市场调查报告书
商品编码
1470764
商业消费保健食品市场:按产品、分销管道 - 2024-2030 年全球预测Over-The-Counter Consumer Health Products Market by Products, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年商业消费保健食品市场规模为6,410.2亿美元,2024年达6,796亿美元,2030年将达9,859.7亿美元,复合年增长率为6.34%。
非处方药 (OTC) 是指各种无需处方笺即可购买的药物、补充品和其他保健品。这些产品使消费者能够解决健康问题,保持健康,并对轻微疾病和症状自我护理。市场包括各种产品,包括但不限于止痛药、止咳药和感冒药、消化助剂、维生素、矿物质和护肤品。 OTC保健食品针对具有不同需求的多元化消费者群体。这些产品可方便且经济高效地用于自我治疗和预防性健康措施。最终用户的范围从寻求即时缓解常见疾病的个人到将补充品纳入日常健康习惯以促进整体健康的个人。应用范围从个人护理到医疗用途,涵盖从轻微健康问题到慢性疾病支持的一切。非处方消费保健食品市场的扩张受到多种因素的推动,包括非处方消费保健食品的日益普及、对天然药物和补充品的日益偏好以及可支配收入的快速增长和消费者的增加。影响的非必需品支出。然而,OTC消费保健食品市场面临一定的挑战,例如开发OTC产品的成本高昂以及OTC产品潜在的误用和副作用风险。同时,由于市售消费者健康食品的持续研发,以及补充 OTC 产品的行动应用程式和远端医疗服务的日益使用,OTC 健康产品市场将在未来几年扩大。
主要市场统计 | |
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基准年[2023] | 6410.2亿美元 |
预测年份 [2024] | 6796亿美元 |
预测年份 [2030] | 9859.7亿美元 |
复合年增长率(%) | 6.34% |
产品注重健康的消费者食品对营养补充的需求不断增长
消费者寻求胃肠道产品来缓解与消化器官系统健康问题相关的症状,例如胃酸倒流、便秘、腹泻和消化不良。胃肠道药物包括制酸剂、泻药、止泻药和其他消化助剂。对营养补充的需求食品消费者促进整体健康、增强免疫系统、改善营养和弥补饮食缺陷的愿望。营养补充食品维生素、矿物质、蛋白质补充食品、特殊营养素等。口腔护理产品致力于预防性牙齿健康、牙齿美白以及口腔疼痛和疾病的治疗。口腔护理产品包括牙膏、漱口水、牙线和牙齿美白。护肤品主要针对保湿、祛痘、抗老化、防晒等。这个类别范围广泛,从保湿霜、痤疮治疗到防晒油。创伤护理管理产品可解决从轻微割伤和擦伤到术后护理的适当伤口癒合和感染控制。这包括绷带、纱布、防腐剂、治疗药膏等。由于注重健康的消费者和个人化营养的进步,食品营养补充的需求正在迅速增长。消化器官系统产业保持稳定,因为消化器官系统健康是许多消费者关心的问题。作为一个预防领域,口腔护理正在经历稳定的技术创新,重点是增强美丽和健康。护肤和创伤护理是由环境问题和先进的治疗方法决定的。
分销管道:由于线上销售管道易于存取且产品种类繁多,因此越来越受到人们的青睐。
医院药房因其信任和信誉而在分销医疗保健产品方面发挥着重要作用。出院或接受门诊护理的患者经常从医院药房购买非处方药产品,因为他们购买的产品既方便又能够获得专业、值得信赖的建议。消费者更喜欢从大卖场和超级市场购买 OTC 保健食品,因为这些零售商具有竞争力的价格、品种和一站式商店的属性。在这些零售店,消费者可以轻鬆购买保健食品,同时购买日常用品。独立药房和零售店对我们的社区至关重要,提供更个人化的护理和精选的非处方药产品。这些商店与顾客建立忠诚的关係,并经常提供健康建议和支持。非处方药的线上销售正在蓬勃发展,尤其是由于宅配的便利性和持续的数位转型。寻求有竞争力的价格、便利性和谨慎购买的消费者往往会转向线上平台。相比之下,医院药房通常值得信赖,但用户数量少于其他零售商店。大卖场和超级市场吸引了注重成本的消费者,并受益于高客流量,但可能需要药房工作人员具备更专业的知识。独立药房。在线销售很方便,而且通常价格实惠,但需要更即时的可用性和实体店的个性化风格。
区域洞察
美洲非处方药市场,特别是美国和加拿大,其特点是消费者对营养补充的需求量大食品产品种类繁多。消费者的需求集中在便利性、品牌忠诚度和产品有效性。近年来,随着人们健康意识的增强,天然材料和有机产品变得越来越重要。由于中产阶级的不断壮大和医疗保健资讯取得的增加,南美市场正在兴起。随着巴西等国家的经济和卫生基础设施不断改善,对成药的需求激增。欧盟 (EU) 的非处方药产业受到严格控制,以确保产品的安全性和有效性。对经过临床验证的非处方药产品的需求强劲。在购买行为方面,欧盟消费者也倾向有强大研究背景支持的产品。由于欧洲药品管理局(EMA)严格检查非处方药,因此品质保证和详细标籤在这个市场上极为重要。中东和非洲虽然与欧洲相比规模较小,但它们是具有高成长潜力的地区。可支配收入的增加、都市化以及健康意识的增强正在推动这些市场的成长。然而,多样化且复杂的法规环境为这些地区的市场相关人员带来了重大障碍。亚太地区非处方消费保健食品市场正在快速开拓,其中中国和印度因其人口众多而成为最突出的市场。亚太地区的经济发展、健康意识的提高和医疗基础设施的改善正在推动成长。此外,文化对自我治疗和传统疗法的开放也补充了非处方药市场的扩张。
FPNV定位矩阵
FPNV定位矩阵对于评估商业消费保健食品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对商业消费者保健食品市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.商业消费保健食品市场的市场规模与预测为何?
2.商业消费保健食品市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.商业消费保健食品市场的技术趋势和法规结构是什么?
4.商业消费保健食品市场主要厂商的市场占有率为何?
5. 进入商业消费保健食品市场的适当型态和策略手段是什么?
[197 Pages Report] The Over-The-Counter Consumer Health Products Market size was estimated at USD 641.02 billion in 2023 and expected to reach USD 679.60 billion in 2024, at a CAGR 6.34% to reach USD 985.97 billion by 2030.
Over-the-counter (OTC) consumer health products refer to the wide range of medicines, supplements, and other healthcare products available for purchase without a prescription. These products allow consumers to address health issues, maintain health, or provide self-care for minor illnesses and conditions. This market contains a diverse range of products including, but not limited to, pain relievers, cough and cold remedies, digestive aids, vitamins, minerals, and skincare items. OTC health products serve a diverse consumer base with varying needs. These products are used for self-treatment and preventive health measures conveniently and cost-effectively. End-users range from individuals seeking immediate relief from common ailments to those incorporating supplements into their daily health routines to promote general wellness. The scope of application extends from personal care to medicinal use, covering minor health issues to support for chronic conditions. The expansion of the OTC consumer health products market is influenced by several factors, such as the growing popularity of over-the-counter consumer health products, increasing preference towards natural medicinal products and supplements, and a surge in disposable income and a rise in consumer spending on non-essential products. However, the OTC consumer health products market faces certain challenges, including the high cost of development of OTC products and the potential risk of misuse and adverse reactions to OTC products. On the other hand, ongoing research and development in the development of over-the-counter consumer health products and the growing use of mobile apps and telehealth services to complement OTC product offerings opens new opportunities for the OTC health products market to expand in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 641.02 billion |
Estimated Year [2024] | USD 679.60 billion |
Forecast Year [2030] | USD 985.97 billion |
CAGR (%) | 6.34% |
Products: Growing demand for nutritional supplements driven by the health-conscious consumer
Consumers seek gastrointestinal products for relief from symptoms related to digestive health issues such as acid reflux, constipation, diarrhea, and indigestion. Gastrointestinal effects include antacids, laxatives, antidiarrheals, and other digestive aids. The demand for nutritional supplements arises from consumers' desire to enhance their overall health, bolster the immune system, improve nutrition, and offset dietary deficiencies. The nutritional supplements include vitamins, minerals, protein supplements, and specialty nutrients. Oral care products address preventive dental health, teeth whitening, and the treatment of oral pain and ailments. Oral care products include toothpaste, mouthwash, dental floss, and teeth whitening. Consumers turn to skincare products mainly for hydration, acne control, anti-aging treatments, and sun protection. This broad category ranges from moisturizers and acne treatments to sunscreens. Wound care management products address the requirements for proper wound healing and infection control, ranging from minor cuts and abrasions to post-surgical care. This includes bandages, gauzes, antiseptics, and healing ointments. The nutritional supplements sector has seen a surge in demand driven by the health-conscious consumer and advancements in personalized nutrition. The gastrointestinal segment has remained stable, as digestive health concerns many consumers. As a preventive field, oral care sees steady innovation and a focus on cosmetic enhancement alongside health. Skin care and wound care management follow suit with environmental concerns and advanced healing methods shaping their trajectories.
Distribution Channel: Increasing preference for online sales channels due to easy accessibility and wide product availability
Hospital pharmacies are critical for distributing healthcare products due to their trust and reliability. Patients discharged from hospitals or those visiting for outpatient services often purchase OTC products from hospital pharmacies owing to the convenience and to ensure they get professional, trusted advice on the products they purchase. Consumers prefer buying OTC health products from hypermarkets and supermarkets due to competitive pricing, variety, and the one-stop-shop nature of these establishments. These retail outlets allow customers to combine health product shopping with their routine grocery purchases, which is a significant convenience factor. Independent pharmacies and retail stores are pivotal for local communities, offering more personalized care and a curated selection of OTC products. These establishments build loyal customer relationships and frequently provide health advice and support. Online sales for OTC consumer health products have surged, particularly driven by the convenience of home delivery and the ongoing digital transformation. Consumers looking for competitive pricing, convenience, and discreet purchases often turn to online platforms. In comparison, hospital pharmacies generally command a higher trust factor but may see lower traffic compared to other retail outlets. Hypermarkets and supermarkets appeal to cost-conscious consumers and benefit from high foot traffic but may need more specialized knowledge from pharmacy staff. Independent pharmacies. Online sales offer convenience and often pricing, but they need more immediate availability and the personal touch of physical stores.
Regional Insights
In the Americas, particularly in the United States and Canada, the OTC market is characterized by high consumer demand for nutritional supplements and a wide array of available products. Consumer demand revolves around convenience, brand loyalty, and product effectiveness. In recent years, there has been a greater emphasis on natural and organic products due to increased health consciousness among the population. The South American market is emerging with a growing middle class and increased access to healthcare information. Countries such as Brazil are witnessing a surge in demand for OTC medications as the economic and health infrastructure continues to improve. The consumer health sector in the European Union is highly controlled to ensure the safety and efficacy of products. There is a strong demand for OTC products with clinically proven results. In terms of purchasing behavior, EU consumers lean towards products that are supported by a strong research background. The European Medicines Agency (EMA) keeps a stringent check on OTC medications, which has led to a market that highly values quality assurance and detailed labeling. The Middle East and Africa are anticipated to be high-growth regions, albeit from a smaller base when compared to Europe. Increased disposable income, urbanization, and rising awareness of health and wellness are fuelling the growth in these markets. However, diverse and complex regulatory environments pose a significant hurdle for market players operating across these regions. The APAC region is witnessing rapid development in the OTC consumer health products sector, with China and India being the most prominent markets due to their vast populations. Economic development, increased health consciousness, and improved healthcare infrastructure in APAC are propelling growth. Additionally, cultural openness to self-medication and traditional remedies complements the OTC market expansion.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Over-The-Counter Consumer Health Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Over-The-Counter Consumer Health Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Over-The-Counter Consumer Health Products Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Abbott Laboratories, Amorepacific, Inc., Amway Corporation, Archer Daniels Midland Company, B. Braun SE, Bayer AG, Beiersdorf AG, Boehringer Ingelheim GmbH, Cardiff Sports Nutrition Ltd., Cardinal Health, Inc., Cipla Limited, Cliff Bar & Company, Cosmetic Skin Solutions, LLC, Dr. Reddy's Laboratories, DuPont de Nemours, Inc., Essity AB, Estee Lauder Companies Inc., FastFill Pack, Inc., GKCO Holdings, Inc., Glanbia PLC, GlaxoSmithKline PLC, Glenmark Pharmaceuticals Ltd., InSpec Solutions, LLC, Integra Lifesciences Corporation, Johnson & Johnson services, Inc., Koninklijke DSM N.V., L'Oreal SE, Lonza Group Ltd., Medline Industries, Inc., Medtronic PLC, Mineral Mine, Molnlycke Health Care AB, Nardo's Natural, Inc., Natures Formulae Ltd., Nature's Bounty Company, Nestle SA, Nichiban Co., Ltd., Onoxa LLC, Paul Hartmann AG, PepsiCo, Inc., Pfizer, Inc., Piramal Enterprises Ltd., Reckitt Benckiser LLC, Sanofi S.A., Smith & Nephew PLC, and Sun Pharmaceuticals Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Over-The-Counter Consumer Health Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Over-The-Counter Consumer Health Products Market?
3. What are the technology trends and regulatory frameworks in the Over-The-Counter Consumer Health Products Market?
4. What is the market share of the leading vendors in the Over-The-Counter Consumer Health Products Market?
5. Which modes and strategic moves are suitable for entering the Over-The-Counter Consumer Health Products Market?