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市场调查报告书

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1747607

男士内衣市场按年龄、分销管道和地区划分

Men's Underwear Market, By Age Group, By Distribution Channel, By Geography

出版日期: 2025年05月30日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计到 2032 年，全球男士内衣市场规模将从 2025 年的 412.5 亿美元增至 616.1 亿美元，预测期内的复合年增长率为 5.9%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	412.5亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	5.90%	2032年价值预测	616.1亿美元

过去几年，全球男士内衣市场稳步成长，这得益于 2020 年以来消费者偏好的变化和贴身衣物支出的增加。男性越来越注重时尚和健身，越来越注重健康，明星代言以及社交媒体影响力的增强等趋势，鼓励男性在内衣选择上试验。此外，许多内衣品牌采用了新颖的设计、布料和款式来吸引新的客户群。各种类型的男士内衣，包括三角裤、平角裤、四角短裤和长内裤，都透过现代零售业态和线上平台销售。扩大的产品线、积极的行销宣传活动以及透过线上零售平台的便利性取得进一步加强了销售管道。由于强有力的行销宣传活动旨在使购买日常使用的高檔内衣成为常态，男士内衣市场预计在不久的将来将进一步增长。

市场动态

全球男士内衣市场的成长受到多种因素的推动，例如价格上涨、全球时尚潮流的曝光、网路零售的普及以及知名品牌的积极行销。然而，由于仿冒品和原物料价格波动，市场面临限制因素。年轻消费者正积极追随西方时尚意识，为高端品牌和设计师品牌创造了巨大的商机。市场参与者可以透过推出专门用于健身活动和运动的内衣来利用日益增长的休閒趋势。同样，对永续和环保材料日益增长的需求为技术创新和新产品开发提供了一个极具吸引力的舞台。策略性併购和伙伴关係可以帮助公司巩固其市场地位，同时扩大其全球影响力。

本研究的主要特点

本报告对全球男士内衣市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。

它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，对全球男士内衣市场的主要企业进行了概述。

研究涉及的主要企业包括 Hanesbrands Inc.、Phillips-Van Heusen Corporation、Ralph Lauren Corporation、Jockey International Inc.、American Eagle Outfitters Inc.、Iconix Brand Group Inc.、JC Penney Corporation, Inc.、Berkshire Hathaway Inc. 等。

报告中的见解将使负责人和企业经营团队能够就未来的产品发布、新兴车型、市场扩张和行销策略做出明智的决策。

全球男士内衣市场报告涉及该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。

相关人员可以透过用于分析全球男士内衣市场的各种策略矩阵更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 41.25 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.90%	2032 Value Projection:	USD 61.61 Bn

Global men's underwear market has been witnessing steady growth in the past few years that is after 2020, owing to changing consumer preferences and rising expenditure on intimate apparel. Factors such as growing fashion consciousness among males, increasing focus on fitness and well-being, and the rising influence of celebrity endorsements and social media trends have encouraged men to experiment with their choice of underwear. Moreover, many underwear brands are adopting novel designs, fabrics, and styles to attract newer customer segments. Various types of men's underwear including briefs, trunks, boxer shorts, and long underwear are available across modern retail formats as well as online platforms. Extended product lines, aggressive marketing campaigns, and easy availability through online retail platforms have further strengthened sales channels. The men's underwear market is expected to grow further in the near future due to robust marketing campaigns that are aimed at normalizing the purchase of premium intimate wear for everyday use.

Market Dynamics

Global men's underwear market growth is driven by factors such as increasing affordability, exposure to global fashion trends, proliferation of online retail, and aggressive marketing by leading brands. However, the market faces restraints from counterfeit products and fluctuating raw material prices. Younger consumers actively follow western fashion consciousness which creates huge opportunities for premium and designer brands. Market players can leverage the growing athleisure trend by launching specialized underwear for fitness activities and sports. Similarly, the rising demand for sustainable and eco-friendly materials presents an attractive arena for innovation and new product development. Strategic mergers, acquisitions, and partnerships allow companies to consolidate market position while expanding their global footprint.

Key features of the study

This report provides an in-depth analysis of the global men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global men's underwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's underwear market

Market Segmentation

By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
By Distribution Channel
- Online Store
- Offline Store
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Top Companies in the Global Men's Underwear Market
- Hanesbrands Inc.
- Phillips-Van Heusen Corporation
- Ralph Lauren Corporation
- Jockey International Inc.
- American Eagle Outfitters Inc.
- Iconix Brand Group Inc.
- J.C. Penney Corporation, Inc.
- Berkshire Hathaway Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Men's Underwear Market, By Age Group
- Men's Underwear Market, By Distribution Channel
- Men's Underwear Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Recent Trend
- PEST Analysis
- PORTER's Analysis
- New Product Approvals/Launch
- Mergers, Acquisitions, and Collaborations

4. Global Men's Underwear Market, By Age Group, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Age Group 15-25
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 26-35
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 36-45
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 46-55
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn
Age Group 56-65
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 65+
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn

5. Global Men's Underwear Market, By Distribution Channel, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Offline Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Men's Underwear Market, By Region, 2020- 2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Region Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
  - South Africa
  - Central Africa
  - North Africa

7. Competitive Landscape

Company Profiles
- Hanesbrands Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Phillips-Van Heusen Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Ralph Lauren Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Jockey International Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- American Eagle Outfitters Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Iconix Brand Group Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- J.C. Penney Corporation, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Berkshire Hathaway Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
  - Analyst View

8. Section

References
Research Methodology
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License/价格

男士内衣市场按年龄、分销管道和地区划分

Men's Underwear Market, By Age Group, By Distribution Channel, By Geography

市场动态

目录

第一章调查目的与前提条件

第二章市场展望

第三章市场动态、法规与趋势分析

4. 2020 年至 2032 年全球男士内衣市场（依年龄划分）

5. 2020 年至 2032 年全球男士内衣市场（依通路划分）

6. 2020 年至 2032 年全球男士内衣市场（按地区）

第七章竞争态势

第 8 章章节