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市场调查报告书
商品编码
1824261

全球智慧标籤市场 - 预测 2025-2030

Global Smart Labels Market - Forecasts from 2025 to 2030

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 143 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

智慧标籤市场预计将从 2025 年的 132.67 亿美元成长到 2030 年的 200.76 亿美元,复合年增长率为 8.64%。

智慧标籤市场是全球标籤产业中一个快速成长的领域,其成长主要得益于电子商务、物联网技术进步以及对供应链透明度的需求。智慧标籤整合了RFID、NFC、EAS和感测标籤等技术,能够增强产品追踪、消费者参与度以及零售、物流、医疗保健和快速消费品行业的营运效率。亚太地区凭藉其强劲的零售和物流行业处于领先地位,其次是北美和欧洲。儘管面临高成本和网路安全风险等挑战,但低成本RFID和永续材料的创新将推动市场在2030年实现显着成长。

市场概况

智慧标籤将数位功能融入传统标籤,实现即时数据交换并改善库存管理。 RFID 标籤支援非接触式追踪,NFC 支援基于智慧型手机的消费者互动,感应标籤可监测环境条件,ESL 支援动态零售定价。市场驱动力来自电子商务的成长(预计到 2024 年,全球电子商务销售额将达到 6.3 兆美元(国际贸易管理局,2024 年))以及可追溯性监管要求,例如美国《药品供应链安全法案》(美国食品药物管理局,2023 年)。智慧标籤服务于零售、医疗保健和物流等行业,可应对现代供应链挑战并满足消费者对真实性和永续性的需求。

成长动力

推动市场的主要因素是:

  • 电子商务和供应链数位化:电子商务的成长推动了对 RFID 和 NFC 标籤的需求,以优化物流、减少交付错误并提高库存准确性(国际贸易部,2024 年)。
  • 监管要求:欧盟的《假药指令》和美国的《药品供应链安全法》等法规将推动医疗保健领域采用智慧标籤进行产品追踪(欧盟委员会,2019 年;美国FDA,2023 年)。
  • 物联网和无线技术的进步:物联网和5G增强了标籤功能。高通用于RFID的物联网晶片组(2024年)提高了供应链的可视性(高通新闻稿,2024年3月)。
  • 消费者对透明度的需求:NFC 和感应标籤满足了消费者对产品真实性的需求。雀巢 2023 年 NFC 计画已覆盖全球 1,000 万消费者(雀巢新闻稿,2023 年 10 月)。

市场限制

挑战如下:

  • 网路安全风险:到2024年,30%的物联网设备将面临漏洞,引发人们对NFC和RFID标籤的担忧(美国网路安全和基础设施安全局,2024年)。缺乏标准化:不一致的RFID频率标准阻碍了全球互通性。

区域分析

  • 亚太地区:中国2.8兆美元的电商市场和印度2024年10%的物流成长将推动需求,并主导该地区(中国国家统计局,2024年;工信部,2024年)。零售业引领潮流,70%的中国零售商使用RFID和电子货架标籤(ESL)。日本的快速消费品产业正在推动成长,优衣库宣布将在2023年推出15亿件带有RFID标籤的服饰(Fast Retailing Co Ltd新闻稿,2023年6月)。
  • 北美:受零售和医疗保健需求的推动,到2024年,美国将有80%的零售商采用RFID(美国零售联合会,2024年)。加拿大将在供应链自动化方面投资10亿美元,墨西哥5,000亿美元的出口将推动RFID的普及(加拿大统计局,2024年;墨西哥经济部,2024年)。
  • 欧洲:德国将在2024年投资20亿欧元用于零售数位化,法国将在医疗保健领域投资10亿欧元,这将推动NFC和感测标籤的普及(德国联邦经济部,2024年;法国经济部,2024年)。快速消费品产业规模庞大,60%的食品零售商使用感测标籤(欧洲食品安全局,2024年)。

細項分析

  • RFID技术:最大的细分市场,到2024年,全球80%的零售商将使用RFID(美国零售联合会,2024年)。艾利丹尼森于2023年6月推出的可回收RFID标籤,将环境影响减少了20%(艾利丹尼森新闻稿,2023年6月)。中国每年部署100亿个RFID标籤(中国国家统计局,2024年)。
  • 零售终端用户:在电子商务和全通路策略的推动下,零售商正在利用RFID、EAS和ESL。沃尔玛计划在2024年将RFID扩展到2,000家门市,从而将库存准确率提高25%(沃尔玛新闻稿,2024年4月)。
  • NFC技术:NFC技术支援消费者互动,雀巢的2023年计画将涵盖1,000万用户(雀巢新闻稿,2023年10月)。欧洲快速消费品产业处于领先地位,60%的品牌使用NFC技术(欧洲食品安全局,2024年)。

在电子商务、物联网和监管法规的推动下,智慧标籤市场蓬勃发展。亚太地区处于领先地位,其次是北美和欧洲。产业专家应专注于创新、网路安全和区域投资,以抓住2030年的成长机会。

本报告的主要优点

  • 深刻分析:获得深入的市场洞察,重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场,涵盖主要地区和新兴地区。
  • 竞争格局:了解主要企业所采用的策略策略,并了解正确策略的市场渗透潜力。
  • 市场趋势和驱动因素:探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议:利用洞察力进行策略决策,并在动态环境中开闢新的业务流和收益。
  • 适合广泛的使用者:对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途?

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争对手的市场状况、策略与市占率分析
  • 对各细分市场和地区(包括国家)的收益成长和预测评估
  • 公司简介

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 全球智慧标籤市场(按技术)

  • 介绍
  • 无线射频识别(RFID)晶片
  • 近距离场通讯(NFC)
  • 电子货架标籤
  • 其他的

6. 全球智慧标籤市场(依印刷类型)

  • 介绍
  • 热感列印
  • 喷墨列印
  • 雷射列印
  • 其他的

7. 全球智慧标籤市场(按最终用户)

  • 介绍
  • 卫生保健
  • 日常消费品
  • 运输/物流
  • 製造业
  • 零售
  • 其他的

第八章全球智慧标籤市场(按地区)

  • 介绍
  • 北美洲
    • 依技术
    • 按印刷类型
    • 按最终用户
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依技术
    • 按印刷类型
    • 按最终用户
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 依技术
    • 按印刷类型
    • 按最终用户
    • 按国家
      • 德国
      • 法国
      • 英国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 依技术
    • 按印刷类型
    • 按最终用户
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 以色列
      • 其他的
  • 亚太地区
    • 依技术
    • 按印刷类型
    • 按最终用户
    • 按国家
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第九章:竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章:公司简介

  • Avery Dennison Corporation
  • CCL Industries Inc.
  • Zebra Technologies Corporation
  • Alien Technology, LLC
  • SATO Holdings Corporation
  • Muehlbauer Group
  • Invengo Information Technology, Co., Ltd.
  • NXP Semiconductors
  • Murata Manufacturing Co., Ltd.
  • Impinj, Inc.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称

图表目录

表格列表

简介目录
Product Code: KSI061610052

The Smart Labels Market is expected to grow from USD 13.267 billion in 2025 to USD 20.076 billion in 2030, at a CAGR of 8.64%.

The Smart Labels Market is a rapidly growing segment of the global labeling industry, driven by e-commerce, IoT advancements, and demand for supply chain transparency. Integrating technologies like RFID, NFC, EAS, and sensing labels, smart labels enhance product tracking, consumer engagement, and operational efficiency across retail, logistics, healthcare, and FMCG. Asia-Pacific leads due to its robust retail and logistics sectors, followed by North America and Europe. Despite challenges such as high costs and cybersecurity risks, innovations in low-cost RFID and sustainable materials are propelling the market toward significant growth through 2030.

Market Overview

Smart labels incorporate digital capabilities into traditional labeling, enabling real-time data exchange and improved inventory management. RFID labels facilitate contactless tracking, NFC enables smartphone-based consumer interaction, sensing labels monitor environmental conditions, and ESLs support dynamic retail pricing. The market is driven by e-commerce growth, with global sales reaching $6.3 trillion in 2024 (International Trade Administration, 2024), and regulatory mandates for traceability, such as the U.S. Drug Supply Chain Security Act (U.S. FDA, 2023). Serving industries like retail, healthcare, and logistics, smart labels address modern supply chain challenges and consumer demands for authenticity and sustainability.

Growth Drivers

Key factors fueling the market include:

  • E-commerce and Supply Chain Digitalization: E-commerce growth drives demand for RFID and NFC labels to optimize logistics, reducing delivery errors and enhancing inventory accuracy (International Trade Administration, 2024).
  • Regulatory Mandates: Regulations like the EU's Falsified Medicines Directive and U.S. Drug Supply Chain Security Act boost smart label adoption in healthcare for product tracking (European Commission, 2019; U.S. FDA, 2023).
  • IoT and Wireless Advancements: IoT and 5G enhance label functionality. Qualcomm's 2024 IoT chipsets for RFID improved supply chain visibility (Qualcomm Press Release, March 2024).
  • Consumer Transparency Demand: NFC and sensing labels address consumer needs for product authenticity. Nestle's 2023 NFC program engaged 10 million consumers globally (Nestle Press Release, October 2023).

Market Restraints

Challenges include:

  • High Costs: RFID and ESL systems require significant investment, limiting SME adoption.
  • Cybersecurity Risks: 30% of IoT devices faced vulnerabilities in 2024, raising concerns for NFC and RFID labels (U.S. Cybersecurity and Infrastructure Security Agency, 2024).
  • Lack of Standardization: Inconsistent RFID frequency standards hinder global interoperability.

Geographical Analysis

  • Asia-Pacific: The region dominates, with China's $2.8 trillion e-commerce market and India's 10% logistics growth in 2024 driving demand (China National Bureau of Statistics, 2024; Ministry of Commerce and Industry, 2024). Retail leads, with 70% of Chinese retailers using RFID and ESLs. Japan's FMCG sector, exemplified by Uniqlo's 1.5 billion RFID-tagged garments in 2023, supports growth (Fast Retailing Press Release, June 2023).
  • North America: The U.S. leads with 80% of retailers adopting RFID in 2024, driven by retail and healthcare needs (National Retail Federation, 2024). Canada invested $1 billion in supply chain automation, and Mexico's $500 billion in exports boosted RFID use (Statistics Canada, 2024; Mexican Ministry of Economy, 2024).
  • Europe: Germany's €2 billion retail digitalization and France's €1 billion healthcare investments in 2024 drive NFC and sensing label adoption (German Federal Ministry for Economic Affairs, 2024; French Ministry of Economy, 2024). The FMCG sector, with 60% of food retailers using sensing labels, is significant (European Food Safety Authority, 2024).

Segment Analysis

  • RFID Technology: The largest segment, with 80% of global retailers using RFID in 2024 (National Retail Federation, 2024). Avery Dennison's recyclable RFID tags, launched in June 2023, reduced environmental impact by 20% (Avery Dennison Press Release, June 2023). China deploys 10 billion tags annually (China National Bureau of Statistics, 2024).
  • Retail End-User: Driven by e-commerce and omnichannel strategies, retail uses RFID, EAS, and ESLs. Walmart's 2024 RFID expansion to 2,000 stores improved inventory accuracy by 25% (Walmart Press Release, April 2024).
  • NFC Technology: NFC supports consumer engagement, with Nestle's 2023 program reaching 10 million users (Nestle Press Release, October 2023). Europe's FMCG sector leads, with 60% of brands using NFC (European Food Safety Authority, 2024).

Key Developments

  • Walmart RFID Expansion: Extended to 2,000 stores in 2024, enhancing inventory accuracy by 25% (Walmart Press Release, April 2024).
  • Nestle NFC Program: Engaged 10 million consumers in 2023 (Nestle Press Release, October 2023).
  • Qualcomm IoT Chipsets: Launched in March 2024 for RFID tracking (Qualcomm Press Release, March 2024).
  • Uniqlo RFID Deployment: Covered 1.5 billion garments in 2023 (Fast Retailing Press Release, June 2023).
  • China E-commerce Growth: Reached $2.8 trillion in 2024 (China National Bureau of Statistics, 2024).
  • India Logistics Growth: 10% increase in 2024 (Ministry of Commerce and Industry, 2024).

The Smart Labels Market is thriving, driven by e-commerce, IoT, and regulatory mandates. Asia-Pacific leads, with North America and Europe following. Industry experts should focus on innovation, cybersecurity, and regional investments to capitalize on growth opportunities through 2030.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Smart Labels Market Segmentation:

By Technology

  • Radio-Frequency Identification (RFID) Chips
  • Near Field Communication (NFC)
  • Electronic Shelf Label
  • Others

By Printing Type

  • Thermal Printing
  • Inkjet Printing
  • Laser Printing
  • Others

By End-User

  • Healthcare
  • FMCG
  • Transportation & Logistics
  • Manufacturing
  • Retail
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SMART LABELS MARKET BY TECHNOLOGY

  • 5.1. Introduction
  • 5.2. Radio-Frequency Identification (RFID) Chips
  • 5.3. Near Field Communication (NFC)
  • 5.4. Electronic Shelf Label
  • 5.5. Others

6. GLOBAL SMART LABELS MARKET BY PRINTING TYPE

  • 6.1. Introduction
  • 6.2. Thermal Printing
  • 6.3. Inkjet Printing
  • 6.4. Laser Printing
  • 6.5. Others

7. GLOBAL SMART LABELS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Healthcare
  • 7.3. FMCG
  • 7.4. Transportation & Logistics
  • 7.5. Manufacturing
  • 7.6. Retail
  • 7.7. Others

8. GLOBAL SMART LABELS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Technology
    • 8.2.2. By Printing Type
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Technology
    • 8.3.2. By Printing Type
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Technology
    • 8.4.2. By Printing Type
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Technology
    • 8.5.2. By Printing Type
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Technology
    • 8.6.2. By Printing Type
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Avery Dennison Corporation
  • 10.2. CCL Industries Inc.
  • 10.3. Zebra Technologies Corporation
  • 10.4. Alien Technology, LLC
  • 10.5. SATO Holdings Corporation
  • 10.6. Muehlbauer Group
  • 10.7. Invengo Information Technology, Co., Ltd.
  • 10.8. NXP Semiconductors
  • 10.9. Murata Manufacturing Co., Ltd.
  • 10.10. Impinj, Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES