市场调查报告书
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1467960
商业印刷市场:按类型、应用分类 - 2024-2030 年全球预测Commercial Printing Market by Type (Digital Printing, Flexographic Printing, Gravure Printing), Application (Advertising, Packaging, Publishing) - Global Forecast 2024-2030 |
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预计2023年商业印刷市场规模为4.6618亿美元,预计2024年将达4.8659亿美元,2030年将达6.2962亿美元,复合年增长率为4.38%。
商业印刷是生产大量专业印刷品的过程,例如小册子、杂誌、书籍、海报等,也包括包装印刷。商业印刷服务提供比内部生产更快的周转时间,使客户能够在不牺牲品质的情况下快速交货材料。多年来,这种大规模印刷使企业和组织能够製作可用于促销和广告宣传的自订作品,以在竞争中脱颖而出。随着数位技术的兴起,商业印刷业正在经历市场变化。包装的重要性日益增加,不仅适用于出版和广告业,也适用于最终用户领域,正在创造对商业印刷的需求。然而,列印耗材和技术的高成本严重阻碍了产业的成长。商业印刷技术的进步和改进以及智慧包装和数位印刷的整合为企业提供了利用其更大市场份额的机会。
主要市场统计 | |
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基准年[2023] | 46618万美元 |
预测年份 [2024] | 48659万美元 |
预测年份 [2030] | 6.2962 亿美元 |
复合年增长率(%) | 4.38% |
不断进步改进型弹性凸版印刷技术
弹性凸版印刷可用于吸收性和非吸收性材料,例如赛珞玢、铝箔、纸板、塑胶和金属。主要用于包装零售袋、信封、纸张、报纸、糖果零食包装纸、标籤纸等。凹版印刷是凹版印刷的一种,它使用雕刻滚筒从充满墨水的孔中创建图像。该工艺可对颜色密度进行出色的控制,并产生细节Sharp Corporation的高品质印刷品。由于成本效益高且生产速度快,常用于大量印刷。商业网版印刷涉及使用浓墨在材料上印刷图形,用于製作客製化服装、画布、艺术品、海报等。平版胶印是报纸、书籍、杂誌、文具、海报和小册子商业印刷最广泛使用的方法之一。此方法可提供稳定的输出和高品质的色彩再现,但设定时间比数位技术更长。使用数位印刷机的商业印刷是使用数位印刷技术製作小册子和名片等印刷材料的过程。这种列印方法利用电脑和专用软体快速且经济高效地产生高解析度输出。大尺寸列印,也称为宽幅列印,用于列印弹出式广告、广告看板、壁纸等。
应用包装产业的扩张推动商业印刷的采用
在广告中,商业印刷用于印刷小册子、传单、海报、标誌和其他促销材料。包装印刷包括印刷食品容器、食品和饮料等产品标籤,以及用于运输货物的纸箱。饮料罐、食品容器、药品等需要详细的图形和文字,能够承受运输和储存过程中的磨损。此外,商业印刷也用于出版业生产书籍和杂誌。可变资料印刷 (VDP) 等数位技术使公司能够根据目标受众客製化每件商品,同时仍保持足够低的成本以实现大量生产。
区域洞察
由于印刷媒体的持续流行,亚洲商业印刷市场正在成长,印刷媒体支持了印度、中国、日本和韩国的出版和广告业。亚太地区电子商务的快速成长加速了对带有资讯标籤的包装的需求。原材料和印刷油墨等消耗品的高可得性使生产能够利用该地区的规模经济。在美洲,商业数位印刷在图书出版领域的采用引人注目,并且正在经历高速成长。该市场也受到提供高品质印刷技术和客製化商业印刷服务的公司的推动。随着各国政府努力实现净零目标,欧洲正朝着更永续的商业印刷经济迈进。对促销材料和线上手册等个人化印刷材料的需求不断增长,特别是在德国、义大利和法国,也促进了欧洲商业印刷的商业化。
FPNV定位矩阵
FPNV定位矩阵对于评估商业印刷市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对商业印刷市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.商业印刷市场的市场规模和预测是多少?
2.商业印刷市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3.商业印刷市场的技术趋势和法规结构是什么?
4.商业印刷市场主要厂商的市场占有率为何?
5.进入商业印刷市场合适的型态或策略手段是什么?
[188 Pages Report] The Commercial Printing Market size was estimated at USD 466.18 million in 2023 and expected to reach USD 486.59 million in 2024, at a CAGR 4.38% to reach USD 629.62 million by 2030.
Commercial printing is the process of creating large volumes of professionally printed documents, such as brochures, magazines, books, and posters, along with package printing. Commercial printing services are able to deliver faster turnaround times compared to in-house production, which allows customers to have their materials delivered quickly without sacrificing quality. Over the years, this large-scale printing has enabled businesses and organizations to create custom pieces that can be used in promotions or advertising campaigns that will aid them in standing out from the competition. With the rise of digital technology, the commercial printing industry is experiencing a shift in its market. The increasing importance of packaging across end-user sectors, as well as its use in the publishing and advertising industries, has created a demand for commercial printing. However, the high costs of printing consumables and technology remain a significant restraint on the growth of the industry. Advancements and improvements in commercial printing technologies and the emerging amalgamation of smart packaging and digital printing present opportunities for companies to capitalize on a larger market presence.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 466.18 million |
Estimated Year [2024] | USD 486.59 million |
Forecast Year [2030] | USD 629.62 million |
CAGR (%) | 4.38% |
Type: Ongoing advancements to improve flexographic printing technologies
Flexography can be used on both absorbent and non-absorbent materials, including cellophane, foil, cardboard, plastic, and metal. It is mostly used for packaging such as retail bags, envelopes, paper, newspapers, sweet wrappers, and label stock. Gravure printing is a form of intaglio (indentation) printing that uses an engraved cylinder to create images from ink-filled wells. This process provides excellent control over the color density and produces high-quality prints with sharp details. It is often used for large print runs due to its cost-effectiveness and fast production speeds. Commercial screen printing involves printing graphics at scale using thick inks placed on top of the material, and it is used to create custom clothing, canvasses, artwork, posters, and more. Offset lithography is one of the most widely used methods of commercial printing of newspapers, books, magazines, stationery, posters, and brochures. This method results in consistent output with high-quality color reproduction but requires longer setup times compared to digital technology. Commercial printing using digital printers is a process of producing printed materials, such as brochures or business cards, using digital printing technology. This method of printing involves utilizing a computer and specialized software to create high-resolution output quickly and cost-effectively. Large-format printing, also called wide-format printing, is used to print pop-up displays, billboards, wallpapers, and others.
Application: Expansion of packaging industries driving the adoption of commercial printing
In advertising, commercial printing is used to print brochures, flyers, posters, billboards, and other promotional materials. Packaging printing includes labels for products, such as food containers and beverages, as well as printed cartons used to transport goods. Items such as beverage cans, food containers, and pharmaceuticals require detailed graphics and text that can withstand wear and tear during transport or storage. Moreover, commercial printing is also used to produce books and magazines for the publishing industry. Digital techniques such as variable data printing (VDP) can enable companies to customize each item to their target audiences while keeping the cost low enough for large copies.
Regional Insights
The Asia commercial printing market is growing, driven by the sustainable popularity of print media in India, China, Japan, and South Korea in support of their publishing and advertising industry. The exponential growth of eCommerce in the Asia-Pacific region has accelerated the need for packaging with informative labels. The high availability of raw materials and consumables, such as inks for printing, has enabled the region to offer economies of scale production. The Americas sector has tremendously adopted commercial digital printing for the book publishing sector, which is experiencing a high degree of growth. The market is also aided by the availability of high-quality printing technologies and players providing customized commercial printing services. Europe is moving towards a more sustainable commercial printing economy, as the governments are working toward a net-zero goal. The rising demand for personalized printed materials, such as promotional materials or online brochures, particularly in Germany, Italy, and France, has also contributed to commercial printing commercialization in Europe.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Commercial Printing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Commercial Printing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Commercial Printing Market, highlighting leading vendors and their innovative profiles. These include ABC Printing Company, ACME Printing, Canon Inc., Cimpress PLC, ColorArt, Dai Nippon Printing Co., Ltd, Duncan Print Group, Eastman Kodak Company, Elanders AB, Firespring, Gorham Printing, Inc., Hall Commercial Printing, Jostens, Inc., Lagardere SCA, LSC Communications US, LLC, Minuteman Press, Multi-Color Corporation, Park Printing, Inc., Quad/Graphics, Inc., Quebecor Inc., Raksul Inc., Taylor Communications, Inc., The Evolution Group, The Imagine Group, LLC, The Magazine Printing Company, The Print Authority, Toppan Inc., Transcontinental Inc., WestRock Company, and Xerox Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Commercial Printing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Commercial Printing Market?
3. What are the technology trends and regulatory frameworks in the Commercial Printing Market?
4. What is the market share of the leading vendors in the Commercial Printing Market?
5. Which modes and strategic moves are suitable for entering the Commercial Printing Market?