市场调查报告书
商品编码
1466621
肉类包装市场:按技术、肉类类型划分 - 2024-2030 年全球预测Fresh Meat Packaging Market by Technology (Modified Atmosphere Packaging, Vacuum Skin Packaging, Vacuum Thermoformed Packaging), Meat Type (Beef, Pork, Poultry) - Global Forecast 2024-2030 |
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预计2023年肉类包装市场规模为39.9亿美元,预计2024年将达41.8亿美元,2030年将达到56.3亿美元,复合年增长率为5.04%。
肉类包装市场包括一系列用于新鲜肉类产品储存和运输的包装解决方案。从真空紧缩包装到调气包装,该市场旨在延长保质期,保持肉类的新鲜度,并为零售商和消费者提供便利。市场使用多种包装解决方案来满足不同类型肉类的特定需求,包括牛肉、鸡肉、猪肉和羊肉。肉类包装也随着有机和草饲肉类产品等新兴市场领域的发展而变化,需要独特的包装叙述,以符合消费者人口统计的生态和品质偏好。先进包装的成长要素包括包装材料和包装技术的技术进步、由于健康和卫生意识提高而导致消费者对包装肉类的需求增加以及食品零售业的蓬勃发展。此外,消费者对便利性和更长保质期的偏好不断变化,以及肉类产品出口市场的强劲,也对市场扩张做出了重大贡献。随着消费者环保意识的增强,采用环保和生物分解性的包装材料带来了最近的商机。在不损害肉类完整性的情况下,减少塑胶使用并采用更高效的可回收材料的创新势头正在增强。此外,具有可追溯性选项、新鲜度指示器和即时监控功能的智慧包装有可能透过提高产品安全性和消费者信心来彻底改变市场。减少包装过程整体碳排放的研究以及与肉类加工商合作开发独特的解决方案可以进一步扩大该行业。此外,与物联网 (IoT) 设备整合的智慧包装可以为消费者参与和供应链效率开闢新的维度。
主要市场统计 | |
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基准年[2023] | 39.9亿美元 |
预测年份 [2024] | 41.8亿美元 |
预测年份 [2030] | 56.3亿美元 |
复合年增长率(%) | 5.04% |
科技真空热成型包装在零售包装中的重要性日益增加
调气包装是一种用于延长生鲜食品(包括肉类)保质期的技术。这个过程改变了包装内的气氛,减缓了导致脂肪腐败和氧化的微生物的生长。这种包装通常使用氮气、二氧化碳和氧气等气体的混合物,其比例取决于所包装的肉类的类型。当目标是在不使用防腐剂的情况下最大限度地延长产品的保质期时,该技术是特别优选的。适用于需要更长保质期和延长运输时间的零售环境。真空紧缩包装用可塑薄膜密封产品的整个表面,在其周围形成第二层表皮。这有效地防止肉类暴露于氧气,延长保质期并保留产品的颜色、风味和质地。 VSP 是高级产品的首选,因为产品展示和视觉吸引力非常重要。它还允许在零售环境中进行垂直和创造性展示。真空热成型包装利用热量将塑胶片材形成特定形状,将产品放入其中,然后将其密封在衬纸中。密封过程中空气被移除,在包装内部形成真空。人们经常选择这种方法,因为它具有成本效益,并且可以包装各种尺寸和形状的产品。它通常用于不需要像真空热成型包装那样紧密的阻隔性的大量肉类或产品。
肉类类型:由于保质期延长和消费者兴趣,家禽业的需求增加。
牛肉包装需要坚固的材料来防止污染并保持产品新鲜度。牛肉产业普遍需要真空包装和调气包装(MAP)。这些方法有助于保留牛肉的颜色和质地,这对消费者的接受度非常重要。牛肉产品的价格波动和优质品质要求包装能够支持品牌差异化和高端定位。猪肉包装通常需要适应多种产品的包装策略,例如培根、火腿和新鲜切肉。密着包装和外包装薄膜在猪肉中很受欢迎,因为它们可以延长产品的保质期并保持其视觉吸引力。由于市场上猪肉产品的竞争性质,成本效益和保护功能是猪肉包装的主要需求偏好。家禽包装需要保持最高水准的卫生并防止病原体传播。包装设计为防漏的,通常使用吸水垫片来处理液体。使用重迭或 MAP 技术的托盘包装是首选,因为它可以延长保质期和产品可见度。由于水产品极易腐烂,因此对水产品包装有严格的要求。重点强调阻隔包装,以防止氧气迁移并维持受控环境。真空紧缩包装(VSP)特别受欢迎,因为它可以显着延长产品的保质期并使产品看起来对消费者更具吸引力。由于水产品极易腐烂,因此对水产品包装有严格的要求。重点是能够防止氧气迁移并维持受控环境的阻隔包装。真空紧缩包装(VSP)特别受欢迎,因为它可以显着延长产品的保质期并使产品看起来对消费者更具吸引力。
区域洞察
美洲地区,尤其是美国和加拿大的肉类消费量较高,导致肉类包装市场日益成熟。该地区的消费行为受到每週杂货购物文化的推动,有利于大量购买。市场正在投资真空密封、零售包装,以延长肉类的保质期。此外,美国市场处于采用主动包装解决方案的前沿,这些解决方案整合了主动延长产品新鲜度的技术。亚太地区包括中国、日本和印度等快速发展的经济体,对肉类包装的需求正在加速成长。随着中阶的不断扩大、都市化和健康意识的增强,消费者的需求越来越倾向于方便、卫生、持久的包装解决方案。对食品安全的持续关注正在推动中国包装技术的进步。最近的专利显示了向生物分解性和智慧包装材料的转变,这些材料可以表明内容物的新鲜度。在素食者众多的印度,人们非常重视适合家庭需求和偏好的小包装,创造了多元化的市场。欧洲、中东和非洲 (EMEA) 地区的肉类包装呈现出多样化的景象。欧盟国家对食品包装有严格的规定,迫使製造商在保持肉类品质的同时采用永续和创新的解决方案。消费者对永续性的担忧推动了对可回收和生物分解性包装材料的需求。欧洲国家的努力重点是减少塑胶使用和发展循环经济模式。在中东,需求偏向奢侈品包装,因为人们往往收入较高,更喜欢奢侈品。非洲肉类包装市场仍在发展中,在改善分销和储存基础设施方面存在潜在的成长机会。
FPNV定位矩阵
FPNV定位矩阵对于评估肉类包装市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对肉类包装市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.肉类包装市场的市场规模与预测是多少?
2.在肉类包装市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.肉类包装市场的技术趋势和法规结构是什么?
4.肉类包装市场主要供应商的市场占有率是多少?
5. 进入肉类包装市场的合适型态和策略手段是什么?
[191 Pages Report] The Fresh Meat Packaging Market size was estimated at USD 3.99 billion in 2023 and expected to reach USD 4.18 billion in 2024, at a CAGR 5.04% to reach USD 5.63 billion by 2030.
The fresh meat packaging market encompasses the range of packaging solutions utilized for preserving and transporting fresh meat products. From vacuum skin packaging to modified atmosphere packaging, this market aims to deliver extended shelf life, maintain the freshness of meat products, and provide convenience to both retailers and consumers. Within the market, the use of varied packaging solutions is tailored to meet the specific needs of different meat types such as beef, poultry, pork, and lamb. The fresh meat packaging also varies with emerging market segments such as organic and grass-fed meat products gaining traction, requiring distinctive packaging narratives that align with ecological and quality sentiments of the consumer base. Influential growth factors include technological advancements in packaging materials and techniques, increasing consumer demand for packaged meat driven by a rise in health and hygiene awareness, and the booming food retail industry. Additionally, evolving consumer preferences favoring convenience and longer shelf life, along with strong export markets for meat products, also significantly contribute to the market expansion. Recent opportunities stem from the adoption of eco-friendly and biodegradable packaging materials as consumers become more environmentally conscious. Innovations that reduce plastic use and incorporate efficient recyclable materials without compromising the integrity of meat products are gaining momentum. Additionally, smart packaging that features traceability options, freshness indicators, and real-time monitoring could revolutionize the market by enhancing product safety and consumer trust. Research into reducing the overall carbon footprint of packaging processes and collaborating with meat processors to develop tailored solutions can further industry expansion. In addition, smart and intelligent packaging that integrates with the Internet of Things (IoT) devices could open new dimensions for consumer engagement and supply chain efficiency.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.99 billion |
Estimated Year [2024] | USD 4.18 billion |
Forecast Year [2030] | USD 5.63 billion |
CAGR (%) | 5.04% |
Technology: Rising significance of vacuum thermoformed packaging in retail packaging
Modified atmosphere packaging is a technique used to extend the shelf life of fresh food products, including meat. The process involves altering the atmosphere within the packaging to slow down the growth of microorganisms and the oxidation of fats that can lead to spoilage. Such type of packaging typically uses a mixture of gasses such as nitrogen, carbon dioxide, and oxygen in proportions that are specific to the type of meat being packaged. The technique is particularly preferred when the goal is to maximize the product's shelf life without using preservatives. It is suitable for retailing environments where longer display times are desired, and transportation durations can be extended. Vacuum skin packaging involves sealing the product over its entire surface tightly against a formable film, creating a second skin around it. This effectively protects the meat from oxygen exposure, which results in a longer shelf life and preserves the color, flavor, and texture of the product. VSP is preferred for premium products where product presentation and visual appeal are crucial. It also allows for vertical and creative display possibilities in retail environments. Vacuum thermoformed packaging involves the use of heat to form a plastic sheet into a specific shape which is then sealed to a backing material after the product is placed within it. The air is removed during the sealing process, creating a vacuum inside the package. This method is often chosen for its cost-effectiveness and the ability to package a variety of product sizes and shapes. It's commonly used for larger quantities of meat or for products that may not require as stringent barrier properties as those provided by vacuum thermoformed packaging.
Meat Type: Rising demand from the poultry sector for extended shelf-life and consumers attractiveness
Beef packaging demands robust materials that can prevent contamination and maintain the freshness of the product. The need for vacuum packaging and modified atmosphere packaging (MAP) is prevalent in the beef segment. These methods help in preserving the color and texture of beef, which is crucial for consumer acceptance. Price volatility and the premium nature of beef products also necessitate packaging that can support brand differentiation and premium positioning. Pork packaging often requires packaging strategies that cater to diverse products such as bacon, ham, and fresh cuts. Skin packaging and overwrap films are popular for pork as they preserve the product's shelf life and maintain its visual appeal. Due to the competitive nature of pork products in the marketplace, cost-effectiveness along with protective features is a key need-based preference for pork packaging. Poultry packaging requires maintaining the highest levels of hygiene and preventing the spread of pathogens. The packaging is designed to be leak-proof and often uses absorbent pads to manage fluids. Tray packaging with overwrap and MAP technologies are preferred, as they allow for extended shelf life and visibility of the product. Seafood packaging has stringent requirements due to the highly perishable nature of seafood products. The focus is on barrier packaging that can prevent oxygen transfer and maintain a controlled environment. Vacuum skin packaging (VSP) is particularly popular as it can significantly extend the product's shelf life and present the product attractively to consumers. Seafood packaging has stringent requirements due to the highly perishable nature of seafood products. The focus is on barrier packaging that can prevent oxygen transfer and maintain a controlled environment. Vacuum skin packaging (VSP) is particularly popular as it can significantly extend the product's shelf life and present the product attractively to consumers.
Regional Insights
In the Americas, and the United States and Canada, in particular, there is a high consumption of meat products which has led to a matured market for fresh meat packaging. The consumer behavior in this region favors bulk purchases, driven by a culture of weekly grocery shopping. The market has seen investments in vacuum-sealed, case-ready packaging which extends the shelf life of fresh meat. Additionally, the U.S. market has been at the forefront of adopting active packaging solutions, integrating technology that actively extends the product's freshness. The Asia Pacific region, encompassing dynamically evolving economies such as China, Japan, and India, is displaying an accelerated demand for fresh meat packaging. As the middle class continues to expand, along with urbanization and growing health awareness, consumer needs are increasingly inclined towards convenient, hygienic, and enhanced shelf-life packaging solutions. In China, the constant worry about food safety has pushed for advancements in packaging technologies. Recent patents indicate a move towards biodegradable and smart packaging materials that can indicate the freshness of the contents within. India, with its significant vegetarian population, shows a varied market with more emphasis on smaller packaging sizes that align with family needs and preferences. The Europe, Middle East, and Africa (EMEA) region present a diverse landscape for fresh meat packaging. EU countries have stringent regulations in place regarding food packaging which compel manufacturers to adopt innovative solutions that are sustainable while maintaining meat quality. Consumer concerns over sustainability have seen a rise in the need for recyclable and biodegradable packaging materials. Initiatives across European countries focus on reducing plastics and developing circular economy models. In the Middle East, the demand is skewed towards premium packaging, due to high income and a propensity for luxury goods. Africa's fresh meat packaging market is still nascent, with potential growth opportunities in improving distribution and storage infrastructure.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fresh Meat Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fresh Meat Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fresh Meat Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor PLC, Amerplast Ltd., Berry Global Group, Inc., Bio4Pack GmbH by TIPA LTD, Bollore SE, Cascades Inc., Coveris Management GmbH, DS Smith PLC, DuPont de Nemours, Inc., EasyPak LLC, Faerch A/S, Kureha Corporation, Mondi PLC, Pactiv Evergreen Inc., Reynolds Consumer Products Inc., Reynolds Group Limited, Sealed Air Corporation, Sealpac International BV, Smurfit Kappa Group PLC, Sonoco Products Company, SUDPACK Holding GmbH, ULMA Group, and Winpak Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fresh Meat Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fresh Meat Packaging Market?
3. What are the technology trends and regulatory frameworks in the Fresh Meat Packaging Market?
4. What is the market share of the leading vendors in the Fresh Meat Packaging Market?
5. Which modes and strategic moves are suitable for entering the Fresh Meat Packaging Market?