查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1433932

商业印刷：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Commercial Printing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

商业印刷市场规模预估2024年为4,610.6亿美元，预估至2029年将达5,008.7亿美元，预测期间（2024-2029年）复合年增长率为1.67%成长。

商业印刷 - 市场

全球企业不断增长的广告需求和技术的广泛普及是推动市场成长的关键因素。许多组织都使用商业印表机，因为它们对于大量列印来说经济高效且高效。

主要亮点

  • 将客製化的行销讯息纳入促销和行销策略是商业印刷行业的驱动力之一。对个人化印刷内容的巨大需求，使用数位印刷技术的商业印刷公司正在做出回应。此类技术包括可变资料印刷 (VDP)，它允许在每个印刷件上定製图像​​、文字和图形。由于数位印刷的订购弹性、优化的库存处理以及最短的印刷内容上市时间，小型自助出版业对数位印刷的需求很高。这也可能有助于增加商业行业的支出。
  • 各种短期生产应用正在兴起。这些应用程式的范例包括书籍、直邮邮件、小册子和目录。传统的直邮通常涉及向许多客户发送相同的讯息。然而，数位行销可以透过利用资料和客製化印刷讯息来满足人们的兴趣，从而提高客户满意度。
  • 永续性在当今的商业中变得越来越重要。商用喷墨产品之所以受到关注，是因为它们消耗更少的电力，产生更少的二氧化碳，并且不排放碳粉粉尘，从而使空气更干净。许多公司投资喷墨印表机来增强其产品、个人化包装和通讯、帮助客户推广其品牌并应对季节性需求。例如，2021 年，DS Smith Iberia 在其位于葡萄牙里斯本的工厂安装了一台 EFI Nozomi C18000 Plus 6 色单一途径LED 喷墨印表机。 Nozomi 的生产力预计将缩短上市时间，并提供与胶印相当的印刷质量，而无需平版层压。
  • 印刷业历来都是集中产业，销售趋势与就业之间存在密切关係。机械设计、数位化和电脑化为提高生产力和改变行业做出了巨大贡献，使成长能力不再与直接工作挂钩。然而，采购过程中原物料成本的上涨限制了多家企业的经营。商业印刷所使用的原料包括纸张、油墨、印刷材料和其他化学产品。原材料价格是动态的，并且会根据多种社会经济因素而波动，这阻碍了在所研究的市场中运营的公司的业务活动。过去几年，油墨製造商的采购部门经历了一段动盪时期。
  • COVID-19 病毒感染疾病减少了对商业印刷的需求。许多活动被取消，对促销资料的需求也减少了。许多组织也正在转向远距工作，这可能会加剧无纸化趋势。此外，随着客户在网路上花费的时间越来越多，广告商开始选择数位媒体而不是其他形式的媒体。儘管在 COVID-19 疫情得到控制之前，活动取消和远端工作预计将只是临时措施，但对印刷材料的需求可能会永久消失。

商业印刷市场趋势

包装产业预计将显着成长

  • 折迭纸盒、软包装和标籤印刷是需要印刷和切割的三种包装应用。对于折迭纸盒，文件准备（结构 CAD 文件）和精加工（模切、折迭和黏合）涉及多个附加流程。
  • 随着资讯数位传递的增加，商业印刷商已经开始采用数位技术来提高包装的印刷品质。快速反应 (QR) 码已成为产品包装上基本且主流的印刷材料，可使用智慧型手机扫描以显示产品资讯或促销内容等附加资料。
  • 此外，由于企业需要遵守动态的政府法规并防止假冒，预计药品、烟草产品和酒精饮料的包装和标籤印刷需求将会增加。
  • 加工商和零售商在包装方面的合作增加，从而开发出吸引客户的创新方法。网路购物和个人化体验的策划进一步支持了包装行业的商业印刷市场。因此，许多包装公司正在投资商业印刷解决方案，推动市场成长。
  • 此外，全球快速成长的电子商务市场已成为电子商务印刷提供商的利润丰厚的机会，因为电子商务公司正在为其日常包装迅速采用创新的印刷解决方案。随着电子商务的发展及其在实体零售额中的相对份额的增加，从物流到仓储再到零售品牌的相关人员将专注于电子商务的特定需求。我们开始投资于技术
  • 2021 年 10 月，赛康宣布推出两款新型标籤印刷机：赛康 PX3300 和赛康 PX2200，以扩展其 Panther UV 喷墨技术产品组合，并协助推动印刷製造的数位化。 Xeikon PX2200 和 PX3300 使用该公司的 Panther DuraCure UV 技术来生产高度防刮、高光泽的标籤。据报道，这为工业、化学、家庭、饮料、健康和美容行业的高级标籤等应用提供了广泛的颜色范围和长期耐用性。
  • 这种创新和永续的印刷发展为包装行业的商业印刷带来了光明的未来。此外，商业印刷和包装供应商之间增加投资、合併和合作活动可能会加强产品供应，满足更高水准的需求，并推动所研究市场的成长。

亚太地区主导市场

  • 由于中国、印度、菲律宾、越南和泰国等主要地区的需求不断增长，亚太地区占据了主要市场占有率份额。新技术的出现、生活方式的改变、电子商务的兴起和都市化等因素正在推动该地区印刷市场的成长。
  • 新技术的引入、生活方式的改变、电子商务的发展和都市化等因素正在推动该地区商业印刷市场的成长。此外，中国和印度等新兴食品对加工食品和食品的需求不断增加，预计将对该地区的市场产生积极影响。此外，该地区可支配收入的增加也增加了使用客製化壁纸进行室内设计的需求。
  • 中国经济在过去几十年中经历了显着成长，使该国成为世界第二大经济体。中国人口是世界上最多的。同时，经济持续高速成长。作为主要製造商的所在地并吸引了多家财富 500 强企业，中国的商业印刷市场和采用数位印刷技术的机会正在扩大。
  • 印度工业联合会（CII）预计，到2025年，印度将成为第五大消费市场。此外，根据 ASSOCHAM-EY 联合研究，印度印刷和包装产业预计到 2025 年将成长至 726 亿美元。 2020年，复合年增长率为18%。全印度印刷大师联合会 (AIFMP) 估计，印度可能有超过 25 万家中小微型企业和大型印刷商。 AIFMP资料还表明，国内商业印刷每年以 10% 左右的速度增长，而数位印刷则以 30% 的强劲速度增长。
  • 印度印刷、包装及联合机械製造商协会 (IPAMA) 表示，由于行业相关人员的快速变化，包装行业可能会继续成长。该国电子商务的繁荣和有组织的零售业为包装行业提供了巨大的成长潜力，从而支持了商业印刷行业。其他因素，如强劲的经济、不断上升的消费主义、全球品牌的进入以及外国投资者兴趣的增加，也必将为该行业提供成长机会。

商业印刷业概况

由于有许多全球和区域参与者，商业印刷市场呈现碎片化状态。鑑于市场产品的同质化，许多在市场上经营的企业进一步被迫进行价格竞争。

  • 2022 年 7 月：凸版因其出色的环境、社会和管治(ESG) 表现而在多项顶级指标中获得认可。 FTSE4Good 指数係列、FTSE Blossom Japan 指数和 FTSE Blossom Japan 产业相对指数由 FTSE Russell 创建。 MSCI Inc. 创建了 MSCI 日本赋权女性指数 (WIN)，并与日本交易所集团合作创建了 S&P/JPX 碳效率指数。
  • 2022 年 5 月：RRD 宣布推出 Helium，这是一项编辑解决方案服务，可提供专家文案、内容策略和计划管理专家的协助。该服务使品牌可以透过单网路基地台数百名主题专家来产生内容。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 对产业的影响

第五章市场动态

  • 市场促进因素与市场约束因素介绍
  • 市场驱动因素
    • 零售和食品和饮料行业对促销材料的需求增加
    • 环保实践简介
  • 市场限制因素
    • 数位化的进步和对原物料价格的依赖增加
  • 市场机会

第六章市场区隔

  • 按类型
    • 平版胶印
    • 喷墨
    • 弹性凸版印刷
    • 萤幕
    • 凹版印刷
    • 其他的
  • 按用途
    • 包装
    • 广告
    • 出版品
      • 图书
      • 杂誌
      • 报纸
      • 其他用途
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • ACME Printing
    • Cenveo Corporation
    • RR Donnelley & Sons
    • Vistaprint（CIM PRESS PLC）
    • Toppan Co. Limited
    • Transcontinental Inc.
    • LSC Communications US LLC

第八章投资分析

第九章市场展望

简介目录
Product Code: 67324

The Commercial Printing Market size is estimated at USD 461.06 billion in 2024, and is expected to reach USD 500.87 billion by 2029, growing at a CAGR of 1.67% during the forecast period (2024-2029).

Commercial Printing - Market

The growing advertising needs of enterprises across the world and extensive technological proliferation are the key factors driving the market growth. Many organizations are adopting commercial printers as they are more cost-effective and efficient for bulk printing.

Key Highlights

  • Including customized marketing messages in promotional and marketing strategies is one of the drivers of the commercial printing industry. There is a significant demand for personalized printed content, which is being catered to by commercial printing companies that use digital printing technologies. Such technologies include variable data printing (VDP), which enables the customization of images, text, and graphics on each printed piece. The short-run self-publishing industry witnesses a high demand for digital printing due to order flexibility, optimized stock handling, and minimization of time-to-market for printed content. This may also contribute to the growth of the commercial industry's spending.
  • The applications for short-run production for a wide range are increasing. Some examples of these applications are books, direct mail, brochures, and catalogs. In direct mail, the conventional practice was to send the same message to many customers. However, digital marketing utilizes data to customize printed messages according to the person's interests, resulting in higher customer satisfaction.
  • Sustainability is becoming increasingly important in businesses today. Commercial inkjet products are gaining traction as they use less power, produce less carbon dioxide, and are associated with cleaner air as they do not emit toner dust. Many companies are investing in inkjet printers to enhance their offerings, personalize packaging and messaging, aid clients in promoting their brands, and meet the seasonality of their demand. For instance, in 2021, DS Smith Iberia installed the EFI Nozomi C18000 Plus six-color single pass-LED inkjet printer in its facility in Lisbon, Portugal. The productivity of the Nozomi is expected to reduce the time to market and offer a printing quality equivalent to that of offset printing without the need for litho lamination.
  • The printing industry has historically been labor-intensive, with a strong relationship between the trend in turnover and employment. Machinery design, digitalization, and computerization have significantly contributed to improving productivity and transforming this industry so that growth capacity is no longer linked to direct work. However, the rising raw material costs during the procurement process limit the operability of several players. The raw materials used in commercial printing include paper, ink, printing materials, and other chemical products. The feedstock prices are dynamic and fluctuate based on several socioeconomic factors, thereby hindering the business activity of the companies operating in the studied market. The last few years were tumultuous for the purchasing departments of ink manufacturers.
  • The demand for commercial printing reduced during the COVID-19 pandemic. Many events were canceled, leading to a lowered demand for promotional materials. Many organizations have also moved to remote working, which may boost the trend toward paperless operations. Additionally, with customers spending more time online, advertisers are opting for digital media over other forms of media. Although event cancelations and remote work are expected to be temporary measures until the COVID-19 situation is under control, they may cause a lasting loss in demand for printed materials.

Commercial Printing Market Trends

Packaging Segment Expected to Witness Significant Growth

  • Folding cartons, flexible packaging, and label printing are the three packaging applications that require printing and cutting, with folding cartons adding a few more processes to the file preparation (structural CAD files) and finishing (die-cutting, folding, gluing).
  • With a rise in the digital delivery of information, commercial printers have been observed to be imbibing digital technologies to enhance packaging print quality. Quick response (QR) codes have become a basic/mainstreamed print on product packaging to be scanned with a smartphone for additional display of data, such as product info and promotional content.
  • Additionally, the demand for printing from packaging and labels for pharmaceuticals, tobacco products, and alcoholic beverages is expected to increase, as the companies must comply with dynamic government regulations and protect against counterfeiting.
  • Increased cooperation among the convertors and retailers surrounding packaging has led to the development of innovative ways of customer enticement. Online shopping and curating personalized experiences have further aided the market for commercial printing in the packaging domain. Owing to this, many packaging companies are investing in commercial printing solutions, thus boosting the market's growth.
  • Furthermore, the booming e-commerce market across the world offers a lucrative opportunity for commercial printing providers, as e-commerce players rapidly adopt innovative printing solutions for their daily packaging. As e-commerce grows, its relative share of brick-and-mortar retail sales, the allied stakeholders, from logistics to warehousing to retail brands, have begun to invest in technologies unique to the specific needs of e-commerce.
  • In October 2021, Xeikon announced two new label presses, the Xeikon PX3300 and Xeikon PX2200, to expand its Panther UV inkjet technology portfolio and help in advancing the digitization of print manufacturing. The Xeikon PX2200 and PX3300 use the company's Panther DuraCure UV technology to produce high-gloss labels with high scruff resistance. This reportedly offers a wide color range and long-term durability for applications, including industrial, chemical, household, and high-end labels for the premium beverage, health, and beauty sectors.
  • Such developments in innovative and sustainable printing offer a promising future for commercial printing in the packaging industry. In addition, the growing number of investments, mergers, and collaboration activities among commercial printing and packaging providers may enhance the product offerings and cater to a higher level of demand, thereby boosting the growth of the studied market.

Asia-Pacific Dominates the Market

  • The Asian-Pacific region accounts for a significant market share due to increasing demand from critical regions like China, India, the Philippines, Vietnam, and Thailand. Factors such as the inception of new technologies, changing lifestyles, rise in e-commerce, and urbanization, are driving the growth of the printing market in the region.
  • Factors such as the inception of new technologies, changing lifestyles, and the rise in e-commerce and urbanization are driving the growth of the commercial printing market in the region. Moreover, the increasing demand for processed and canned food in emerging markets such as China and India is expected to impact the market in the region positively. Also, the increasing disposable income in the region is resulting in the growing demand for interior design with customized wallpapers.
  • The Chinese economy has experienced significant growth over the last few decades, which made the country the world's second-largest economy. The Chinese population is the largest in the world. Simultaneously, the economy is growing at a consistently high rate. Being the home of major manufacturers and attracting multiple Fortune 500 companies, the Chinese commercial printing market and the opportunities for the adoption of digital printing technologies have grown.
  • According to the Confederation of Indian Industry (CII), India is anticipated to become the fifth-largest consumer market by 2025. Also, according to an ASSOCHAM-EY joint study, India's print and packaging industry is expected to grow to USD 72.6 billion by 2020, registering a CAGR of 18%. The All-India Federation of Master Printers (AIFMP) estimates that the country may have more than 250,000 MSMEs and big printers. The data from AIFMP also suggests that commercial printing in the country is growing at an annual rate of around 10%, while digital printing is growing at a robust growth rate of 30%.
  • According to the Indian Printing, Packaging, and Allied Machinery Manufacturers' Association (IPAMA), the packaging industry may continue to grow due to the rapid changes undertaken by the industry players. The country's e-commerce boom and organized retail sector offer massive potential for the packaging sector's growth, thereby supporting the commercial printing industry. Other factors, such as the booming economy, increasing consumerism, entry of global brands, and rising interest of foreign investors, are bound to offer growth opportunities to the industry.

Commercial Printing Industry Overview

The commercial printing market is fragmented due to the presence of many global and regional players. Considering the homogenous nature of market products, many firms operating in the market are further being driven to compete on price.

  • July 2022: Toppan was recognized for consideration in several top indexes for its exceptional Environmental, Social, and Governance (ESG) performance. The FTSE4Good Index Series, the FTSE Blossom Japan Index, and the FTSE Blossom Japan Sector Relative Index were created by FTSE Russell. MSCI Inc. created the MSCI Japan Empowering Women Index (WIN), and the S&P/JPX Carbon Efficient Index was created in collaboration with the Japan Exchange Group.
  • May 2022: RRD announced the launch of Helium, an editorial solution service providing access to specialized copywriting, content strategy, and project management professionals. This service could give brands a centralized access point to hundreds of subject matter experts in content generation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Introduction to Market Drivers and Restraints
  • 5.2 Market Drivers
    • 5.2.1 Increased Demand for Promotional Materials from the Retail, Food, and Beverage Industries
    • 5.2.2 Introduction of Eco-friendly Practices
  • 5.3 Market Restraints
    • 5.3.1 Increase in Digitization and Rising Dependence on Feedstock Prices
  • 5.4 Market Opportunities

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Offset Lithography
    • 6.1.2 Inkjet
    • 6.1.3 Flexographic
    • 6.1.4 Screen
    • 6.1.5 Gravure
    • 6.1.6 Other Types
  • 6.2 By Application
    • 6.2.1 Packaging
    • 6.2.2 Advertising
    • 6.2.3 Publishing
      • 6.2.3.1 Books
      • 6.2.3.2 Magazines
      • 6.2.3.3 Newspapers
      • 6.2.3.4 Other Applications
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 ACME Printing
    • 7.1.2 Cenveo Corporation
    • 7.1.3 R. R. Donnelley & Sons
    • 7.1.4 Vistaprint (CIM PRESS PLC)
    • 7.1.5 Toppan Co. Limited
    • 7.1.6 Transcontinental Inc.
    • 7.1.7 LSC Communications US LLC

8 INVESTMENT ANALYSIS

9 MARKET OUTLOOK