市场调查报告书
商品编码
1466687
眼镜产品市场:按镜片材料、类型、性别、应用、分销管道划分 - 2024-2030 年全球预测Eyewear Market by Lens Material (Glass, Plastic, Polycarbonate), Type (Contact Lenses, Protective Eyewear, Spectacles), Gender, Usage, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年眼镜产品市场规模为1,856.7亿美元,预计2024年将达2,083.6亿美元,2030年将达4,238.1亿美元,复合年增长率为12.51%。
眼镜产品越来越多地用于视力矫正、阳光下清晰视力以及保护眼睛免受污垢、灰尘和污垢的影响。选择眼镜、太阳眼镜和隐形眼镜等眼镜产品主要是为了保护眼睛并降低眼部感染疾病的风险。眼部疾病的增加增加了对处方笺眼镜的需求。低成本一次性镜片的推出和眼镜的个人化正在推动市场成长。各个政府机构、私人组织和非政府组织正在共同努力提供负担得起的眼镜,以减少开发中国家农村地区的视力丧失。然而,对非侵入性且具有成本效益的屈光矫正手术的接受度不断提高可能会限制市场的成长。非法新颖隐形眼镜和无品牌镜架销售量的增加抑制了眼镜产品的市场需求。然而,透过线上通路产品销售的增加以及多功能眼镜先进技术的影响预计将在市场上创造抓住基本客群的机会。
主要市场统计 | |
---|---|
基准年[2023] | 1856.7亿美元 |
预测年份 [2024] | 2083.6亿美元 |
预测年份 [2030] | 4238.1亿美元 |
复合年增长率(%) | 12.51% |
镜片材质:采用轻质塑胶镜片材质
玻璃因其优异的视觉清晰度和耐刮擦性而广泛应用于镜片。对于那些寻求卓越光学品质和高折射率选择的人来说,玻璃仍然是首选。玻璃镜片适合那些优先考虑光学精度、重量过载和抗衝击性的人士,也建议用于注重薄度的高折射率处方。最常见的镜片材料是塑料,它比玻璃镜片更轻、更便宜。塑胶镜片提供了一种舒适的替代方案,同时保持合理的光学质量,对于需要经济高效、轻巧且不影响光学清晰度的轻度至中度解决方案的人来说是理想的选择。聚碳酸酯镜片因其耐衝击、重量轻和防紫外线而变得流行。这款镜片非常适合儿童、运动员和在危险环境中工作的人员。聚碳酸酯镜片满足了需要耐衝击眼镜产品的人们的需求,例如儿童、运动爱好者、有职业危害的人,或者想要具有增强紫外线防护的轻质镜片的人。
类型:隐形眼镜全球普及
隐形眼镜在需要矫正视力并且更喜欢眼镜替代品的人中很受欢迎。这些薄型曲面镜片直接贴合在眼睛表面,为患有近视、远视、散光和老花眼等屈光不正的使用者提供清晰、舒适的视力。您可以根据自己的需求进行选择,包括强调便利性的日抛镜片和适合运动、户外活动等各种活动的长戴型镜片。在个人可能暴露于强光、紫外线辐射、弹头和化学品等危险的各种行业和活动中,防护眼镜产品至关重要。选择防护眼镜产品的首要原因是适合全天配戴。眼镜(处方眼镜)通常用于矫正患有各种屈光不正的人的视力,并且有多种款式、材质和镜片类型可供选择,以满足个人喜好和功能需求。消费者经常寻求舒适性、耐用性、美观性和最佳视觉品质之间的平衡。太阳眼镜可防止紫外线,同时增加户外活动的舒适度和时尚感。从用于驾驶和水上运动的防眩光偏光镜片到专为骑乘和跑步设计的高性能太阳眼镜,消费者喜爱各种产品。
性别:创新设计在女性用眼镜产品中越来越受欢迎
男士眼镜产品呈现更多棱角设计和更大尺寸,以适应男性特征。偏好通常由风格、舒适度、耐用性和功能性决定。时尚潮流、舒适度、多功能性和个人风格推动了女性对眼镜产品的偏好。此细分市场的子类别包括处方眼镜、太阳眼镜、运动眼镜产品以及专为女性特征和美学而设计的智慧眼镜。男士眼镜产品的偏好主要取决于功能性和耐用性,而女士则优先考虑时尚潮流和个人风格。
应用:成人眼镜产品需求增加
成人眼镜产品主要解决近视、远视、散光、老花等视力问题。选择眼镜产品时,我们优先考虑美观、款式、舒适、耐用、防紫外线以及矫正视力。儿童眼镜产品主要满足0-16岁儿童的视力需求,并适应儿童独特的生长规律和脸部结构。成人眼镜产品提供多种选择,满足各种视力矫正需求,并专注于美观、风格趋势和技术创新。另一方面,儿童眼镜产品优先考虑安全性、耐用性、适应生长模式的功能性以及对儿童和家长都有吸引力的设计。
分销管道:网路商店日益普及
线下商店迎合了那些在选择眼镜产品时优先考虑个人化服务、即时产品供应以及与配镜师面对面互动的顾客。这些好处使得线下商店对那些需要试穿和调整帮助,或者有特定视觉需求需要专业指导的人有吸引力。实体零售商继续为当地市场提供全面的眼镜产品选择,包括处方眼镜、太阳眼镜和隐形眼镜。随着越来越多的消费者转向网路购物以获得便利并获得各种产品,电子商务的爆炸式增长对眼镜产品行业产生了重大影响。该线上平台以具有竞争力的价格提供时尚的镜架,并提供用户友好的镜片选择和功能定制工具,为传统实体店提供了经济高效的替代方案。网路商店深受精通技术的客户的欢迎,他们重视时间效率、价格比较以及舒适地在家购物的能力。线下商店提供个人化服务、即时产品供应和专业支持,但由于管理费用可能会很昂贵。另一方面,网上商店提供了具有成本效益的选择,选择范围广泛且方便。客户对这两个管道有不同的需求和偏好,它们之间的选择很大程度上取决于个人优先事项,例如预算限制、需要专家指导以及对个人化体验的偏好。
区域洞察
对时尚、新潮、时尚眼镜产品的需求不断增长,在推动美洲地区市场成长方面发挥关键作用。追求美观和时尚的太阳眼镜在年轻人中越来越受欢迎,推动了该地区对眼镜产品产品的需求。在欧洲,製造商专注于研发,以提供技术先进且安全的眼镜产品产品。此外,欧洲、中东和非洲地区已开发国家的客户变得更加富裕,越来越多地购买优质设计师眼镜产品,推动了市场成长。中国、日本和印度等国家的人口不断增长,消费者对眼睛保健的意识不断提高,该地区对防护眼镜和太阳眼镜的市场需求不断增加。亚太地区的市场相关人员专注于提供具有先进功能的处方镜片,例如抗反射膜和可防止有害太阳紫外线的染色。
FPNV定位矩阵
FPNV定位矩阵对于评估眼镜产品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对眼镜产品市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.眼镜产品市场的市场规模和预测是多少?
2.眼镜产品市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3.眼镜产品市场的技术趋势和法规结构是什么?
4.眼镜产品市场主要厂商的市场占有率是多少?
5.进入眼镜产品市场合适的形式或策略手段是什么?
[188 Pages Report] The Eyewear Market size was estimated at USD 185.67 billion in 2023 and expected to reach USD 208.36 billion in 2024, at a CAGR 12.51% to reach USD 423.81 billion by 2030.
The eyewear is increasingly used for vision correction, clear eyesight under sunlight, and eye protection for dirt, dust, and grim. The eyewear such as eyeglasses, sunglasses, and contact lenses are primarily chosen for providing reliable protection to eyes and lower risk of eye infection. The rise in the number of ophthalmic disorders is increasing the need for prescription-based eyeglasses. The introduction of low-cost and disposable lenses and the personalization of eyeglasses drive market growth. Various government & private organizations and NGOs are collaborating to offer affordable eyewear to mitigate vision disorders in rural areas of developing countries. However, the growing acceptance of non-invasive and cost-effective refractive surgeries may limit the market growth. The increased sales of illegal novelty contact lenses & unbranded frames are curbing the market demand for eyewear. However, an increase in product sales through online channels and the influence of advanced technology in eyeglasses for multifunctionality are expected to create opportunities in the market to attract a customer base.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 185.67 billion |
Estimated Year [2024] | USD 208.36 billion |
Forecast Year [2030] | USD 423.81 billion |
CAGR (%) | 12.51% |
Lens Material: Utilization of plastic lens material owing to lightweight properties
Glass is widely used for lenses due to its excellent visual clarity and scratch resistance. Glass remains preferable for those seeking exceptional optical quality and high-index options. Glass lenses are suited for individuals prioritizing optical precision, overweight concerns, or impact resistance and are also recommended for high-index prescriptions when thinness is of utmost importance. The most common lens material is plastic, with lightweight nature and affordability compared to glass lenses. Plastic lenses offer a comfortable alternative that maintains decent optical quality and are ideal for individuals with mild to moderate prescriptions requiring a cost-effective yet lightweight solution without compromising optical clarity. Polycarbonate lenses gained popularity due to their impact resistance, lightweight properties, and built-in UV protection. These lenses are ideal for children, athletes, and individuals working in hazardous environments. Polycarbonate lenses cater to those requiring impact-resistant eyewear, such as children, sports enthusiasts, people with occupational hazards, or those seeking lightweight lenses with enhanced UV protection.
Type: Significant penetration of contact lenses globally
Contact lenses are popular for individuals who require vision correction and prefer an alternative to spectacles. These thin, curved lenses are placed directly on the eye's surface and provide clear, comfortable vision for users with refractive errors such as myopia, hyperopia, astigmatism, and presbyopia. Need-based preferences include daily disposable lenses for convenience or extended wear lenses suitable for various activities such as sports or outdoor events. Protective eyewear is essential in different industries and activities where individuals may be exposed to hazards such as bright light, UV radiation, projectiles, or chemicals. The primary reason for choosing protective eyewear is its comfortable fit, which allows it to be worn throughout the day. Spectacles, or prescription eyeglasses, are common for vision correction among individuals with various refractive errors and are available in numerous styles, materials, and lens types to meet personal preferences and functional needs. Consumers often seek a balance between comfort, durability, aesthetics, and optimal visual quality. Sunglasses offer protection from UV radiation while enhancing comfort and style for outdoor activities. Polarized lenses that reduce glare for driving or water sports to performance sunglasses designed specifically for cycling or running are preferred by consumers.
Gender: Growing popularity of innovative designs in women's eyewear
Men's eyewear exhibits more angular designs and larger sizes that cater to masculine facial features. Preferences are often driven by style, comfort, durability, and functionality. Fashion trends, comfort, versatility, and personal style drive women's eyewear preferences. Subcategories in this segment include prescription glasses, sunglasses, sports eyewear, and smart glasses featuring designs catered toward feminine facial features and aesthetics. Men's eyewear preferences are primarily driven by functionality and durability, while women prioritize fashion trends and personal style.
Usage: Increasing demand for adult eyewear products
Adult eyewear primarily addresses vision problems such as myopia, hypermetropia, astigmatism, and presbyopia. In addition to vision correction, adults prioritize aesthetics, style, comfort, durability, and UV protection when selecting eyewear. Kid eyewear primarily caters to the visual needs of children aged between 0-16 years old while accommodating their unique growth patterns and facial structures. The adult eyewear segment provides a wide range of options for various vision correction needs while emphasizing aesthetics, style trends, and technological innovations. On the other hand, kid eyewear prioritizes safety, durability, functionality to accommodate growth patterns, and designs that appeal to both children and parents.
Distribution Channel: Emerging popularity of online eyewear stores
Offline stores cater to customers who prioritize personalized service, immediate product availability, and face-to-face interactions with opticians when choosing eyewear. These benefits make offline stores attractive for those who require assistance with fitting or adjustments or have specific vision needs that demand professional guidance. Brick-and-mortar retailers continue serving the local market with comprehensive eyewear options, including prescription glasses, sunglasses, and contact lenses. The surge of e-commerce has significantly impacted the eyewear industry as more consumers adopt online shopping for convenience and access to various products. Online platforms provide cost-effective alternatives to traditional brick-and-mortar stores by offering stylish frames at competitive prices and user-friendly tools for selecting lenses and customizing features. Online stores are popular among tech-savvy customers valuing time efficiency, price comparison, and the ability to shop from the comfort of their homes. Offline stores offer personalized services, immediate product availability, and professional assistance; however, they may have higher costs due to overhead expenses. On the other hand, online stores provide cost-effective alternatives with broader choices and convenience; however, they lack face-to-face interaction with professionals. Both channels serve different customer needs and preferences; choosing between them largely depends on individual priorities such as budget constraints, the need for expert guidance, or a preference for personalized experiences.
Regional Insights
The increasing demand for fashionable, trendy, and stylish eyewear has played an essential role in driving market growth in the Americas region. The growing popularity of sunglasses for aesthetic looks and fashion purposes among the young population is enhancing the demand for eyewear products in the region. Manufacturers focus on research and development to provide technologically advanced and safe eyewear products in Europe. Furthermore, customers from developed countries in the EMEA region are becoming more affluent and increasingly inclined to purchase higher-end, designer eyewear brands, helping the market grow. Increasing population and enhanced consumer awareness about eyecare in countries including China, Japan, and India are boosting the market demand for protective spectacles and sunglasses in the region. Market players in the APAC region focus on providing prescription lenses with advanced features such as anti-reflective coatings and tints that protect against harmful UV rays from the sun.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Eyewear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Eyewear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Eyewear Market, highlighting leading vendors and their innovative profiles. These include Alcon Vision LLC, All Logic International Co., Ltd., Bausch + Lomb Corporation, Carl Zeiss AG, Charmant Inc., De Rigo Vision S.p.A., Eschenbach Optik GmbH, ESE International, EssilorLuxottica SA, Europa Eyewear, Eyeking, LLC, Fielmann AG, Hoya Corporation, Italia Independent S.p.A., JINS Eyewear US, Inc., Johnson & Johnson Services, Inc., Kering SA, Lenskart, Marchon Eyewear, Inc., Marcolin S.p.A., Mister Spex SE, Modo Eyewear, Multiopticas, S.C.L., Norville (20/20) Ltd., OGI Eyewear, Safilo Group S.p.A., Silhouette International Schmied AG, Thai Optical Group Pcl, The Cooper Companies, Inc., The McGee Group, and Warby Parker Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Eyewear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Eyewear Market?
3. What are the technology trends and regulatory frameworks in the Eyewear Market?
4. What is the market share of the leading vendors in the Eyewear Market?
5. Which modes and strategic moves are suitable for entering the Eyewear Market?