and the presence of counterfeit cosmetic products in the market Additionally, the cosmetic skin care market faces challenges such as stringent regulations related to product formulation and claims and incidences of adverse skin reactions and allergies, which can impede the growth of the industry. However, key players are investing in novel product formulations and providing customized products to customers according to their skin type to prevent incidences of adverse reactions. Furthermore, the development of products with organic and natural ingredients, advancements in anti-aging technology, and utilization of sustainable raw materials in cosmetic skincare products can expand their growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 189.07 billion |
Estimated Year [2024] | USD 199.62 billion |
Forecast Year [2030] | USD 281.93 billion |
CAGR (%) | 5.87% |
Product Type: Rise in demand for anti-acne products due to the increasing prevalence of acne caused by changes in diet and lifestyle
The anti-acne sector includes products specifically designed to treat acne-prone skin. These products work to reduce sebum production, clear pores, and diminish the appearance of acne blemishes. Consumers who prefer anti-acne products are often teenagers and adults experiencing hormonal changes. Anti-aging skin care products are formulated to address signs of aging, such as wrinkles, fine lines, and reduced skin elasticity. The market need for such products is driven by an aging population seeking remedies to maintain a youthful appearance. Anti-scar solutions are designed to minimize the appearance of scars caused by acne, injuries, or surgeries. These products are preferred by individuals looking for reparative treatments to enhance skin texture and appearance. Dry skin care products aim to hydrate and nourish the skin, targeting consumers with naturally dry skin or those affected by seasonal changes. Infant skin care provides gentle and safe products for infants' delicate skin. These products cater to parents' needs to protect their babies from skin irritation and allergies. Intimate hygiene products are designed to maintain pH balance and prevent irritation in sensitive areas. The target consumers for these products are predominantly females concerned with personal hygiene. Products in the sensitive skin care category are formulated to prevent inflammation and irritation for those with reactive skin types. Consumers in this category seek hypoallergenic and fragrance-free options. Skin whitening or skin lightening products are popular in various regions, with consumers seeking to lighten their complexion or reduce the appearance of hyperpigmentation. Warts removal products cater to individuals seeking to remove benign skin growths effectively and safely.
Form: Extensive utilization of creams of cosmetic skin care products for hydration and moisturization
Aerosol cosmetics are packaged under pressure and dispensed as a fine spray. These are particularly preferred for sunscreens, deodorants, hair sprays, and shaving creams due to their ease of application and uniform distribution of products. Need-based preferences include quick drying, even coverage, and convenience in application. Capsule cosmetics are single-dose capsules with a precise amount of a product. They are favored for serums and anti-aging treatments due to their potency, stability of ingredients, and convenience. Creams and emulsions are among the most traditional forms of skincare, providing moisturization and targeted treatment for various skin concerns. These are preferred by consumers desiring intensive hydration and those with dry skin types. Gels are clear, non-greasy, and have a cooling effect on application. They are especially appealing for oily and acne-prone skin due to their lightweight consistency and quick absorption. Lotions are lighter in texture than creams and are easily absorbed into the skin; they are well-suited for normal to slightly dry skin. Ointments, on the other hand, have a thicker, more viscous texture and are used for their emollient properties, ideal for extremely dry or chapped skin. Cosmetic powders are preferred for their oil-absorbing properties and mattifying effects on the skin. They are suitable for setting up or for use in body powders. Sticks offer convenient, direct applications for products such as blemish treatments, sunscreens, and moisturizers. They are portable and mess-free, making them ideal for travel and touch-ups throughout the day. Suspensions are mixtures in which solid particles are dispersed throughout a liquid. They are often used for active ingredients that are not easily dissolved in solvents and are popular in sunscreens and color cosmetics.
Skin Preparation: Growing personalization of body and hand products to cater to diverse skin types
Body and hand care products encapsulate a wide range of skincare items dedicated to moisturizing, protecting, and nurturing the skin. The need-based preference for these products often correlates with skin type, environmental factors, and personal hygiene practices. The body and hand care market features both mass-market and luxury offerings. The cleansing subcategory includes products such as face washes, scrubs, and cleansing oils. Consumer preferences tend to revolve around the effectiveness of the product in removing impurities and makeup, as well as compatibility with skin types. Depilatories are hair removal products, and the preference often depends on ease of use, effectiveness, and skin sensitivity. Facial and neck skin care entails products such as serums, creams, and treatments tailored for the delicate skin in these areas. Consumers often seek anti-aging, hydrating, and firming properties. Foot powders and sprays focus on foot hygiene and comfort, with preferences typically associated with odor control and moisture absorption. Moisturizing products are essential for maintaining healthy skin and vary from light lotions to heavy creams. Patients with dry skin, eczema, or similar conditions often exhibit a strong need for intense moisturization. Night treatment products leverage the skin's natural reparative processes during sleep. Preferences within this sector are increasingly leaning towards products with active ingredients including retinoids and peptides. Paste masks target specific skin concerns such as acne, dullness, or dehydration. Consumers prefer these for their targeted treatment options and spa-like experiences. Skin fresheners, including toners and mists, are preferred for their ability to refine pores and refresh the skin. Depending on skin type, preferences may lead towards hydrating, balancing, or exfoliating formulas.
Distribution: Preference for online distribution channel due to inclination towards convenience shopping
Departmental stores and convenience stores play a pivotal role in the distribution of cosmetic skincare products. Customers who favor these channels seek a tangible shopping experience where they can physically assess the texture, scent, and packaging of products before making a purchase. These stores frequently offer a wide product range from various brands, providing instant gratification for shoppers who can take home their desired items immediately after purchase. Online channels cater to consumers who prioritize convenience, variety, and often price comparisons. E-commerce platforms provide an extensive range of products with detailed information, customer reviews, and, often, more competitive pricing. Pharmacies are trusted sources for dermatologically tested and recommended skincare products, often seen as more professional and health-oriented. Consumers who prefer shopping at pharmacies may have specific skincare concerns or sensitive skin that requires clinically validated products.
Gender: Changes in social trends leading to a demand for premium cosmetic skin care products for men
Men's skincare typically focuses on simplicity, multi-functional products, and addressing specific concerns such as oiliness, shaving irritation, and skin robustness. There is a growing demand for products formulated for men's typically thicker and more oily skin, with an emphasis on active ingredients that give clear results. Men often prefer products that save time and do not require a lengthy regimen. Women's skincare regimes are often multi-step, with high value placed on specific concerns such as skin tone, texture, hydration, and anti-aging. Cosmetic products that target issues such as fine lines, wrinkles, and dark spots are in high demand. There is also a significant market for cosmetics that include skincare benefits, known as cosmeceuticals. The female consumer segment is increasingly drawn towards personalized and natural or organic options.
Regional Insights
The Americas region, particularly the US and Canada, is characterized by the presence of a robust cosmetic industry due to consumer awareness about the social and health benefits of physical appearance. Additionally, established key players in this region are constantly investing in novel product formulation to expand their reach. Noteworthy initiatives in the Americas include significant investments in digital skin analysis tools and AI-driven personalized skincare recommendations. The EU harbors a sophisticated cosmetic skin care market. EU consumers prioritize product effectiveness, ingredient transparency, and the environmental footprint of their purchases. There is a strong preference for products free from parabens, synthetic dyes, and fragrances. The rise in organic and natural certifications across EU countries underlines the region's dedication to sustainability. Skincare is a daily routine for many European consumers, and products offering multifunctional benefits, such as blemish balm (BB) and color corrector (CC) creams, have witnessed steady growth. In the Asia-Pacific region, cultural influences deeply impact the skincare market. China and India represent substantial markets with burgeoning middle classes and increasing awareness of skincare benefits. In China, India, Japan, and South Korea, new policies encouraging domestic brands over international players are shaping purchasing behaviors. Demand for traditional cosmetic skincare products is also gaining significance.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cosmetic Skin Care Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cosmetic Skin Care Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cosmetic Skin Care Market, highlighting leading vendors and their innovative profiles. These include A One Cosmetics Products, Amorepacific Corporation, Ascendis Health Limited, Beiersdorf AG, Bo International, CHANEL Ltd., Colgate-Palmolive Company, Coty Inc., Eminence Organic Skin Care, ESPA International by The Hut Group, Galderma S.A., Gayatri Herbals Pvt. Ltd., Himalaya Wellness Company, Honasa Consumer Ltd., JAFRA Cosmetics International, Inc., Johnson & Johnson Services, Inc., Kao Corporation, L'Oreal S.A., Natura & Co Group, NutriGlow Cosmetics Pvt Ltd., Oriflame Cosmetics AG, Plum, Procter & Gamble Company, Revlon Consumer Products LLC, Shiseido Company, Limited, Shree Cosmetics Limited, The Body Shop International Limited, The Estee Lauder Companies Inc., The Goodkind Co., Ulta Beauty, Inc, and Unilever PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cosmetic Skin Care Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cosmetic Skin Care Market?
3. What are the technology trends and regulatory frameworks in the Cosmetic Skin Care Market?
4. What is the market share of the leading vendors in the Cosmetic Skin Care Market?
5. Which modes and strategic moves are suitable for entering the Cosmetic Skin Care Market?