保暖内衣市场规模、份额和成长分析：按材料、类型、最终用户、分销管道和地区划分 - 行业预测，2024-2031 年

预计2022年保暖内衣市场规模为794万美元，从2023年的823万美元成长到2031年的1,093万美元，预测期间（2024-2031年）复合年增长率为3.61%。

保暖内衣市场正在快速成长，预计未来将继续扩大。保暖内衣，也称为长内衣或长裤，是一种两件式服装，广泛覆盖躯干和腿部，设计用于在寒冷天气时穿在普通衣服下面。它的受欢迎程度在寒冷的气候中尤其明显，人们正在寻找一种在寒冷气候下保持温暖的有效方法。保暖内衣的需求源自于其提供舒适和保暖的双重功能。这些轻盈保暖的服装具有防水、导热、保暖、柔韧和抗菌等基本品质。此外，加热内衣因其耐用性而受到重视，其特点是韧性、耐磨性和弹性，对于需要有效防寒的人来说是可靠的。保暖内衣市场的一个新兴趋势是将智慧科技和发热材料融入这些服装类中。各品牌正在积极探索整合加热元件的新方法，其中许多都配有可充电电池和 USB 连接，使它们即使在极冷的条件下也能利用可再生能源热量。一些智慧冬季服装超越了基本的隔热功能，透过调节温度以匹配穿着者的体温，提供客製化的舒适体验。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价值链分析
• 价格分析
• Start-Ups分析
• 监管环境
• 专利分析
• 管道分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

保暖内衣市场：依材质分类

• 市场概况
• 棉、合成纤维
• 羊毛
• 混合、其他

保暖内衣市场：依类型

• 市场概况
• 最高额
• 底部
• 放

保暖内衣市场：依最终用户划分

• 市场概况
• 男性
• 女士
• 孩子

保暖内衣市场：依通路分类

• 市场概况
• 零售店
• 超级市场
• 在线的

保暖内衣市场：依地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• PVH Corp.
• HanesBrands Inc
• Marks and Spencer plc
• Jockey International Inc
• Under Armour Inc.
• Smartwool LLC
• LLBean Inc.
• Fruit of the Loom Inc.
• BodTek
• Thermajohn

Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The thermal underwear market is experiencing rapid growth and is expected to continue expanding in the near future. Also referred to as long underwear or long johns, thermal underwear consists of two-piece garments with extended coverage over the torso and legs, designed to be worn underneath regular clothing during colder seasons. Its popularity is particularly pronounced in cold climates, where individuals seek effective ways to stay warm in chilly weather. The demand for thermal underwear stems from its dual functionality of providing comfort and insulation. These lightweight and warm garments possess essential qualities such as water repellency, thermal conductivity, heat retention, flexibility, and anti-microbial properties. Furthermore, heated underwear is valued for its durability, characterized by robustness, resistance to abrasion, and resilience, making it reliable for individuals requiring effective cold protection. An emerging trend in the thermal underwear market involves integrating smart technologies and heated materials into these garments. Brands are actively exploring new methods to incorporate heating elements, often equipped with rechargeable batteries or USB connectivity, enabling users to access renewable energy heat during extremely cold conditions. Some smart thermal clothing goes beyond basic insulation by adjusting temperature to match the wearer's body heat, providing a customized and comfortable experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segmental Analysis

Epilepsy Devices market is segmented into four major segments i.e. by material, type, end user, distribution channel and region. Based on Material, it is divided into Cotton, Synthetic, Wool, Blends and Other. Based on Type, it is bifurcated as Tops, Bottoms, and Sets. Based on End-users it is segregated into, Men, women and Kid. Based on distribution channel, it is segemented into Retail store, super store and online. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Drivers of the Thermal Underwear Market

The demand for thermal clothing has surged significantly in various regions, especially in the U.S., where many areas have been affected by severe cold spells and heavy snowfall. In response to these extreme weather conditions, consumers are adopting various measures to ensure effective protection against frost. Traditional outerwear like jackets and sweaters often fall short in providing adequate insulation, prompting consumers to seek enhanced levels of warmth. As a result, there is a growing trend towards the adoption of thermal underwear to meet these needs, as it plays a crucial role in maintaining body heat and shielding individuals from the hazards associated with freezing temperatures.

Restraints in the Thermal Underwear Market

The thermal underwear market is highly segmented with numerous global players. It is marked by fierce competition where companies compete for market dominance through factors such as innovative designs, product quality, pricing strategies, and efficient supply chain management. However, a significant challenge impacting the growth of leading market players is the widespread proliferation of unorganized sectors. Local vendors in particular pose a substantial constraint to established products due to their easy accessibility, competitive pricing, and manufacturing practices, which are often preferred in developing nations.

Market Trends of the Thermal Underwear Market

Social media has become a pivotal platform providing significant opportunities for product launches and brand development, effectively connecting marketers with consumers. The widespread adoption of social media has not only transformed the business environment but also opened up new avenues for market players to explore. Platforms like Facebook, Instagram, Twitter, and YouTube regularly feature blog content that plays a crucial role in boosting sales of thermal underwear. Manufacturers utilize these channels to promote their brands and engage with customers, offering exclusive advice and promotions to establish meaningful connections. The increasing trend of dedicated social media posts highlighting heated underwear for colder climates is further bolstering the product's appeal.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Regulatory Landscape
• Patent Analysis
• Pipeline Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Thermal Underwear Market by Material

• Market Overview
• Cotton, Synthetic
• Wool
• Blends and Other

Thermal Underwear Market by Type

• Market Overview
• Tops
• Bottoms
• Sets

Thermal Underwear Market by End User

• Market Overview
• Men
• women
• Kid

Thermal Underwear Market by Distribution Channel

• Market Overview
• Retail Store
• Super-market
• Online

Thermal Underwear Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• PVH Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HanesBrands Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks and Spencer plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey International Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BodTek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thermajohn
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments