市场调查报告书
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1466739
家用擦拭巾市场:依产品种类、分布 - 2024-2030 年全球预测Household Wipes Market by Product (Glass & Stainless Steel Wipes, Kitchen & Bathroom Wipes, Multi-surface & Floor Wipes), Type (Dry, Wet), Distribution - Global Forecast 2024-2030 |
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预计2023年家用擦拭巾市场规模为26.2亿美元,预计2024年将达27.6亿美元,2030年将达到37.8亿美元,复合年增长率为5.37%。
家用擦拭巾是预先润湿的抛弃式布,设计用于清洗、消毒和消毒家中的各种表面。湿纸巾通常浸有清洗剂、消毒剂和其他溶液,以有效去除污垢、污垢、细菌和病毒。它们方便易用,对于创造卫生环境至关重要。出于健康考量,消费者对日常清洁便利性的需求不断增长,卫生意识也不断提高,这推动了家用擦拭巾的普及。此外,生物分解性和环保材料的创新以及多方面和专业清洁擦拭巾的开拓正在推动市场成长。然而,一次性擦拭巾通常不可生物分解性,其对环境的影响导致了废弃物问题。此外,政府对这些产品的使用和处置的严格规定也成为市场成长的障碍。然而,消费者环保意识的增强为製造商提供了利用天然、永续和生物分解性材料进行创新的机会。此外,一次性清洁产品的便利性尚未完全实现的开拓市场的潜在成长机会也代表着市场扩张的机会。拓展线上销售管道也是拓展市场的重大机会。
主要市场统计 | |
---|---|
基准年[2023] | 26.2亿美元 |
预测年份 [2024] | 27.6亿美元 |
预测年份 [2030] | 37.8亿美元 |
复合年增长率(%) | 5.37% |
类型:整合清洁工具的擦拭巾很受欢迎
干湿擦拭巾是家庭清洁领域的重要类别,旨在为消费者提供方便有效的除尘和一般清洁解决方案。干巾通常由聚酯或棉等不织布製成,不含清洗或水分。旨在吸引和保留灰尘,以防止其重新附着在表面上。干擦拭巾通常用于电子产品、家具和汽车保养。擦拭巾在家庭清洁中的用途更为广泛,占据了很大一部分市场。擦拭巾预先用水和清洗剂润湿,清洁剂、消毒剂和其他专门的解决方案,以解决各种清洗任务。这些擦拭巾将擦拭巾和清洁溶液结合在一起,形成一种方便的双合一清洁工具,特别适合快速清洁、局部清洁和表面消毒。许多擦拭巾针对特定区域,例如厨房檯面、浴室设备和地板,也有抑制细菌生长的抗菌类型。
分销:随着电子商务分销的增加,网路商店越来越受欢迎
为了最大限度地扩大家用擦拭巾的消费者覆盖范围和可用性,平衡便利性、成本和覆盖范围的有效分销策略至关重要。百货公司正在扩大其家居产品阵容,包括擦拭巾,以满足日常需求。消费者通常更喜欢这些商店,因为它们方便并且能够在一个地方购买多种产品。大卖场是一种结合了超级市场和百货公司功能的大型设施,在同一屋檐下提供多种产品。它以其批量销售和专用擦拭巾等家居用品的大货架空间而闻名。大卖场允许大宗购买并吸引寻求高性价比产品的消费者。随着电子商务的兴起,网路商店正成为销售家用擦拭巾越来越受欢迎的选择。网路商店提供便利性和弹性,因为它们允许您将产品直接交付给消费者。轻鬆比较品牌、阅读评论和利用线上折扣的能力使得在线购买家用擦拭巾更具吸引力。此外,透过线上平台提供的订阅模式可确保持续供应给消费者并培养品牌忠诚度。由于超级市场规模大且位置便利,因此成为家用擦拭巾经销的中心。专注于杂货和其他生活用品的超级市场拥有稳定的基本客群,并定期接触家用擦拭巾品牌。有竞争力的定价策略和促销展示可以有效地为这些产品创造高周转率。
区域洞察
美洲家用擦拭巾市场的特点是便利性、功效和消费者卫生意识驱动的高需求,特别是在美国和加拿大。由于COVID-19大流行,该市场的需求激增,导致消毒擦拭巾的产量和供应增加。在拉丁美洲,由于卫生清洗方法意识的增强和消费者偏好的变化,该市场正在兴起。在欧洲,家用擦拭巾市场已经成熟,由于严格的环保法规,人们对环保和永续产品的强烈偏好。虽然西欧含有生物分解性和天然材料的家用擦拭巾的普及很高,但东欧由于可支配收入的增加和零售业的现代化而看到了成长机会。由于健康意识的提高、中阶的壮大和零售通路的扩大,一次性擦拭巾的供应量不断增加,亚太地区家用擦拭巾市场的成长呈现出机会主义的前景。本地公司还透过提供价格实惠且与本地相关的产品来获得很大的市场份额。
FPNV定位矩阵
FPNV定位矩阵对于评估家用擦拭巾市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对家用擦拭巾市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1.家用擦拭巾市场规模及预测如何?
2.在家用擦拭巾市场预测期间内,需要考虑投资的产品、细分市场、应用和细分市场有哪些?
3.家用擦拭巾市场的技术趋势和法规结构是什么?
4.家用擦拭巾市场主要厂商的市场占有率为何?
5.进入家用擦拭巾市场适合的型态和策略手段是什么?
[187 Pages Report] The Household Wipes Market size was estimated at USD 2.62 billion in 2023 and expected to reach USD 2.76 billion in 2024, at a CAGR 5.37% to reach USD 3.78 billion by 2030.
Household wipes are pre-moistened, disposable cloths designed for cleaning, disinfecting, or sanitizing a variety of surfaces within the home. These wipes are typically saturated with cleaning agents, disinfectants, or other solutions that effectively remove dirt, grime, bacteria, and viruses. Their convenience and ease of use make them essential in facilitating a hygienic environment. Increasing consumer demand for convenience in cleaning routines and heightened hygiene awareness due to health concerns have increased the adoption of household wipes. Moreover, innovations in biodegradable and eco-friendly materials and the development of multi-surface and specialized cleaning wipes have furthered market growth. However, the environmental impact of disposable wipes, which are often non-biodegradable, can contribute to waste problems. Moreover, stringent government regulations regarding the use and disposal of such products pose a barrier to market growth. Nevertheless, the rise in consumer environmental consciousness presents opportunities for manufacturers to innovate with natural, sustainable, and biodegradable materials. Additionally, potential growth in untapped markets where the convenience of disposable cleaning products has yet to be fully realized further depicts an opportunity for market expansions. Expansion in online sales channels also offers a significant opportunity for market proliferation.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.62 billion |
Estimated Year [2024] | USD 2.76 billion |
Forecast Year [2030] | USD 3.78 billion |
CAGR (%) | 5.37% |
Type: Preferences for wet pipes owing to their two-in-one cleaning tool capability
Dry wipes are an essential category within the household cleaning sector, designed to offer consumers a convenient and effective solution for dusting and general cleaning. These wipes are typically made from non-woven materials, such as polyester or cotton, and they do not contain any added cleaning agents or moisture. They are designed to attract dust and hold onto it, thereby preventing resettling on surfaces. Dry wipes are often used on electronics, furniture, and in automotive care, as they do not leave behind any residue or moisture that could cause damage. Wet wipes serve a broader range of applications in home cleaning and make up a significant portion of the market. Wet wipes are pre-moistened with water and cleaning agents, which may include detergents, disinfectants, or other specialized solutions to tackle various cleaning tasks. These wipes provide the convenience of a two-in-one cleaning tool by combining the wiping material with a cleaning solution, which makes them particularly popular for quick clean-ups, spot cleaning, and disinfecting surfaces. Many wet wipe varieties target specific areas, such as kitchen counters, bathroom fixtures, or floors, and they can also come in antibacterial variants to help reduce the spread of germs.
Distribution: Increasing popularity of online stores in the face of rising e-commerce distribution
Effective distribution strategies are essential to maximize the reach and availability of household wipes to consumers, balancing convenience, cost, and coverage. Departmental stores offer a tailored selection of household goods, including wipes, to cater to day-to-day needs. Consumers often prefer these stores for convenience and the ability to shop for various items in one location. Hypermarkets combine supermarket and department store facilities in a large establishment, offering a vast range of products under one roof. They are known for their large volume sales and extensive shelf space dedicated to household products, including wipes. The bulk purchase options often available at hypermarkets can attract consumers looking for cost-effective deals. The rise of e-commerce has made online stores an increasingly popular choice for distributing household wipes. They offer the advantage of direct-to-consumer delivery, which adds convenience and flexibility. The ability to easily compare brands, read reviews, and access occasional online discounts enhances the appeal of buying household wipes online. Additionally, subscription models available through online platforms can ensure constant supply to the consumer, fostering brand loyalty. Supermarkets are a cornerstone in distributing household wipes due to their widespread and convenient locations. With a focus on groceries and other daily needs, supermarkets draw in a consistent customer base, providing regular exposure for household wipe brands. Competitive pricing strategies and promotional displays can effectively generate high turnover for these products.
Regional Insights
The market for household wipes in the Americas has been characterized by high demand, particularly in the United States and Canada, driven by convenience, efficacy, and consumer hygiene awareness. The market has seen a surge in demand due to the COVID-19 pandemic, leading to a growth in the production and supply of disinfectant wipes. In Latin America, the market is emerging with rising awareness and changing consumer preferences towards hygienic cleaning practices. In Europe, the household wipes market is mature, with a strong leaning towards eco-friendly and sustainable products, as the region has stringent regulations regarding environmental protection. Western Europe showcases higher penetration of household wipes, including biodegradable and natural options, whereas Eastern Europe presents growth opportunities with increasing disposable incomes and the modernization of retail sectors. The Asia Pacific region showcases an opportunistic landscape for the growth of the household wipes market due to rising health awareness, growing middle class, and increasing availability of disposable wipes through expanding retail channels. Local players also take a significant share of the market by offering affordable and locally tailored products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Household Wipes Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Household Wipes Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Household Wipes Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Clorox Company, Codi Group BV, Colgate-Palmolive Company, Diamond Wipes International, Inc., Embuer Health Pvt. Ltd., Essity AB, Godrej Consumer Products Limited, GOJO Industries, Inc., Jiaxing Hongjie Commodity Co., Ltd., Kao Corporation, Kimberly-Clark Corporation, Medline Industries, LP., Nice-Pak Products, Inc., Professional Disposables International, Inc., Reckitt Benckiser Group PLC, Rockline Industries Ltd., S. C. Johnson & Son, Inc., The Procter & Gamble Company, Unilever PLC, Weiman Products, LLC, WipesPlus by CFS Brands, LLC, and Yessor Wipes.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Household Wipes Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Household Wipes Market?
3. What are the technology trends and regulatory frameworks in the Household Wipes Market?
4. What is the market share of the leading vendors in the Household Wipes Market?
5. Which modes and strategic moves are suitable for entering the Household Wipes Market?