市场调查报告书
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1642662
2025-2033 年按技术、印刷类型、应用和地区分類的商业印刷市场报告Commercial Printing Market Report by Technology, Print type, Application, and Region 2025-2033 |
2024年全球商业印刷IMARC Group规模达7,745亿美元。各行业对商业印刷的需求不断增长,对高品质印刷包装材料的偏好不断增加,以及从植物油中提取的植物油墨的推出是推动市场的一些主要因素。
商业印刷是指用于商业、行销和促销目的的各种印刷材料的大量生产。它涵盖了各种印刷品的製作,包括小册子、传单、名片、海报、横幅、目录、包装等。商业印刷的主要目标是生产高品质、具有专业外观的材料,以有效传达讯息或推广产品或服务。这些印刷机利用胶印、数位和柔版印刷等先进印刷技术,高效且经济地生产大量印刷材料。他们与客户密切合作,确保设计、布局和内容符合所需的规格,通常提供客製化选项,根据客户的品牌和行销策略定製材料。
全球市场受到零售和食品饮料行业等各个行业对商业印刷需求不断增长的推动。这可以归因于商业印刷越来越多地被用作接触和吸引目标消费者的策略行销工具。此外,人们对用于广告和品牌推广的高品质印刷包装材料的日益青睐是市场扩张的关键驱动力。除此之外,由于商业印表机在处理大量列印作业方面的成本效益和效率,其越来越多的采用也推动了市场的发展。除此之外,由于植物油的性能提高和挥发性有机化合物 (VOC) 减少,越来越多地使用源自植物油的植物油墨,这创造了积极的市场前景。此外,企业不断增长的广告需求进一步推动市场成长。促成该市场的其他一些因素包括客製化和个人化的新兴趋势、线上零售的快速扩张、小型企业和本地企业数量的增加以及多通路行销策略的不断实施。
技术进步与创新
近年来,印刷业见证了重大创新,特别是在数位印刷、自动化和智慧技术整合领域。尤其是数位印刷,透过实现经济高效的短版印刷、个人化和快速週转时间,彻底改变了产业。高速喷墨和雷射列印技术的出现显着提高了生产品质和速度,减少了浪费和设置成本。此外,自动化和工作流程管理解决方案的出现简化了生产流程,减少了错误并提高了效率。此外,扩增实境(AR)和可变资料印刷(VDP)技术的整合使企业能够创建高度个人化和互动的印刷材料。这些创新扩大了商业印刷的应用范围,包括个人化直邮、包装和购买点展示。
永续性和环境议题
公司越来越多地寻求环保的印刷解决方案,以减少碳足迹并符合其企业社会责任计划。这种需求的转变促使商业印刷商采用环保实践并投资于永续材料和工艺。除此之外,商业印刷商正在实施节能印刷技术以及回收和减少废物计划,以尽量减少对环境的影响。森林管理委员会 (FSC) 和永续绿色印刷合作伙伴关係 (SGP) 等各种永续发展认证已获得重视,向客户保证其印刷材料的生产对环境影响最小。随着企业继续优先考虑永续发展以及消费者青睐具有绿色资质的产品和服务,商业印刷业将见证对环保印刷解决方案的需求成长。
电子商务与随选印刷
电子商务的兴起和零售业的变化对商业印刷业产生了重大影响。电子商务企业需要不同数量的包装、促销材料和行销材料,通常是较小的客製化批次。这引发了对按需列印服务的需求,该服务可以满足线上零售商和具有敏捷供应链的企业的特定需求。此外,按需列印可以快速生产材料,减少大量印刷的需求和仓储成本。除此之外,它还促进定制,使企业能够为不同的产品和客户群创建独特的、有针对性的行销材料和包装。这一趋势与向即时库存管理的范式转变以及对灵活、经济高效的列印解决方案日益增长的需求相一致。
The global commercial printing market size reached USD 774.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 848.1 Billion by 2033, exhibiting a growth rate (CAGR) of 1.07% during 2025-2033. The rising demand for commercial printing from various sectors, the escalating preference for high-quality printed packaging materials, and the introduction of vegetable inks derived from vegetable oils are some of the major factors propelling the market.
Commercial printing refers to the mass production of various printed materials for business, marketing, and promotional purposes. It encompasses the creation of a wide range of printed items, including brochures, flyers, business cards, posters, banners, catalogs, packaging, and more. The primary goal of commercial printing is to produce high-quality, professional-looking materials that effectively convey a message or promote a product or service. These printers utilize advanced printing technologies such as offset, digital, and flexographic printing to produce large quantities of printed materials efficiently and cost-effectively. They work closely with clients to ensure that the design, layout, and content meet the desired specifications, often offering customization options to tailor the materials to the client's branding and marketing strategies.
The global market is driven by the rising demand for commercial printing from various sectors, including retail and the food and beverage industry. This can be attributed to the rising utilization of commercial printing as a strategic marketing tool to reach and engage their target consumers. Moreover, the escalating preference for high-quality printed packaging materials for advertising and brand promotion is a pivotal driver of market expansion. In addition to this, the increasing adoption of commercial printers due to their cost-effectiveness and efficiency in handling large-volume print jobs is also fueling the market. Besides this, the growing usage of vegetable inks derived from vegetable oils due to their improved performance and reduced volatile organic compounds (VOCs) is creating a positive market outlook. Furthermore, the increasing advertising requirements of businesses are further propelling market growth. Some of the other factors contributing to the market include the emerging trend of customization and personalization, rapid expansion of online retail, rising number of small businesses and local enterprises, and the growing implementation of multi-channel marketing strategies.
Technological Advancements and Innovation
The printing industry has witnessed significant innovations in recent years, particularly in the areas of digital printing, automation, and the integration of smart technologies. Digital printing, in particular, has revolutionized the industry by enabling cost-effective short-run printing, personalization, and quick turnaround times. The advent of high-speed inkjet and laser printing technologies has significantly improved the quality and speed of production, reducing waste and setup costs. Additionally, the advent of automation and workflow management solutions have streamlined production processes, reduced errors and enhancing efficiency. Furthermore, the integration of augmented reality (AR) and variable data printing (VDP) technologies has enabled businesses to create highly personalized and interactive printed materials. These innovations have expanded the range of applications for commercial printing, including personalized direct mail, packaging, and point-of-purchase displays.
Sustainability and Environmental Concerns
Companies are increasingly seeking environmentally friendly printing solutions that reduce their carbon footprint and align with their corporate social responsibility initiatives. This shift in demand has prompted commercial printers to adopt eco-friendly practices and invest in sustainable materials and processes. In addition to this, commercial printers are implementing energy-efficient printing technologies and recycling and waste reduction programs to minimize their environmental impact. Various sustainability certifications, such as the Forest Stewardship Council (FSC) and Sustainable Green Printing Partnership (SGP), have gained prominence, providing assurance to clients that their printed materials are produced with minimal environmental impact. As businesses continue to prioritize sustainability and consumers favor products and services with green credentials, the commercial printing industry is poised to witness growth in demand for eco-friendly printing solutions.
E-commerce and On-Demand Printing
The rise of e-commerce and the changing dynamics of retail have a significant impact on the commercial printing industry. E-commerce businesses require packaging, promotional materials, and marketing collateral in varying quantities, often in smaller, customized batches. This has given rise to the demand for on-demand printing services, which cater to the specific needs of online retailers and businesses with agile supply chains. Additionally, on-demand printing allows for the rapid production of materials, reducing the need for large print runs and warehousing costs. Apart from this, it also facilitates customization, enabling businesses to create unique, targeted marketing materials and packaging for different products and customer segments. This trend aligns with the paradigm shift towards just-in-time inventory management and the augmenting need for flexible, cost-effective printing solutions.
Lithographic Printing
Digital Printing
Flexographic Printing
Screen Printing
Gravure Printing
Others
Lithographic printing dominates the market
Lithographic printing stands as the largest technology segment in the commercial printing industry. This venerable printing method has retained its prominence for several compelling reasons. Lithography is known for its ability to produce sharp and consistent images with high detail, making it the preferred choice for various applications where image quality is paramount, such as magazines, catalogs, and packaging. Cost-effectiveness also plays a crucial role in lithographic printing's dominance. While it may not be as suitable for short print runs as digital printing, lithography shines when producing large quantities. The economies of scale in offset printing become evident with longer print runs, as the per-unit cost decreases significantly. This cost efficiency makes lithography an attractive choice for businesses looking to print marketing collateral, brochures, and catalogs in bulk. Moreover, lithographic printing has adapted to the digital age, incorporating computer-to-plate (CTP) technology to streamline pre-press processes.
Image
Painting
Pattern
Others
Image dominates the market
Images can be integrated into nearly every form of printed material, including brochures, posters, magazines, packaging, and promotional materials. They are essential for creating eye-catching product packaging, enticing advertisements, and informative product catalogs. The power of a well-chosen image is especially evident in industries, such as fashion, food, and travel, where aesthetics and visual appeal are paramount. Advancements in printing technology have further fueled the dominance of the image print type. High-resolution printing, color accuracy, and the ability to reproduce intricate details have elevated the quality and impact of printed images. Additionally, innovations in variable data printing (VDP) and digital printing have enabled businesses to personalize images for individual customers or market segments, enhancing the effectiveness of marketing campaigns. Furthermore, the advent of online and social media platforms has reinforced the importance of images in print materials.
Packaging
Advertising
Publishing
Packaging dominates the market
Packaging serves as the critical first point of contact between a consumer and a product. As such, it must be visually appealing, informative, and functional. It provides essential information about the product, including its contents, usage instructions, and nutritional facts. Moreover, packaging serves as a brand ambassador, conveying the brand's identity, values, and quality to potential buyers. Packaging materials range from folding cartons, corrugated boxes, and flexible packaging to labels, shrink sleeves, and blister packs. Each type of packaging demands unique printing and finishing techniques to ensure that it not only protects the product but also attracts and engages consumers on retail shelves or e-commerce platforms. In addition to its visual appeal, packaging must meet regulatory requirements, especially in industries such as food, pharmaceuticals, and cosmetics. This necessitates precise and compliant labeling and product information, making high-quality printing indispensable.
Asia Pacific
Europe
North America
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest commercial printing market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which includes Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific has become a hub for manufacturing and export-oriented industries. With many global supply chains deeply entrenched in the region, there is a continuous requirement for printed materials such as product packaging, labels, and marketing collateral. This fuels the demand for commercial printing services as businesses aim to maintain their competitiveness and brand visibility in the global market. Furthermore, the region's rapid industrialization and urbanization have contributed to the proliferation of businesses across various sectors. These businesses, whether multinational corporations or small and medium-sized enterprises, rely heavily on commercial printing to communicate with customers, enhance brand recognition, and promote their products and services. As a result, the commercial printing market in Asia Pacific has experienced sustained growth, catering to diverse industries including manufacturing, retail, technology, and more. In addition, Asia Pacific has seen a rise in e-commerce, digital marketing, and online advertising, which rely on printed materials for branding and promotion.
The key players in the market are investing in state-of-the-art printing equipment and software to stay competitive. This includes adopting digital printing technology, automation, computer-to-plate (CTP) systems, and software for efficient workflow management. These investments improve print quality, reduce turnaround times, and minimize waste. Several commercial printing companies are also embracing sustainable practices. They use eco-friendly inks and papers, reduce waste through improved printing processes, and obtain certifications, including FSC (Forest Stewardship Council) or SGP (Sustainable Green Printing Partnership) to demonstrate their commitment to sustainability. Sustainable practices not only appeal to environmentally conscious clients but also reduce operating costs. Additionally, the major players are tailoring their services to align with e-commerce trends. This includes providing optimized packaging solutions for online retailers, creating unique unboxing experiences, and ensuring that printed materials are integrated into the overall online shopping experience.
Quad/Graphics Inc.
Dai Nippon Printing Co. Limited
ACME Printing Inc
RR Donnelley & Sons Company
WestRock Company
Quebecor World Inc.
Toppan Co. Limited
TC Transcontinental Inc.
Cimpress plc
Taylor Communications
HH Global Ltd.
Lagardere SCA.