女性用睡衣和内衣市场规模、份额和成长分析（按产品类型、材料、分销管道和地区）- 行业预测 2025-2032

预计女性用睡衣和内衣市场价值将在 2023 年达到 1,416 亿美元，并从 2024 年的 1,495.3 亿美元成长到 2032 年的 2,312.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

女性用睡衣市场的成长受到多种因素的推动，例如满足季节性需求的多样化设计、对防虫和睡眠舒适度的日益重视以及可支配收入的增加。睡衣，例如睡袍和睡裤，可以抑制细菌、调节体温和吸收水分，有益于您的健康。此外，动态的全球时尚趋势正在支持该行业的扩张。市场提供多种布料选择，包括棉、聚酯纤维和纤维素纤维，并透过各种袖长、领口和图案强调舒适性和时尚性。然而，消费者保留、与纺织品生产相关的环境问题以及劳工权利问题等潜在挑战可能会阻碍成长。总体而言，精明的女性消费者越来越多地寻求时尚舒适的睡衣。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

女性用睡衣和内衣市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 女用贴身内衣
• 睡衣
• 长袍
• 塑身衣

女性用睡衣和内衣市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 棉布
• 种族
• 丝绸
• 合成的

女性用睡衣及内衣市场规模（依通路划分）：及复合年增长率（2025-2032）

• 市场概况
• 网路零售
• 线下零售

女性用睡衣和内衣市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Groupe Chantelle（France）
• Wacoal（Japan）
• Triumph International（Switzerland）
• Gossard（United Kingdom）
• Silvano Fashion Group（Estonia）
• Wolford（Austria）
• Eberjey（USA）
• Skims（USA）
• Petite Plume（USA）
• La Ligne（USA）
• Morgan Lane（USA）
• Olivia von Halle（United Kingdom）
• Intimissimi（Italy）
• Sleeper（Ukraine）
• Hanna Andersson（USA）
• Fleur du Mal（USA）
• Victoria's Secret（USA）
• Agent Provocateur（United Kingdom）
• Savage X Fenty（USA）
• Cosabella（Italy）

结论和建议

Women's Night and Underwear Market size was valued at USD 141.6 billion in 2023 and is poised to grow from USD 149.53 billion in 2024 to USD 231.23 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

Market growth in women's sleepwear is driven by various factors, including a diverse array of designs that cater to seasonal demands, an increased emphasis on bug protection and sleep comfort, and rising disposable incomes. Sleepwear, including nights and pants, contributes to health by inhibiting bacteria, regulating body temperature, and absorbing moisture. Additionally, dynamic fashion trends globally are supporting this sector's expansion. The market features a wide selection of materials such as cotton, polyester, and cellulosic fibers, emphasizing comfort and style through varied sleeve lengths, necklines, and patterns. However, potential challenges like consumer retention, environmental concerns related to textile production, and labor rights issues may hinder growth. Overall, informed women shoppers are increasingly seeking trendy, comfortable nightwear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Night And Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Night And Underwear Market Segments Analysis

Global Women's Night and Underwear Market is segmented by Product Type, Material, Distribution Channel: and region. Based on Product Type, the market is segmented into Lingerie, Sleepwear, Robes and Shapewear. Based on Material, the market is segmented into Cotton, Lace, Silk and Synthetic Fabrics. Based on Distribution Channel:, the market is segmented into Online Retail and Offline Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Night And Underwear Market

The Women's Night and Underwear market is significantly driven by evolving fashion trends that dictate the style, color, and design of nightwear and lingerie, directly impacting consumer purchasing behavior. Currently, there is a strong preference for comfort, leading to an increased demand for soft and stretchy materials such as cotton and modal. Additionally, the popularity of certain styles, like bralettes and sports bras, has surged in place of traditional underwire options, reflecting changing consumer preferences. The growing influence of social media platforms, especially Instagram, has further amplified these trends, as fashion influencers and celebrities shape and redefine consumer tastes in this market.

Restraints in the Women's Night And Underwear Market

The Women's Night and Underwear market faces certain constraints due to the outsourcing practices of numerous companies that seek to capitalize on lower labor costs in various countries. This strategy allows brands to offer more competitively priced products, but it simultaneously restricts their ability to raise prices while maintaining profitability. To counteract these challenges, many brands focus on product differentiation, creating unique items that stand out in the marketplace. By incorporating distinctive designs, materials, and features, these products can command higher prices. Additionally, brands may prioritize premium quality by utilizing superior materials and advanced manufacturing techniques to attract customers willing to invest in enhanced quality.

Market Trends of the Women's Night And Underwear Market

The Women's Nightwear and Underwear market is witnessing a significant shift towards inclusive sizing, as consumers increasingly demand products that cater to a diverse range of body types. This trend reflects a broader societal move towards body positivity and representation, with brands that expand their size ranges and embrace various body shapes gaining a competitive edge. In addition to offering a wider array of sizes, companies are also prioritizing diverse marketing strategies by featuring models of various body types, thus promoting a more inclusive image of beauty. As this trend continues to grow, brands that adapt swiftly will likely secure a loyal consumer base and enhanced market presence.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Women's Night and Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Lingerie
• Sleepwear
• Robes
• Shapewear

Global Women's Night and Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Lace
• Silk
• Synthetic Fabrics

Global Women's Night and Underwear Market Size by Distribution Channel: & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail

Global Women's Night and Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Distribution Channel:)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel:)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel:)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel:)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel:)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Groupe Chantelle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gossard (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvano Fashion Group (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eberjey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petite Plume (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Ligne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgan Lane (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia von Halle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleeper (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanna Andersson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations