男士内衣市场规模、份额及成长分析（依产品、材质、年龄层、通路及地区）－2025-2032 年产业预测

预计到 2023 年，男士内衣市场规模将达到 412.2 亿美元，从 2024 年的 434.5 亿美元成长到 2032 年的 661.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.4%。

受健康和卫生意识不断增强、产品供应多样化以及消费者偏好不断变化的推动，全球男士内衣市场预计将继续增长。可支配收入增加、时尚潮流和生活方式改变等关键因素促进了这一成长。人们明显转向使用多种材料，製造商也在改进设计以吸引更广泛的消费者。儘管新冠疫情造成了一些挫折，但随着经济恢復正常，市场正走上復苏之路。千禧世代处于这项需求的前沿，他们青睐创新的选择。现代零售格局提高了产品的知名度，各大品牌正在投资研发，以获得更好的贴合度和舒适度。 Saks 的 3D 小袋设计等引人注目的创新凸显了该行业对先进剪裁和功能的关注，带来了新的成长机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

男士内衣市场规模（依产品划分）及复合年增长率（2025-2032）

• 市场概览
• 简短的
• 拳击手
• 平角内裤
• 树干
• 潮人
• 丁字裤
• 其他的

男士内衣市场规模（按材质和复合年增长率） (2025-2032)

• 市场概览
• 棉布
• 聚酯纤维
• 情态动词
• 尼龙
• 竹子
• 其他的

男士内衣市场规模（依年龄层及复合年增长率） (2025-2032)

• 市场概览
• 15至30岁
• 31-45岁
• 46-60岁
• 60岁或以上

男士内衣市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 批发商/经销商
• 专卖店
• 大卖场/超级市场
• 电子商务
• 其他的

男士内衣市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Calvin Klein（USA）
• Hanes（USA）
• Fruit of the Loom（USA）
• Jockey（USA）
• 2（X）IST（USA）
• Andrew Christian（USA）
• Tommy John（USA）
• Mack Weldon（USA）
• MeUndies（USA）
• Bjorn Borg（Sweden）
• Ermenegildo Zegna（Italy）
• Sunspel（UK）
• Zimmerli（Switzerland）
• Aussiebum（Australia）
• Bonds（Australia）
• Triumph International（Switzerland）
• Gildan（Canada）
• Schiesser（Germany）

结论和建议

Men's Underwear Market size was valued at USD 41.22 billion in 2023 and is poised to grow from USD 43.45 billion in 2024 to USD 66.17 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global men's underwear market is poised for growth, driven by increasing health and hygiene awareness, diverse product offerings, and evolving consumer preferences. Key factors such as rising disposable income, fashion trends, and lifestyle changes contribute to this growth. There is a notable shift toward various fabrics, with manufacturers enhancing designs to engage a broader audience. Despite setbacks from the COVID-19 pandemic, market recovery is on the horizon as normalcy returns. Millennials are at the forefront of this demand, favoring innovative options. The modern retail landscape enhances product visibility, while brands invest in R&D for better fit and comfort. Noteworthy innovations, like Saxx's 3D pouch design, highlight the industry's focus on advanced tailoring and functionality, presenting new opportunities for growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

One of the key factors propelling the global Men's Underwear market is the increasing emphasis on health and hygiene among consumers. Men are becoming more aware of their personal cleanliness and are seeking underwear that provides enhanced moisture management, breathability, and odor control. This shift is notably pronounced in emerging markets, where improved disposable incomes and growing urbanization are heightening the importance placed on grooming and hygiene. Consequently, brands are proactively developing products that incorporate features like antimicrobial properties, moisture-wicking fabrics, and superior ventilation to meet this rising consumer demand and preferences in the marketplace.

Restraints in the Men's Underwear Market

The Men's Underwear market faces significant challenges due to fierce competition among numerous manufacturers vying for market share. Brands differentiate themselves through product attributes, quality, pricing strategies, and brand awareness, but this rivalry frequently escalates into price wars. Such aggressive pricing tactics can considerably erode profit margins for manufacturers, making it increasingly difficult for them to sustain profitability. As companies strive to balance competitive pricing with quality offerings, the financial pressure may also limit investment in research and development, hindering innovation within the market. Consequently, the overall landscape of the Men's Underwear market remains fraught with both opportunities and restraints.

Market Trends of the Men's Underwear Market

The men's underwear market is witnessing a notable trend towards premium and luxury offerings, driven by a shift in consumer preferences for quality and comfort over price. As modern consumers prioritize their personal comfort and lifestyle, they are increasingly inclined to invest in high-end underwear made from superior materials featuring advanced technologies like moisture-wicking, odor resistance, and breathability. This growing demand for luxury men's underwear is prompting brands to innovate and enhance their product lines, catering to discerning customers seeking both functionality and style. Consequently, the market is evolving, with premium segments gaining traction and reshaping the competitive landscape of men's underwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Underwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Global Men's Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Global Men's Underwear Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 15 - 30
• 31 - 45
• 46 - 60
• Above 60

Global Men's Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

Global Men's Underwear Market Size & CAGR (2025-2032)

• North America (Product, Material, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2(X)IST (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew Christian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy John (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mack Weldon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MeUndies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bjorn Borg (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunspel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmerli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aussiebum (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonds (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiesser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations