市场调查报告书
商品编码
1470403
婴儿护理产品市场:依产品、分布 - 全球预测 2024-2030Baby Care Products Market by Product (Baby Bath Products, Baby Food & Beverages, Baby Hair Care Products), Distribution (Offline, Online) - Global Forecast 2024-2030 |
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预计2023年婴儿护理用品市场规模为921.2亿美元,2024年将达到994.2亿美元,预计2030年将达到1593.5亿美元,复合年增长率为8.14%。
婴儿护理产品旨在照顾和满足婴幼儿幼儿的需求。婴儿护理产品用于日常婴幼儿护理、健康和保健监测、营养管理、安全管理和其他应用。这些产品供日常使用,确保宝宝的健康和正常成长。在这个市场上,提供便利、健康益处和更高安全性的创新产品受到最终用户的高度重视。人们对婴儿健康和卫生意识的提高以及职业母亲数量的增加正在推动婴儿护理产品的使用。政府和非营利组织持续进行的有关婴儿护理重要性的宣导活动正在扩大市场规模。电子商务的普及进一步扩大了市场范围,并提供了轻鬆获得各种婴儿护理产品的管道。由于安全问题而导致的严格监管合规和产品召回风险正在阻碍市场成长。婴儿护理产品中有机和天然成分的配方以及供应商采用永续和环保的製造方法为市场成长创造了机会。随着千禧世代和 Z 世代的父母越来越偏好线上市场占有率,数位行销和线上零售的新兴趋势预计将在未来几年推动市场成长。
主要市场统计 | |
---|---|
基准年[2023] | 921.2亿美元 |
预测年份 [2024] | 994.2亿美元 |
预测年份 [2030] | 1593.5亿美元 |
复合年增长率(%) | 8.14% |
产品提高了婴儿沐浴产品对皮肤温和且刺激性较小的潜力
婴儿沐浴产品的设计宗旨是温和、不刺激婴儿的娇嫩肌肤。婴儿洗髮精、沐浴乳、沐浴海绵、沐浴玩具等。通常首选低过敏性和不撕裂配方,以使婴儿沐浴时更加舒适。婴儿沐浴产品旨在清洁、滋养和保护敏感肌肤。有许多不同的产品类型,包括液体皂、固态和洗髮精。婴儿泡泡浴和沐浴凝胶是很受欢迎的产品,可以为宝宝的日常沐浴增添乐趣和放鬆。一般来说,这些产品的配方比成人产品更温和,并且通常避免使用浓烈的香料和染料,以尽量减少刺激的风险。食品和饮料包括专为婴儿配製的所有类型的固态和流质食品,例如奶粉、麦片、食物泥和果汁。父母通常根据营养价值、不含防腐剂含量和有机含量来选择食品和饮料。婴儿谷物食品通常是 4 至 6 个月大的婴儿首先食用的固态食物之一。它们通常富含铁和其他矿物质,以帮助正常发育。婴儿食品汤是一种为婴儿提供液体和营养的液体餵食选择。这些汤结合了蔬菜、肉类和温和的香辛料,可以让婴儿接触到新的口味。婴儿果汁和蔬菜汁提供了维生素的来源,尤其是维生素 C,并且可以让宝宝接触到新的口味。通常建议 6 个月以上的婴儿食用,但应限制摄取量,以免砂糖过量摄取。婴儿奶製品,包括婴儿奶粉和后续奶,是模仿母亲母乳製成的,作为婴儿的完整食品或补充食品。瓶装婴儿食品是一种方便的已烹调婴儿食品,包装在玻璃或塑胶容器中。它们的范围从食物泥到复杂的组合,通常经过巴氏杀菌以确保安全性和寿命。婴儿食物泥食品旨在帮助婴儿从配方食品过渡到固态食物,通常从 4 至 6 个月大时开始。这些食物泥由水果、蔬菜、肉类或它们的组合製成,并搅拌至光滑,以便宝宝更容易吞嚥和消化。
分销:消费者越来越偏好线上管道,因为他们可以在家购物而无需前往商店。
线上分销包括电子商务网站和品牌拥有的网路商店。线下分销包括超级市场、大卖场、专卖店和药局等实体零售店。此细分市场允许消费者直接评价产品的质量,并从购买中获得即时满足的实际体验。网路购物提供了便利和多样性,但缺乏实体店的即时。显着的缺点包括依赖交货时间以及无法亲自看到产品。然而,退货政策和线上客户评论可以帮助缓解这些问题。
区域洞察
美洲婴儿护理产品市场的特点是对高级产品有机产品的高需求。这些地区的消费者非常喜欢提供不含有害化学物质和合成香料的婴儿护理产品的品牌。此外,双收入家庭的增加增加了可支配收入,使父母有能力购买高品质的婴儿护理产品。创新的营销策略和线上零售也增加了美洲消费者对这些产品的支出。由于文化多样性和产品安全方面不同的法律规范,欧盟 (EU) 消费者对婴儿护理产品的偏好差异很大。欧盟消费者普遍对环保和永续产品抱持浓厚兴趣,这反映了该地区严格的环境政策。一些欧盟国家正在转向有机婴儿食品和低过敏性婴儿护理纺织品,而其他国家则优先考虑婴儿监控设备的创新。此外,欧盟对产品安全的高标准确保婴儿护理产品符合严格的法规,影响消费者的信心和购买行为。由于婴幼儿人口众多以及婴儿健康和卫生意识不断增强,中东和非洲地区是婴儿护理产品不断增长的市场。亚太地区婴儿护理产品市场正在扩大,中国、日本和印度等国家引领婴儿护理产品的消费者需求。亚太地区的消费者强烈喜欢被认为具有更高品质标准的外国品牌。在亚太地区,新兴的中阶和女性劳动参与正在推动婴儿照护产品的需求。
FPNV定位矩阵
FPNV定位矩阵对于评估婴儿护理用品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对婴儿护理产品市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 婴儿护理用品市场的市场规模与预测为何?
2.婴儿护理产品市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 婴儿护理产品市场的技术趋势和法规结构是什么?
4.婴儿护理用品市场主要厂商的市场占有率为何?
5.进入婴儿护理用品市场的合适型态和策略手段是什么?
[181 Pages Report] The Baby Care Products Market size was estimated at USD 92.12 billion in 2023 and expected to reach USD 99.42 billion in 2024, at a CAGR 8.14% to reach USD 159.35 billion by 2030.
The baby care products are intended to cater to the care and needs of infants and toddlers. Baby care products find applications in routine infant care, health and wellness monitoring, nutrition, and safety. These products are intended for daily use to ensure babies' wellness and proper growth. Innovative products that offer convenience, health benefits, or enhanced safety features are well-received by the end-users in this market. A rising number of working mothers with expanding awareness about baby health and hygiene is driving the usage of baby care products. Constant awareness programs initiated by governments and non-profit organizations associated with the importance of baby care are expanding the market scope. The proliferation of e-commerce has further expanded the market reach, enabling easy access to a wide range of baby care products. Stringent regulatory compliance and the risk of product recall due to safety concerns hamper the market growth. The integration of organic and natural ingredients in baby care formulations and the adoption of sustainable and eco-friendly manufacturing practices by market vendors create opportunities for market growth. Emerging digital marketing and online retail trends that seize a more substantial market share due to the growing preference for online platforms among millennials and Gen Z parents are anticipated to fuel market growth in upcoming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 92.12 billion |
Estimated Year [2024] | USD 99.42 billion |
Forecast Year [2030] | USD 159.35 billion |
CAGR (%) | 8.14% |
Product: Increasing potential of gentle and non-irritating baby bath products
Baby bath products are designed to be gentle and non-irritating for infants' delicate skin. These include baby shampoos, body washes, bath sponges, and bath toys. The preferences often hinge on hypoallergenic formulas and no-tear formulations to ensure a baby's comfort during bath time. Bath products for babies are designed to cleanse, nourish, and protect sensitive skin. They encounter a myriad of product types, such as liquid washes, bar soaps, and shampoos. Bubble baths and shower gels for babies are popular choices for adding a fun and relaxing element to the baby's bath routine. Typically, these are milder formulations compared to adult versions, and often avoid strong fragrances and dyes to minimize the risk of irritation. Baby food & beverages covers all types of solid and liquid food products formulated for babies, including milk formulas, cereals, purees, and juices. Parents often choose baby food & beverages based on nutritional value, absence of preservatives, and organic content. Baby food cereals are typically one of the first solid foods introduced to infants, around 4 to 6 months of age. These are usually fortified with iron and other minerals to aid in proper development. Baby food soups are a liquid-based meal option for babies, providing hydration along with nutrition. These soups can combine vegetables, meats, and gentle spices to introduce new flavors to infants. Baby fruit and vegetable juices offer a source of vitamins, particularly vitamin C, and can be a way to introduce new flavors to babies. They are usually recommended for babies over six months of age and should be given in limited amounts to avoid excess sugar intake. Baby milk products, including infant formula and follow-on milk, are designed to closely mimic the mother's breast milk and serve as a complete or supplemental food source for infants. Bottled baby food offers convenient pre-cooked meals for babies in glass or plastic containers. These can range from single-ingredient purees to complex combinations and are typically sterilized for safety and longevity. Pureed baby food is designed for infants transitioning from milk to solids, generally starting around 4 to 6 months. These purees can be made from fruits, vegetables, meats, or a combination thereof and are blended until smooth to make swallowing and digestion easy for babies.
Distribution: Growing consumer preference for online channels owing to shopping from the comfort of home without the need to travel to a store
Online distribution encompasses e-commerce websites and brand-owned online storefronts. Offline distribution comprises brick-and-mortar retail outlets, including supermarkets, hypermarkets, specialty stores, and pharmacies. This segment offers consumers the tangible experience of assessing product quality firsthand and obtaining immediate gratification from their purchases. While online shopping offers greater convenience and variety, it does lack the immediacy of physical stores. The dependency on shipping times and the inability to physically inspect products are notable disadvantages. However, return policies and online customer reviews can mitigate these issues.
Regional Insights
A high demand for premium and organic products characterizes the baby care products market in the Americas. Consumers in these regions strongly prefer brands that offer baby care items free from harmful chemicals and synthetic fragrances. In addition, an increase in dual-income households has resulted in higher disposable incomes, allowing parents to afford high-quality baby care products. Innovative marketing strategies and online retailing have also increased consumer spending on these products in the Americas. In the European Union, consumer preferences for baby care products vary significantly due to cultural diversity and different regulatory frameworks regarding product safety. EU consumers are generally keenly interested in eco-friendly and sustainable products, mirroring the region's stringent environmental policies. Some EU countries show a trend towards organic baby food and hypoallergenic textiles for baby care, while others prioritize technological innovation in baby monitoring devices. Additionally, the EU's high standards for product safety ensure that baby care products meet stringent regulations, affecting consumer trust and purchasing behavior. The Middle East and Africa region present a growing market for baby care products, with a large infant population and increasing awareness about baby health and hygiene. The Asia Pacific region is expanding the baby care products market, with countries including China, Japan, and India leading in consumer demand for baby care products. Asia-Pacific consumers strongly prefer foreign brands perceived to have higher quality standards. In Asia-Pacific, a burgeoning middle class and increasing female workforce participation are pivotal in driving the demand for baby care products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Baby Care Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Baby Care Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Baby Care Products Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Artsana S.p.A., California Baby, CITTA World, Cotton Babies Inc., Dabur International Limited, Danone S.A., DEX Products, Inc., Dorel Juvenile Group, Inc, DreamBaby NV, Himalaya Drug Company, Johnson & Johnson, KidCo Inc., Kimberly-Clark Corporation, Munchkin, Inc., Nestle S.A., Pigeon Corporation, Prince Lionheart, Inc., Procter & Gamble Company, SuperBottoms, The Clorox Company, Unicharm India Private Limited, Unilever PLC, USV Private Limited, and Weleda Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Baby Care Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Baby Care Products Market?
3. What are the technology trends and regulatory frameworks in the Baby Care Products Market?
4. What is the market share of the leading vendors in the Baby Care Products Market?
5. Which modes and strategic moves are suitable for entering the Baby Care Products Market?