男士内衣市场－全球产业规模、份额、趋势、机会及预测（依产品类型、材料类型、销售管道、地区及竞争格局划分，2021-2031年）

全球男用内裤市场预计将从 2025 年的 419.1 亿美元成长到 2031 年的 663.6 亿美元，复合年增长率达到 7.96%。

此细分市场涵盖各种类型的内衣，例如平角裤、三角裤和四角裤，旨在确保个人卫生和提供身体支撑。成长的主要驱动力是消费者健康意识的提高以及对透气性和舒适性更佳的服装的明显偏好。这种对高品质布料的需求正在显着影响生产策略；事实上，美国棉花公司（Cotton Incorporated）报告称，到2025年，全球75%的消费者将更倾向于选择纯棉或棉混纺服装，这凸显了天然纤维在日常必需品中的重要作用。

然而，该行业面临与供应链可靠性和原材料成本波动相关的重大挑战。包括优质天然纤维和特殊合成纤维在内的关键投入品价格波动，增加了生产计画的复杂性，并迫使零售价格上涨。这种通膨压力对销售成长构成风险，因为成本上升可能会抑制消费者支出，尤其是在价格敏感型市场领域。

市场驱动因素

直销模式和电子商务的兴起正在从根本上改变全球男用内裤行业的盈利和市场准入格局。品牌正利用数位化通路去除中间商，进而提高利润率，并直接获取消费者对款式和版型的回馈。这种线上策略的转变对那些瞄准特定细分市场需求（例如囊袋支撑和防摩擦功能）的新参与企业尤其有利，使他们能够有效地与现有品牌竞争。 Step One Clothing 于 2024 年 8 月发布的 2024 年年度报告显示，该公司销售额成长 29.7%，达到 8,450 万澳元。这一成长主要归功于其在英国和美国的数位化客户获取策略。

此外，吸湿排汗材料和布料技术的创新是优质化和产品差异化的关键因素。现代消费者如今期望日常穿着也能具备传统运动服才有的功能，例如速干和温度调节。为了满足这项需求，製造商正在采用Lyocell纤维、莫代尔纤维和合成纤维混纺等功能性纤维，以提升卫生性和舒适度。 Lululemon Athletica 在 2024 年 3 月发布的 2023 年年度报告中指出，其男装产品的收入净额增长了 15%，显示消费者对功能性服装的需求强劲。同时，Hanesbrands 报告称，其美国内衣部门 2024 年的净销售额达到 23.5 亿美元，这表明传统巨头要想在不断变化的市场环境中保持竞争力，就必须拥有庞大的规模。

市场挑战

供应链不稳定和原物料价格波动是全球男用内裤产业稳定的主要障碍。关键原料（例如特殊合成纤维和优质棉）采购的波动性造成了生产环境的不可预测性，阻碍了生产计画的製定和库存管理。因此，製造商不得不频繁地重新评估定价结构，以保护利润率免受成本突然上涨的影响，而这种做法破坏了维持稳定供应水准和长期零售关係所必需的连续性。

这种金融不确定性直接阻碍了市场成长，迫使零售价格上涨，对价格敏感型细分市场的影响尤其显着。随着必需品成本的增加，消费者更有可能推迟更换，从而抑制了大众市场的销售成长。根据美国时尚产业协会 (USFIA) 2025 年调查，超过 70% 的受访高阶主管表示，不断上涨的贸易成本和供应链压力正在增加采购成本，使得价格上涨不可避免。最终，这种持续的成本上涨限制了该行业透过价格竞争来提升销售量的能力。

市场趋势

压力衣和男士塑身衣的普及标誌着市场发生了重大变化。它们正从小众的医疗辅助用品转变为提升体型的日常必备单品。受男性体型观念转变和对立竿见影效果的渴望所驱动，零售商正在扩大其高压缩度平角内裤和塑身背心的产品线，这些产品不仅具有瘦身效果，还能提供姿势支撑。英国《卫报》在其2025年12月发表的报导《紧身衣的崛起：男士塑身衣的惊人崛起》中强调了这一转变，文章指出，2024年至2025年间，男士塑身衣的在线搜寻量激增40%，表明消费者对这一新兴品类的兴趣正在迅速增长。

同时，技术创新正在推动市场发展，3D针织和无缝结构技术的兴起消除了传统缝线，提高了耐用性并减少了皮肤刺激。这些创新使得符合人体工学的三维立体内衣成为可能，其针织结构可实现可变压缩，同时与传统的裁剪缝纫工艺相比，显着降低了生产废弃物。生产效率的提升和高品质产品的供应正在推动领先製造商的业绩成长。例如， Delta Galil Industries, Inc.于2025年2月公布了其2024年第四季和全年财务业绩，实现了41.9%的年度毛利率，创历史新高，这主要得益于其包含先进无缝服装和男用内裤产品系列。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球男士内衣市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（三角裤、平角三角裤、平角裤、四角裤）
  • 依材质（尼龙、棉、聚酯纤维等）
  • 依销售管道（超级市场/大卖场超市、专卖店、多品牌商店、其他（批发等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美男士内衣市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲男士内衣市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太男士内衣市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲男士内衣市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲男士内衣市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球男士内衣市场：SWOT分析

第十四章 波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Hanesbrands Inc.
• Naked Brand Group Inc.
• Jockey
• Levi Strauss & Co.
• Perry Ellis International Inc.
• Iconix Brand Group Inc.
• Penney IP LLC
• Under Armour, Inc.
• Fibre2Fashion Pvt. Ltd.
• PVH Corp

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Men's Underwear Market is projected to expand from USD 41.91 Billion in 2025 to USD 66.36 Billion by 2031, achieving a CAGR of 7.96%. This sector comprises various intimate apparel types, such as boxers, trunks, and briefs, engineered to ensure personal hygiene and physical support. Growth is largely driven by rising consumer attention to health standards and a marked preference for garments that offer superior breathability and comfort. This demand for high-quality materials significantly influences manufacturing strategies; indeed, Cotton Incorporated reported in 2025 that 75 percent of global consumers favor cotton and cotton-blend clothing, underscoring the vital role of natural fibers in daily essentials.

Nevertheless, the industry contends with significant hurdles related to supply chain reliability and fluctuating raw material costs. Instability in the prices of key inputs, including high-grade natural fibers and specialized synthetics, adds complexity to production planning and forces retail prices upward. This inflationary pressure poses a risk to volume growth, particularly within price-sensitive market segments where increased costs can deter consumer purchasing.

Market Driver

The proliferation of direct-to-consumer models and e-commerce is fundamentally transforming profitability and access within the global men's underwear industry. Brands are increasingly utilizing digital channels to remove intermediaries, thereby improving profit margins and securing direct customer feedback regarding style and fit. This online pivot is especially advantageous for new market entrants targeting niche needs, such as pouch support and anti-chafing features, allowing them to compete effectively against established players. As evidenced by Step One Clothing Limited's 'Annual Report 2024' in August 2024, the company saw a 29.7 percent revenue surge to AUD 84.5 million, a growth attributed largely to its digital customer acquisition strategies in the United Kingdom and United States.

Furthermore, innovations in moisture-wicking materials and fabric technology serve as major drivers for premiumization and product differentiation. Contemporary consumers now expect functional attributes traditionally associated with sportswear, such as rapid drying and temperature regulation, in their everyday wear. To address this, manufacturers are adopting performance fibers like lyocell, modal, and synthetic blends to enhance hygiene and comfort. Lululemon Athletica Inc. noted in its March 2024 '2023 Annual Report' a 15 percent rise in net revenue for men's products, signaling strong demand for performance apparel. Meanwhile, HanesBrands Inc. reported USD 2.35 billion in net sales for its U.S. Innerwear segment in 2024, demonstrating the immense scale required for traditional giants to remain competitive in this shifting environment.

Market Challenge

Supply chain inconsistency and fluctuating raw material prices constitute a major obstacle to the stability of the global men's underwear sector. The volatility involved in sourcing primary inputs, such as specialized synthetics and premium cotton, fosters an unpredictable manufacturing landscape that hampers production scheduling and inventory management. Consequently, manufacturers must frequently revise pricing structures to safeguard margins against abrupt cost increases, a practice that undermines the continuity essential for maintaining steady supply levels and long-term retail relationships.

This financial unpredictability directly hinders market growth by necessitating higher retail prices, which falls heaviest on price-sensitive demographics. As the expense of these essential items grows, consumers frequently postpone replenishment, leading to stalled volume growth within the mass market. According to the United States Fashion Industry Association in 2025, more than 70 percent of surveyed executives indicated that rising trade costs and supply chain pressures increased sourcing expenses, resulting in inevitable price hikes. Ultimately, this persistent cost inflation restricts the industry's capacity to stimulate sales volume through competitive pricing.

Market Trends

The mainstream adoption of compression garments and men's shapewear marks a significant market evolution, moving these items from niche medical aids to essential daily wear for aesthetic improvement. Driven by evolving cultural standards regarding male body image and a desire for instant physique enhancement, this trend has prompted retailers to stock high-compression trunks and undershirts that provide slimming effects and posture support. Highlighting this shift, The Guardian reported in December 2025 regarding the article 'I feel shrink-wrapped: the reluctant rise of shapewear for men' that online searches for male shapewear jumped by 40 percent between 2024 and 2025, proving the rapid acceleration of consumer interest in this emerging category.

Simultaneously, the market is experiencing a technical overhaul with the move toward 3D-knitted and seamless construction, which removes traditional stitching to improve durability and reduce skin irritation. This innovation enables the creation of ergonomically contoured underwear featuring woven-in variable compression zones, while also significantly cutting production waste compared to standard cut-and-sew techniques. These operational efficiencies and premium product qualities are boosting financial results for major producers; for instance, Delta Galil Industries Ltd. reported in February 2025, within its 'Fourth Quarter and Full Year 2024 Results', a record annual gross margin of 41.9 percent, driven by a portfolio that includes advanced seamless apparel and men's underwear.

Key Market Players

• Hanesbrands Inc.
• Naked Brand Group Inc.
• Jockey
• Levi Strauss & Co.
• Perry Ellis International Inc.
• Iconix Brand Group Inc.
• Penney IP LLC
• Under Armour, Inc.
• Fibre2Fashion Pvt. Ltd.
• PVH Corp

Report Scope

In this report, the Global Men's Underwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Underwear Market, By Product Type

• Briefs
• Boxer Brief
• Trunks
• Boxers

Men's Underwear Market, By Material Type

• Nylon
• Cotton
• Polyester
• Others

Men's Underwear Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Multi Branded Stores
• Others (Distributors, etc.)

Men's Underwear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Underwear Market.

Available Customizations:

Global Men's Underwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Underwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Briefs, Boxer Brief, Trunks, Boxers)
  • 5.2.2. By Material Type (Nylon, Cotton, Polyester, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Others (Distributors, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Men's Underwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Underwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Men's Underwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Men's Underwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Men's Underwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Underwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Men's Underwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Men's Underwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Men's Underwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Men's Underwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Men's Underwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Men's Underwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Men's Underwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Men's Underwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Men's Underwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Men's Underwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men's Underwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Men's Underwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Men's Underwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Men's Underwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material Type
      • 9.3.3.2.3. By Sales Channel

10. South America Men's Underwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Underwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Men's Underwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Men's Underwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Men's Underwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Hanesbrands Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Naked Brand Group Inc.
• 15.3. Jockey
• 15.4. Levi Strauss & Co.
• 15.5. Perry Ellis International Inc.
• 15.6. Iconix Brand Group Inc.
• 15.7. Penney IP LLC
• 15.8. Under Armour, Inc.
• 15.9. Fibre2Fashion Pvt. Ltd.
• 15.10. PVH Corp

16. Strategic Recommendations

17. About Us & Disclaimer