市场调查报告书
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1470843
智慧标籤市场:按技术、组件、应用和最终用户划分 - 2024-2030 年全球预测Smart Label Market by Technology (Dynamic Display Labels, Electronic Article Surveillance Labels, Near Field Communication Labels), Component (Batteries, E-ink Display, Microcontroller), Application, End-User - Global Forecast 2024-2030 |
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预计2023年智慧标籤市场规模为136.9亿美元,预计2024年将达到153.6亿美元,2030年将达到326.2亿美元,复合年增长率为13.20%。
智慧标籤市场由各种利用商业智慧实现库存管理、防盗和追踪系统等目的的产品组成,主要应用于零售和消费品领域。智慧标籤整合了 RFID、NFC 和感测器等电子元件,使其能够与其他设备通讯和交互,从而加强资讯和通讯价值链。智慧标籤广泛应用于多种行业,包括物流运输、零售、食品和饮料和饮料、製药和个人护理。通讯和感测器技术的进步也刺激了市场的扩张。此外,食品安全、药品和消费品具有严格的监管和合规标准,需要强大的追踪机制,从而推动了智慧标籤的使用。物联网(IoT)、人工智慧(AI)和巨量资料分析等先进技术的整合改善了购物体验,并为企业提供了深入的消费者洞察。随着各行业寻求保护其产品和品牌的声誉,个人化和增强的安全功能为市场扩展提供了进一步的领域。随着公司致力于广泛采用智慧标籤,不同地区的技术相容性和标准化也将是一项巨大的挑战。此外,可以利用资料分析和机器学习来获得对供应链和库存问题的预测性见解。研究和开发具有成本效益且强大的智慧标籤硬体预计将使更多公司能够使用这项技术并增加市场潜力。
主要市场统计 | |
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基准年[2023] | 136.9亿美元 |
预测年份 [2024] | 153.6亿美元 |
预测年份 [2030] | 326.2亿美元 |
复合年增长率(%) | 13.20% |
改善射频识别标籤功能特性的技术进步
动态显示标籤采用电子纸或类似技术来显示可透过无线通讯更新的资讯。此类标籤通常用于零售环境中,以动态显示价格和促销讯息,并减少商店员工手动更新的需要。动态标章提高业务效率和消费者参与度。电子商品防盗 (EAS) 标籤是主要用于防止商店行窃的安全标籤。 EAS 标籤贴在产品上,并在产品购买后由工作人员停用或移除。当有效标籤通过商店出口处的感应器时,就会启动警报。近场通讯(NFC) 标籤利用近场通讯技术实现标籤与智慧型手机等相容设备之间的双向通讯。 RFID(无线射频识别)标籤包含具有天线的嵌体和存储资料的 RFID 晶片, RFID读取器无需视线即可读取资料。 RFID标籤广泛用于库存管理、资产追踪、自动结帐流程等。感测标籤构成了多种技术,可以监控和记录温度、湿度和篡改等环境条件。它经常用于製药、食品和饮料行业,在这些行业中,保持特定的条件非常重要。
组件:电池性能的创新改进了智慧标籤
电池是智慧标籤中的关键组件,可提供各种电子功能所需的电力。长寿命、小型、薄型和灵活的电池是首选,可最大限度地减少维护并减少体积。电子墨水显示器为智慧标籤提供了可显示动态更新资讯的视觉元素。它们节能,在各种照明条件下表现出高可读性,并且无需恆定功率即可保留影像。这些特性使得电子墨水显示器适合智慧标籤,可确保在各种条件下的可视性和低功耗。微控制器是智慧标籤的主要组件,控制其功能和操作。微控制器是首选,因为它们节能、可编程,并且具有足够的应用记忆体。儘管与微控制器相似,微处理器通常用于智慧标籤中的复杂任务。它强调处理能力,可以处理高阶计算和连接功能。智慧标籤的无线组件对于无线通讯非常重要,它允许标籤发送和接收资料。首选与标准通讯协定相容且节能的无线电。智慧标籤收发器促进双向通讯,允许标籤发送和接收讯号。
电子及IT产品对应用智慧标籤实现即时定位追踪及防盗功能的需求
追踪电子设备和 IT 资产对于库存管理、防盗和维护组织内有价值资产的准确记录至关重要。该领域的智慧标籤通常优先考虑用于储存大量资料的大记忆体、承受各种环境条件的稳健性以及防篡改功能。透过有效的托盘追踪可以大大提高物流和供应链业务的效率。此应用的智慧标籤通常注重耐用性、读取范围长度以及符合接收和运输标准。监控食品和药品等易腐产品从生产到消费的整个生命週期的状况。该领域使用的智慧标籤通常配有温度和湿度感测器。对于零售库存追踪,智慧标籤可以自动化库存製表流程,确保准确的库存盘点,并防止因盗窃而造成的损失。这些智慧标籤通常与现有零售管理系统无缝集成,并有望提供防盗功能。
最终用户:食品和饮料行业正在采用智慧标籤来确认可追溯性并指示产品新鲜度。
消费性电子产品中的智慧标籤不仅提供真实性和品牌保护,也为消费者提供产品资讯和互动体验。它包括二维码、NFC 和 RFID 等技术,使消费者能够透过智慧型手机与品牌互动、存取说明手册并验证产品真伪。该领域的重点是打击假冒和盗窃,这需要具有安全功能的智慧标籤。在食品和饮料行业,智慧标籤专注于提供与产品新鲜度、营养资讯和可追溯资料相关的资讯。满足消费者对透明度、品质和安全的需求。此外,智慧标籤可根据储存条件调整动态有效期,从而减少废弃物并促进永续性。智慧标籤在医疗保健和製药领域发挥着重要作用,可追踪和追踪药品、确保患者安全并打击假药。功能包括温度监测、药物真实性验证和以患者为中心的资讯。这些标籤简化了医院库存管理并提高病患用药依从性。供应链和物流中的智慧标籤用于资产追踪、库存管理以及产品移动的即时可见性。在交通运输领域,智慧标籤有助于安全且有效率地运输乘客和货物。这些标籤用于票务、车辆识别和维护追踪等应用程式。它还在智慧城市计画中发挥重要作用,有助于大众交通工具系统的合理化。
区域洞察
美洲,特别是美国和加拿大,在成熟的零售业和高消费者意识的推动下,展现出强劲的智慧标籤市场。在美国,零售和物流业务中自动化和高效库存管理的不断增长趋势正在推动对智慧标籤的需求。随着该地区消费者优先考虑便利性并越来越受到永续性实践的影响,智慧包装解决方案正变得越来越受欢迎。在 EMEA(欧洲、中东和非洲)地区,由于对产品可追溯性和消费者资讯权利的严格规定,欧盟 (EU) 国家对智慧标籤的需求量很大。 RFID 和 NFC 技术尤其受到关注,因为它们有助于简化欧洲、中东和非洲地区的供应链并加强防伪措施。此外,欧洲消费者日益增强的环保意识正在推动环保和智慧包装解决方案的采用。中东市场也在不断扩大,对智慧标籤追踪和防盗功能的需求至关重要,尤其是在物流和製药领域。现代零售基础设施的投资和措施正在促进该地区的市场成长。在中国、日本和印度经济快速成长的支持下,亚太地区智慧标籤市场正经历快速成长。由于政府对基于物联网的倡议的大力支持以及寻求高效资产和流程管理的不断扩大的製造基地,中国市场正在显示出显着的进步。该地区多样化的消费群塑造了智慧标籤市场。都市区消费者精通技术,需要可靠性和详细的产品讯息,而农村地区的意识和采用率正在提高。
FPNV定位矩阵
FPNV定位矩阵对于评估智慧标籤市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对智慧标籤市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 智慧标籤市场规模及预测如何?
2.智慧标籤市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 智慧标籤市场的技术趋势和法规结构是什么?
4.智慧标籤市场主要厂商的市场占有率为何?
5. 进入智慧标籤市场的合适型态和策略手段是什么?
[189 Pages Report] The Smart Label Market size was estimated at USD 13.69 billion in 2023 and expected to reach USD 15.36 billion in 2024, at a CAGR 13.20% to reach USD 32.62 billion by 2030.
The smart label market comprises a range of products that utilize business intelligence for the purpose of inventory management, anti-theft, and tracking systems, primarily in the retail and consumer goods sectors. Smart labels are embedded with electronic components such as RFID, NFC, and sensors that enable them to communicate and interact with other devices, enhancing the value chain of information communication. Smart labels find extensive applications across various industries, including but not limited to logistics & transportation, retail, food & beverages, pharmaceuticals, and personal care. Technological advancements in communication and sensor technology are also catalyzing market expansion. Moreover, stringent regulations and compliance standards in food safety, pharmaceuticals, and consumer goods sectors require robust tracking mechanisms, thus fostering the utilization of smart labels. Integration of advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and big data analytics elevated the shopping experience and provided businesses with deeper consumer insights. Personalization and enhanced security features render additional areas for market expansion as industries seek to protect their goods and brand reputation. Technological compatibility and standardization across different regions also pose formidable challenges as businesses aim for a broader adaptation of smart labels. Moreover, data analytics and machine learning can be leveraged to gain predictive insights into supply chain and inventory issues. Research in developing cost-effective yet robust hardware for smart labels is expected to make the technology accessible to a wider range of businesses, therefore increasing the market potential.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.69 billion |
Estimated Year [2024] | USD 15.36 billion |
Forecast Year [2030] | USD 32.62 billion |
CAGR (%) | 13.20% |
Technology: Advancements to improve the functional attributes of radio frequency identification labels
Dynamic display labels incorporate electronic paper or similar technology to display information that can be updated through wireless communication. These labels are often used in retail environments to dynamically display pricing or promotional information, reducing staff's need for manual updates. Dynamic display labels enhance operational efficiency and consumer engagement. Electronic article surveillance (EAS) labels are security tags used primarily to prevent shoplifting. They are attached to merchandise and deactivated or removed by staff when items are purchased. If active labels pass through sensors at store exits, alarms are triggered. Near-field communication (NFC) labels leverage near-field communication technology to enable two-way communication between the label and a compatible device, such as a smartphone. Radiofrequency identification (RFID) labels contain an inlay with an antenna and an RFID chip that stores data, which an RFID reader can read without a line of sight. They are extensively used for inventory management, asset tracking, and automated check-out processes. Sensing labels constitute a range of technologies that can monitor and record environmental conditions such as temperature, humidity, or tampering. They are frequently utilized in the pharmaceutical, food, and beverage industries, where maintaining specific conditions is crucial.
Component: Innovations in battery performance leading to improvements in smart labels
Batteries are a critical component in smart labels to supply the necessary power to various electronic features. There is a preference for small, thin, and flexible batteries with a long life to minimize maintenance and reduce bulkiness. E-ink displays provide smart labels with a visual component to display information that can be updated dynamically. They are energy-efficient, highly readable in various lighting conditions, and can retain an image without constant power. These qualities make E-ink displays the preferred choice for smart labels, requiring little power and visibility across various conditions. A microcontroller is the smart label's major component, controlling its functionality and operations. There is a preference for power-efficient, programmable microcontrollers that have enough memory for the intended application. Although similar to microcontrollers, microprocessors are generally used for more complex tasks within smart labels. They focus on processing capabilities and can handle advanced computations and connectivity features. The radio component in the smart label is crucial for wireless communication, enabling the label to transmit and receive data. Preference lies in radios that are compatible with standard communication protocols and are energy-efficient. The transceiver in smart labels facilitates two-way communication, allowing the labels to send and receive signals.
Application: Need for smart labels to enable real-time location tracking and anti-theft features of electronic and IT products
Electronic and IT asset tracking is crucial for managing inventories, preventing theft, and maintaining accurate records of valuable assets within organizations. Smart labels in this segment often prioritize high memory capacity in order to store extensive data, robustness to withstand various environmental conditions, and anti-tampering features. Efficiency in logistics and supply chain operations is vastly improved by effective pallet tracking. Smart labels for this application usually focus on durability, long read ranges, and compliance with shipping and receiving standards. Monitoring the condition of perishable products such as food and pharmaceuticals throughout their lifecycle, from production to consumption. Smart labels used in this segment generally feature temperature and humidity sensors. Retail inventory tracking leverages smart labels to automate inventory counting processes, accurate shelf stocking, and prevent losses from theft. These smart labels are generally expected to integrate seamlessly with existing retail management systems and provide theft-prevention capabilities.
End-User: Adoption of smart labels in the food & beverage industry to check traceability and indicate the freshness of the products
Smart labels in consumer electronics serve the purpose of authenticity verification and brand protection, as well as providing consumers with product information and interactive experiences. They can include QR codes, NFC, and RFID technologies that allow consumers to engage with the brand, access user manuals, or verify the product's authenticity through their smartphones. In this sector, there is a high emphasis on combatting counterfeiting and theft; therefore, smart labels with security features are in high demand. In the food & beverage industry, smart labels often focus on providing information related to the freshness of the product, nutritional information, and traceability data. They help meet consumer demands for transparency, quality, and safety. In addition, smart labels promote sustainability by reducing waste through dynamic best-by dating, which adapts to storage conditions. Smart labels are crucial in healthcare and pharmaceuticals for tracking and tracing medications, ensuring patient safety, and combating counterfeit drugs. They possess features for temperature monitoring, drug authenticity verification, and patient-centric information. These labels can streamline hospital inventory management and improve patient adherence to medication. Smart labels in supply chain and logistics are used for asset tracking, inventory management, and providing real-time visibility into the movement of goods. Transportation benefits from smart labels in ensuring the safe and efficient transit of passengers and goods. These labels find applications in ticketing, vehicle identification, and maintenance tracking. They play a significant role in smart city initiatives, where they contribute to streamlined public transportation systems.
Regional Insights
The Americas region, particularly the United States and Canada, exhibits a robust smart label market driven by a well-established retail sector and high consumer awareness. A growing trend toward automation and efficient inventory management in retail and logistics operations in the United States fuels the demand for smart labels. Consumers in this region prioritize convenience and are increasingly influenced by sustainability practices, leading to a preference for smart packaging solutions. In the EMEA region, European Union (EU) countries showcase a high demand for smart labels spurred by stringent regulations on product traceability and consumer rights to information. RFID and NFC technologies are particularly gaining traction for their role in enhancing supply chain efficiency and anti-counterfeiting measures in the EMEA region. Furthermore, the European consumers' heightened environmental consciousness is driving the adoption of eco-friendly and intelligent packaging solutions. The Middle East market is expanding as well, especially in logistics and pharmaceuticals, where the need for tracking and anti-theft features in smart labels is vital. Investments and initiatives in modern retail infrastructure contribute to the market growth in this region. The Asia Pacific region is witnessing rapid growth in the smart label market, underpinned by the burgeoning economies of China, Japan, and India. China's market exhibits impressive progress with strong government backing for IoT-based initiatives and an expanding manufacturing base that demands efficient asset and process management. The region's diverse consumer base shapes the smart label market; urban populations are more tech-savvy, demanding authenticity and detailed product information, while in more rural areas, awareness and adoption are emerging progressively.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smart Label Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smart Label Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smart Label Market, highlighting leading vendors and their innovative profiles. These include Accurate Data Systems, Inc., Alien Technology, LLC, All4Labels Global Packaging Group, Avery Dennison Corporation, Blue Bite LLC, Checkpoint Systems, Inc. by CCL Industries Inc., Danavation Technologies Corp., Deutsche Post AG, Displaydata Ltd., DRG Technologies Inc., Fedrigoni S.p.A., GERA-IDENT GmbH, Giesecke+Devrient GmbH, Global Tag Srl, GR LABEL, Honeywell International Inc, Invengo Information Technology Co. Ltd., LemuGroup, Liberty AV Solutions by WESCO Distribution, Inc., LUCHROME, MPI Label Systems, Prooftag, SAS, Resource Label Group, LLC, Sato Holdings Corporation, Schreiner Group, Sensormatic Electronics Corporation by Johnson Controls International PLC, Smart Label Solutions, smart-TEC GmbH & Co. KG, SODAQ, Sony Group Corporation, Tag-N-Trac, Inc., Techprint Inc., TechSIS Ltd., UPM-Kymmene Corporation, Willian Frick & Company, and Zebra Technologies Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smart Label Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smart Label Market?
3. What are the technology trends and regulatory frameworks in the Smart Label Market?
4. What is the market share of the leading vendors in the Smart Label Market?
5. Which modes and strategic moves are suitable for entering the Smart Label Market?