市场调查报告书
商品编码
1470421
内衣市场:按产品、性别、通路划分 - 2024-2030 年全球预测Intimate Apparel Market by Product (Lower Innerwear, Sleepwear & Loungewear, Thermal Wear), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年内衣市场规模为392.1亿美元,预计2024年将达429.2亿美元,2030年将达到742.9亿美元,复合年增长率为9.55%。
贴身服装包括设计穿在外套底下的服饰,例如内衣、睡衣、塑身衣、家居服、胸罩和其他特殊服饰。不断发展的时尚产业影响着内衣的设计和需求。人们越来越认识到适当支撑和贴合的重要性,这推动了对专业产品的需求。网路购物的便利性正在开拓新的销售管道并扩大客户群。然而,假冒仿冒品产品的流通以及内衣原料的波动限制了产品的生产和发展。市场相关人员正在努力创新布料和製造技术,以提高舒适度和贴合度。一些线上零售商正在投资 3D 扫描和虚拟试衣解决方案,以改善线上客户体验。内衣市场由于其在促进身体积极性和整体性方面的作用而正在经历显着增长。产品类型越来越了解各种体型,从而创造出满足各种尺寸和偏好的产品。
主要市场统计 | |
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基准年[2023] | 392.1亿美元 |
预测年份 [2024] | 429.2亿美元 |
预测年份 [2030] | 742.9亿美元 |
复合年增长率(%) | 9.55% |
产品:优质材料、时尚剪裁以及睡衣作为多功能服饰的日益普及
下装内衣是贴身穿着的基本服装,主要注重舒适性、功能性和个人风格。此类别包括短裤、三角裤、平角裤、丁字裤、塑身衣等,专为男士和女士设计。近年来,人们越来越重视透气材料、无缝结构、永续材料和抗菌材料的使用。随着休閒服和家居服之间的界线越来越模糊,睡衣和家居服已成为内衣行业的重要类别。消费者正在寻找柔软、舒适、适合睡前和家庭休閒活动的多功能物品。该细分市场包括睡衣、罩衣、长袍和宽鬆服装类。热感服在寒冷的天气中提供温暖,旨在保持身体热量。此类别包括长内衣、热感衬衫、贴身裤、连身衣等。消费者优先考虑兼顾保暖性和透气性以及吸湿排汗和防臭技术等功能的寒冷天气服装。上身内衣包括各种产品,例如胸罩、胸罩、吊带背心和汗衫,用于支撑、分层和时尚。这个细分市场非常活跃,消费者的偏好迅速转向无限、无线设计,优先考虑舒适度而不影响风格。织物技术的进步已经开发出更轻、更合身的材料,可以提供充足的支撑。
性别:在女性用内衣领域,包容性尺寸和代表性的运动日益盛行。
女性用内衣市场占据全球女用贴身内衣市场的大部分,满足包括舒适性、时尚性和功能性在内的各种需求。女性用内衣包括胸罩、内裤、睡衣、塑身衣、家居服和女用贴身内衣套装等产品。趋势表明,人们对将美学吸引力与舒适性和身体积极性结合起来的物品的需求不断增长。儘管与女性市场相比,男性内衣市场规模较小,但它正在经历成长和多元化。男士贴身服装包括三角裤、平角内裤、平口内裤、丁字裤、睡衣等多种产品。市场正在不断发展,包括更多时尚和功能性的选择,反映出人们对时尚和以性能为导向的功能日益增长的兴趣。舒适度也成为焦点,品牌提供符合人体工学的设计和先进的材料。
分销管道:内衣透过线上管道提供便利且丰富的产品系列
量贩店是一家大型零售商店,库存有多个产品类别的各种产品。当谈到内衣时,这些商店是消费者可以购买各种品牌和款式的便利地点。大型超市的优势包括广泛的地理覆盖范围、透过规模经济实现的有竞争力的定价以及为客户提供一站式购物的便利。 Mono 品牌店是一家专门销售某个品牌的零售店,并列出该特定品牌专有的精心挑选的贴身服装。这些商店提供的品牌体验可增强客户的品牌识别度和忠诚度。这个线上入口网站是内衣的重要分销管道,列出了知名品牌和新兴品牌的虚拟店面。这些平台可以让品牌接触到更多的人,而无需支付实体零售空间的相关费用。它们为消费者提供随时随地购物的便利,并且通常提供广泛的产品资讯、客户评论和简单的退货政策。专卖店是专门销售内衣及相关产品的零售店。专卖店通常出售各种尺寸、款式和特殊产品,而这些是量贩店所没有的。这些商店的一大特色是为每位顾客量身定制服务,例如专业试穿和风格建议。
区域洞察
美洲,尤其是北美,高度重视时尚和个人表达,选择各种各样的贴身服装。北美和南美的内衣生产明显转向人事费用较低的中南美洲国家。然而,为了满足消费者的需求,北美地区越来越倾向于永续实践和本地生产。美洲内衣市场是大型跨国企业和新兴小众品牌的混合体。在亚太地区,日本、韩国和澳洲等国家往往会跟随西方的脚步,而在中东和非洲其他地区,实用性和可承受性可能会占据主导地位。中国、孟加拉和印度等国家因其庞大的劳动人口和价格竞争而成为供应链的核心。国际品牌正在利用该地区的全球品牌和行销宣传活动,获得强大的立足点,特别是在大都会圈。欧洲、中东和非洲文化多样化,从西欧以时尚、奢侈品为导向的市场到中东和非洲部分地区更保守的市场,导致了广泛的差异。欧洲品牌拥有高檔、高品质的形象,注重时尚的设计和优质的材料。欧洲、中东和非洲,尤其是西欧和中欧的生产注重品质和传统工艺。欧洲、中东和非洲是一些全球最受欢迎的内衣品牌的所在地,其中许多品牌起源于巴黎和伦敦等欧洲时尚之都。该地区的公司通常在设计创新方面处于领先地位,并以其奢侈品而闻名。此外,越来越多的小规模、永续设计师永续具有环境和社会意识的消费者。
FPNV定位矩阵
FPNV定位矩阵对于评估内衣市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对内衣市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1. 内衣市场的市场规模与预测是多少?
2.在内衣市场的预测期内,我们应该考虑投资哪些产品和应用?
3. 内衣市场的技术趋势和法规结构是什么?
4.内衣市场主要厂商的市场占有率是多少?
5.进入内衣市场的合适形式和策略手段是什么?
[193 Pages Report] The Intimate Apparel Market size was estimated at USD 39.21 billion in 2023 and expected to reach USD 42.92 billion in 2024, at a CAGR 9.55% to reach USD 74.29 billion by 2030.
Intimate apparel encompasses clothing items designed to be worn under outer garments, including underwear, sleepwear, shapewear, loungewear, bras, and other specialty garments. The ever-evolving fashion industry influences design and demand in intimate apparel. Growing awareness of the importance of proper support and fit drives demand for specialized products. Online shopping convenience has opened up new sales channels and broadened customer reach. However, the availability of counterfeit, low-quality products and the fluctuation in the raw materials of intimate apparel limit the production and development of the products. Market players are working on forming innovations in fabrics and manufacturing techniques to offer improved comfort and fit. Some online retailers are investing in 3D scanning and virtual fitting solutions to improve the customer experience online. The intimate apparel market has seen substantial growth owing to its role in promoting body positivity and inclusivity. Brands are increasingly acknowledging the diverse spectrum of body types and are creating products that cater to a wide array of sizes and preferences, thus making it an essential sector for fostering self-confidence and acceptance.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 39.21 billion |
Estimated Year [2024] | USD 42.92 billion |
Forecast Year [2030] | USD 74.29 billion |
CAGR (%) | 9.55% |
Product: Emerging popularity of luxury fabrics, stylish cuts, and multifunctional garments in sleepwear
Lower innerwear serves as a foundational garment worn next to the skin, primarily focusing on comfort, functionality, and personal style. This category includes items such as panties, briefs, boxers, thongs, and shapewear designed for both men and women. In recent years, there's been a growing emphasis on breathable materials, seamless construction, and the incorporation of sustainable and antibacterial fabrics. Sleepwear and loungewear have become statement categories in the intimate apparel industry, particularly as the lines between casual wear and home attire continue to blur. Consumers are seeking soft, comfortable, and versatile pieces suitable for both sleeping and casual at-home activities. This segment includes pajamas, nightgowns, robes, and relaxed-fit clothing. Thermal wear is designed to provide insulation and retain body heat in cold weather conditions. It is a category that includes garments such as long underwear, thermal shirts, leggings, and bodysuits. Consumers prioritize thermal wear that offers a balance between warmth and breathability, with features such as moisture-wicking and odor-resistant technology. Upper innerwear encompasses a range of products, including bras, bralettes, camisoles, and undershirts, worn for support, layering, or as fashion statements. This segment is highly dynamic, with consumer preferences rapidly evolving towards non-restrictive, wire-free designs that prioritize comfort without compromising on style. Advances in fabric technology have brought about the development of lighter, form-fitting materials that offer ample support.
Gender: Increasing movement towards inclusive sizing and representation in women's intimate apparel segment
The female intimate apparel sector is a significant portion of the global lingerie market, which caters to various needs, including comfort, fashion, and functionality. Women's intimate clothing includes products such as bras, panties, nightwear, shapewear, loungewear, and lingerie sets. Trends indicate a growing demand for items that combine aesthetic appeal with comfort and body positivity. The male intimate apparel market, while smaller in comparison to the female market, has been experiencing growth and diversification. Men's intimate wear encompasses a range of products such as briefs, boxers, boxer briefs, thongs, and sleepwear. The market is evolving to include more stylish and functional options, reflecting an increased interest in fashion-forward and performance-oriented features. There is a budding focus on comfort, with brands offering ergonomic designs and advanced fabrics.
Distribution Channel: Convenience and extensive product portfolio of intimate apparel through online channels
Mass merchandisers are large retail stores that offer a wide variety of goods across multiple product categories under one roof. In the context of intimate apparel, these outlets serve as a convenient location where consumers can access a broad selection of brands and styles. The benefits of mass merchandisers include extensive geographic reach, competitive pricing due to economies of scale, and one-stop shopping convenience for customers. Mono-brand stores are retail outlets dedicated to a single brand, offering a curated selection of intimate apparel exclusive to that particular label. These stores offer a branded experience, reinforcing brand identity and loyalty among customers. Online portals represent a significant channel for the distribution of intimate apparel, providing a virtual storefront for both established brands and emerging labels. These platforms enable brands to reach a wider audience without the overhead costs associated with physical retail spaces. They offer consumers the convenience of shopping anytime, anywhere, often providing extensive product information, customer reviews, and easy return policies. Specialized stores are retail outlets focusing specifically on intimate apparel and related products. They often offer a wide range of sizes, styles, and specialty products that may not be available in mass merchandising environments. The personalized customer service, including professional fittings and style advice, is a major focus of these stores.
Regional Insights
In the Americas, particularly in North America, there is a high emphasis on fashion and individual expression, leading to diverse intimate apparel choices. Production of intimate apparel in the Americas has been marked by a migration of manufacturing to Central and South American countries for their lower labor costs. However, there's a growing trend towards sustainable practices and local manufacturing in North America in response to consumer demand. The intimate apparel market in the Americas features a mix of large multinational corporations and emerging niche brands. In Asia-Pacific, markets such as Japan, South Korea, and Australia tend to closely follow Western trends, whereas other parts of Asia may prioritize practicality and affordability. Asia-Pacific is a global powerhouse in intimate apparel manufacturing, with countries such as China, Bangladesh, and India being central to the supply chain due to their large workforce and competitive pricing. International brands have established a strong foothold, especially in metropolitan areas, leveraging global branding and marketing campaigns in the region. The EMEA region, being culturally diverse, shows variations ranging from the fashion-forward and luxury markets of Western Europe to the more conservative markets in parts of the Middle East and Africa. European brands are often associated with luxury and high quality, focusing on stylish designs and premium materials. In EMEA, production emphasizes quality and traditional craftsmanship, particularly in Western and Central Europe. EMEA hosts some of the world's most popular intimate apparel brands, many of which originated in European fashion capitals, including Paris and London. Companies in this region often lead in terms of design innovation and are known for their luxury offerings. In addition, there is a growing presence of sustainable and small-scale designers who cater to environmentally and socially conscious consumers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Intimate Apparel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Intimate Apparel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Intimate Apparel Market, highlighting leading vendors and their innovative profiles. These include Affix Apparel, American Eagle Outfitters, Inc., Ann Summers, Ariela & Associates International, BareWeb, Inc. by Delta Galil Industries Ltd, Blum's Swimwear & Intimate Apparel, Chantelle Group, Fourmarketing Limited, Fruit of the Loom Inc., FullBeauty Brands Operations, LLC, Gianni Versace S.r.l., Giorgio Armani S.p.A., Hanesbrands Inc., Hanky Panky, Ltd., Hugo Boss AG, Industria de Diseno Textil, S.A., Jockey International, Inc., Marks and Spencer PLC, MAS Holdings, Nike Inc., Puma SE, PVH Corp, Savage X, SKIMS, ThirdLove, Trent Limited by Tata Group, Triumph International Ltd., Ubras, Victoria's Secret, Wacoal Holdings, and Zivame.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Intimate Apparel Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Intimate Apparel Market?
3. What are the technology trends and regulatory frameworks in the Intimate Apparel Market?
4. What is the market share of the leading vendors in the Intimate Apparel Market?
5. Which modes and strategic moves are suitable for entering the Intimate Apparel Market?