男用内裤市场规模、份额及成长分析（依产品、材质、年龄层、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，男用内裤市场规模将达到 434.5 亿美元，到 2025 年将达到 458 亿美元，到 2033 年将达到 697.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.4%。

男用内裤市场预计将迎来显着成长，这主要得益于消费者日益增强的健康和卫生意识、产品种类的丰富以及不断变化的时尚潮流。可支配收入的增加和消费者偏好的转变，尤其是千禧世代的消费偏好，是影响市场需求的关键因素。这一代人对独特创新设计的追求，促使製造商在其产品中融入棉、丝、混纺等多种面料。诸如 Saks 等品牌采用的人体工学创新设计，提升了内衣的舒适度和功能性，从而吸引了更广泛的消费群体。现代零售据点的扩张提高了产品的可近性，而持续的研发工作也致力于满足不同体型的需求。总而言之，这个充满活力的产业已做好充分准备，能够掌握内衣市场新兴趋势和消费者偏好。

男用内裤市场成长要素

推动全球男用内裤市场发展的关键因素之一是人们健康和卫生意识的不断提高。男士们越来越注重个人护理，选择吸湿排汗、透气性好、除臭效果强的内衣。这种转变在发展中地区尤其明显，随着可支配所得的增加和都市化的加快，人们对个人整装仪容和卫生习惯的关注度也随之提高。因此，各大品牌纷纷顺应此一趋势，开发出具有抗菌、吸湿排汗、透气性高等功能的内衣，以满足现代消费者不断变化的偏好。

男用内裤的限制

男用内裤市场竞争异常激烈，众多製造商力图在产品特性、品质、定价策略和品牌知名度等多个方面实现差异化。这种激烈的竞争常常导致价格战，大幅削减製造商的利润率。为了争取消费者的注意力和市场份额，各公司竞相进行产品创新和改进，最终影响到盈利和永续性发展。在这个差异化是成功关键的市场中，竞争压力推动着产品的持续创新与改进。消费者偏好的不断变化进一步加剧了这种局面，因此品牌必须迅速适应市场变化。

男用内裤市场趋势

男用内裤市场正经历着向高端奢华方向的显着转变，这主要得益于消费者对高品质、舒适产品的日益增长的偏好。这一趋势的特点是，消费者愿意投资购买采用优质布料製成的内衣，这些布料具备吸湿排汗、防臭和透气等功能性特性。为了满足这项需求，各大品牌不仅在布料技术上不断创新，也在设计上精益求精，打造兼具功能性和时尚感的精緻系列。这种对品质和舒适的追求反映了生活方式的趋势，消费者越来越希望产品能提升他们的日常生活体验，而高端男用内裤正逐渐成为衣柜必备单品。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球男用内裤市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 内裤
• 平角内裤
• 男士平口内裤
• 树干
• 潮人
• 丁字裤
• 其他的

全球男用内裤市场规模（按材质和复合年增长率划分）（2026-2033 年）

• 棉布
• 聚酯纤维
• 模态
• 尼龙
• 竹子
• 其他的

全球男用内裤市场规模（依年龄层划分）及复合年增长率（2026-2033 年）

• 15至30岁
• 31至45岁
• 46至60岁
• 60岁或以上

全球男用内裤市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 批发商/经销商
• 专卖店
• 大卖场/超级市场
• 电子商务
• 其他的

全球男用内裤市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Calvin Klein（USA）
• Hanes（USA）
• Fruit of the Loom（USA）
• Jockey（USA）
• 2（X）IST（USA）
• Andrew Christian（USA）
• Tommy John（USA）
• Mack Weldon（USA）
• MeUndies（USA）
• Bjorn Borg（Sweden）
• Ermenegildo Zegna（Italy）
• Sunspel（UK）
• Zimmerli（Switzerland）
• Aussiebum（Australia）
• Bonds（Australia）
• Triumph International（Switzerland）
• Gildan（Canada）
• Schiesser（Germany）

结论与建议

Men's Underwear Market size was valued at USD 43.45 Billion in 2024 and is poised to grow from USD 45.8 Billion in 2025 to USD 69.75 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The men's underwear market is poised for significant growth, driven by heightened health and hygiene awareness, diverse product offerings, and evolving fashion trends. Increasing disposable income and the shifting preferences of consumers, particularly Millennials, are key factors influencing demand. This demographic is more open to unique and innovative designs, prompting manufacturers to incorporate various fabrics like cotton, silk, and blends into their products. Advances in design, such as ergonomic innovations featured by brands like Saxx, enhance comfort and functionality, attracting a broader audience. The expansion of modern retail outlets is improving product accessibility, while ongoing research and development initiatives aim to cater to diverse body types. Overall, this dynamic sector is positioned to capitalize on emerging trends and consumer preferences in intimate apparel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

A significant factor driving the global Men's Underwear market is the increasing awareness surrounding health and hygiene. Men are becoming more vigilant about their personal care and are choosing underwear that prioritizes moisture management, breathability, and odor control. This shift is particularly prominent in developing regions, where improving disposable incomes and urbanization are fostering a heightened focus on personal grooming and hygiene practices. Consequently, brands are responding to this trend by developing underwear that incorporates features such as antimicrobial properties, moisture-wicking materials, and enhanced ventilation, aimed at meeting the evolving preferences of the modern consumer.

Restraints in the Men's Underwear Market

The landscape of the Men's Underwear market is characterized by intense competition among numerous manufacturers striving to differentiate themselves through various aspects such as product features, quality, pricing strategies, and brand visibility. This fierce rivalry frequently triggers price wars, which can significantly erode profit margins for manufacturers. As companies vie to capture consumer attention and market share, the pressures of competition compel them to continually innovate and enhance their offerings, ultimately affecting profitability and sustainability in a market where differentiation is key to success. The constant evolution in consumer preferences further complicates this dynamic, making it essential for brands to adapt swiftly.

Market Trends of the Men's Underwear Market

The Men's Underwear market is witnessing a notable shift towards premium and luxury offerings, driven by consumers' rising preference for high-quality, comfortable products. This trend is characterized by a willingness to invest in underwear made from superior materials, promoting features like moisture-wicking, odor-resistance, and breathability. As brands adapt to this demand, they are innovating not only in fabric technology but also in design, creating sophisticated collections that prioritize both function and fashion. This emphasis on quality and comfort underscores a broader lifestyle trend where consumers increasingly seek products that enhance their daily experiences, positioning premium men's underwear as an essential wardrobe staple.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Underwear Market Size by Product & CAGR (2026-2033)

• Market Overview
• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Global Men's Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Global Men's Underwear Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 15 - 30
• 31 - 45
• 46 - 60
• Above 60

Global Men's Underwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

Global Men's Underwear Market Size & CAGR (2026-2033)

• North America (Product, Material, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2(X)IST (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew Christian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy John (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mack Weldon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MeUndies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bjorn Borg (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunspel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmerli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aussiebum (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonds (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiesser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations