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市场调查报告书
商品编码
1510397
保暖内衣市场规模、份额和成长分析:按材料、类型、最终用户、分销管道和地区划分 - 行业预测,2024-2031 年Thermal Underwear Market Size, Share, Growth Analysis, By Material, By Type, By End user, By Distribution channel, By Region - Industry Forecast 2024-2031 |
预计2022年保暖内衣市场规模为794万美元,从2023年的823万美元成长到2031年的1,093万美元,预测期间(2024-2031年)复合年增长率为3.61%。
保暖内衣市场正在快速成长,预计未来将继续扩大。保暖内衣,也称为长内衣或长裤,是一种两件式服装,广泛覆盖躯干和腿部,设计用于在寒冷天气时穿在普通衣服下面。它的受欢迎程度在寒冷的气候中尤其明显,人们正在寻找一种在寒冷气候下保持温暖的有效方法。保暖内衣的需求源自于其提供舒适和保暖的双重功能。这些轻盈保暖的服装具有防水、导热、保暖、柔韧和抗菌等基本品质。此外,加热内衣因其耐用性而受到重视,其特点是韧性、耐磨性和弹性,对于需要有效防寒的人来说是可靠的。保暖内衣市场的一个新兴趋势是将智慧科技和发热材料融入这些服装类中。各品牌正在积极探索整合加热元件的新方法,其中许多都配有可充电电池和 USB 连接,使它们即使在极冷的条件下也能利用可再生能源热量。一些智慧冬季服装超越了基本的隔热功能,透过调节温度以匹配穿着者的体温,提供客製化的舒适体验。
Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).
The thermal underwear market is experiencing rapid growth and is expected to continue expanding in the near future. Also referred to as long underwear or long johns, thermal underwear consists of two-piece garments with extended coverage over the torso and legs, designed to be worn underneath regular clothing during colder seasons. Its popularity is particularly pronounced in cold climates, where individuals seek effective ways to stay warm in chilly weather. The demand for thermal underwear stems from its dual functionality of providing comfort and insulation. These lightweight and warm garments possess essential qualities such as water repellency, thermal conductivity, heat retention, flexibility, and anti-microbial properties. Furthermore, heated underwear is valued for its durability, characterized by robustness, resistance to abrasion, and resilience, making it reliable for individuals requiring effective cold protection. An emerging trend in the thermal underwear market involves integrating smart technologies and heated materials into these garments. Brands are actively exploring new methods to incorporate heating elements, often equipped with rechargeable batteries or USB connectivity, enabling users to access renewable energy heat during extremely cold conditions. Some smart thermal clothing goes beyond basic insulation by adjusting temperature to match the wearer's body heat, providing a customized and comfortable experience.
Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Thermal Underwear Market Segmental Analysis
Epilepsy Devices market is segmented into four major segments i.e. by material, type, end user, distribution channel and region. Based on Material, it is divided into Cotton, Synthetic, Wool, Blends and Other. Based on Type, it is bifurcated as Tops, Bottoms, and Sets. Based on End-users it is segregated into, Men, women and Kid. Based on distribution channel, it is segemented into Retail store, super store and online. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.
Drivers of the Thermal Underwear Market
The demand for thermal clothing has surged significantly in various regions, especially in the U.S., where many areas have been affected by severe cold spells and heavy snowfall. In response to these extreme weather conditions, consumers are adopting various measures to ensure effective protection against frost. Traditional outerwear like jackets and sweaters often fall short in providing adequate insulation, prompting consumers to seek enhanced levels of warmth. As a result, there is a growing trend towards the adoption of thermal underwear to meet these needs, as it plays a crucial role in maintaining body heat and shielding individuals from the hazards associated with freezing temperatures.
Restraints in the Thermal Underwear Market
The thermal underwear market is highly segmented with numerous global players. It is marked by fierce competition where companies compete for market dominance through factors such as innovative designs, product quality, pricing strategies, and efficient supply chain management. However, a significant challenge impacting the growth of leading market players is the widespread proliferation of unorganized sectors. Local vendors in particular pose a substantial constraint to established products due to their easy accessibility, competitive pricing, and manufacturing practices, which are often preferred in developing nations.
Market Trends of the Thermal Underwear Market
Social media has become a pivotal platform providing significant opportunities for product launches and brand development, effectively connecting marketers with consumers. The widespread adoption of social media has not only transformed the business environment but also opened up new avenues for market players to explore. Platforms like Facebook, Instagram, Twitter, and YouTube regularly feature blog content that plays a crucial role in boosting sales of thermal underwear. Manufacturers utilize these channels to promote their brands and engage with customers, offering exclusive advice and promotions to establish meaningful connections. The increasing trend of dedicated social media posts highlighting heated underwear for colder climates is further bolstering the product's appeal.