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市场调查报告书
商品编码
1685959

智慧标籤：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Smart Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 137 Pages | 商品交期: 2-3个工作天内

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简介目录

智慧标籤市场规模预计在 2025 年为 182.3 亿美元，预计到 2030 年将达到 388.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 16.34%。

智慧标籤-市场-IMG1

智慧标籤已成为零售、医疗保健和物流领域最广泛的技术之一，被视为实现更高效率和盈利的理想手段，同时为从仓库到配送中心的整个供应链提供产品真实性和可追溯性。

主要亮点

  • 由于消费者行为和生活方式的改变，电子商务平台对安全和可追溯食品的兴趣日益浓厚，消费者的健康和安全意识也不断增强。根据IBM的一项调查，71%的消费者愿意为提供完全透明度和可追溯性的公司平均额外支付37%的溢价。食品供应链是最复杂和最分散的供应链之一，70% 的公司在其原始供应商和内部客户系统之间存在「可见性差距」。
  • 2023 年 4 月，CCL Industries 宣布收购专门针对医疗保健领域的硬体和软体解决方案供应商 E-Agile。此次收购还包括 eAgile 的标籤嵌入式 RFID嵌体专业知识和 Alert Systems ApS 的智慧财产权。 eAgile 的加入有望增强 CCL Label 的医疗保健和专业部门，并增强整个组织的 RFID 能力。此外，总部位于丹麦的私人公司Alert Systems 专门为欧洲零售商提供防盗解决方案，并将补充查核点的商品可用性解决方案 (MAS) 产品线。
  • 这些标籤将作为实现智慧供应链的工具。标籤在消费品的行销和广告中发挥着重要作用。这可以透过提供产品资讯和分析这些标籤收集的资料来存取消费者购买模式来实现。製造商降低供应链成本以实现最接近的效率水平是推动需求的关键驱动因素，并鼓励积极采用这些解决方案以在各个终端用户行业中获得先发优势。
  • 此外，客户消费模式的不断改进和互联网的快速普及直接影响了电子商务的扩张。因此，电子商务可能会产生对智慧标籤的持续需求，用于产品的追踪和追溯。为了从这种情况中获得最大利益，智慧标籤製造商正在推出先进的标籤解决方案，特别是针对电子商务领域。
  • 由于印刷所用溶剂的溶解性，智慧标籤取决于其在运输过程中承受恶劣气候条件和阳光照射的能力。许多标籤会因暴露在阳光、化学物质以及骯脏或潮湿的环境中而受损，因此标籤必须能够承受运输、储存或使用过程中的恶劣条件。

智慧标籤市场趋势

零售终端用户产业占较大市场占有率

  • 智慧标籤在零售业中越来越受欢迎，用于追踪和识别产品。这些标籤上采用 RFID（无线射频识别）或其他技术来追踪整个供应链和商店中的物品。智慧标籤可以透过提供存量基准和位置的即时资讯来帮助商家更有效地管理库存。商家可以轻鬆更新标籤上的产品讯息，从而实现更准确的定价和行销。
  • 根据印度国际贸易部的数据，2023 年至 2027 年间，印度零售电子商务产业预计将以 14.1% 的年复合成长率（CAGR）成长。阿根廷和巴西在零售电商产业也取得了长足的进步。
  • 透过将RFID技术融入电子商务，企业可以避免诸如可用库存和实际库存不匹配等错误，从而导致销售和客户忠诚度的损失、客户发货问题以及网路购物与实体店和仓库不集成的库存问题，使管理更加复杂。
  • NFC（近距离场通讯）标籤可在零售业中以多种方式使用，以改善顾客购物体验并提高效率。 NFC 标籤的一个应用是电子货架标籤系统 (ESL)。零售商可以使用嵌入这些数位价格标籤的 NFC 技术的行动装置或个人电脑即时更改产品价格和资讯。这节省了时间和资源，同时减少了定价错误的可能性。
  • 市场参与者正在开拓新的解决方案来满足客户的需求。例如，2023年2月，北美小型电子纸显示器技术供应商Danavation Technologies Corp.宣布，该公司已赢得四份安装额外数位智慧标籤的新契约。该公司表示，将从 2023 年开始在加拿大和美国的10 家新零售店安装数位智慧标籤。
  • 总体而言，智慧标籤市场前景光明，并有可能透过即时库存追踪、提高客户参与和促进永续性彻底改变零售业。随着零售商不断采用先进技术并寻求创新解决方案来提高业务效率，预计未来几年对智慧标籤产品的需求将会成长。

北美占据大部分市场份额

  • 北美是世界上最大的智慧标籤市场之一，其中美国占大部分。该国巨大需求的背后是各种大大小小的零售商的存在。在美国，沃尔玛等零售巨头主导，带动相关活动增加，大幅拉动了该国智慧标籤市场的成长。沃尔玛正在为牛仔裤等男士服装添加电子识别标籤，此举旨在让该零售商更好地控制其库存。
  • 2023 年 1 月，艾利丹尼森签署协议收购 Thermopatch，后者是一家专门为体育、工作服和酒店业提供标籤、装饰和转印服务的公司。收购完成后，Thermopatch 将併入艾利丹尼森零售品牌和资讯解决方案 (RBIS) 服装解决方案部门。这项策略性倡议使艾利丹尼森能够​​利用其行业专业知识和提供优质服务来加速外部装饰业务的成长。
  • 食品公司正在使用智慧标籤来提供额外的营养和成分信息，以便更好地与消费者建立联繫，并有助于减少该国的食物废弃物。美国农业部 (USDA) 和食品药物管理局(FDA) 宣布了一项关于对细胞肉和其他食品进行标记的框架协议。这些新兴国家的发展有望增加该国正在研究的市场规模。此外，该国的供应商正在投资技术以提高整个供应链的可追溯性，区块链的使用与智慧标籤一起增加。
  • 在美国，员工窃盗和商店行窃（包括有组织的零售犯罪）现象正在增加。为了打击零售犯罪的惊人成长，相关人员正在开发基于 RFID 的智慧标籤来追踪纺织品和服饰。
  • 数位技术的新进展正在影响加拿大的印刷业，使其更具竞争力并鼓励对该行业的投资。数位印刷、整合系统、客户介面软体和后製自动化等新技术的采用提高了业务效率，并显着改善了交付给最终用户的产品的品质。
  • 加拿大食品和消费品部（FCPC）推出了一种创新的智慧标籤，使消费者能够即时轻鬆地获取无法列印在产品标籤上的资讯。这是 FCPC 成员公司正在努力实现的健康饮食策略的一部分，旨在提高其向消费者提供的产品的透明度。许多加拿大大公司也在努力利用智慧标籤来培育透明的文化。

智慧标籤产业概况

全球智慧标籤市场较为分散，主要参与者包括艾利丹尼森公司、CCL Industries Inc.、William Frick & Company、霍尼韦尔国际公司和Invengo Information Technology。市场参与者正在采用合作、协议和收购等策略来增强其产品供应并获得永续的竞争优势。例如

  • 2024 年 5 月，Roambee 面向物流业推出了配备真正的 5G GPS 技术的开创性「剥离和运输」智慧标籤。这款 4" x 6" 标籤利用 NIST 校准的 5G、GPS、温度、湿度、衝击和光感测器，透过「类似条码」的介面重新定义使用者互动。一次性设计适合一次性使用，为企业提供无与伦比的二级分销管道即时监控、直接客户发货和全面的产品流资料，而传统的可重复使用追踪器往往落后。
  • 2024 年 6 月，印刷和低功耗电子纸显示产品供应商 Ynvisible Interactive Inc. 宣布与专门从事供应链视觉化数位解决方案的瑞士公司 Hive-Zox 建立策略伙伴关係。此次合作旨在将 Ynvisible 的电子纸显示器融入紧凑、智慧的标籤中，用于监控药品和医疗保健品的运输。 Hive-Zox 正准备提高产量，目标是每年超过 100 万台。同时，Hive-Zox 推出了 Connected Label，这是一款针对製药和医疗保健产业的经济高效的自动化监控解决方案。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 产业价值链分析
  • COVID-19 市场影响

第五章市场动态

  • 市场驱动因素
    • 对安全性和追踪解决方案的需求不断增加
  • 市场限制
    • 缺乏普遍标准、有安全隐患、无法抵御恶劣天气条件

第六章市场区隔

  • 依技术
    • 电子商品监控系统 (EAS)
    • RFID
    • 感测标籤
    • NFC
    • 电子货架标籤（ESL）
  • 按最终用户产业
    • 零售
    • 医疗保健和製药
    • 后勤
    • 製造业
    • 其他最终用户产业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章竞争格局

  • 公司简介
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • William Frick & Company
    • Honeywell International Inc.
    • Invengo Information Technology Co. Ltd
    • Scanbuy Inc.
    • Sato Holdings Corp.
    • Alien Technology
    • Zebra Technologies Corp.
    • Roambee Corporation

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 49954

The Smart Label Market size is estimated at USD 18.23 billion in 2025, and is expected to reach USD 38.85 billion by 2030, at a CAGR of 16.34% during the forecast period (2025-2030).

Smart Label - Market - IMG1

Smart labels are becoming one of the most popular technologies across the retail, healthcare, and logistics sectors and are viewed as an ideal means to achieve greater efficiencies and profitability while providing the authenticity of an item and its traceability from the warehouse to the distribution center throughout the supply chain.

Key Highlights

  • The changing consumer behavior and lifestyle have brought a higher interest in safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, 71% of consumers are ready to pay an additional average premium of 37% for companies providing full transparency and traceability. While the food supply chain is one of the most complex and fragmented supply chains, 70% of firms have "visibility gaps" between the initial supplier and internal clients' systems.
  • In April 2023, CCL Industries Inc. announced its acquisition of eAgile Inc., a provider of hardware and software solutions tailored for the healthcare sector. This acquisition also includes eAgile's expertise in RFID inlays integrated into labels and the intellectual property of Alert Systems ApS. The integration of eAgile is expected to bolster CCL Label's Healthcare & Specialty division, enhancing its RFID capabilities across the organization. In addition, Alert Systems ApS, a privately held company based in Denmark, specializes in anti-theft solutions for European retailers, complementing Checkpoint's merchandise availability solutions (MAS) product lines.
  • These labels are used as a tool to enable smart supply chains. They play a vital role in the marketing and advertising of consumer products. This can be achieved through the provision of product information, as well as the analysis of consumer buying patterns that can be accessed from the data collected by these labels. Cost-cutting over the supply chain by manufacturers to be closer to the nearest level of efficiency has been a critical factor that has augmented the demand and prompted the proactive adoption of these solutions to gain the first-mover advantage in the individual end-user industry.
  • Moreover, increasing customer spending patterns and rapid internet penetration are directly influencing the expansion of e-commerce. Thus, consistent demand for smart labels is likely to be generated by e-commerce for product tracking and tracing. To benefit the most from this scenario, smart label manufacturers are launching advanced label solutions, particularly for the e-commerce sector.
  • The ability of a smart label to withstand harsh climatic conditions during shipping and exposure to sunlight plays an important role due to the dissolving nature of solvents used during printing. The labels should have the ability to face tough conditions during shipping, storage, or point-of-use, as many labels are subject to damage when exposed to sunlight, chemicals, and dirty or wet environments.

Smart Label Market Trends

Retail End User Industry to Hold Significant Market Share

  • In the retail industry, smart labels are becoming increasingly popular for tracking and identifying merchandise. RFID (radio-frequency identification) or other technologies are used in these labels to track products throughout the supply chain and in-store. Smart labels have the potential to assist merchants in managing inventories more efficiently by delivering real-time information on stock levels and locations. Merchants can easily update product information on labels, which also enables more accurate pricing and marketing.
  • According to the International Trade Administration, between 2023 and 2027, India is poised to boast a projected compound annual growth rate (CAGR) of 14.1% in its retail e-commerce sector. Not far behind, Argentina and Brazil are also making significant strides in the retail e-commerce industry.
  • By incorporating RFID technology into e-commerce, firms can avoid mistakes like the available stock not matching the actual one, which results in a loss of sales and customer confidence, problems with customer shipments, and issues with a stock that does not integrate online shopping with the actual store or warehouse, which results in more complex management.
  • NFC (near field communication) labels can be utilized in a variety of ways in the retail business to improve the customer shopping experience and increase efficiency. One application for NFC labels is electronic shelf labeling systems (ESL). Retailers can change product pricing and information in real time using a mobile device or PC with NFC technology embedded into these digital price tags. This saves time and resources while also lowering the chance of price errors.
  • The players in the market are developing new solutions to cater to customers. For instance, in February 2023, Danavation Technologies Corp., a North American-founded and based technology provider of tiny e-paper displays, announced that the company received new contracts for four further installations of new digital smart labels. The firm mentioned installing digital smart labels in ten recent retail locations in Canada and the United States since the start of 2023.
  • Overall, the future of the smart label market looks promising, with the potential to revolutionize the retail sector by offering real-time inventory tracking, improving customer engagement, and promoting sustainability. As retailers continue to adopt advanced technologies and seek innovative solutions to improve operational efficiency, the demand for smart label products is projected to grow in the coming years.

North America to Hold Major Share in the Market

  • North America is one of the largest markets for smart labels across the world, with the United States accounting for a significant share of the region. The country's huge demand can be attributed to the vast presence of retail stores, both small and large. Retail goliaths like Walmart and other businesses are in charge in the United States, driving the uptick in activity and significantly boosting the country's growth in the smart label market. Walmart has been putting electronic identification tags on men's clothing, like jeans, as the retailer tries to gain more control over its inventory.
  • In January 2023, Avery Dennison inked a deal to acquire Thermopatch, a specialist in labeling, embellishments, and transfers for the sports, workwear, and hospitality sectors. Following the acquisition, Thermopatch was set to integrate into Avery Dennison's Retail Branding and Information Solutions (RBIS) Apparel Solutions division. This strategic move positions Avery Dennison to leverage its collective industry expertise, emphasizing its quality service to propel growth in external embellishments.
  • Food companies are using smart labels to connect with consumers by offering additional nutritional and ingredient information and helping to reduce food waste in the country. The USDA and FDA (Food and Drug Administration) announced a framework agreement to label cell-based meats and potentially other food products. These developments are expected to augment the size of the market studied in the country. Moreover, vendors in the country invest in technologies that drive greater traceability throughout their supply chains, with blockchain being increasingly used along with smart labels.
  • The United States is also witnessing increasing employee theft and shoplifting, including organized retail crime. To address the alarming rise in retail crimes, stakeholders are developing smart labels based on RFID to track textiles and garments.
  • The effects of new advancements in digital technologies have influenced the Canadian printing industry, making it more competitive and encouraging firms to invest in this domain. The adoption of new technologies, such as digital printing, integrated systems, customer interface software, and post-process automation, has enhanced operating efficiency and significantly improved the quality of products delivered to end users.
  • Food and Consumer Products of Canada (FCPC) launched an innovative smart label that gives consumers instant and easy access to information that cannot be printed on product labels. This is a part of the Healthy Eating Strategy that the members of FCPC have undertaken by ushering in higher levels of transparency in the products that they offer to consumers. Many major companies in Canada have also committed to using smart labels to enhance the culture of transparency.

Smart Label Industry Overview

The global smart label market is fragmented, with the presence of major players like Avery Dennison Corporation, CCL Industries Inc., William Frick & Company, Honeywell International Inc., and Invengo Information Technology Co. Ltd. Players in the market are adopting strategies such as partnerships, agreements, and acquisitions to enhance their product offerings and gain a sustainable competitive advantage. For instance,

  • In May 2024, Roambee debuted the logistics industry's pioneering 'peel-and-ship' smart label, powered by true 5G GPS technology. This 4-inch x 6-inch label redefines user interaction with its 'barcode-like' interface, harnessing 5G, GPS, and NIST-calibrated sensors for temperature, humidity, shock, and light. Tailored for one-time use, its disposable design grants enterprises unparalleled real-time oversight of secondary distribution channels, customer-direct shipments, and comprehensive product flow data, areas where conventional reusable trackers often lag.
  • In June 2024, Ynvisible Interactive Inc., a provider of printed low-power e-paper display products, unveiled a strategic partnership with Hive-Zox, a Switzerland-based firm specializing in digital solutions for supply chain visibility. The collaboration aims to embed Ynvisible's e-paper displays into a compact, intelligent label tailored for monitoring pharmaceutical and healthcare shipments. Hive-Zox is poised to ramp up production, targeting an annual output exceeding 1 million units. Concurrently, Hive-Zox introduced its latest offering, the ConnectedLabel, a cost-effective, automated monitoring solution tailored for the pharmaceutical and healthcare sectors.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Demand for Security and Tracking Solutions
  • 5.2 Market Restraints
    • 5.2.1 Lack of Ubiquitous Standards, Safety Concerns, and Inability to withstand Harsh Climatic Conditions

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Electronic Article Surveillance (EAS)
    • 6.1.2 RFID
    • 6.1.3 Sensing Label
    • 6.1.4 NFC
    • 6.1.5 Electronic Shelf Label (ESL)
  • 6.2 By End-user Industry
    • 6.2.1 Retail
    • 6.2.2 Healthcare and Pharmaceutical
    • 6.2.3 Logistics
    • 6.2.4 Manufacturing
    • 6.2.5 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 South Korea
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Avery Dennison Corporation
    • 7.1.2 CCL Industries Inc.
    • 7.1.3 William Frick & Company
    • 7.1.4 Honeywell International Inc.
    • 7.1.5 Invengo Information Technology Co. Ltd
    • 7.1.6 Scanbuy Inc.
    • 7.1.7 Sato Holdings Corp.
    • 7.1.8 Alien Technology
    • 7.1.9 Zebra Technologies Corp.
    • 7.1.10 Roambee Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET