市场调查报告书
商品编码
1466762
客户体验管理市场:产品、接触点、部署,按行业划分 - 2024-2030 年全球预测Customer Experience Management Market by Offering (Services, Solution), Touchpoints (Branch/Store, Call Center, Company Website), Deployment, Industry - Global Forecast 2024-2030 |
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客户体验管理市场规模预计2023年为115.9亿美元,2024年达到129.3亿美元,预计2030年将达到253.8亿美元,复合年增长率为11.84%。
客户体验管理是公司透过专注于客户的需求和观点来实施的复杂策略。它致力于确保在每个接触点为客户提供无缝且卓越的体验。客户体验管理使企业能够分析、追踪和优化所有客户交互,培养更牢固的关係,提高客户满意度和忠诚度。公司越来越关注客户维繫,以及在整个客户旅程中有效接触客户的需求不断增长,正在推动市场成长。此外,透过多种管道改善客户体验可以提高客户参与和满意度,最终提高客户忠诚度和品牌知名度,促进市场成长。选择技术和人才一致性的正确组合、资料隐私问题以及对更高技能人才的需求是市场普及的主要障碍。将先进技术融入客户体验管理中,为企业增强客户体验管理并最终实现更高的客户满意度和业务成长提供了诱人的机会。创造同理心、人性化的互动的趋势日益增长,预计将成为追求卓越客户体验的主导趋势。
主要市场统计 | |
---|---|
基准年[2023] | 115.9亿美元 |
预测年份 [2024] | 129.3亿美元 |
预测年份 [2030] | 253.8亿美元 |
复合年增长率(%) | 11.84% |
对全通路提供一致性客户体验的巨大需求 客户体验管理
服务包括向客户提供广泛的帮助。它还包括支援服务和售后服务。您可以透过评估一段时间内的客户满意度和忠诚度来衡量其有效性。客户体验管理服务包括託管服务和专业服务。託管服务是指组织为了提高业务营运效率而委託的第三方服务。託管服务的有效性可以透过比较成本节省、功能增强和扩充性来确定。专业服务是指涉及高度专业知识的专门服务。他们的评估依据是他们的工作品质、专家的经验以及他们所提供的改进。
解决方案是旨在满足客户特定需求的综合产品和服务包。解决方案效率可以透过比较客户满意度和解决方案保留率来衡量。分析是指对资料的系统计算分析。客户体验管理中的分析涉及了解客户行为、偏好和趋势,以提高客户参与和忠诚度。机器学习 (ML) 是指使用人工智慧 (AI) 使系统无需明确编程即可学习和适应。客户体验管理中的机器学习可以透过比较预测能力的准确性和个人化客户体验的程度来评估。全通路是指跨多个管道的无缝、整合和一致的客户互动模型。全通路策略的有效性可以透过不同接触点的客户满意度以及提供客户体验的一致性来衡量。工作优化是指用于改善业务流程和绩效的方法和策略。这可以透过比较工作效率、服务交付品质和整体一致性方面的改进来进行分析。透过评估客户体验管理中的这些因素,组织可以概况每个职能如何提高客户满意度,并努力提供卓越的客户体验。
社群媒体平台在接触点品牌参与和即时回馈方面越来越受欢迎
实体店作为品牌的直接代表仍然很重要。客户期望获得个人化、无忧的体验、知识渊博的员工和较短的等待时间。引入互动式资讯亭等数位元素并确保无缝的全通路体验可以显着提高客户满意度。客服中心通常是客户咨询和问题的第一线支援。快速回应、礼貌且熟练的负责人以及高效的问题解决至关重要。出于品质保证和培训目的对通话进行录音有助于我们保持高标准的服务。一个用户友好、资讯丰富且具有视觉吸引力的网站会对客户印象产生重大影响。促进导航和可访问性并提供全面的产品/服务资讯(包括常见问题)有助于创造积极的体验。电子邮件通讯是透过个人化内容吸引客户的直接管道,有效的电子邮件应精心设计,并具有明确的号召性用语。该行动应用程式提供了更多便利,例如应用程式内购买、支援、帐户管理以及简化、用户友好的介面。推播通知是即时更新的强大工具,但必须谨慎使用,以防止用户疲劳。应用程式效能和安全性对于维持信任也很重要。公司网站和第三方平台上的产品评论充当社会证明并影响购买决策。监控这些并透过感谢客户的正面回馈和回应负面评论来积极与客户互动,显示了对客户满意度的承诺,并培养了信任和忠诚度。社交媒体平台用于行销以及客户希望与您的品牌互动的地方。及时的回应和一致、真实的内容能够引起受众的共鸣,从而培养社群和强大的品牌形象。监控品牌周围的对话和情绪对于声誉管理至关重要。各种平台上的虚拟助理和聊天机器人提供即时协助并有效处理日常查询。它应该被编程为在必要时将客户引导至人工负责人来处理复杂的查询,在不牺牲个人化支援的情况下提供便利。评论网站、论坛和部落格等第三方网站可以影响客户的意见和决策流程。管理您的品牌声誉需要积极的监控和参与。透过回覆评论和讨论,您可以展示您的品牌对客户体验的奉献精神。
部署:出于安全考量和专门的软体要求,大型企业倾向于本地部署。
云端配置是指在云端基础的Web 伺服器上託管应用程式。其可扩展性、成本效益和弹性使其广泛普及。即时更新使您的客户体验管理策略能够跟上最新进展。本地配置是指在公司内的伺服器上安装和执行软体。这种策略可以实现更大的控制,特别是在资料安全方面。公司可以监督和直接管理安全措施,降低资料外洩的风险。此外,本地部署允许进行广泛的客製化。在云端和本地之间进行选择应考虑组织规模、预算、资料安全需求和客製化需求等因素。对于 IT 资源和预算有限的中小型企业来说,云端部署可能会很方便。相反,拥有大型IT基础设施、资料安全问题和专业软体需求的大型企业可能倾向于本地部署。
客户体验管理越来越多地应用于 BFSI 领域,以有效满足行业客户的期望
航太和国防工业正在经历数位转型阶段,整合人工智慧和机器学习等先进技术来增强客户体验。其重点是提高安全性、降低营运成本和提供个人化服务。汽车和交通领域的客户体验管理现在以数位服务、汽车连接和无缝交通解决方案为中心。提供出色的售后支援并建立用户回馈的互动平台对于您的成功至关重要。银行、金融服务和保险公司使用资料分析来了解客户的行为和偏好,并提供量身定制的服务。区块链和金融科技解决方案等创新技术也正在重塑客户互动和信任。建筑、建造和房地产行业的客户期望透明的交易、高品质的计划和永续的建筑实践。提供者专注于利用虚拟实境来增强房产观看体验,并部署智慧家居技术来吸引现代消费者。有效的客户关係管理对于推荐和回头客至关重要。消费者需要无缝的全通路购物体验、个人化和反应迅速的客户服务。零售公司正在利用客户资料来创建个人化的购物体验和忠诚度计画。整合电子商务、实体店和社群媒体平台对于整体客户旅程至关重要。数位学习平台和客製化教育内容正在改变教育。教育机构和教育科技公司现在需要确保为学生和教育工作者提供使用者友善的介面、量身定制的学习体验以及强大的支援系统,以有效管理学习过程。能源和公共产业越来越多地转向永续实践和再生能源来源。企业正在投资智慧电网、物联网设备和客户门户,以促进即时服务更新、能源管理和响应式客户服务。
政府和公共部门的客户体验对于公民参与和满意度至关重要。各国政府正在采用数位平台来提供透明且可存取的服务和资讯。医疗保健和生命科学产业专注于以患者为中心的护理,并利用远端医疗、穿戴式装置和电子健康记录来改善患者体验。医疗保健提供者寻求透过综合护理模式和个人化医疗保健服务来改善患者的治疗结果和参与度。 IT 和通讯客户体验由速度、可靠性和创新服务驱动。 5G、物联网和云端服务的采用需要主动的客户支援和服务保证。电信业者越来越多地使用人工智慧聊天机器人和资料分析来预测消费者需求并提供主动的解决方案。製造业正在采用智慧工厂概念和工业4.0技术来提高生产效率和产品品质。体验管理建立透明的供应链,提供反应迅速的客户服务,并使用资料来预测市场趋势和客户需求。媒体和娱乐产业因内容个人化和平台优化而蓬勃发展。串流媒体服务正在利用巨量资料来推荐客製化内容,场馆正在透过基于应用程式的互动和增强的设施来改善与会者的体验。社会影响和数位存在对于这个行业至关重要。旅行和酒店业的核心是为客人创造难忘的体验。个人化、优质的服务和快速的回馈系统是关键。企业依靠行动应用程式办理登机手续、获取资讯和客製化旅行行程,以确保客户满意度和忠诚度。
区域洞察
由于客户期望不断提高、数位转型以及对有效客户关係管理策略的需求,美洲对客户体验管理解决方案的需求正在迅速增长。尤其是北美地区,拥有大量在技术先进的环境中培育出来的大型IT和通讯公司,因此它们对客户体验管理市场具有很大的影响力。以客户为中心的方法和优先考虑客户忠诚度正在推动该地区对客户体验管理工具的稳定需求。 EMEA(欧洲、中东和非洲)地区显示出巨大的潜力,需求不断增长。由于欧盟对客户资料保护的严格规定,欧洲正在引领这一快速成长。 GDPR 要求 CEM 工具能够促进个人化客户体验,同时确保资料隐私。中东和非洲正在经历数位转型,增加了客户体验管理解决方案的市场潜力。快速的都市化、数位素养的提高以及电子商务的大规模成长,为亚太地区的客户体验管理解决方案带来了巨大的需求。印度和中国等国家拥有庞大的消费群和不断壮大的城市中阶,为客户体验管理扩展提供了前所未有的机会。
FPNV定位矩阵
FPNV 定位矩阵对于评估客户体验管理市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对客户体验管理市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 顾客体验管理市场的市场规模与预测是多少?
2.在客户体验管理市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.客户体验管理市场的技术趋势和法规结构是什么?
4.客户体验管理市场主要供应商的市场占有率为何?
5. 进入顾客体验管理市场的适当型态或策略手段是什么?
[194 Pages Report] The Customer Experience Management Market size was estimated at USD 11.59 billion in 2023 and expected to reach USD 12.93 billion in 2024, at a CAGR 11.84% to reach USD 25.38 billion by 2030.
Customer experience management is a sophisticated strategy that businesses implement with a primary focus on the needs and perspectives of their customers. It revolves around ensuring a seamless and superior experience for the customers at every single touch-point. Customer experience management allows businesses to analyze, track, and optimize all customer interactions to help foster stronger relationships, boost customer satisfaction, and drive customer loyalty. The growing focus of business organizations on retaining their customers and the ever-increasing need for effective customer accessibility throughout the customer journey is driving market growth. Moreover, enhanced customer experience across multiple channels drives customer engagement and satisfaction, ultimately improving customer loyalty and brand perception and fueling market growth. Choosing the proper mix of technology and consistency for personnel, data privacy concerns, and the need for more skilled personnel present significant hurdles for the proliferation of the market. Integrating advanced technologies in customer experience management offers compelling opportunities for businesses to enhance their customer experience management and, ultimately, achieve higher customer satisfaction and business growth. Increasing trend of creating empathetic and human-centric interactions is expected to be a dominant trend in the pursuit of exceptional customer experiences.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 11.59 billion |
Estimated Year [2024] | USD 12.93 billion |
Forecast Year [2030] | USD 25.38 billion |
CAGR (%) | 11.84% |
Offering: Significant demand for omnichannel customer experience management for consistency in providing customer experiences
Services encompass the wide range of assistance provided to customers. It could be support services or after-sale services. Effectiveness can be measured by assessing customer satisfaction and loyalty over time. Services in the customer experience management include managed services and professional services. Managed services refer to third-party services that an organization outsources for business operational efficiency. The effectiveness of managed services can be determined by comparing cost-saving, enhanced functionality, and scalability. Professional services encapsulate specialized services involving a high degree of expertise. They can be evaluated through the quality of work, the experience of professionals, and the improved functionality they provide.
Solution refers to a comprehensive package of multiple products and services designed to fulfill customers' specific needs. The efficiency of solutions can be measured by comparing customer satisfaction levels and the retention rate of the solution. Analytics encompasses the systematic computational analysis of data. Analysis in customer experience management involves understanding customer behavior, preferences, and trends to boost customer engagement and loyalty. Machine learning (ML) implies using artificial intelligence (AI) to allow systems to learn and adapt without being explicitly programmed. ML in customer experience management can be assessed by comparing the accuracy of predictive capabilities and the level of personalized customer experiences. Omnichannel is a seamless, integrated, consistent customer interaction model across multiple channels. The efficiency of an omnichannel strategy can be gauged with customer satisfaction across different touchpoints and the consistency in providing customer experiences. Work Optimization signifies methods and strategies used to improve business processes and performance. This can be analyzed by comparing work efficiency improvements, service delivery quality, and overall consistency. Evaluation of these elements in customer experience management allows an organization to gain an overview of how each function contributes to customer satisfaction and, thus, work towards offering superior customer experiences.
Touchpoints: Growing popularity of social media platform for brand engagement and real-time feedback
Physical store locations remain crucial as they directly represent a brand. Customers anticipate a personalized, hassle-free experience with knowledgeable staff and minimal wait times. Implementing digital elements such as interactive kiosks and ensuring a seamless omnichannel experience can greatly enhance customer satisfaction. Call centers are often the first line of support for customer inquiries and issues. Quick response times, courteous and skilled representatives, and efficient problem resolution are vital. Recording calls for quality guarantee and training purposes helps maintain a high standard of service. A user-friendly, informative, and visually appealing website significantly impacts customer perception. Ease of navigation and accessibility and providing comprehensive product/service information, including FAQs, contribute to a positive experience. Email communication is a direct channel to engage customers with personalized content, and effective emails should be well-crafted with a clear call to action. Mobile apps provide a streamlined, user-friendly interface with added convenience, such as in-app purchases, support, and account management. Push notifications are a powerful tool for real-time updates but should be used judiciously to prevent user fatigue. App performance and security are also critical to maintaining trust. Product reviews on the company website and third-party platforms serve as social proof and impact buying decisions. Monitoring these and actively engaging with customers by thanking them for positive feedback or addressing negative comments shows commitment to customer satisfaction and encourages trust and loyalty. Social media platforms are for marketing and where customers expect to engage with brands. Timely responses and consistent and authentic content that resonates with the audience foster community and a strong brand image. Monitoring conversations and sentiments about the brand is essential for reputation management. Virtual assistants or chatbots on various platforms provide instant assistance and efficiently handle routine inquiries. They should be programmed to manage complex queries by guiding customers to a human representative when necessary, offering convenience without compromising personalized support. Third-party websites, including review sites, forums, and blogs, can influence customer opinions and decision-making processes. These require active monitoring and engagement to manage a brand's reputation. Responding to reviews and discussions can demonstrate a brand's dedication to customer experience.
Deployment: Large enterprise are lean towards on-premises deployment owing to ata security concerns, and special software requirements
On-Cloud deployment is the hosting of an application on a cloud-based web server. Its scalability, cost-effectiveness, and flexibility have gained widespread popularity. It enables instant updates, ensuring your customer experience management strategies align with up-to-the-minute advancements. On-premises deployment is the installation and running of software on in-house servers. This strategy offers a higher degree of control, especially concerning data security. Businesses can oversee and directly manage their security measures, reducing the risk of data breaches. Moreover, on-premises deployment allows for extensive customization. While opting for either on-cloud or on-premises deployment, it's imperative to consider factors such as your organization's size, budget, data security needs, and customization demands. On-cloud deployment might be convenient for small and medium enterprises with limited IT resources and budgets. Conversely, large companies with substantial IT infrastructure, data security concerns, and special software requirements might lean towards on-premises deployment.
Industry: Rising Utilization of customer experience management in the BFSI sector to effectively meet customer expectation
The aerospace & defense industry is navigating through a phase of digital transformation, integrating advanced technologies such as artificial intelligence and machine learning to enhance customer experience. The focus is improving safety, reducing operational costs, and providing personalized services. Customer experience management in automotive and transportation is now centered around digital services, in-vehicle connectivity, and seamless transportation solutions. Providing exceptional post-purchase support and creating interactive platforms for user feedback is crucial to success. Banking, financial services, and insurance firms leverage data analytics to comprehend customer behavior and preferences to offer tailored services. Innovative technologies such as blockchain and fintech solutions also reshape customer interactions and trust. Building, construction, and real Estate industry customers expect transparent transactions, high-quality projects, and sustainable building practices. Providers focus on using virtual reality to enhance property viewing experiences and implementing smart home technology to attract modern consumers. Effective customer relationship management is pivotal for referrals and repeat business. Consumers demand a seamless omnichannel shopping experience, personalization, and responsive customer service. Retailers are utilizing customer data to curate personalized shopping experiences and loyalty programs. Integrating e-commerce, brick-and-mortar, and social media platforms is essential for a holistic customer journey. Education is transforming with digital learning platforms and customized educational content. Institutions and edtech companies are now required to ensure user-friendly interfaces, tailored learning experiences, and robust support systems for students and educators to manage the learning process effectively. In energy and utilities, there is a shift towards sustainable practices and renewable energy sources. Companies invest in smart grids, IoT devices, and customer portals to facilitate real-time service updates, energy management, and responsive customer service.
Customer experience in the government and public sector is pivotal for citizen engagement and satisfaction. Governments are adopting digital platforms to provide transparent, accessible services and information. The healthcare and life sciences industry focuses on patient-centric care and leveraging telemedicine, wearable devices, and electronic health records to enhance patient experiences. Providers seek to improve patient outcomes and engagement through integrated care models and personalized healthcare services. Customer experience in IT and telecommunication is driven by high speed, reliability, and innovative services. Adopting 5G, IoT, and cloud services demands proactive customer support and service assurances. Telecom companies increasingly use AI chatbots and data analytics to predict consumer needs and offer proactive solutions. The manufacturing industry is adopting smart factory concepts and Industry 4.0 technologies to enhance production efficiency and product quality. Experience management involves creating transparent supply chains, responsive customer service, and leveraging data to anticipate market trends and customer requirements. The media and entertainment sector thrives on content personalization and platform optimization. Streaming services are harnessing big data to recommend customized content, while venues are improving attendee experiences through app-based interactions and enhanced facilities. Societal impact and digital presence are crucial in this industry. Travel and hospitality centers on creating memorable experiences for guests. Personalization, exceptional service, and responsive feedback systems are critical. Businesses leverage mobile apps for check-ins, information dissemination, and tailor-made travel itineraries to ensure customer delight and loyalty.
Regional Insights
In the Americas, the demand for customer experience management solutions is growing rapidly with increasing customer expectations, digital transformations, and the need for effective customer relationship management strategies. North America, in particular, heavily dominates the customer experience management market due to the extensive presence of established IT & telecom giants fostered by a technologically advanced environment. The embracement of customer-centric approaches and prioritization of customer loyalty drives a steady demand for customer experience management tools in this region. The EMEA region shows significant promise with a growing demand. Europe spearheads this surge, backed by stringent EU regulations around customer data protection. The GDPR mandate has made CEM tools necessary, facilitating personalized customer experience while ensuring data privacy. Though presently at a nascent stage, the Middle East and Africa are witnessing increased digital transformation, leading to an expanding market potential for customer experience management solutions. The Asia-Pacific region has immense demand for customer experience management solutions owing to rapid urbanization, growing digital literacy, and massive e-commerce growth, which significantly contribute to this demand. Countries such as India and China with their enormous consumer bases and growing urban middle class, present unprecedented opportunities for Customer Experience Management expansion.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Customer Experience Management Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Experience Management Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Customer Experience Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Avaya LLC, Cisco Systems, Inc., Concentrix Corporation, Conduent, Inc., HCL Technologies Limited, Infosys Limited, InMoment, Inc., International Business Machines Corporation, Medallia, Inc., Microsoft Corporation, NICE Ltd., Open Text Corporation, Oracle Corporation, Qualtrics, LLC, Salesforce, Inc., SAP SE, SAS Institute Inc., Tata Consultancy Services Limited, Tech Mahindra Limited, Tredence Analytics Solutions Pvt. Ltd, Verint Systems Inc., Wipro Limited, Zendesk Inc., and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Customer Experience Management Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Experience Management Market?
3. What are the technology trends and regulatory frameworks in the Customer Experience Management Market?
4. What is the market share of the leading vendors in the Customer Experience Management Market?
5. Which modes and strategic moves are suitable for entering the Customer Experience Management Market?